Description : Which of the following would be leveraging both social network and traditional marketing? Handing out print advertisements with a coupon for a store A print advertisement in a magazine which ... an advertisement on a message board Hosting a video ad on YouTube not otherwise seen elsewhere
Last Answer : A print advertisement in a magazine which drives people to a website where there is a free trial offe
Description : M-Commerce is a new term in latest marketing technique. It is _______________ 1. Misuse of Mobile phones & E-commerce 2. Mobile phones in marketing 3. Marketing by Commerce Students 4. Mega Commercial activities 5. None of these
Last Answer : Misuse of Mobile phones & E-commerce
Description : Which of the following is not a type of digital Marketing Activity? 1. Social Media Marketing 2. Digital Display Marketing 3. Email Marketing 4. Print Advert
Last Answer : Print Advert
Description : Which is not example of traditional Marketing? 1. Print Ads 2. Newspaper 3. Mobile 4. Radio
Last Answer : Mobile
Description : To drive traffic back to your app, you should use . But if you want to increase interaction within the app, you should use: 1. Push notification and In-app messaging 2. In-app messaging and Push alerts 3. Email marketing and Mobile ads 4. App store optimization and Remarketing ads
Last Answer : Push notification and In-app messaging
Description : The rise of ___________ has led marketing to evolve away from a hierarchical one-sided mass communication model towards more participatory technologies (e.g. social channels and online communities). 1. Website 2. Social media 3. Web platform 4. Mobile App
Last Answer : Social media
Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile phone ... mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.
Last Answer : D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement
Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile ... The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement
Description : How many maximum character are allowed in sms marketing? A. 150 character B. 160 character C. 170 character D. 180 character
Last Answer : B. 160 character
Description : Which of the following marketing based on very small, specific geographical locations (like neighborhoods or even specific streets)? A. Hyperlocal marketing B. SMS marketing C. QR codes D. All of the above
Last Answer : A. Hyperlocal marketing
Description : If marketing is done effectively which of the following is not required ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these
Last Answer : Publicity
Description : A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following ? 1. Product advertising 2. Pioneer advertising 3. Defensive advertising 4. Societal marketing 5. Publicity
Last Answer : Product advertising
Description : If marketing is done effectively which of the following is not requried ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these
Description : Modern method of marketing include 1. publicity on the net 2. advertisement on the net 3. soliciting business through e-mails 4. tele marketing 5. all of these
Last Answer : all of these
Description : People who had earlier visited the site is __________ Customising advertisement to. a)Search retargeting b)Contextual marketing c)Remarketing d)None Answer: c
Last Answer : c)Remarketing
Description : Modern style of marketing include ___________ 1. E-Commerce 2. E-mail solicitation 3. Social media marketing 4. All of these 5. None of these
Last Answer : All of these
Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (inter-organizational marketing). * True False
Last Answer : True
Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (interorganizational marketing). A. True B. False Ans: A
Last Answer : A. True
Description : Approximately how many businesses are used content marketing? 10 to 20% 25 to 30% 80 to 90% 100% 1. the customer review of a product on an E-Commerce website. a)Awareness about the brand b)Awareness about the product c)Experience the product d)Both a&c Answer: b
Last Answer : 80 to 90%
Description : Which of the following is not a type of digital marketing? A. Social marketing. B.Print advertising C.Internet marketing. D.e-marketing.
Last Answer : B.Print advertising
Description : Which of the following is NOT a type of mobile ad extension? A. App extension B. Call extension C. Sitelink extension D. Download extension
Last Answer : D. Download extension
Description : What traditional marketing technique is YouTube closest to? A. Print advertising B. Radio advertising C. Mail Advertising D. Television advertising
Last Answer : D. Television advertising
Description : How can a company use the same material for both traditional and social network marketing? A. Posting a luring comment on Twitter to the company site B. Selling ad space on the company website ... on their site and sites such as YouTube D. Creating a magazine print ad with the company website
Last Answer : C. Utilizing a television ad campaign online as well on their site and sites such as YouTube
Description : ) How many main pillars of digital marketing? A. online marketing B.offline marketing C.print marketing D.Both A & B
Last Answer : D.Both A & B
Description : This type of Marketing involves any marketing activity conducting online. 1. Traditional Marketing 2. Web marketing 3. Cause Marketing 4. Transactional Marketing
Last Answer : Web marketing .
