Mobile Marketing is a subset of Mobile Advertising  TRUE  FALSE

Mobile Marketing is a subset of Mobile Advertising
 TRUE
 FALSE
by

1 Answer

Answer :

 TRUE
by

Related questions

Digital marketing is associated with advertising which is displayed through digital mediums such as ___.  A. search engines  B. websites  C. social media  D. mobile apps  E. All of the above

Description : Digital marketing is associated with advertising which is displayed through digital mediums such as ___.  A. search engines  B. websites  C. social media  D. mobile apps  E. All of the above

Last Answer : E. All of the above

A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called:  Search Marketing  Internet Advertising  Permission-based E-Mail marketing  Social Web Marketing

Description : A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called:  Search Marketing  Internet Advertising  Permission-based E-Mail marketing  Social Web Marketing

Last Answer :  Permission-based E-Mail marketing

Which of the following marketing techniques are most likely to pay you? *  Pay per click advertising  Using social media marketing strategies  Posting press releases  Article marketing

Description : Which of the following marketing techniques are most likely to pay you? *  Pay per click advertising  Using social media marketing strategies  Posting press releases  Article marketing

Last Answer :  Article marketing

Which of the following is not a type of digital marketing?  A. Social marketing.  B.Print advertising  C.Internet marketing.  D.e-marketing.

Description : Which of the following is not a type of digital marketing?  A. Social marketing.  B.Print advertising  C.Internet marketing.  D.e-marketing.

Last Answer : B.Print advertising

Content Marketing is a type of Digital Marketing.  True  False

Description : Content Marketing is a type of Digital Marketing.  True  False

Last Answer : True

Can Social Media Marketing tarnish a firm's Brand Image  TRUE  FALSE

Description : Can Social Media Marketing tarnish a firm's Brand Image  TRUE  FALSE

Last Answer :  TRUE

Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action.  True  FALSE

Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action.  True  FALSE

Last Answer :  True

Interactive Marketing relies on having a means of open communication with Customers  TRUE  FALSE  Depends on the Marketing Objectives  Depends on the type of Customers

Description : Interactive Marketing relies on having a means of open communication with Customers  TRUE  FALSE  Depends on the Marketing Objectives  Depends on the type of Customers

Last Answer :  TRUE

Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (inter-organizational marketing). *  True  False

Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (inter-organizational marketing). *  True  False

Last Answer :  True

Content Marketing is a type of Digital Marketing.  True  False

Description : Content Marketing is a type of Digital Marketing.  True  False

Last Answer : True

Which amongst the following can be considered as a type of Mobile Marketing  Click-to-Download  Click-to-Call  Click-to-Message  All of the above

Description : Which amongst the following can be considered as a type of Mobile Marketing  Click-to-Download  Click-to-Call  Click-to-Message  All of the above

Last Answer :  All of the above

Which amongst the following are part of Mobile Marketing elements  QR Codes  E-Mail Marketing  Mobile Optimised Web Pages  All of the above

Description : Which amongst the following are part of Mobile Marketing elements  QR Codes  E-Mail Marketing  Mobile Optimised Web Pages  All of the above

Last Answer :  All of the above

Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking.  location-based targeting  wide coverage  mass distribution  interest group setting

Description : Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking.  location-based targeting  wide coverage  mass distribution  interest group setting

Last Answer :  location-based targeting

Which of the following is the form of mobile marketing?  A. Voice call  B. Text message  C. Graphics  D. All of the abo

Description : Which of the following is the form of mobile marketing?  A. Voice call  B. Text message  C. Graphics  D. All of the abo

Last Answer : D. All of the abo

Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C content marketers should make sure that they're using Facebook, YouTube, and Twitter as effectively as possible. C. To make your social media content an effective B2C marketing tactic, you should understand the unique characteristics of each social platform you consider working with. D. All of the above

Description : Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C ... the unique characteristics of each social platform you consider working with. D. All of the above

Last Answer : D. All of the above

An advertising model used in which advertisers pay their host only when their sponsored ad or link is clicked, is called:  Search Engine Optimization (SEO)  Contextual Advertising  Digital Asset Optimization (DAO)  Pay Per Click (PPC)

Description : An advertising model used in which advertisers pay their host only when their sponsored ad or link is clicked, is called:  Search Engine Optimization (SEO)  Contextual Advertising  Digital Asset Optimization (DAO)  Pay Per Click (PPC)

Last Answer :  Pay Per Click (PPC)

PPC in online advertising stands for  Pay Per Click  Pay Pal commission  Pay Per Cost  Pay Per Citation

Description : PPC in online advertising stands for  Pay Per Click  Pay Pal commission  Pay Per Cost  Pay Per Citation

Last Answer :  Pay Per Click

Which of the following is not a correct match ?  Print media- traditional marketing Pay per click- Internet advertising model  Generating leads- landing pages  Real time results- television advertising

Description : Which of the following is not a correct match ?  Print media- traditional marketing  Pay per click- Internet advertising model  Generating leads- landing pages  Real time results- television advertising

