Description : Ajax is one of the brand names of Colgate -Palmolive. Ajax bathroom cleaner, kitchen cleaner and window cleaner exemplify A)wholesaler branding. B)product brand marks. C)line family branding. D)individual branding
Last Answer : C)line family branding.
Description : Micro-blogging can be defined as __________. a. Mobile related blogs b. Blogs posted by companies instead of an individual c. Blogs encompassing limited individual posts, which are typically limited by character count. d. None of the above
Last Answer : c. Blogs encompassing limited individual posts, which are typically limited by character count
Description : What is meant by "micro-blogging"? A. Blogs which are posted by companies, not individuals B. Blogs with limited individual posts, limited by character count typically C. Blogging from mobile devices D. All of the above
Last Answer : B. Blogs with limited individual posts, limited by character count typically
Description : What is meant by "micro-blogging"? * Blogs which are posted by companies, not individuals Blogs with limited individual posts, limited by character count typically Blogging from mobile devices All of the above
Last Answer : Blogs with limited individual posts, limited by character count typically
Description : What is meant by "micro-blogging"? A. Blogs with limited individual posts B. Blogging from mobile devices C. Blogs which are posted by companies, not individuals D. All of the above
Last Answer : A. Blogs with limited individual posts
Description : A Brand Name is ? 1. A Symbol or a design for the purpose of identification 2. Its legal version is trademark 3. It is given legal protection 4. All the above 5. None of the above
Last Answer : All the above
Description : The legal term for brand is _________ 1. Trademark 2. Name 3. Identity of Product 4. Symbol of Product 5. None of these
Last Answer : Trademark
Description : When a firm uses one of its existing brand names as part of a brand name for an improved or new product, the branding is called ____________ 1. individual branding 2. overall family branding 3. line family branding 4. brand-extension branding 5. none of these
Last Answer : brand-extension branding
Description : Anyone here good at marketing, brand managing, social media etc.?
Last Answer : Possibly. Would you care to elaborate?
Description : A marketer uses pioneer advertising to : 1. promote established brands 2. compare brand names 3. promote a product in the introductory stage of the life cycle 4. introduce a competitive version of the product 5. none of these
Last Answer : promote a product in the introductory stage of the life cycle
Description : Traditionally, companies have defined their business in product terms or in technological terms. However misison statements should be all of the following EXCEPT : 1. Market Oriented 2. A statement of religion 3. motivating 4. based on distinctive competencies 5. none of these
Last Answer : A statement of religion
Description : Market with one buyer and one seller 1. Monopoly 2. Bi monopoly 3. Bilateral Monopoly 4. All the above 5. None of these
Last Answer : Bilateral Monopoly
Description : In monopoly there are / is 1. Few sellers 2. one seller 3. Many sellers 4. few buyers 5. None of these
Last Answer : one seller
Description : A bilateral monopoly is a market structure consisting of both a monopoly (a single seller) and a ____(a single buyer). 1. Monopsony 2. Biopoly 3. Triple poly 4. multipoly 5. multisony
Last Answer : Monopsony
Description : A market situation in which there are only a few sellers & each seller can influence its price output policy is called 1. Oligopoly 2. Monopoly 3. Monopolistic 4. Duopoly 5. None of these
Last Answer : Oligopoly
Description : What type of competitive structure exists when a few sellers control a large portion of the supply of a product ? 1. Monopoly 2. Oligopoly 3. Mixed competition 4. Perfect competition 5. None of these
Description : What type of competitive structure exists when a firm produces a product that has no close substitutes ? 1. Monopoly 2. Oligopoly 3. Perfect Competition 4. Mixed Competition 5. None of these
Last Answer : Monopoly
Description : If you are building a brand new PPC account; and you want to start with your top converting terms, where is a good place to research where to find these terms? A. Your analytics account B. Your search console account C. Your merchant center account D. Your local business accoun
Last Answer : A. Your analytics account
Description : Is Colgate Total the only ADA approved toothpaste?
Last Answer : Colgate is not the only ADA approved toothpast. Crest and Arm & Hammer are also ADA approved.
Description : Can I use my Colgate coupons online at Amazon?
Last Answer : No Amazon.com only takes their own gift cards and coupons. They do not accept coupons for a specific product on their website. You will have to go to the store to use the colgate coupons most likely.
Description : What kind of mattress is a Colgate mattress?
Last Answer : It is a high quality mattress for baby cribs available in foam and inner spring styles. There are also natural and organic version available.
Description : A monopoly is characterized by (a) Limited entry and exit opportunity ; (b) Single supplier ; (c) Few customers ; (d) All the three
Last Answer : (a) Limited entry and exit opportunity ;
Description : Niche Marketing refer to 1. A strategy that specializes in limited or unique product category 2. A strategy that specializes Niche products 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Last Answer : A strategy that specializes in limited or unique product category
Description : A firm with limited resources can compete with much larger organization by : 1. concentrating its efforts on a single segment 2. using a multi-segment targeting strategy 3. ... segmentation variable 4. using multivaluable segmentation 5. concentrating its efforts on the total population
Last Answer : concentrating its efforts on a single segment
Description : Niche Marketing refers to 1. a strategy that specializes in limited or unique product category 2. a strategy that specializes niche products 3. both 1 & 2 4. neither 1 nor 2 5. none of these
Last Answer : a strategy that specializes in limited or unique product category
Description : The capital issues of public limited companies are subject to guidelines issued by– (A) Reserve Bank of India (B) Central Government (C) Central Bank of India (D) Securities & Exchange Board of India (SEBI)
Last Answer : Answer: Securities amp; Exchange Board of India (SEBI)
Description : Which of the following companies do not have the obligation to get its Articles of Association registered along with the Memorandum of Association ? (A) Public Company limited by shares (B) Unlimited companies (C) Private companies limited by shares (D) Companies limited by guarantee
Last Answer : Answer: Public Company limited by shares
Description : The aim of Differentiated Interest Scheme was to provide concessional loans to - (1) weaker section of the society (2) Public Sector Industries (3) Public Limited Companies (4) big exports
Last Answer : (1) weaker section of the society Explanation: The Differential Rate of Interest Scheme, formulated in March 1972, offers financial assistance at concessional rate of interest. 0 4% to those who intend taking up any productive activity and has been tailored for persons whose income is very low.