Description : Which of the following is not a type of digital marketing activity? Email marketing Social Marketing Video Marketing All of the above
Last Answer : All of the above
Description : Which of the following is a type of digital marketing activity? A. Email marketing. B. Social web marketing. C. Viral marketing. D. All of the above
Last Answer : D. All of the above
Description : Which of the following is a type of digital marketing activity? * Email marketing. Social web marketing. Viral marketing. All of the above
Last Answer : All of the above
Description : Which of the following is not a type of digital marketing activity? Email marketing Social Marketing Video Marketing All of the above
Description : Recently, We analyzed thousands of apps to flesh out key-trend. Which trend did we not see? 1. People spend more time with apps if they own a large screen mobile device 2. Overall time in app ... 4. Users who find your app organically and users who come from and perform the same once In-app
Last Answer : Smartphone users spend more time with apps than tablet users
Description : Where you can use A/B Tests on things other than web pages? A. Email B. Mobile App C. PPC D. All of the above
Description : Recently, we analyzed thousands of apps to flesh out key trends. Which trend did we NOT see? A. People spend more time with apps if they own a large screen mobile device B. Overall time in app ... D. Users who find your app organically and users who come from ads perform the same once in-app
Last Answer : C. Smartphone users spend more time with apps than tablet users
Description : A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser TRUE FALS
Last Answer : FALSE
Description : Why to opt for a hybrid mobile app? rich user experience, program specific and proven for mobile apps fast development cycle, cross platform and updates app like experience None of the above
Last Answer : fast development cycle, cross platform and updates
Description : Which mobile metrics are used to evaluate app engagement page views revenue and sales downloads and users monthly active users, session length and events
Last Answer : monthly active users, session length and events
Description : Which is a type of digital Marketing? 1. Internet Marketing 2. Mobile Marketing 3. Social Media Marketing 4. All of the Above
Last Answer : All of the Above
Description : Which amongst the following can be considered as a type of Mobile Marketing Click-to-Download Click-to-Call Click-to-Message All of the above
Description : Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking. location-based targeting wide coverage mass distribution interest group setting
Last Answer : location-based targeting
Description : Which is not an appropriate way to personalize your app marketing campaigns? 1. It depends on your app 2. Income range 3. Location 4. In-app behaviou
Last Answer : It depends on your app
Description : Which social network is considered the most popular for social media marketing? A. Twitter B. Facebook C. Linkdin D. Whats App
Last Answer : B. Facebook
Description : Which social network is considered the most popular for social media marketing? * Twitter Facebook Linkdin Whats App
Last Answer : Facebook
Description : Which social network is considered the most popular for social media marketing? A. Facebook B. Twitter C. Linkdin D. Whats App
Last Answer : A. Facebook
Description : SMS stands for 1. Social Media Service 2. Social Message Service 3. Short Message Service 4. Short Media Service
Last Answer : Short Message Service
Description : How many commercial breaks with repetitive advertisement are you willing to endure?
Last Answer : Dish Network DVR with 30-second skip ahead button FTW!
Description : What is the first thing about an advertisement that attracts your attention ? 1. Product 2. Music 3. Model 4. Special effects 5. None of these
Last Answer : Product
Description : For promotion under 4 P, which aspect is not taken into account ? 1. Advertisement 2. Sales Promotion 3. Sales Force 4. Public Relations 5. None of the above
Last Answer : None of the above
Description : Which of the following doesn't appear on the liabilities side of the balance sheet ? 1. Capital 2. Loans 3. Advertisement expenditure 4. Share capital 5. None of these
Last Answer : Advertisement expenditure
Description : A person who writes advertisement is called a 1. Copier 2. Copy writer 3. Conveyer 4. Correspondent 5. None of these
Last Answer : Copy writer
Description : Which among the following is a source of recruitment of sales force ? 1. Advertisement 2. Employment agencies 3. Educational Institutions 4. All of the above 5. None of the above