Description : What are "any request for a file from a Web server“ in web analytics? Hits Sessions Page views Visitor
Last Answer : Hits
Description : The most common user identification technique is via? A. Sessions B. Cookies C. Segmentation D. page views
Last Answer : B. Cookies
Description : The focus of web analytics is to understand the? A. users of a site B. User behavior C. User activities D. All of the above
Last Answer : D. All of the above
Description : . If I want to have an estimate of the number of people who visited my website, which metric should I use? A. Sessions B. Unique visitors C. Users D. Hits
Last Answer : B. Unique visitors
Description : Which of the following method used to identify user sessions? A. IP address B. authenticated user C. user agent D. All of the above
Description : ……….. is the measurement and analysis of data to inform an understanding of user behavior across web pages. 1. Web analytics 2. Data analytics 3. Marketing Analytics 4. Media analytics
Last Answer : Web analytics
Description : Which mobile metrics are used to evaluate app engagement page views revenue and sales downloads and users monthly active users, session length and events
Last Answer : monthly active users, session length and events
Description : Keyword scope" is associate with which type of scope in Web analytics? Session scope Visitor scope Page Scope None of the above
Last Answer : Page Scope
Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... particular location. D. You can run different campaigns based on the location of the mobile use
Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location
Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... location. D. You can run different campaigns based on the location of the mobile user.
Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location.
Description : What is the need to analyze digital analytics? a. For making better decisions related to the business b. For generating higher revenue from the website c. To define genuine customers for your business d. For appealing more users to drive more traffic
Last Answer : a. For making better decisions related to the business
Description : Google Analytics can never recognize returning users on mobile apps. a. True b. False c. Can be true or false d. Not defined
Last Answer : b. False
Description : Google Analytics can only recognize returning users on websites, not on mobile apps. A. TRUE B. FALSE C. Can be true or false D. Can not say
Last Answer : B. FALSE
Description : If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective - and what isn't? A. Measure the real ... topics and types of content are the most effective at engaging your influencers. D. All of the above
Description : Which fact about push messaging is true? 1. Users with push enabled have 88% more app launches 2. Users with push enabled have 55% shorter intervals between app sessions 3. Users with push enabled have a 3X higher retention rate 4. All of these are true
Last Answer : All of these are true
Description : Which fact about push messaging is true? users with push enabled have 88% more app launches users with push enabled have 3x more retention rate users with push enabled have 55% shorter intervals between app sessions All of the above
Last Answer : All of the above
Description : You want to understand if users use their mobile phone to access your site. Which of the following approach is preferable? A. Ask "Are you using a mobile phone to access our site?" ... report Audience/Mobile/Overview D. This cannot be known because people use multiple devices to browse the Web
Last Answer : C. Look at the report Audience/Mobile/Overview
Description : KISSMETRICS, CRAZY EGG, WOOPRA are examples of Web Analytics Mobile Analytics Content Analytics None of the above
Last Answer : Web Analytics
Description : Which of the following are the tool for web analytics? Web trends Elogic Omniture All of the above
Description : Which of the following comes under the ambit of Web analytics metrics? Transactions Usability Site performance All of the above
Description : ON-SITE Web Analytics can not track Competitors or related sites • TRUE • FALSE
Last Answer : TRUE
Description : "Is Web Analytics is the process of measuring, collecting, analyzing and reporting on internet data for the purpose of understanding how website is used by audience?" TRUE FALSE
Last Answer : TRUE
Description : On Internet, to go to other Web page through button, the user should use (a) Search tools (b) Find and replace -Technology
Last Answer : (d) On the Internet, to go to other Web pages available through a button, the user should use hyperlinks.
Description : Which among the following is / are user / users of the outcome of the Marketing Research ? A.Consumers B.BusinessFirms C. Government D. Producers 1. Only A 2. Only A & B 3. A, B & D 4. All the above 5. None of these
Last Answer : All the above
Description : Which among the following is/are user/users of the outcome of the Marketign Reserach ? A) Consumers B) Business Firms C) Government D) Producers 1. Only A 2. Only A & B 3. A, B & D 4. All the above 5. none of these
Description : The user session can be identified by the __________. a. Authenticate users b. IP Address c. User Agent d. All of the above
Last Answer : d. All of the above
Description : Accessibility w.r.t understanding site user requirement should include Number of visually impaired People Number of users of less Popular Browsers Both A & B None of the Above
Last Answer : Both A & B
Description : Which of the following statements is incorrect? A. You should leverage the 5W (+1H) technique to plan and design a dashboard. B. Google Data Studio, Kilpfolio, and Tableau are some tools ... your dashboards. D. Designing an effective dashboard (or report) is similar to developing a website.
