Description : Digital marketing is similar to .............. A. Cold calling B. Web designing C. Online marketing D. Outdoor marketing
Last Answer : C. Online marketing
Description : Which of the following statements is incorrect? A. You should leverage the 5W (+1H) technique to plan and design a dashboard. B. Google Data Studio, Kilpfolio, and Tableau are some tools ... your dashboards. D. Designing an effective dashboard (or report) is similar to developing a website.
Last Answer : C. You should provide usability-related (heuristics) recommendations without actual data in your dashboards
Description : 2. In developing your next email campaign, you have to make a case to develop a responsive email. What is the key factor of responsive design to persuade your team? A. People open ... devices. So, the email needs to render properly regardless. D. Responsive design means mobile-first thinking
Last Answer : C. People open emails multiple times on a variety of devices. So, the email needs to render properly regardles
Description : ON-SITE Web Analytics can not track Competitors or related sites • TRUE • FALSE
Last Answer : TRUE
Description : Stages such as conviction stage, liking stage, preference stage, and actual purchase stage are all of the process called A.channeling B.buyer readiness C.channel designing D.strategic Answer: B
Last Answer : B.buyer readiness
Description : You want to understand if users use their mobile phone to access your site. Which of the following approach is preferable? A. Ask "Are you using a mobile phone to access our site?" ... report Audience/Mobile/Overview D. This cannot be known because people use multiple devices to browse the Web
Last Answer : C. Look at the report Audience/Mobile/Overview
Description : Business-to business eCommerce involves commercial transactions between other organizations and organizations. A.True B.False C. May be D. May not be Answer: A
Last Answer : A.True
Description : buying relevant keyword and Paid search marketing is about bidding a)True b)False c)May be d)May not Answer: a
Last Answer : a)True
Description : Which design approaches help in building sites that are optimized for various screen sizes? a)Mobile optimized design b)Responsive web design c)Progressive enhancement d)Adaptive web design Answer: b
Last Answer : Responsive web design
Description : Google Analytics can never recognize returning users on mobile apps. a. True b. False c. Can be true or false d. Not defined
Last Answer : b. False
Description : Google Analytics can only recognize returning users on websites, not on mobile apps. A. TRUE B. FALSE C. Can be true or false D. Can not say
Last Answer : B. FALSE
Description : Mobile Marketing is a subset of Mobile Advertising TRUE FALSE
Last Answer : TRUE
Description : SEM as compared to SEO is good for Testing True FALSE Depends on Testing Parameters Depends on the site in Question
Last Answer : True
Description : Blogs are web pages created by an individual or a group of individuals. A. TRUE B. FALSE C. Can be true or false D. Can not say
Last Answer : A. TRUE
Description : "Is Web Analytics is the process of measuring, collecting, analyzing and reporting on internet data for the purpose of understanding how website is used by audience?" TRUE FALSE
Description : While designing website, ….. is used obtain feedback form people. 1. From 2. frame 3. Hyperlink 4. Table
Last Answer : Form
Description : The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called A. channeling stages B. buyer readiness stage C. channel designing stages D.strategic stages
Last Answer : B. buyer readiness stage
Description : Real-time bidding is a form of programmatic buying a)True b)False c) Partially True d) None Answer: a
Last Answer : True
Description : Which of the following statements is true The web designer shouldn’t just be concerned about the looks but also about user interface Usability is very important in web design Both A & B None of the above
Last Answer : Both A & B
Description : ___________ is the set of practices that enables organizations to communicate and engage interactively with their audiences through any mobile device or network. 1. Mobile marketing 2. Social web marketing 3. Internet marketing 4. Social media marketing
Last Answer : Mobile marketing
Description : The rise of ___________ has led marketing to evolve away from a hierarchical one-sided mass communication model towards more participatory technologies (e.g. social channels and online communities). 1. Website 2. Social media 3. Web platform 4. Mobile App
Last Answer : Social media
Description : Where you can use A/B Tests on things other than web pages? A. Email B. Mobile App C. PPC D. All of the above
Last Answer : D. All of the above
Description : How many % of mobile web users abandon pages if they don't load within 10 seconds? A. 0.6 B. 0.65 C. 0.7 D. 0.75
Last Answer : B. 0.65
Description : KISSMETRICS, CRAZY EGG, WOOPRA are examples of Web Analytics Mobile Analytics Content Analytics None of the above
Last Answer : Web Analytics
Description : Which amongst the following are part of Mobile Marketing elements QR Codes E-Mail Marketing Mobile Optimised Web Pages All of the above
Last Answer : All of the above
Description : 2-What is the structured, systematic process that involves delivering electronic marketing messages directly to targeted subscribers known as? Choose one of the following: Exhibit: Mark one answer: Online marketing Mobile marketing Email marketing Subscriber marketing
Last Answer : Email marketing
