Description : Why is it important to have a company blog hosted on the company web domain versus a third party blogging site? Required by law Search engine rankings will include hits on the blog as part of the overall website hits Requires less effort to maintain Cannot be hacked easily
Last Answer : Search engine rankings will include hits on the blog as part of the overall website hits
Description : ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos. * Google AdWords pay per click sponsored link advertising ... YouTube Brand Channel Google Search application providing online website services for website owners
Last Answer : YouTube Brand Channe
Description : "Is Web Analytics is the process of measuring, collecting, analyzing and reporting on internet data for the purpose of understanding how website is used by audience?" TRUE FALSE
Last Answer : TRUE
Description : As an option, a construction company can set up a Transactional Website when aiming to develop new International Markets TRUE FALSE Depends on the Construction Company Depends on the set objectives
Description : ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos. A. Google AdWords pay per click sponsored link advertising B. Google Apps ... providing online website services for website owners E. None of the above. Ans: C
Last Answer : C. YouTube Brand Channel
Description : Which of the following statements is false You can make a website without using HTML You can make a website without using PHP You can make a website without using CSS You can make a website without using Javascript
Last Answer : You can make a website without using HTML
Description : Of the following website functions, which is the most important? * Having free reports, downloads, etc Describing the services your company provides Capturing email addresses of visitors Having contact information on every page
Last Answer : Describing the services your company provides
Description : Following website functions, which is the most important? A. Services your company provides B.Capturing email addresses of visitors C.Contact information on every page D.Having free reports
Last Answer : B.Capturing email addresses of visitors
Description : What are "any request for a file from a Web server“ in web analytics? Hits Sessions Page views Visitor
Last Answer : Hits
Description : Which statement is true about a bare metal hypervisor? A. It can only be hosted on an existing operating system. B. It requires a separate license for the native operating system. C ... system. D. It runs directly on server hardware to provide virtual machines with timesharing resources.
Last Answer : It runs directly on server hardware to provide virtual machines with timesharing resources.
Description : Content Marketing is a type of Digital Marketing. True False
Last Answer : True
Description : Can Social Media Marketing tarnish a firm's Brand Image TRUE FALSE
Description : Mobile Marketing is a subset of Mobile Advertising TRUE FALSE
Description : Effective Campaign Management can't lead to better results in Organic Ranking TRUE FALSE
Last Answer : FALSE
Description : SEM as compared to SEO is good for Testing True FALSE Depends on Testing Parameters Depends on the site in Question
Last Answer : True
Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action. True FALSE
Description : SEO is the art of ranking in the search engines? True FALSE
Description : Online PR leverage the network effect of the Internet True FALSE Depends on the type of Product/Service Depends on the organisational objectives
Description : Interactive Marketing relies on having a means of open communication with Customers TRUE FALSE Depends on the Marketing Objectives Depends on the type of Customers
Description : Many e-commerce failures can be attributed to Poor control of Media spending TRUE FALSE Depends on the Firm in question Depends on the Media Spending
Description : One of the key indicators for any organisation to leverage the Internet deals with its adaptability to change Is a True Statement Is a FALSE statement Depends on the business context Depends upon the prevailing competition
Last Answer : Is a True Statement
Description : India's digital advertisement spent is NOT witnessing a Rise. TRUE FALSE Difficult to ascertain None of the Above
Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (inter-organizational marketing). * True False
Description : Social media refers to the means of communication in virtual communities and networks. A. True B. False
Last Answer : A. True
Description : If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean? A. 20% of the websites pages will never be indexed. B.Only 20% of the ... ranks in the first 20% of all websites indexed by the search engine for its most important search terms.
