Online PR leverage the network effect of the Internet
 True
 FALSE
 Depends on the type of Product/Service
 Depends on the organisational objectives

1 Answer

Answer :

 True

Related questions

Description : One of the key indicators for any organisation to leverage the Internet deals with its adaptability to change  Is a True Statement  Is a FALSE statement  Depends on the business context  Depends upon the prevailing competition

Last Answer :  Is a True Statement

Description : Interactive Marketing relies on having a means of open communication with Customers  TRUE  FALSE  Depends on the Marketing Objectives  Depends on the type of Customers

Last Answer :  TRUE

Description : As an option, a construction company can set up a Transactional Website when aiming to develop new International Markets  TRUE  FALSE  Depends on the Construction Company  Depends on the set objectives

Last Answer :  TRUE

Description : Businesses leverage digital channels such as _____ to connect with current and prospective customers. search engines, social media, email, and other websites  product  Both A and B  All of the above

Last Answer : search engines, social media, email, and other websites

Description : Businesses leverage digital channels such as _____ to connect with current and prospective customers.  search engines, social media, email, and other websites  product  Both A and B  All of the above

Last Answer : search engines, social media, email, and other websites

Description : the internet has changed public relations in what way?  PR practitioners can put news on the website for reporters to access anytime  blogs provide an opportunity to communicate with publics and find ... audio and video information to the gernal public without news media  All of the above.

Last Answer :  All of the above.

Description : Online PR Techniques can include  Link Building  Viral Marketing  Communicating with the Media Journalists  All of The Above

Last Answer :  All of The Above

Description : 5. Website Project definition phase comprises of  Overview of the Project  Organisational Background  The Environment the Organisation exits in  All of the Above

Last Answer :  All of the Above

Description : Commercial Exchange in B2B Markets explores the potential and importance of the electronic markets in terms of growth and dispersion of use of Internet Technologies  Depends on the type of Organisation  ... commercial exchange  Is True for B2B Markets  Doesn't holds True for B2B Markets

Last Answer :  Is True for B2B Markets

Description : SEM as compared to SEO is good for Testing  True  FALSE  Depends on Testing Parameters  Depends on the site in Question

Last Answer :  True

Description : Many e-commerce failures can be attributed to Poor control of Media spending   TRUE   FALSE   Depends on the Firm in question   Depends on the Media Spending

Last Answer :  TRUE

Description : ) What do the acronyms PA, DA, and PR stand for?  A. Page authority, domain age, page rank  B.Page authority, domain authority, page rank  C.Personal authority, domain authority, parked rename  D.All of the above

Last Answer :  B.Page authority, domain authority, page rank

Description : Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C ... the unique characteristics of each social platform you consider working with. D. All of the above

Last Answer : D. All of the above

Description : "Is Web Analytics is the process of measuring, collecting, analyzing and reporting on internet data for the purpose of understanding how website is used by audience?"  TRUE  FALSE

Last Answer :  TRUE

Description : The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person

Last Answer : A. Price, Product, Place, and Promotion

Description : The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person

Last Answer : A. Price, Product, Place, and Promotion

Description : The market for heavy industrial equipment is concentrated in the West Midlands, so an equipment manufacturer has decided to employ a direct sales force in that region. Which factor ... A)Buyer behaviour B)Product attributes C)Organisational objectives D)Environmental forces E)Market characteristics

Last Answer : E)Market characteristics

Description : Which of the following statements is incorrect? A. You should leverage the 5W (+1H) technique to plan and design a dashboard. B. Google Data Studio, Kilpfolio, and Tableau are some tools ... your dashboards. D. Designing an effective dashboard (or report) is similar to developing a website.

Last Answer : C. You should provide usability-related (heuristics) recommendations without actual data in your dashboards

Description : Which of the following is not an advantage of email newsletters? A. Email newsletters spread your brand awareness B. leverage the temporary content C. freedom to include different types of content D. leverage the existing content

Last Answer : B. leverage the temporary content

Description : Internet access by transmitting digital data over the wires of a local telephone network is provided by  leased line  digital subscriber line  digital signal line  None of the Above

Last Answer :  digital subscriber line

Description : What is internet?  a single network  a vast collection of different networks  interconnection of local area networks  None of the Above

Last Answer :  a vast collection of different network

Description : Content Marketing is a type of Digital Marketing.  True  False

Last Answer : True

Description : Content Marketing is a type of Digital Marketing.  True  False

Last Answer : True

Description : What is not true about digital marketing?  It can be done online  It cannot be done online  It is referred to as online marketing, internet marketing or web marketing  All of the above

Last Answer : It can be done online

Description : What is not true about digital marketing? *  Digital marketing is any form of marketing products or services that involves electronic devices  Digital marketing can be done online  Digital ...  Digital marketing is often referred to as online marketing, internet marketing or web marketing

Last Answer :  Digital marketing cannot be done online

Description : What is not true about digital marketing?  It can be done online  It cannot be done online  It is referred to as online marketing, internet marketing or web marketing  All of the above

Last Answer : It cannot be done online

Description : To join the internet, the computer has to be connected to a  internet architecture board  internet society  internet service provider  None of the Above

Last Answer :  internet service provider

Description : What's the difference between marketing, PR, and advertising?

