A specialty product
1. requires minimal effort to purchase
2. is purchased frequently
3. requires purchase planning, and the buyer will not
accept substitutes
4. is generally less expensive than other items in the
same product class
5. prompts the purchaser to make comparisons
among alternatives
1. requires minimal effort to purchase
2. is purchased frequently
3. requires purchase planning, and the buyer will not
accept substitutes
4. is generally less expensive than other items in the
same product class
5. prompts the purchaser to make comparisons
among alternatives