Description : Real-time bidding is a form of programmatic buying a)True b)False c) Partially True d) None Answer: a
Last Answer : True
Description : What does the term sandbox mean in seo? A. The First 10 Search Results For A Particular Keyword. B.The Box With Paid Ads That Appear When You Perform A Search. C.A Special ... Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword
Last Answer : D.This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword.
Description : Which of the following is not specifically required by the search engines? a. Poor user experience b. Keyword stuffing c. Buying links d. All of the above
Last Answer : d. All of the above
Description : Which of the following items search engines don't want? A. keyword stuffing B. buying links C. poor user experience D. All of the above
Last Answer : D. All of the above
Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action. True FALSE
Last Answer : True
Description : what does the term keyword prominence refer to? A. It refers to the importance attached to getting the right keyword density. B.It refers to the fact that the keywords in bold font are ... fact that the keywords placed in important parts of a webpage are given priority by the search engines
Last Answer : D.It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
Description : The best way to improve search engine ranking is with ........ A. Keyword research B.Internally link to other pages C.Use ALT tags with all your images D.All of the above
Last Answer : D.All of the above
Description : Google determines an ad`s rank based on: A. your website`s performance in Google`s natural search results. B. your CPC bid C. your keyword`s quality score on Google and its CPC. D. the length of time you have been an AdWords advertiser.
Last Answer : C. your keyword`s quality score on Google and its CPC
Description : Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword : "six sigma"? A. Alexa B. Google Trends C. Google Traker D. Word Tracker
Last Answer : D. Word Tracker
Description : Fees paid by advertisers to online company that refer qualified potential customers or provide consumer information where the consumer opts in to being contacted by a marketer. This is referred to as: 1. Lead generation 2. Search 3. Rich media 4. Social media marketing
Last Answer : Lead generation
Description : What is the generally accepted difference between seo and sem? A. No Difference, Theyre Synonymous B.SEO Refers To Organic/natural Listings While SEM Covers PPC, Or Paid Search C.SEO ... . D.SEO Focuses On Organic/natural Search Rankings, SEM Encompasses All Aspects Of Search Marketing
Last Answer : D.SEO Focuses On Organic/natural Search Rankings, SEM Encompasses All Aspects Of Search Marketing
Description : What is the generally accepted difference between SEO and SEM? SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing No difference, they are synonymous SEO refers ... PPC, or paid search SEO tends to be a West coast term, SEM is more East coas
Last Answer : SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
Description : Which amongst the following is not a Search Engine Marketing Technique Pay Per Click [PPC] Trusted Feed including Paid-for inclusion Both A & B None of the Abov
Last Answer : Both A & B
Description : Which is not a digital marketing tool? 1. Google Ads 2. Google Keyword planner 3. Google play 4. Google analytics
Last Answer : Google Pay
Description : This attempts to improve rankings for relevant keywords in search results by improving a website's structure and content SEM. SEO. SST. SFA.
Last Answer : SEO.
Description : This attempts to improve rankings for relevant keywords in search results by improving a website's structure and SEM SEO SST SFA
Last Answer : SEO
Description : Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A ... more focused on creating and distributing valuable as well as relevant content to its users/audiences.
Last Answer : c. Yet another name of social media marketing.
Description : Content marketing is NOT? A. A strategic marketing approach. B. Just another name for social media marketing. C. Focused on creating and distributing valuable, relevant, and consistent content. D. Able to attract and retain a clearly defined audience
Last Answer : B. Just another name for social media marketing
Description : In Content marketing the content should be? A. valuable B. relevant C. consistent D. All of the above
Description : Does anyone use those online bidding services to purchase items?
Last Answer : What they dont tell you is that you have to pay for the bids. So the actual cost is much more than what they advertise.
Description : An act of exchanging a thing with another thing as a part of a business is called ? 1. Business Exchange 2. Trade-off 3. Bidding 4. Tender 5. None of these
Last Answer : Trade-off
Description : What is an advantage of using bid rules? A. Full automation of your bidding B. Automation of your manual bid process C. Automatic application of phone call data to your bidding D. Receive bid assistance based upon the likelihood of a conversi
Last Answer : B. Automation of your manual bid process
Description : This aims at influencing users who have begun their research on search engines, but not needed that they have visited a brand site. a)Contextual marketing b)Search retargeting c)Remarketing d)Both a&b Answer: b
Last Answer : b)Search retargeting
Description : People who had earlier visited the site is __________ Customising advertisement to. a)Search retargeting b)Contextual marketing c)Remarketing d)None Answer: c
Last Answer : c)Remarketing
Description : Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C ... the unique characteristics of each social platform you consider working with. D. All of the above
Description : Which of the following practices are not suggested for producing relevant content? a. For creating notable content recurrently, create hero "content for tent-pole events". b. For creating ... specifics. d. For creating relevant content consistently, create help" content to answer queries."
