Description : _________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements. 1. Innovative Marketing 2. Consumer-oriented marketing 3. Value marketing 4. Sense-of-mission marketing 5. none of these
Last Answer : Value marketing
Description : Which of the following is incorrect about digital marketing? a. Digital marketing can only be done offline b. Digital marketing cannot be done offline. c. Digital marketing requires electronic ... , digital marketing can be understood as online marketing, web marketing, and e-mail marketing
Last Answer : b. Digital marketing cannot be done offline.
Description : A specialty product 1. requires minimal effort to purchase 2. is purchased frequently 3. requires purchase planning, and the buyer will not accept substitutes 4. is generally less expensive ... items in the same product class 5. prompts the purchaser to make comparisons among alternatives
Last Answer : requires purchase planning, and the buyer will not accept substitutes
Description : Marketing research data is gathered by 1. Observation 2. In-depth interviews 3. Control experiment 4. All of the above 5. None of these
Last Answer : All of the above
Description : Evaluating marketing performance by comparing it to established standards is part of : 1. Marketing planning 2. Organizing marketing activities 3. Coordinating marketing activities 4. Marketing Control 5. None of these
Last Answer : Marketing Control
Description : All of the following are marketing management tasks EXCEPT : 1. Marketing Planning 2. Organizing marketing activities 3. Co-Ordinating marketing activities 4. Project development and analysis 5. Marketing control
Last Answer : Project development and analysis
Description : Which of the following is incorrect? a. If you know about your target audience's intent, you can easily focus on creating valuable content. b. You should compare the value of Content Marketing with that of other ... competitors. c. Both (a) and (b) are true d. Both (a) and (b) are false
Last Answer : c. Both (a) and (b) are true
Description : Which of the following is false? A. Knowing your customer's intent helps you create content for the moments that matter. B. You must be ready to compare the value of Content Marketing with other marketing initiatives. C. Both A and B are true D. Both A and B are false
Last Answer : C. Both A and B are true
Description : Which one of the follwing is TRUE about Content Marketing Builds Brand Management and Loyalty Keeps Costs Down Is Not that Tricky Supports other Marketing Tactics
Last Answer : Is Not that Tricky
Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (inter-organizational marketing). * True False
Last Answer : True
Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (interorganizational marketing). A. True B. False Ans: A
Last Answer : A. True
Description : If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective - and what isn't? A. Measure the real ... topics and types of content are the most effective at engaging your influencers. D. All of the above
Last Answer : D. All of the above
Description : Which of the following statements is true ? 1. Marketing makes the company to go into loss due to higher expenses 2. Marketing is not required in profit making companies 3. Marketing sharpens the ... the employees 4. Marketing is a time bound seasonal function 5. Marketing is a waste of time
Last Answer : Marketing sharpens the minds of the employees
Description : Find the true statement 1. Marketing is a waste of the employee's time 2. Marketing is not required in India due to its vast population 3. Marketing involves additional work 4. Marketing involves team work 5. Marketing is not required today due to IT advancement
Last Answer : Marketing involves team work
Description : Which of the following statements is true 1. Marketing makes the company to go into loss due to higher expenses 2. Marketing is not required in profit making companies 3. Marketing sharpens the ... the employees 4. Marketing is a time bound seasonal function 5. Marketing is a waste of time
Last Answer : Marketing is a time bound seasonal function
Description : Which of the following sentences is true ? 1. Marketing is not required in a Buyer's Market 2. Marketing is not required in a Seller's Market 3. Marketing is not required due to competition 4. Marketing is not required due to liberalization 5. Marketing is not required due to globalization
Last Answer : Marketing is not required in a Seller's Market
Description : A company wanting to maintain market share during the maturity stage requires moderate and some times large 1. advertising expenditures 2. distribution expenditures 3. production expenditures 4. price increases 5. packaging modifications
Last Answer : advertising expenditures
Description : What is not true about digital marketing? It can be done online It cannot be done online It is referred to as online marketing, internet marketing or web marketing All of the above
Last Answer : It can be done online
Description : Content Marketing is a type of Digital Marketing. True False
Last Answer : True
Description : Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C ... the unique characteristics of each social platform you consider working with. D. All of the above
Description : . What is not true about digital marketing? A. Digital marketing is any form of marketing products or services that involves electronic devices. B. Digital marketing can be done online C ... D. Digital marketing is often referred to as online marketing, internet marketing or web marketing.
Last Answer : C. Digital marketing cannot be done online
Description : Can Social Media Marketing tarnish a firm's Brand Image TRUE FALSE
Last Answer : TRUE
Description : Mobile Marketing is a subset of Mobile Advertising TRUE FALSE
Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action. True FALSE
Description : Interactive Marketing relies on having a means of open communication with Customers TRUE FALSE Depends on the Marketing Objectives Depends on the type of Customers
Description : Which of the following is true ? Digital marketing limits an organisation in targeting its niche audience Digital marketing is a costly affair You can not exactly measure result of your digital marketing efforts Digital marketing is non-interactive
Last Answer : Digital marketing is non-interactive
Description : What is not true about digital marketing? * Digital marketing is any form of marketing products or services that involves electronic devices Digital marketing can be done online Digital ... Digital marketing is often referred to as online marketing, internet marketing or web marketing
Last Answer : Digital marketing cannot be done online
Description : What is not true about digital marketing? A. Digital marketing can be done online B. Digital marketing cannot be done onlin
Last Answer : B. Digital marketing cannot be done onlin
Description : What is not true about digital marketing? A. Digital marketing is any form of marketing products or services that involves electronic devices. B. Digital marketing can be done online C. ... D. Digital marketing is often referred to as online marketing, internet marketing or web marketing.