Description : The law of Pull & Push of Web Marketing refers to 1. Pull people to your site, then push quality information to them 2. Pull people to your site and force them to purchase 3. Pull people to your site and Push them away 4. Pull the money of people and push them out 5. None of these
Last Answer : Pull people to your site, then push quality information to them
Description : The law of Pull & Push of web marketing refers to 1. Pull people to your site, then push quality information to them 2. Pull people to your site and force them to purchase 3. Push people into your business 4. Pull the interest of people 5. None of these
Description : Which of the following factors have an impact on the google pagerank? A. The Total Number Of Inbound Links To A Page Of A Web Site B.The Text Used To Describe The Inbound Link To A Page Of ... D.The Number Of Outbound Links On The Page That Contains The Inbound Link To A Page Of A Web Site
Last Answer : A. The Total Number Of Inbound Links To A Page Of A Web Site
Description : Which query will give the list of web pages indexed by a particular search engine on given domain? A. list:https://www.courseya.com/ B.link:https://www.courseya.com/ C.site:https://www.courseya.com D.webpage:https://www.courseya.com/
Last Answer : C.site:https://www.courseya.com
Description : Each web site is identified by a unique address called a 1. WWW 2. URL 3. URW 4. ULR
Last Answer : URL
Description : The focus of web analytics is to understand the? A. users of a site B. User behavior C. User activities D. All of the above
Description : Which of the following factors have an impact on the Google PageRank? A. The text used to describe the inbound link to a page of a web site B. The total number of inbound links to a page of a ... D. The number of outbound links on the page that contains the inbound link to a page of a web site
Last Answer : B. The total number of inbound links to a page of a web site
Description : Why is it important to have a company blog hosted on the company web domain versus a third party blogging site? Required by law Search engine rankings will include hits on the blog as part of the overall website hits Requires less effort to maintain Cannot be hacked easily
Last Answer : Search engine rankings will include hits on the blog as part of the overall website hits
Description : Which of the following comes under the ambit of Web analytics metrics? Transactions Usability Site performance All of the above
Description : What is true about 2D barcodes? A. barcodes cannot scan vertically B. barcodes cannot scan horizontally C. A mobile user can scan barcodes in the environment to access associated information. D. Both B and C
Last Answer : C. A mobile user can scan barcodes in the environment to access associated information
Description : A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser TRUE FALS
Last Answer : FALSE
Description : While designing a forging, the profile is selected such that the fibrous lines are parallel to the tensile forces and perpendicular to shear forces. a) True b) False
Last Answer : a) True
Description : . SEO stand for? A.ite Engine Optimization B.Search Engine Optimization C.Site Efficiency Optimization D.none of these Answer: B
Last Answer : B.Search Engine Optimization
Description : This aims at influencing users who have begun their research on search engines, but not needed that they have visited a brand site. a)Contextual marketing b)Search retargeting c)Remarketing d)Both a&b Answer: b
Last Answer : b)Search retargeting
Description : People who had earlier visited the site is __________ Customising advertisement to. a)Search retargeting b)Contextual marketing c)Remarketing d)None Answer: c
Last Answer : c)Remarketing
Description : Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. A.referencing needs of companies of different sizes B.the ... stories appealing to different members D.different navigation options appealing to different members Answer: B
Last Answer : B.the status of the business in the purchase decision proces
Description : which is reflected in web design through ______. A.different feature stories appealing to different members B.content referencing the needs of companies C.different navigation options appealing to different members D.status of the business in the purchase decision process Answer:C
Last Answer : C.different navigation options appealing to different members
Description : Which capabilities are offered by Web Content Management Tools? a)Centralized version control b)Simplification through templates c)Integration with enterprise applications d)all Answer: d
Last Answer : d)all
Description : Which of the following is incorrect? a. If you know about your target audience's intent, you can easily focus on creating valuable content. b. You should compare the value of Content Marketing with that of other ... competitors. c. Both (a) and (b) are true d. Both (a) and (b) are false
Last Answer : c. Both (a) and (b) are true
Description : Content Marketing is a type of Digital Marketing. True False
Description : A/B Testing also enables you to gain maximum from your existing traffic on a webpage. A. TRUE B. FALSE C. Can be true or false D. Can not say
Description : The number of samples depend on the number of tests performed. A. TRUE B. FALSE C. Can be true or false D. Can not say
Description : Discovery : Summarizes the metrics for top playback locations and top traffic sources by watch time. A. TRUE B. FALSE C. Can be true or false D. Can not say
Description : Create video thumbnails and try to use a 16:9 aspect ratio as it is the most used in YouTube players and previews. A. TRUE B. FALSE C. Can be true or false D. Can not say