_________ is a principle of enlightened marketing that
requires that a company seek real product and
marketing improvements.
1. Innovative Marketing
2. Consumer-oriented marketing
3. Value marketing
4. Sense-of-mission marketing
5. none of these
requires that a company seek real product and
marketing improvements.
1. Innovative Marketing
2. Consumer-oriented marketing
3. Value marketing
4. Sense-of-mission marketing
5. none of these