Last Answer :  Real time results- television advertising

the example of business-to-business services offered by Google which gains advertising revenue. *  Google AdWords pay per click sponsored  Google Apps Application Suite  YouTube Brand Channel  Google Search application providing online website

Description : the example of business-to-business services offered by Google which gains advertising revenue. *  Google AdWords pay per click sponsored  Google Apps Application Suite  YouTube Brand Channel  Google Search application providing online website

Last Answer :  YouTube Brand Channel

______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer’s website. *  Google Search application providing online website search services for website owners  Google Apps Business Application Suite  YouTube Brand Channel  Google AdWords pay per click sponsored link advertising

Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. *  Google Search ... Business Application Suite  YouTube Brand Channel  Google AdWords pay per click sponsored link advertising

Last Answer :  Google Search application providing online website search services for website owners

______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos. *  Google AdWords pay per click sponsored link advertising  Google Apps Business Application Suite  YouTube Brand Channel  Google Search application providing online website services for website owners

Description : ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos. *  Google AdWords pay per click sponsored link advertising  ...  YouTube Brand Channel  Google Search application providing online website services for website owners

Last Answer :  YouTube Brand Channe

Google advertising program is:  A. online platform for advertising through google search engine  B.online platform for monitoring organic reach  C.online platform for creating ads for all search engines  D.None of the above

Description : Google advertising program is:  A. online platform for advertising through google search engine  B.online platform for monitoring organic reach  C.online platform for creating ads for all search engines  D.None of the above

Last Answer : A. online platform for advertising through google search engine

What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagementB. The mobile phone enables businesses to use apps to drive engagement. C. The mobile phone allows SMS, Messaging and Social Media to drive engagement. D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.

Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile phone ... mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.

Last Answer : D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile phone enables businesses to use apps to drive engagement. C. The mobile phone allows SMS, Messaging and Social Media to drive engagement. D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile ... The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

Last Answer : D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

Be honest, how much does marketing and advertising affect your purchasing behavior?

Description : Be honest, how much does marketing and advertising affect your purchasing behavior?

Last Answer : Probably more than I think, less than they think. For higher ticket items like appliances and cars and electronics, I will be inclined to notice a product for which I have seen attractive advertising, but ... a lot of it to be very creative and interesting. Extra points for making me laugh out loud.

What's the difference between marketing, PR, and advertising?

Description : What's the difference between marketing, PR, and advertising?

Last Answer : answer:Marketing is the broadest term. Advertising is a part of marketing. (It’s one of five parts, but I forgot the other four. Product design, selling, and research, and something else?) I don’t know where public relations fits into this arcane scheme.

Major in sociology to a career in advertising/marketing. Is it possible?

Description : Major in sociology to a career in advertising/marketing. Is it possible?

Last Answer : You are fine! Apply for some internships and whatever, but sociology (and psychology) are great majors for future marketers. As a psych AND marketing major, let me tell you: largely the same classes. Just ... it is super easy. And hopefully show it is easy in a way they haven't thought of before.

All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these

Description : All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these

Last Answer : Sales Promotion

The aiming of advertising or selling at a specific group of consumers who all have similar characteristics 1. Same-people Marketing 2. Individual Marketing 3. Services Marketing 4. Industrial Marketing 5. Target Marketing

Description : The aiming of advertising or selling at a specific group of consumers who all have similar characteristics 1. Same-people Marketing 2. Individual Marketing 3. Services Marketing 4. Industrial Marketing 5. Target Marketing

Last Answer : Target Marketing

An advertising campaign that tries to persuade people to avoid drinking and driving is an example of 1. service advertising 2. social marketing 3. campaign marketing 4. product advertising 5. none of these

Description : An advertising campaign that tries to persuade people to avoid drinking and driving is an example of 1. service advertising 2. social marketing 3. campaign marketing 4. product advertising 5. none of these

Last Answer : social marketing

A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following ? 1. Product advertising 2. Pioneer advertising 3. Defensive advertising 4. Societal marketing 5. Publicity

Description : A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following ? 1. Product advertising 2. Pioneer advertising 3. Defensive advertising 4. Societal marketing 5. Publicity

Last Answer : Product advertising

In service marketing, the most important link to the customer is 1. effective advertising 2. good word-of-mouth communication 3. well-trained contact employees 4. the tangible aspects of the service 5. exceptional service quality

Description : In service marketing, the most important link to the customer is 1. effective advertising 2. good word-of-mouth communication 3. well-trained contact employees 4. the tangible aspects of the service 5. exceptional service quality

Last Answer : well-trained contact employees

Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in advertising ANS:- 4 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations

Description : Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in ... 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations

Last Answer : promotional efforts that promote value and utility

Which of these marketing efforts would NOT be an effective use of campaign trackers? A. Display advertising campaigns B. Email marketing campaigns C. Social media campaigns D. Television advertising campaigns

Description : Which of these marketing efforts would NOT be an effective use of campaign trackers? A. Display advertising campaigns B. Email marketing campaigns C. Social media campaigns D. Television advertising campaigns

