A firm with limited resources can compete with much
larger organization by :
1. concentrating its efforts on a single segment
2. using a multi-segment targeting strategy
3. using a geographical segmentation variable
4. using multivaluable segmentation
5. concentrating its efforts on the total population
larger organization by :
1. concentrating its efforts on a single segment
2. using a multi-segment targeting strategy
3. using a geographical segmentation variable
4. using multivaluable segmentation
5. concentrating its efforts on the total population