Last Answer : c. For creating more content than your competitors, create lots of articles that are short, unsubstantial, or otherwise lacking in helpful specifics.
Description : Which of the following is NOT a best practice for producing content? A. To produce remarkable content frequently, create hero "content for tent-pole events." B. To produce valuable content ... helpful specifics. D. To produce relevant content consistently, create help" content to answer queries."
Last Answer : C. To produce more content that your competitors, create lots of articles that are short, unsubstantial, or otherwise lacking in helpful specifics
Description : Business-to business eCommerce involves commercial transactions between other organizations and organizations. A.True B.False C. May be D. May not be Answer: A
Last Answer : A.True
Description : Site designing for mobile is very similar to the web. a)True b)False c)May be d)May not Answer: b
Last Answer : b)False
Description : Search Engines maintain the heavy database of keywords with URLs. • True • FALSE
Description : SEO is the art of ranking in the search engines? True FALSE
Description : It is process of elevating website ranking in the unpaid results of search engine. A. Web Indexing B. Search Engine Optimization C. Tracking D. Paid Search Advertising
Last Answer : B. Search Engine Optimization
Description : Which of the following link building tactics do search engines tacitly endorse? A. Viral Content Creation & Promotion B.Reciprocal Link Exchange Programs C.Buying Links From Link Brokers & Networks D.Renting Pages From Trustworthy Domains And Placing Links On Them
Last Answer : A. Viral Content Creation & Promotion
Description : Which of the below options are called as appropriate Keyword Density? A. 0.1-3% B.01-0.1% C.7-9.5% D.3-4%
Last Answer : D.3-4%
Description : Which of the following is the least important area in which to include your keyword(s)? A. Title B.Body Text C.Meta Keywords D.Meta Description
Last Answer : C.Meta Keywords
Description : What Is Keyword Density? A. The Number Of Times The Keyword Is Used / (divided By) The Total Word Count On The Page B.The Number Of Times The Keyword Is Used In The Page Description C.The ... Times The Keyword Is Used X (MULTIPLIED BY) The Total Word Count On Page D.None of the above
Last Answer : A. The Number Of Times The Keyword Is Used / (divided By) The Total Word Count On The Page
Description : When you need to create thousands of ad groups, what is the best tool to use? A. Bulk interface creator B. Report editor C. Keyword Planner D. Google Ads Edito
Last Answer : D. Google Ads Edito
Description : What is the advantage of using multi-ad group testing? A. Can find insights across multiple ad groups B. Can find the best ad for each keyword C. Can find the best ad for a single targeting type D. Can test high traffic ad groups
Last Answer : A. Can find insights across multiple ad groups
Description : To indicate a keyword as an exact match, which of the following should be used? A. Quotations B. Brackets C. Parenthesis D. Semicolon
Last Answer : B. Brackets
Description : What are the following factors behind Successful PPC Advertising? A. Keyword Relevance B. Landing Page Quality C. Quality Score D. All of the above
Description : Keyword scope" is associate with which type of scope in Web analytics? Session scope Visitor scope Page Scope None of the above
Last Answer : Page Scope
Description : Which of the following is incorrect? a. If you know about your target audience's intent, you can easily focus on creating valuable content. b. You should compare the value of Content Marketing with that of other ... competitors. c. Both (a) and (b) are true d. Both (a) and (b) are false
Last Answer : c. Both (a) and (b) are true
Description : Content Marketing is a type of Digital Marketing. True False
Description : Which of the following is false? A. Knowing your customer's intent helps you create content for the moments that matter. B. You must be ready to compare the value of Content Marketing with other marketing initiatives. C. Both A and B are true D. Both A and B are false
Last Answer : C. Both A and B are true
Description : Can Social Media Marketing tarnish a firm's Brand Image TRUE FALSE
Last Answer : TRUE
Description : Mobile Marketing is a subset of Mobile Advertising TRUE FALSE
Description : Interactive Marketing relies on having a means of open communication with Customers TRUE FALSE Depends on the Marketing Objectives Depends on the type of Customers
Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (inter-organizational marketing). * True False
Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (interorganizational marketing). A. True B. False Ans: A
Last Answer : A. True