Last Answer : D. Television advertising campaigns

What traditional marketing technique is YouTube closest to? A. Print advertising B. Radio advertising C. Mail Advertising D. Television advertising

Description : What traditional marketing technique is YouTube closest to? A. Print advertising B. Radio advertising C. Mail Advertising D. Television advertising

Last Answer : D. Television advertising

Which of the following marketing techniques are most likely to pay you? A. Pay per click advertising B. Using social media marketing strategies C. Posting press releases D. Article marketing Ans: D

Description : Which of the following marketing techniques are most likely to pay you? A. Pay per click advertising B. Using social media marketing strategies C. Posting press releases D. Article marketing Ans: D

Last Answer : D. Article marketing

Which marketing techniques are most likely to pay you? A. Pay click advertising B.Using social media marketing C.Posting press D.article marketing Answer: D

Description : Which marketing techniques are most likely to pay you? A. Pay click advertising B.Using social media marketing C.Posting press D.article marketing Answer: D

Last Answer : D.article marketing

A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser  TRUE  FALS

Description : A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser  TRUE  FALS

Last Answer :  FALSE

What is not true about digital marketing?  It can be done online  It cannot be done online  It is referred to as online marketing, internet marketing or web marketing  All of the above

Description : What is not true about digital marketing?  It can be done online  It cannot be done online  It is referred to as online marketing, internet marketing or web marketing  All of the above

Last Answer : It can be done online

Which one of the follwing is TRUE about Content Marketing  Builds Brand Management and Loyalty  Keeps Costs Down  Is Not that Tricky  Supports other Marketing Tactics

Description : Which one of the follwing is TRUE about Content Marketing  Builds Brand Management and Loyalty  Keeps Costs Down  Is Not that Tricky  Supports other Marketing Tactics

Last Answer :  Is Not that Tricky

Which of the following is true ?  Digital marketing limits an organisation in targeting its niche audience  Digital marketing is a costly affair  You can not exactly measure result of your digital marketing efforts  Digital marketing is non-interactive

Description : Which of the following is true ?  Digital marketing limits an organisation in targeting its niche audience  Digital marketing is a costly affair  You can not exactly measure result of your digital marketing efforts  Digital marketing is non-interactive

Last Answer :  Digital marketing is non-interactive

What is not true about digital marketing? *  Digital marketing is any form of marketing products or services that involves electronic devices  Digital marketing can be done online  Digital marketing cannot be done online  Digital marketing is often referred to as online marketing, internet marketing or web marketing

Description : What is not true about digital marketing? *  Digital marketing is any form of marketing products or services that involves electronic devices  Digital marketing can be done online  Digital ...  Digital marketing is often referred to as online marketing, internet marketing or web marketing

Last Answer :  Digital marketing cannot be done online

What is not true about digital marketing?  A. Digital marketing can be done online  B. Digital marketing cannot be done onlin

Description : What is not true about digital marketing?  A. Digital marketing can be done online  B. Digital marketing cannot be done onlin

Last Answer : B. Digital marketing cannot be done onlin

What is not true about digital marketing?  It can be done online  It cannot be done online  It is referred to as online marketing, internet marketing or web marketing  All of the above

Description : What is not true about digital marketing?  It can be done online  It cannot be done online  It is referred to as online marketing, internet marketing or web marketing  All of the above

Last Answer : It cannot be done online

Effective Campaign Management can't lead to better results in Organic Ranking  TRUE  FALSE

Description : Effective Campaign Management can't lead to better results in Organic Ranking  TRUE  FALSE

Last Answer :  FALSE

"Is Web Analytics is the process of measuring, collecting, analyzing and reporting on internet data for the purpose of understanding how website is used by audience?"  TRUE  FALSE

Description : "Is Web Analytics is the process of measuring, collecting, analyzing and reporting on internet data for the purpose of understanding how website is used by audience?"  TRUE  FALSE

Last Answer :  TRUE

SEM as compared to SEO is good for Testing  True  FALSE  Depends on Testing Parameters  Depends on the site in Question

Description : SEM as compared to SEO is good for Testing  True  FALSE  Depends on Testing Parameters  Depends on the site in Question

Last Answer :  True

SEO is the art of ranking in the search engines?  True  FALSE

Description : SEO is the art of ranking in the search engines?  True  FALSE

Last Answer : True

Online PR leverage the network effect of the Internet  True  FALSE  Depends on the type of Product/Service  Depends on the organisational objectives

Description : Online PR leverage the network effect of the Internet  True  FALSE  Depends on the type of Product/Service  Depends on the organisational objectives

Last Answer :  True

Many e-commerce failures can be attributed to Poor control of Media spending  TRUE  FALSE  Depends on the Firm in question  Depends on the Media Spending

Description : Many e-commerce failures can be attributed to Poor control of Media spending   TRUE   FALSE   Depends on the Firm in question   Depends on the Media Spending

Last Answer :  TRUE