A company wanting to maintain market share during
the maturity stage requires moderate and some times
large
1. advertising expenditures
2. distribution expenditures
3. production expenditures
4. price increases
5. packaging modifications

1 Answer

Answer :

advertising expenditures

Related questions

Description : A company wanting to maintain market share during the maturity stage requires moderate and sometimes large A)advertising expenditures. B)distribution expenditures. C)production expenditures. D)price increases. E)packaging modifications.

Last Answer : A)advertising expenditures.

Description : During the maturity stage 1. Product modifications are unnecessary 2. there is less emphasis on changing a product's price 3. marketing strategies are rarely altered 4. some competitors are forced out 5. none of these

Last Answer : some competitors are forced out

Description : The marketers of Bic razor blades are using a strategy that includes large advertising expenditures and more price flexibility within the various types of blades offered. Based on this example, razor ... the __________ stage of the product life cycle. A)decline B)growth C)introduction D)maturity

Last Answer : D)maturity

Description : Standard Cable cuts back advertising expenditures to minimum levels and reduces the number of channel members for its industrial cable product. These actions are indicative of a product in the __________ stage of its life cycle? A)introduction B)growth C)maturity D)decline

Last Answer : D)decline

Description : The use of a pull policy may required heavy expenditures for 1. advertising and sales promotion 2. public relations and distribution 3. personal selling and public relations 4. distribution and advertising 5. none of these

Last Answer : advertising and sales promotion

Description : During the maturity stage A)product modifications are unnecessary. B)there is less emphasis on changing a product's price. C)marketing strategies are rarely altered. D)some competitors are forced out.

Last Answer : D)some competitors are forced out.

Description : Of the following functions, which set is MOST likely to be passed on to wholesalers by producers ? 1. Transportation, Packaging and Financing 2. Product Development, Advertising and ... 4. Financing, Transportation and Branding 5. Market Information, Transportation, Warehousing and Financing

Last Answer : Market Information, Transportation, Warehousing and Financing

Description : Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in ... 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations

Last Answer : promotional efforts that promote value and utility

Description : Price strategies become more mixed during the __________ stage of the product life cycle : 1. growth 2. maturity 3. decline 4. introduction 5. none of these

Last Answer : growth

Description : Managing a product in the growth stage of its life cycle might include 1. Lowering prices after developmental costs have been recovered 2. Raising promotion expenditures as a percentage of total sales ... exposure 4. Reducing the number of product models in the product line 5. None of these

Last Answer : Lowering prices after developmental costs have been recovered

Description : The marketing mixes of organizations that market services include product, price, promotion, place and : 1. packaging 2. premiums 3. people 4. purchasing 5. none of these

Last Answer : people

Description : During the growth stage of the product life cycle, the marketer should 1. fortify the product position 2. move to exclusive distribution 3. raise the price 4. increase promotion as a percentage of sales 5. none of these

Last Answer : fortify the product position

Description : The use of a pull policy may require heavy expenditures for A)advertising and sales promotion. B)public relations and distribution. C)personal selling and public relations. D)distribution and advertising.

Last Answer : A)advertising and sales promotion.

Description : Mobile phones in India are in the ______ stage of product life cycle 1. Introduction 2. Growth 3. Maturity 4. Decline 5. None of these

Last Answer : Growth

Description : The _______________ stage of the product life cycle, generates most sales revenue for the firm. 1. introduction 2. growth 3. maturity 4. decline 5. none of these

Last Answer : maturity

Description : The rate of sales growth declines in the _______________ stage of the product life cycle. 1. introduction 2. growth 3. maturity 4. decline 5. none of these

Last Answer : maturity

Description : When products are introduced into one nation from another, acceptance is far more likely 1. if prices are set very low 2. when bribes are paid to local officials to aid distribution 3. if there ... between the two cultures 4. if packaging is adjusted to match local customs 5. none of these

Last Answer : if there are similarities between the two cultures

Description : ___________ is a broad set of communication activities used to create and maintain favorable relations between the organization and public 1. advertising 2. selling 3. a press strategy 4. public relations 5. publicity

Last Answer : public relations

Description : What are All the activities involved in the packaging promotion advertising distribution and sales of a product or service are known as .?

