___________ is the set of practices that enables organizations to communicate and engage interactively with their audiences through any mobile device or network. 1. Mobile marketing 2. Social web marketing 3. Internet marketing 4. Social media marketing

___________ is the set of practices that enables organizations to communicate and engage
interactively with their audiences through any mobile device or network. 1. Mobile marketing 2.
Social web marketing 3. Internet marketing 4. Social media marketing
by

1 Answer

Answer :

Mobile marketing
by

Related questions

the internet has changed public relations in what way?  PR practitioners can put news on the website for reporters to access anytime  blogs provide an opportunity to communicate with publics and find target audiences  podcasting allows organisations to provide audio and video information to the gernal public without news media  All of the above.

Description : the internet has changed public relations in what way?  PR practitioners can put news on the website for reporters to access anytime  blogs provide an opportunity to communicate with publics and find ... audio and video information to the gernal public without news media  All of the above.

Last Answer :  All of the above.

The rise of ___________ has led marketing to evolve away from a hierarchical one-sided mass communication model towards more participatory technologies (e.g. social channels and online communities). 1. Website 2. Social media 3. Web platform 4. Mobile App

Description : The rise of ___________ has led marketing to evolve away from a hierarchical one-sided mass communication model towards more participatory technologies (e.g. social channels and online communities). 1. Website 2. Social media 3. Web platform 4. Mobile App

Last Answer : Social media

People tend to view promotion from many vintage points. Which alternative below is MOST accurate ? 1. promotion costs cause product costs to be higher 2. promotion activities make up the bulk of marketing 3. the role of promotion is to communicate and to facilitate exchanges 4. promotion should be directed toward numerious audiences 5. none of these

Description : People tend to view promotion from many vintage points. Which alternative below is MOST accurate ? 1. promotion costs cause product costs to be higher 2. promotion activities make up the bulk ... facilitate exchanges 4. promotion should be directed toward numerious audiences 5. none of these

Last Answer : the role of promotion is to communicate and to facilitate exchanges

Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A marketing strategy approach. c. Yet another name of social media marketing. d. A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

Description : Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A ... more focused on creating and distributing valuable as well as relevant content to its users/audiences.

Last Answer : c. Yet another name of social media marketing.

What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagementB. The mobile phone enables businesses to use apps to drive engagement. C. The mobile phone allows SMS, Messaging and Social Media to drive engagement. D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.

Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile phone ... mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.

Last Answer : D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile phone enables businesses to use apps to drive engagement. C. The mobile phone allows SMS, Messaging and Social Media to drive engagement. D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile ... The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

Last Answer : D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

Internet Marketing is known as also by 1. Mobile Marketing 2. Online Marketing 3. Social Media Marketing4. Traditional Marketing

Description : Internet Marketing is known as also by 1. Mobile Marketing 2. Online Marketing 3. Social Media Marketing 4. Traditional Marketing

Last Answer : online Marketing

Which is a type of digital Marketing? 1. Internet Marketing 2. Mobile Marketing 3. Social Media Marketing 4. All of the Above

Description : Which is a type of digital Marketing? 1. Internet Marketing 2. Mobile Marketing 3. Social Media Marketing 4. All of the Above

Last Answer : All of the Above

The consumer movement is 1. against foreign imports that are much cheaper than products produced in the home market 2. a movemnt that is trying to improve consumer satisfaction 3. a social movment that is able to challenge big business practices 4. a diverse group of individuals, groups and organizations attempting to protect the rights of consumers 5. none of these

Description : The consumer movement is 1. against foreign imports that are much cheaper than products produced in the home market 2. a movemnt that is trying to improve consumer satisfaction 3. a ... individuals, groups and organizations attempting to protect the rights of consumers 5. none of these

Last Answer : a diverse group of individuals, groups and organizations attempting to protect the rights of consumers

Digital marketing is associated with advertising which is displayed through digital mediums such as ___.  A. search engines  B. websites  C. social media  D. mobile apps  E. All of the above

Description : Digital marketing is associated with advertising which is displayed through digital mediums such as ___.  A. search engines  B. websites  C. social media  D. mobile apps  E. All of the above

Last Answer : E. All of the above

Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs of users of a particular location. C. It allows you to personalize your marketing messages to the mobile user in a particular location. D. You can run different campaigns based on the location of the mobile use

Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... particular location. D. You can run different campaigns based on the location of the mobile use

Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location

Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs of users of a particular location. C. It allows you to personalize your marketing messages to the mobile user in a particular location. D. You can run different campaigns based on the location of the mobile user.

Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... location. D. You can run different campaigns based on the location of the mobile user.

Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location.