Last Answer : C.20% of the webpages of the website have been indexed by the search engine
Description : Which of the following factors contribute towards link popularity of a website? A. The quality of websites that link to it B.The number of websites that link to it C.The number of pages of the website indexed by Google D.All of the above
Last Answer : D.All of the above
Description : Which one is the best way to make money digitally? Having products on your website Good marketing ideas by dreaming Selling stuff works the night shift
Last Answer : Having products on your website
Description : How is site traffic useful in evaluating marketing? Overall site traffic can be followed and a general idea of marketing and its impact on It can be determined There is no ... be tracked Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : Ads can send receivers to a specific landing page, which can be tracked
Description : Which of the following would be leveraging both social network and traditional marketing? Handing out print advertisements with a coupon for a store A print advertisement in a magazine which ... an advertisement on a message board Hosting a video ad on YouTube not otherwise seen elsewhere
Last Answer : A print advertisement in a magazine which drives people to a website where there is a free trial offe
Description : Google Analytics, KISSMETRICS, CRAZYEGG are the examples of Content Management Software Website Optimisation Tools Campaign Management Software None of the above
Last Answer : Website Optimisation Tools
Description : the internet has changed public relations in what way? PR practitioners can put news on the website for reporters to access anytime blogs provide an opportunity to communicate with publics and find ... audio and video information to the gernal public without news media All of the above.
Last Answer : All of the above.
Description : Duck Duck Go, Baidu, Wolfram Alpha are examples of Website Optimisaton Software Campaign Management Software E-mail Marketing Software Search Engines
Last Answer : Search Engines
Description : Which of the following factors have an impact on the Google page rank? total no of inbound links to a page of a website. subject matter of the site providing the inbound link to a page of a website the text used to describe the inbound link to a page of a website none of the above
Last Answer : total no of inbound links to a page of a website
Description : 5. Website Project definition phase comprises of Overview of the Project Organisational Background The Environment the Organisation exits in All of the Above
Last Answer : All of the Above
Description : Effectiveness of e-commerce website should address Coherence Complexity Legibility All of the Above
Description : Which amongst the following is not a part of the process to Website Prototyping Analysis Design Develop Appeal
Last Answer : Appeal
Description : Which of the following software could be used to build a website Power Point Excel Dream Weaver ERP
Last Answer : Dream Weaver
Description : Development Phase of any Website Project doesn't deals with Writing the HTML Content Creating Graphics Both the Above None of the Above
Last Answer : Both the Above
Description : To make your website mobile friendly, you can make your website Responsive Reactive Fast Loading Light
Last Answer : Responsive
Description : Way to promote a business with social media is__________ * promotion of your company, services, and products SEO Digital media marketing potential clients to visit your website
Last Answer : SEO
Description : the example of business-to-business services offered by Google which gains advertising revenue. * Google AdWords pay per click sponsored Google Apps Application Suite YouTube Brand Channel Google Search application providing online website
Last Answer : YouTube Brand Channel
Description : which goal of a business-to-business website involves an interactive dialogue with a virtual salesperson? * sizzle sell speak save
Last Answer : sell
Description : What is a great way to improve your website's stickiness , which is keeping someone on your website and encouraging them to come back? * Make your website interactive with things to do such ... difficult to locate the contact information Pack a lot of graphics, photos, and text onto each page
Last Answer : Make your website interactive with things to do such as quizzes, downloads, video to watch and audio to listen to
Description : The best way to increase the possibility of website visitors following through on contacting you is * Offer a 1-800-# Tell them to call you today Offer a freebie “take away” with your contact information Offer testimonials
Last Answer : Tell them to call you today
Description : . On page search engine optimization refers to * Programming keywords into a website Evaluating each page of a website for design The number of links coming into your website The number of search engine sites a website is submitted to
Last Answer : Programming keywords into a website
Description : The best way to promote a business with social media is * To advertise your company, services, and products To collect as many contacts as possible Offer a lot of helpful and free information Invite potential clients to visit your website
Last Answer : Offer a lot of helpful and free information
Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. * Google Search ... Business Application Suite YouTube Brand Channel Google AdWords pay per click sponsored link advertising
Last Answer : Google Search application providing online website search services for website owners
Description : The ______ goal of a business-to-business website involves gaining permission from a website visitor to engage in future dialogue by e-mail and other communications channels. * serve speak sell save
Last Answer : speak
Description : The ______ goal of a business-to-business website involves an interactive dialogue with a virtual salesperson. * sell sizzle speak save