Last Answer : C. You should provide usability-related (heuristics) recommendations without actual data in your dashboards
Description : Which one of the following practice is ethical? A. Buying links from link farms B.Stuffing the metatags with keywords C.Having the same page twice - once in html, once in pdf D.Using hidden text that users do not see but spiders can read
Last Answer : A. Buying links from link farms
Description : Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword : "six sigma"? A. Alexa B. Google Trends C. Google Traker D. Word Tracker
Last Answer : D. Word Tracker
Description : At stage of user browsing app store page of your app what is the objective? A. Maximize usage B. Maximize conversion C. Maximize interest D. All of the above
Last Answer : B. Maximize conversion
Description : Identify the factor that enables tracking of good and bad reputation? A. IP address B. User engagement C. Fequency D. All of the above
Last Answer : A. IP address
Description : How do you track a conversion path across multiple website domains in Google Analytics?
Last Answer : answer:This article from google shows how to consolidate multiple domains into a single report. There are some minor changes to the tracking code. From there you should be able to set up your funnels or track paths just like you normally would within one domain I believe.
Description : Which is not a digital marketing tool? 1. Google Ads 2. Google Keyword planner 3. Google play 4. Google analytics
Last Answer : Google Pay
Description : The immediate purpose of analyzing digital analytics data is to: A. Make better decisions about your business B. Generate more revenue from your website C. Define the ideal customers for your business D. Drive more traffic to your website
Last Answer : A. Make better decisions about your business
Description : All conversion optimization must start with which of the following factors? A. Analytics B. Review C. Scripting D. None of the above
Last Answer : A. Analytics
Description : Where do you create a remarketing list? A. In Google Ads B. In Google Analytics C. In Google Remarketing Console D. In Google Ads or Google Analytics
Last Answer : D. In Google Ads or Google Analytics
Description : If you are building a brand new PPC account; and you want to start with your top converting terms, where is a good place to research where to find these terms? A. Your analytics account B. Your search console account C. Your merchant center account D. Your local business accoun
Last Answer : A. Your analytics account
Description : Which amongst the following is a tool to track Social Media Marketing Performance Hootsuite SproutSocial GOOGLE Analytics All of the above
Description : What Google analytics offer? E-mail based sharing Intelligence as ML algorithm Custom reports All of the above
Description : Google Analytics, KISSMETRICS, CRAZYEGG are the examples of Content Management Software Website Optimisation Tools Campaign Management Software None of the above
Last Answer : Website Optimisation Tools
Description : Which metrics would accurately indicate the success of the latest Facebook post? A. Likes and click-through B. Impressions and click-through C. Reach and engagement D. Sessions and pageview
Last Answer : C. Reach and engagement
Description : Each web site is identified by a unique address called a 1. WWW 2. URL 3. URW 4. ULR
Last Answer : URL
Description : Which capabilities are offered by Web Content Management Tools? a)Centralized version control b)Simplification through templates c)Integration with enterprise applications d)all Answer: d
Last Answer : d)all
Description : This operates algorithmically or using a mixture of algorithmic and human input to collect, index, store and retrieve information on the web (e.g. web pages, images, information and other types of files). It makes the ... is referred to as: 1. Banner ads 2. Pop-up ads 3. A search engine 4. Apps
Last Answer : A search engine
Description : How many % of mobile web users abandon pages if they don't load within 10 seconds? A. 0.6 B. 0.65 C. 0.7 D. 0.75
Last Answer : B. 0.65
Description : Which of the following statements concerning the intended user of a professional accountant's report is incorrect? a. The responsible party and the intended user may both be within the same organization. b. ... may be established by law. d. The responsible party may also be one of the intended users
Last Answer : The intended user should never be established by agreement between the practitioner and the responsible party or those engaging or employing the practitioner
Description : Which of the following statements concerning the intended user of a professional accountant's report is incorrect? a. The responsible party and the intended user may both be within the same organization. b. ... be established by law. d. The responsible party may also be one of the intended users.
Description : Which of the following statements is true The web designer shouldn’t just be concerned about the looks but also about user interface Usability is very important in web design Both A & B None of the above
Last Answer : Both A & B