Last Answer : answer:Marketing is the broadest term. Advertising is a part of marketing. (It’s one of five parts, but I forgot the other four. Product design, selling, and research, and something else?) I don’t know where public relations fits into this arcane scheme.

Description : What do the acronyms PA, DA, and PR stand for? A. Personal authority, domain authority, parked rename B. Page authority, domain age, page rank C. Page authority, domain authority, page rank D. None of the above

Last Answer : C. Page authority, domain authority, page rank

Description : Which of the following is the task of a Test Lead / Leader: i. Interaction with the Test Tool Vendor to identify best ways to leverage test tool on the project. ii. Write Test Summary Reports based on the ... is true and ii,iii,iv are false d) iii and iv is correct and i and ii are incorrect

Last Answer : a) i, ii, iii is true and iv is false

Description : Can Social Media Marketing tarnish a firm's Brand Image  TRUE  FALSE

Last Answer :  TRUE

Description : Mobile Marketing is a subset of Mobile Advertising  TRUE  FALSE

Last Answer :  TRUE

Description : Effective Campaign Management can't lead to better results in Organic Ranking  TRUE  FALSE

Last Answer :  FALSE

Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action.  True  FALSE

Last Answer :  True

Description : SEO is the art of ranking in the search engines?  True  FALSE

Last Answer : True

Description : India's digital advertisement spent is NOT witnessing a Rise.  TRUE  FALSE  Difficult to ascertain  None of the Above

Last Answer :  FALSE

Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (inter-organizational marketing). *  True  False

Last Answer :  True

Description : Social media refers to the means of communication in virtual communities and networks.  A. True  B. False

Last Answer : A. True

Description : Every website is hosted on a server.  A. True  B.False

Last Answer : A. True

Description : Which of the following items should not be included in the  project management plan? a) The techniques and case tools to be used b) Detailed schedules, budgets and resource ... development  organisation, project responsibilities, managerial  objectives and priorities e) None of the above.

Last Answer : c) The life cycle model to be used

Description : What factors should guide a company's planning efforts? A)A company's budget and overall objectives B)An analysis of target markets and the company's marketing mix C)A company's budget and ... D)A company's marketing mix and overall mission E)A company's mission and overall organisational goals

Last Answer : E)A company's mission and overall organisational goals

Description : Extended P's of service marketing mixes:  People, Product, Process  Price, Physical Evidence, Promotion  Physical Evidence, Place, People  Product, Process, Physical Environment

Last Answer : People, Product, Process

Description : Extended Ps of service marketing mix:  A. People, Product, Place  B.Price Physical Evidence, Promotion  C.Physical Evidence, Process, People  D.Product, Process, Physical Environment

Last Answer : C.Physical Evidence, Process, People

Description : Extended P's of service marketing mixes:  People, Product, Process  Price, Physical Evidence, Promotion  Physical Evidence, Place, People  Product, Process, Physical Environmen

Last Answer : People, Product, Process

Description : Digital marketing is often referred to as:  A. Email B. Ofline Marketing  C. Network Marketing  D. Online Marketing

Last Answer : D. Online Marketing

Description : IF the demand for products is unpredictable, suppliers must be able to respond quickly to inventory needs. In these cases, ____________ may be a minor consideration when compared with service, dependability, and timeliness. 1. Planning 2. Strategy 3. Objectives 4. Cost 5. Speed

Last Answer : Cost

Description : Which step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level ? 1. Product Development 2. Screening 3. Idea Generation 4. Business Analysis 5. None of these

Last Answer : Screening

Description : When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives, they are in which of the following new ... testing 2. Commercialization 3. Business analysis 4. Marketing strategy development 5. none of these

Last Answer : Business analysis

Description : Why did Internet Service providers clamp down on personal emails being used for mailing purposes? A. Because it would use excessive server resources B. Because they couldn't check who was opening the ... . Because it would slow down the network D. Because it was against the email user guidelines

Last Answer : A. Because it would use excessive server resources

Description : Why did Internet Service providers clamp down on personal emails being used for mailing purposes? A. Because it would use excessive server resources B. Because they couldn't check who was opening the ... . Because it would slow down the network D. Because it was against the email user guidelines

Last Answer : Because it would use excessive server resources