Description : Content Marketing is a type of Digital Marketing. True False
Last Answer : True
Description : comparing the lecture and developmental lessons which one of the following is false? Options: A) There is more public developmental lesson B) It t is more difficult to ascertain public learning in ... to largest class D) Slow children derive more benefits form a lecture than brighter children do
Last Answer : D) Slow children derive more benefits form a lecture than brighter children do
Description : Which of the following would be leveraging both social network and traditional marketing? Handing out print advertisements with a coupon for a store A print advertisement in a magazine which ... an advertisement on a message board Hosting a video ad on YouTube not otherwise seen elsewhere
Last Answer : A print advertisement in a magazine which drives people to a website where there is a free trial offe
Description : Casual research is 1. Together primary data to shed light on the real nature of the problem 2. to ascertain certain magnitudes 3. to find out cause and effect relationship 4. to explore the gravity of the situation 5. none of these
Last Answer : to find out cause and effect relationship
Description : What is not true about digital marketing? It can be done online It cannot be done online It is referred to as online marketing, internet marketing or web marketing All of the above
Last Answer : It can be done online
Description : Which of the following is true ? Digital marketing limits an organisation in targeting its niche audience Digital marketing is a costly affair You can not exactly measure result of your digital marketing efforts Digital marketing is non-interactive
Last Answer : Digital marketing is non-interactive
Description : What is not true about digital marketing? * Digital marketing is any form of marketing products or services that involves electronic devices Digital marketing can be done online Digital ... Digital marketing is often referred to as online marketing, internet marketing or web marketing
Last Answer : Digital marketing cannot be done online
Description : What is not true about digital marketing? A. Digital marketing can be done online B. Digital marketing cannot be done onlin
Last Answer : B. Digital marketing cannot be done onlin
Last Answer : It cannot be done online
Description : The tendency of difficult understanding related to the use of market offering is called * relative advantage complexity communicability compatibility
Last Answer : complexity
Description : What is a great way to improve your website's stickiness , which is keeping someone on your website and encouraging them to come back? * Make your website interactive with things to do such ... difficult to locate the contact information Pack a lot of graphics, photos, and text onto each page
Last Answer : Make your website interactive with things to do such as quizzes, downloads, video to watch and audio to listen to
Description : Can Social Media Marketing tarnish a firm's Brand Image TRUE FALSE
Last Answer : TRUE
Description : Mobile Marketing is a subset of Mobile Advertising TRUE FALSE
Description : Effective Campaign Management can't lead to better results in Organic Ranking TRUE FALSE
Last Answer : FALSE
Description : "Is Web Analytics is the process of measuring, collecting, analyzing and reporting on internet data for the purpose of understanding how website is used by audience?" TRUE FALSE
Description : SEM as compared to SEO is good for Testing True FALSE Depends on Testing Parameters Depends on the site in Question
Last Answer : True
Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action. True FALSE
Description : SEO is the art of ranking in the search engines? True FALSE
Description : Online PR leverage the network effect of the Internet True FALSE Depends on the type of Product/Service Depends on the organisational objectives
Description : Interactive Marketing relies on having a means of open communication with Customers TRUE FALSE Depends on the Marketing Objectives Depends on the type of Customers
Description : Many e-commerce failures can be attributed to Poor control of Media spending TRUE FALSE Depends on the Firm in question Depends on the Media Spending
Description : As an option, a construction company can set up a Transactional Website when aiming to develop new International Markets TRUE FALSE Depends on the Construction Company Depends on the set objectives
Description : One of the key indicators for any organisation to leverage the Internet deals with its adaptability to change Is a True Statement Is a FALSE statement Depends on the business context Depends upon the prevailing competition
Last Answer : Is a True Statement
Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (inter-organizational marketing). * True False
Description : Social media refers to the means of communication in virtual communities and networks. A. True B. False
Last Answer : A. True
Description : Every website is hosted on a server. A. True B.False
Description : A large amount spent on special advertisement is– (A) Capital Expenditure (B) Revenue Expenditure (C) Revenue Loss (D) Deferred Revenue Expenditure
Last Answer : Answer: Deferred Revenue Expenditure
Description : Amount spent on an advertisement campaign, the benefit of which is likely to last for three years is a A. Capital expenditure B. Revenue expenditure C. Deferred revenue expenditure D. None of the above
Last Answer : C. Deferred revenue expenditure
Description : How many commercial breaks with repetitive advertisement are you willing to endure?