Modern style of marketing include ___________ 1. E-Commerce 2. E-mail solicitation 3. Social media marketing 4. All of these 5. None of these

Description : Modern style of marketing include ___________ 1. E-Commerce 2. E-mail solicitation 3. Social media marketing 4. All of these 5. None of these

Last Answer : All of these

People tend to view promotion from many vantage points. Which alternative below is MOST accurate? A)Promotion costs cause product costs to be higher. B)Promotion activities make up the bulk of marketing. C)The role of promotion is to communicate and to facilitate exchanges. D)Promotion should be directed toward numerous audiences.

Description : People tend to view promotion from many vantage points. Which alternative below is MOST accurate? A)Promotion costs cause product costs to be higher. B)Promotion activities make up the bulk ... is to communicate and to facilitate exchanges. D)Promotion should be directed toward numerous audiences.

Last Answer : C)The role of promotion is to communicate and to facilitate exchanges.

If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective - and what isn't? A. Measure the real active engagement of users with your social media pages B. Compare your results against that of your competitors and learn their best practices. C. Analyze which topics and types of content are the most effective at engaging your influencers. D. All of the above

Description : If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective - and what isn't? A. Measure the real ... topics and types of content are the most effective at engaging your influencers. D. All of the above

Last Answer : D. All of the above

Which of the following is incorrect? a. If you know about your target audience's intent, you can easily focus on creating valuable content. b. You should compare the value of Content Marketing with that of other marketing strategies carried out by competitors. c. Both (a) and (b) are true d. Both (a) and (b) are false

Description : Which of the following is incorrect? a. If you know about your target audience's intent, you can easily focus on creating valuable content. b. You should compare the value of Content Marketing with that of other ... competitors. c. Both (a) and (b) are true d. Both (a) and (b) are false

Last Answer : c. Both (a) and (b) are true

Which social network is considered the most popular for social media marketing? A. Twitter B. Facebook C. Linkdin D. Whats App

Description : Which social network is considered the most popular for social media marketing? A. Twitter B. Facebook C. Linkdin D. Whats App

Last Answer : B. Facebook

Which social network is considered the most popular for social media marketing? *  Twitter  Facebook  Linkdin  Whats App

Description : Which social network is considered the most popular for social media marketing? *  Twitter  Facebook  Linkdin  Whats App

Last Answer :  Facebook

Which social network is considered the most popular for social media marketing?  A. Facebook  B. Twitter  C. Linkdin  D. Whats App

Description : Which social network is considered the most popular for social media marketing?  A. Facebook  B. Twitter  C. Linkdin  D. Whats App

Last Answer : A. Facebook

Which of the following is the correct depiction of Digital Marketing?a. E-mail Marketing b. Social Media Marketing c. Web Marketing d. All of the above

Description : Which of the following is the correct depiction of Digital Marketing? a. E-mail Marketing b. Social Media Marketing c. Web Marketing d. All of the above

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Current changes in behaviors clearly show that ______ is taking over more and more of consumer online searches. 1. Social media 2. Mobile 3. Internet 4. Blog

Description : Current changes in behaviors clearly show that ______ is taking over more and more of consumer online searches. 1. Social media 2. Mobile 3. Internet 4. Blog

Last Answer : Mobile

What is the marketing objective of non-business organizations ? 1. To provide an idea or service to the public 2. To obtain a desired response from a target market or public 3. To obtain a return on social investment 4. To determine the target market and to create and maintain a satisfying marketing mix 5. none of these

Description : What is the marketing objective of non-business organizations ? 1. To provide an idea or service to the public 2. To obtain a desired response from a target market or public 3. To obtain ... To determine the target market and to create and maintain a satisfying marketing mix 5. none of these

Last Answer : To obtain a desired response from a target market or public

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Description : Marketing channel refers to _________________ 1. A physical channel for movement of goods in them from the seller to the buyer 2. A set of firms who handle the physical movement of goods from one ... the process of making a product or service available for use or consumption 5. none of these

Last Answer : Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer

Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking.  location-based targeting  wide coverage  mass distribution  interest group setting

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Last Answer :  location-based targeting

To effectively monitor changes in the marketing environment, marketers must engage in : 1. use of the marketing concept 2. environmental scanning and analysis 3. Information collection 4. Marketing research 5. Environmental Management

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Last Answer : environmental scanning and analysis

Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action.  True  FALSE

Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action.  True  FALSE

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Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into product and selling converts product into cash d) Marketing makes profits through customer satisfaction, selling makes profits through sales volume 1. only a 2. a, b and d 3. b and d 4. all a, b, c and d 5. None of these

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Last Answer : all a, b, c and d

A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called:  Search Marketing  Internet Advertising  Permission-based E-Mail marketing  Social Web Marketing

Description : A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called:  Search Marketing  Internet Advertising  Permission-based E-Mail marketing  Social Web Marketing

Last Answer :  Permission-based E-Mail marketing

___________ are products bought by individuals and organizations for further processing or for use in conducting a business ? 1. Consumer Products 2. Services 3. Industrial Products 4. Speciality Products 5. None of these

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A period where content collapses in on itself as audiences max out on their abilities to consume it is known as ________. A. Content Cliff B. Copywriting C. Cornerstone Content D. Crowdsourcing

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In contemporary times, almost all organizations are engaged in Corporate Social Responsibility (CSR). Discuss five (5) factors that propel them to engage in CSR. (15 Marks)?