Description : The aim of Differentiated Interest Scheme was to provide concessional loans to _______. (1) weaker section of the society (2) Public Sector Industries (3) Public Limited Companies (4) big exports
Last Answer : weaker section of the society
Description : Which of the following is a disadvantage of A/B testing? A. It is limited to groups that have lots of resources to get started B. It is limited to simple changes C. It requires lots of prep time to get started D. It requires much more traffic to get results than multivariate testing
Last Answer : B. It is limited to simple changes
Description : Product line is a _____________ 1. specific model of product 2. group of closely related items 3. all products offered by a company 4. both 1 and 2 5. None of these
Last Answer : group of closely related items
Description : Goods which are not bought as often as fastmoving items but are replaced from time to time are called 1. White goods 2. Yellow goods 3. Red goods 4. Orange goods 5. None of these
Last Answer : Orange goods
Description : _________ are items offered free or at minimal cost as a bonus for purchasing a product 1. Rebates 2. Premiums 3. Samples 4. Merchandise allowances 5. Coupons
Last Answer : Premiums
Description : A specialty product 1. requires minimal effort to purchase 2. is purchased frequently 3. requires purchase planning, and the buyer will not accept substitutes 4. is generally less expensive ... items in the same product class 5. prompts the purchaser to make comparisons among alternatives
Last Answer : requires purchase planning, and the buyer will not accept substitutes
Description : A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product 1. category 2. dimension 3. extension 4. line 5. mix
Last Answer : line
Description : Items that are purchased routinely, do not become part of the final physical product, and are treated like expense items rather than capital goods are called 1. raw materials 2. major equipment 3. accessory equipment 4. component part 5. process materials
Last Answer : accessory equipment
Description : For routinely purchased items, buyers are frequently the : 1. Users 2. Influencers 3. Deciders 4. Gatekeepers 5. None of these
Last Answer : Deciders
Description : Does anyone use those online bidding services to purchase items?
Last Answer : What they dont tell you is that you have to pay for the bids. So the actual cost is much more than what they advertise.
Description : Which of the following items search engines don't want? A. keyword stuffing B. buying links C. poor user experience D. All of the above
Last Answer : D. All of the above
Description : One aim of e-procurement is to increase savings by bulk buying of items: * of the right quantity from the right source. of the right quality. at the right price.
Last Answer : of the right quantity
Description : One aim of e-procurement is to increase savings by bulk buying of items: A. of the right quantity. B. from the right source. C. of the right quality. D. at the right priceE. None of the above. Ans: A
Last Answer : A. of the right quantity
Description : By bulk buying of items, One aim of e-procurement is to increase savings A.right quantity. B.right thing. C.right quality. D.right price. Answer: A
Last Answer : A.right quantity.
Description : Comcast cable has a virtual monopoly over my building in Arlington, Virginia and use this power to continually raise prices for residents. Is there anything we can do to combat this, and bring in other cable companies to increase competition?
Last Answer : It is up to your landlord and who he signs on with. You can petition your landlord to offer another alternative to residents.
Description : A product with added benefits such as warranties or installation service etc. 1. Augmented Product 2. Bullion Product 3. Manufacturer's Product 4. Retailer's product 5. None of these
Last Answer : Augmented Product
Description : Which one of the following services is NOT labour intensive ? 1. Education 2. Hair care 3. Insurance 4. Fitness centre 5. Legal counsel
Last Answer : Fitness centre
Description : Labeling is important for three reasons, including promotional and legal reasons. What is the third reason ? 1. Marketing 2. Branding 3. Strategic 4. Informational 5. none of these
Last Answer : Informational
Description : The label on a soft drink reads "cool and refreshing". For what reason are these words used ? 1. To provide information 2. To encourage multiple purchases 3. To promote the product 4. To satisfy legal requirements 5. none of these
Last Answer : To promote the product
Description : A marketing manager for a small computer manufacturer is analyzing the potential effects of political, legal, social, and economic forces on the firm's operations. The marketing manager is examining the ... situation 2. marketing environment 3. trends 4. economic conditions 5. none of these
Last Answer : marketing environment
Description : Which of the following statements is true ? 1. Marketing makes the company to go into loss due to higher expenses 2. Marketing is not required in profit making companies 3. Marketing sharpens the ... the employees 4. Marketing is a time bound seasonal function 5. Marketing is a waste of time
Last Answer : Marketing sharpens the minds of the employees
Description : Which of these Indian companies has the largest market capitalization 1. ONGC 2. Reliance 3. Infosys 4. BHEL 5. SBI
Last Answer : ONGC