Last Answer : Dish Network DVR with 30-second skip ahead button FTW!
Description : If marketing is done effectively which of the following is not required ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these
Last Answer : Publicity
Description : What is the first thing about an advertisement that attracts your attention ? 1. Product 2. Music 3. Model 4. Special effects 5. None of these
Last Answer : Product
Description : For promotion under 4 P, which aspect is not taken into account ? 1. Advertisement 2. Sales Promotion 3. Sales Force 4. Public Relations 5. None of the above
Last Answer : None of the above
Description : Which of the following doesn't appear on the liabilities side of the balance sheet ? 1. Capital 2. Loans 3. Advertisement expenditure 4. Share capital 5. None of these
Last Answer : Advertisement expenditure
Description : A person who writes advertisement is called a 1. Copier 2. Copy writer 3. Conveyer 4. Correspondent 5. None of these
Last Answer : Copy writer
Description : Which among the following is a source of recruitment of sales force ? 1. Advertisement 2. Employment agencies 3. Educational Institutions 4. All of the above 5. None of the above
Last Answer : All of the above
Description : Advertising which makes use of testimonials from famous or qualified people, or from satisfied customers, to endorse a product is called 1. Proof Advertisement 2. Direct Advertisement 3. Testimonial Advertisement 4. Back-door Advertisement 5. None of these
Last Answer : Testimonial Advertisement
Description : The ___________ is supposed to attract readers' attention and develop sufficient interest so that they will read the entire advertisement. 1. signature 2. layout 3. headline 4. artwork 5. sub-headline
Last Answer : headline
Description : A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following ? 1. Product advertising 2. Pioneer advertising 3. Defensive advertising 4. Societal marketing 5. Publicity
Last Answer : Product advertising
Description : If marketing is done effectively which of the following is not requried ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these
Description : Modern method of marketing include 1. publicity on the net 2. advertisement on the net 3. soliciting business through e-mails 4. tele marketing 5. all of these
Last Answer : all of these
Description : What is the first thing about an advertisement that attracts our attention ? 1. Product 2. Music 3. Model 4. Special Effects 5. None of thes
Description : The main disadvantage of 'Radio' as an Advertisement medium is ____________ 1. No visual information 2. Narrow coverage 3. High cost 4. All of these 5. None of these
Last Answer : No visual information
Description : Which of the following is not a type of Mobile marketing activity? 1. SMS Marketing 2. Mobile Commerce 3. Print Advertisement 4. In-App Marketing
Last Answer : Print Advertisement
Description : The main advantage of online advertisement is __________. a. Low-cost promotional strategy b. Online advertising is promotional as well as informational c. Trackable d. All of the above
Description : The correct formula for determining an actual CPC as when an advertisement is clicked can be mathematically derived as __________. a. Position * QS b. Impressions * Clicks c. Clicks / Impressions d. QS * Max CPC (bid)
Last Answer : d. QS * Max CPC (bid)
Description : Which of the following factors leads to a Successful PPC Advertisement? a. Selecting Relevant Keywords b. Improved Landing Page Quality c. Quality Score d. All of the above
Last Answer : d. All of the above
Description : People who had earlier visited the site is __________ Customising advertisement to. a)Search retargeting b)Contextual marketing c)Remarketing d)None Answer: c
Last Answer : c)Remarketing
Description : Which of the following is not a traditional forms of digital marketing? Telivision Radio Banners All of the above
Description : Which of the following is not a type of digital marketing activity? Email marketing Social Marketing Video Marketing All of the above