Description : buying relevant keyword and Paid search marketing is about bidding a)True b)False c)May be d)May not Answer: a
Last Answer : a)True
Last Answer : It cannot be done online
Description : Point out the wrong statement : A. Full virtualization requires that the host operating system provide a virtual machine interface for the guest operating system and that the guest access hardware through ... A process virtual machine instantiates when a command begins a process D. All of the above
Last Answer : Full virtualization requires that the host operating system provide a virtual machine interface for the guest operating system and that the guest access hardware through that host VM
Description : Point out the wrong statement. a) Full virtualization requires that the host operating system provide a virtual machine interface for the guest operating system and that the guest access hardware ... A process virtual machine instantiates when a command begins a process d) All of the mentioned
Description : In the event of an act of unlawful interference, which of the following is the correct procedure to be taken by the pilot in command? a. Squawk 7700 if the situation requires and continue ... the flight plan, climb or descend to altitudes that differ from the normal cruising altitudes by 1000ft
Last Answer : c. Squawk 7500 (or 7700 if required) and broadcast a warning if the situation forces deviation from the cleared flight plan
Description : Which of the following is a disadvantage of A/B testing? A. It is limited to groups that have lots of resources to get started B. It is limited to simple changes C. It requires lots of prep time to get started D. It requires much more traffic to get results than multivariate testing
Last Answer : B. It is limited to simple changes
Description : Why is it important to have a company blog hosted on the company web domain versus a third party blogging site? Required by law Search engine rankings will include hits on the blog as part of the overall website hits Requires less effort to maintain Cannot be hacked easily
Last Answer : Search engine rankings will include hits on the blog as part of the overall website hits
Description : "I get screwed by the man so it is ok for me to screw other people" - what are your thoughts on this mindset?
Last Answer : Employees stealing office supplies from their workplace is the most common and most costly form of white collar/corporate crime. Not good. And this is mindset is even a theory as to why states with the death ... can snowball out of control. But I'd be lying if I said I never though like this
Description : Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement ? 1. Bank marketing is a service Marketing 2. The focus of the bank marketing ... . The Bank marketing is doubly oriented 4. Banking products are intangible 5. None of these
Last Answer : The Bank marketing is doubly oriented
Description : A retail establishment that is open twenty-four hours a day 1. will have higher sales than other retailers 2. provides time utility 3. is adhering to the marketing concept 4. is production-oriented 5. none of these
Last Answer : provides time utility
Description : Wholesaling is best defined as 1. all transactions in which products are bought for resale, for making other products, or for general business operations 2. all transactions made at retail ... 4. all marketing activities necessary to expedite exchanges to ultimate consumers 5. none of these
Last Answer : all transactions in which products are bought for resale, for making other products, or for general business operations
Description : Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman 1. is always a wholesaler 2. links producers to other middlemen or the ultimate ... always sells products to retailers 4. does not take title to products 5. none of these
Last Answer : links producers to other middlemen or the ultimate users of the products
Description : A channel of distribution is a group of individuals and organizations that 1. directs the flow of products from producers to customers 2. links producers to other marketing intermediaries 3. ... to products and resells them 4. manages transportation and warehousing functions 5. none of these
Last Answer : directs the flow of products from producers to customers
Description : Marketing activities conducted by individuals and organizations to achieve some goal other than ordinary business goals such as profit is : 1. non business marketing 2. organization marketing 3. individual marketing 4. enterprise marketing 5. none of these
Last Answer : individual marketing
Description : Compared with other phases of the new product development process, the largest number of new product ideas are rejected during the ______ phase 1. idea generation 2. concept testing 3. business analysis 4. screening 5. test marketing
Last Answer : screening
Description : How does creating a social network marketing plan differ from a traditional marketing plan? A. The brand image should be completely different for social marketing B. The staff requirements and skill sets for ... method of delivery, a marketing plan either way will be similar D. None of the abov
Last Answer : B. The staff requirements and skill sets for social marketing are different
Description : In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite? A. It is a cheap marketing tool. ... than other marketing channels. C. People like emails. D. Email can be integrated into social media.
Last Answer : B. It generates more ROI than other marketing channels
Description : . How does creating a social network marketing plan differ from a traditional marketing plan? * The brand image should be completely different for social marketing The staff requirements and skill sets ... the method of delivery, a marketing plan either way will be similar None of the above
Last Answer : The staff requirements and skill sets for social marketing are different
Description : Which mobile metrics are used to evaluate app engagement page views revenue and sales downloads and users monthly active users, session length and events
Last Answer : monthly active users, session length and events