Last Answer : marketing

Description : The final stage in the development of an advertising campaign is 1. creating the advertising platform 2. developing the media plan 3. creating the advertising message 4. evaluating the effectiveness of advertising 5. none of these

Last Answer : evaluating the effectiveness of advertising

Description : A marketer uses pioneer advertising to : 1. promote established brands 2. compare brand names 3. promote a product in the introductory stage of the life cycle 4. introduce a competitive version of the product 5. none of these

Last Answer : promote a product in the introductory stage of the life cycle

Description : Changes that affect a product's versatility, effectiveness, convenience, or safety are called _____________ modifications 1. functional 2. formal 3. style 4. quality 5. package

Last Answer : functional

Description : A major problem with using style modification is that 1. customers have difficulty recognizing that a change has been made 2. such changes do not yield long lasting appeal 3. customers may perceive such modifications as less attractive 4. they are almost always very costly 5. none of these

Last Answer : customers may perceive such modifications as less attractive

Description : Due to the dramatic increases Mat Sanderson has seen in the cost of having his industrial salespeople visit customers, he looks into using --------- as a cost reduction technique. A)publicity B)advertising C)point-of-purchase displays D)packaging E)telemarketing

Last Answer : E)telemarketing

Description : In modern times _________ is defined as the 5th P of marketing ? 1. Policy 2. Period 3. Perception 4. Packaging 5. None of these

Last Answer : Packaging

Description : In modern times ____________ is defined as the 5th P of Marketing 1. Policy 2. Period 3. Perception 4. Packaging 5. None of these

Last Answer : Packaging

Description : Of the following functions, which set is MOST likely to be passed on to wholesalers by producers? A)Transportation, packaging, and financing B)Product development, advertising, and ... D)Financing, transportation, and branding E)Market information, transportation, warehousing, and financing

Last Answer : E)Market information, transportation, warehousing, and financing

Description : Market share means ____________ 1. Market price of shares 2. Sensex 3. Share market 4. Share of business among peers 5. Marketing Volatility

Last Answer : Share of business among peers

Description : 16) Price strategies become more mixed during the __________ stage of the product life cycle: A)growth B)maturity C)decline D)introduction

Last Answer : B)maturity

Description : If the market share of a company is increasing 1. It is a sign of progress 2. The company must take the action to arrest the trend 3. both 1 & 2 4. neither 1 nor 2 5. None of these

Last Answer : It is a sign of progress

Description : If the market share of a company is increasing 1. It is a sign of progress 2. The company must take the action to arrest the trend 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these

Last Answer : It is a sign of progress

Description : What is the goal of Advertising ? 1. sales increase 2. establish brand equity 3. enter the target market 4. all of the above 5. none of these

Last Answer : all of the above

Description : Is it more profitable for Company M to produce Q? I. Product R sells at a price four times that of Q II. One unit of Q requires 2 units of labour, while one unit of R requires 5 ... both the statements. If the data in either statement I or statement II alone is sufficient to answer the question

Last Answer : from statement I : Let the price of product Q be P' Then the price of product R is 4P From Statement II: Cost of product Q =2 Cost of product R=5 Therefore, Profit percentage of product ... )=80P-100 Hence, product R is more profitable. Both statements are required to answer the question Answer :c

Description : Is it more profitable for Company M to produce Q? I. Product R sells at a price four times that of Q II. One unit of Q requires 2 units of labour, while one unit of R requires 5 ... both the statements. If the data in either statement I or statement II alone is sufficient to answer the question

Last Answer : from statement I : Let the price of product Q be P' Then the price of product R is 4P From Statement II: Cost of product Q =2 Cost of product R=5 Therefore, Profit percentage of product ... )=80P-100 Hence, product R is more profitable. Both statements are required to answer the question Answer :c