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Last Answer : Substanabiliy

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Last Answer : A Fully –managed web service that allows you to create , configure , and use relational databases that live in Google’s cloud

One way musicians use social media to reach audiences is by?

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Last Answer : hosting discussion boards.

You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate directly with only those subscribers you are interested in. It allows you to integrate your online marketing campaign with your email marketing campaign. It allows you to cross-sell to a range of different target groups. It allows you to personalize your message based on specific target audience characteristics

Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics

Last Answer : It allows you to personalize your message based on specific target audience characteristics

You want to understand if users use their mobile phone to access your site. Which of the following approach is preferable? A. Ask "Are you using a mobile phone to access our site?" Yes/No B. Ask "Which type of device are you using to access our site?" with choices: Desktop computer/Mobile Phone/Tablet C. Look at the report Audience/Mobile/Overview D. This cannot be known because people use multiple devices to browse the Web

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Last Answer : C. Look at the report Audience/Mobile/Overview

Anyone here good at marketing, brand managing, social media etc.?

Description : Anyone here good at marketing, brand managing, social media etc.?

Last Answer : Possibly. Would you care to elaborate?

What are some innovative ways to conduct marketing social media?

Description : What are some innovative ways to conduct marketing social media?

Last Answer : like this?

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Description : Fees paid by advertisers to online company that refer qualified potential customers or provide consumer information where the consumer opts in to being contacted by a marketer. This is referred to as: 1. Lead generation 2. Search 3. Rich media 4. Social media marketing

Last Answer : Lead generation

Role of Social Media Executive is….. 1. Content Marketing 2. Admin 3. Strategy 4. Analysis

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Last Answer : Admin

Which of the following is not a type of digital Marketing Activity? 1. Social Media Marketing 2. Digital Display Marketing 3. Email Marketing 4. Print Advert

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Last Answer : Print Advert

Is Social Media Marketing is a type of Digital Marketing?  Yes  No

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Last Answer : Yes

What are some examples of digital marketing?  Social Media Marketing  Search Engine Marketing  Search Engine Optimisation  All of the above

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Last Answer : All of the above

Which of these marketing efforts would NOT be an effective use of campaign trackers? A. Display advertising campaigns B. Email marketing campaigns C. Social media campaigns D. Television advertising campaigns

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Last Answer : D. Television advertising campaigns

Why is it important to post to a blog regularly? A. It reduces the cost per blog post B. It gives the social media marketing specialist something to do C. It allows more chances for the company to put down the competition D. Keep readers engaged and also gives search engines content to index

Description : Why is it important to post to a blog regularly? A. It reduces the cost per blog post B. It gives the social media marketing specialist something to do C. It allows more chances for the company to put down the competition D. Keep readers engaged and also gives search engines content to index

Last Answer : D. Keep readers engaged and also gives search engines content to index

Which group is the MOST likely to resist becoming part of a dedicated Content Marketing group? A. Email Marketing B. Public Relations C. Social Media Marketing D. Video Marketing

Description : Which group is the MOST likely to resist becoming part of a dedicated Content Marketing group? A. Email Marketing B. Public Relations C. Social Media Marketing D. Video Marketing

Last Answer : B. Public Relations

Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C content marketers should make sure that they're using Facebook, YouTube, and Twitter as effectively as possible. C. To make your social media content an effective B2C marketing tactic, you should understand the unique characteristics of each social platform you consider working with. D. All of the above

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Last Answer : D. All of the above

Content marketing is NOT? A. A strategic marketing approach. B. Just another name for social media marketing. C. Focused on creating and distributing valuable, relevant, and consistent content. D. Able to attract and retain a clearly defined audience

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Last Answer : B. Just another name for social media marketing

In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite? A. It is a cheap marketing tool. B. It generates more ROI than other marketing channels. C. People like emails. D. Email can be integrated into social media.

Description : In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite? A. It is a cheap marketing tool. ... than other marketing channels. C. People like emails. D. Email can be integrated into social media.

Last Answer : B. It generates more ROI than other marketing channels

Which amongst the following is a tool to track Social Media Marketing Performance  Hootsuite  SproutSocial  GOOGLE Analytics  All of the above

Description : Which amongst the following is a tool to track Social Media Marketing Performance  Hootsuite  SproutSocial  GOOGLE Analytics  All of the above

Last Answer :  All of the above