Description : Kelly is a marketing manager for a large consumer foods company. She is studying distribution, promotion, and price of the company's product. Kelly is studying the company's A)marketing strategy B)marketing mix C)market offering D)product offering E)marketing plan

Last Answer : B)marketing mix

Description : At the introductory stage, distribution is __________ 1. massive 2. selective 3. neither 1 nor 2 4. wide spred 5. promotion

Last Answer : selective

Description : What is the marketing objective of non-business organizations ? 1. To provide an idea or service to the public 2. To obtain a desired response from a target market or public 3. To obtain ... To determine the target market and to create and maintain a satisfying marketing mix 5. none of these

Last Answer : To obtain a desired response from a target market or public

Description : A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to 1. stronger consumer demand for information provided through advertising 2. a decline in ... decline in the organization's image 4. increased costs of promotion 5. none of thes

Last Answer : a decline in the brand's image

Description : Underwriting in terms of shares means 1. Agreeing to purchase shortfall of shares in a company in case of undersubscription 2. Selling shares at a discount 3. Purchasing property at less than market price 4. a and b 5. None of these

Last Answer : Agreeing to purchase shortfall of shares in a company in case of undersubscription

Description : The following are modifications made to the IFAC Code to consider Philippine regulatory requirements and circumstances, except a. The period for rotation of the lead engagement partner was changed from ... , were included. d. Payment and receipt of commissions were not permitted in the Philippines

Last Answer : The period for rotation of the lead engagement partner was changed from five to seven years.

Description : In the long run, M&M Mars must view __________ as the floor below which its chocolate bars cannot be priced. A)a 10 percent return on investment B)product development costs C)costs D)advertising expenditures E)Nestle's prices

Last Answer : C)costs

Description : Roger McKinney complains to his advertising director that the continuing slump in orders has apparently been perpetuated by the firm's failure to have the necessary advertising expenditures in key media. Based on ... . A)percent -of-sales B)objective -and -task C)competition -matching D)arbitrary

Last Answer : A)percent -of-sales

Description : In advertising, what company, brand or account would you morally refuse to work on?

Last Answer : I don’t think I could serve Wal*Mart in that capacity. I believe too much that what they’ve done is wrong, and it would be the ultimate sellout for me to try to convince people otherwise – even if the market for cheap imported sweatshop crap is booming during the downturn.

Description : What are the four stages of product life cycle ? 1. Introduction, Growth, Maturity and Decline 2. Starting, Sales, Service and End 3. Introduction, Sales, Service and End 4. Starting, Growth, Sales and Decline 5. None of these

Last Answer : Introduction, Growth, Maturity and Decline

Description : Which among the following is a non-durable good ? 1. soap 2. maturity 3. color T.V 4. clothes 5. none of these

Last Answer : soap

Description : Which is the best way to maintain your personalized email list? A. Focusing on segmentation B. Having a large email list, even though it is unresponsive C. Adding email addresses often D. Having the old email list intact

Last Answer : A. Focusing on segmentation

Description : When DuPont develops new carpets that are highly stain resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables? A)Price B)Promotion C)Distribution D)Product E)Packaging

Last Answer : B)Promotion

Description : Boldnew, the maker of a highly innovative light bulb, finds that it has excess stocks. The firm increases its advertising budget by 50 per cent and doubles its sales staff. This company is operating as if it were operating which of the A)production B)sales C)marketing D)social

Last Answer : B)sales

Description : The functions of distribution channel do not include __ 1. Gathering and providing market information 2. Marketing research 3. Assisting the consumer in understanding and using the goods 4. Promoting the sales of goods 5. none of these

Last Answer : Marketing research

Description : _________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements. 1. Innovative Marketing 2. Consumer-oriented marketing 3. Value marketing 4. Sense-of-mission marketing 5. none of these

Last Answer : Value marketing