Description : Which of the following metric is used for tracking the status of email marketing? a. Conversion Rate b. Open Rate c. Bounce Rate d. All of the above
Last Answer : d. All of the above
Description : Measuring effectiveness of Internet Marketing can include Conversion Rate Bounce Rate Both A & B None of the Above
Last Answer : Both A & B
Description : There are a number of elements in the Digital Marketing Institute email marketing process. Choose TWO of the following: Mark one answer: Data Bounce rates Interface Response rates
Last Answer : Data
Description : Should I hit bottom on purpose just to bounce back?
Last Answer : answer:Points of no return are sometimes just that, points of no return. Why risk it? Dropping out leaves you without ammunition to rebuild yourself and the new life you get may not be what you want. I ... you want. A new life comes from extreme positive effort, not letting go of the one you have.
Description : Re: Adobe Photoshop Elements 6 on a MacBook: how can I reduce a document's image size and then fill the original document size with many of the down-sized images?
Last Answer : With Photoshop you would simply create a new page that is 12 12 at whatever dpi your original docs were and then copy the reduced images or drag the reduced images onto the blank page. This creates ... I would assume you can do the same with elements, I think that is a reasonably sophisticated app.
Description : The effect of adding parasitic elements of a Hertz dipole is to A. make the antenna more omnidirectional B. reduce its resonant frequency C. increase the antenna’s power gain D. All of these
Last Answer : C. increase the antenna’s power gain
Description : A clothing store that sets their advertising budget by following the major competitor and adding an additional 15 per cent is using the method 1. percentage of sales 2. arbitrary allocation 3. objective and task 4. competitive parity 5. None of these
Last Answer : competitive parity
Description : Which of the following tactics can harm your search rankings? A. Linking to your site from other websites B.Adding navigation links to your page’s template C.Using text that is the same color as your page’s background D.All of the above
Last Answer : C.Using text that is the same color as your page’s background
Description : Which is the best way to maintain your personalized email list? A. Focusing on segmentation B. Having a large email list, even though it is unresponsive C. Adding email addresses often D. Having the old email list intact
Last Answer : A. Focusing on segmentation
Description : Which of the following tactics can harm your search rankings? A. Adding navigation links to your pages template B. Using text that is the same color as your pages background C. Linking to your site from other websites D. None of the above
Last Answer : B. Using text that is the same color as your pages background
Description : This operates algorithmically or using a mixture of algorithmic and human input to collect, index, store and retrieve information on the web (e.g. web pages, images, information and other types of files). It makes the ... is referred to as: 1. Banner ads 2. Pop-up ads 3. A search engine 4. Apps
Last Answer : A search engine
Description : Search engine are used to ............ A. Search Videos B.Search Documents C.Search Images D.All of the above
Last Answer : D.All of the above
Description : The best way to improve search engine ranking is with ........ A. Keyword research B.Internally link to other pages C.Use ALT tags with all your images D.All of the above
Description : 18. Which of the following factors have an impact on the effectiveness of your blog? A. Images and photos B. Language you use to blog C. Popularity of your blog D. Timing and the type of content you post
Last Answer : D. Timing and the type of content you post
Description : Which way of consumers feel or perceive towards an actual product or potential market offering A.sales concept B.product images C.product idea D.customer management Answer: B
Last Answer : B.product images
Description : Which of these is NOT a way to decrease image blurriness? A. Use compatible file formats B. Increase the size of thumbails C. Save images using loseless compression D. Check if raster or vector graphics work better
Last Answer : A. Use compatible file formats
Description : What is bounce rate for google analytics?
Last Answer : I answered my own question, it's the number of people who visit only 1 page of your site and then leave. I would expect mine to be very high as most of the sites content is on the ... anyways though everyone lol If someone wants to delete this question, feel free - or leave it for reference.
Description : This approach is progressing form small or subordinate units to larger or more important units, as in an organization or process. 1. Bottom-up 2. Top-down 3. High-low 4. Left-right
Last Answer : Bottom-up
Description : In which case the conversion rate optimization results in diminishing returns? a. When the conversion rate is 30% b. In 5 years c. When you don't notice any dramatic increase in results d. Never
Last Answer : d. Never
Description : When does conversion rate optimization give diminishing returns? A. Once your conversion rate is 30% B. In 5 years C. Once you don't see a dramatic increase in results D. Never
Last Answer : D. Never
Description : What is true about CRO? A. CRO is the process of optimizing the site to increase the likelihood that visitors B. Conversion Rate is a key metric in e-commerce C. The higher the conversion rate, the better. D. All of the above
Last Answer : D. All of the above
Description : . A member of your team proposes to cap the subject line at 30 characters to increase open rate and click rate. What points would you emphasize as the primary factors of open rate and click ... and personalized message C. List size and offer D. Targeted industry and the day of the week
Last Answer : B. Specific recipients and personalized message
Description : What will happen if white space is repeatedly used around the object? a. It will reduce the readability b. It will create a border c. It will make it more appealing by augmenting the object d. All of the above
Last Answer : c. It will make it more appealing by augmenting the object
Description : Converting an opportunity to revenue by salesperson depends on ___________ 1. Sales manager 2. Pay scale 3. Skills and willingness of the sales person 4. Competitors 5. None of these
Last Answer : Skills and willingness of the sales person
Description : Which is not an appropriate way to personalize your app marketing campaigns? 1. It depends on your app 2. Income range 3. Location 4. In-app behaviou
Last Answer : It depends on your app
Description : Publishing ads through Facebook would fall under which media type? A. Owned media, because of your Facebook Page B. Social media channel C. Paid media D. Depends on the campaign parameters you add to your landing page link
Last Answer : C. Paid media
Description : SEM as compared to SEO is good for Testing True FALSE Depends on Testing Parameters Depends on the site in Question
Last Answer : True
Description : Online PR leverage the network effect of the Internet True FALSE Depends on the type of Product/Service Depends on the organisational objectives
Description : Interactive Marketing relies on having a means of open communication with Customers TRUE FALSE Depends on the Marketing Objectives Depends on the type of Customers
Last Answer : TRUE
Description : Many e-commerce failures can be attributed to Poor control of Media spending TRUE FALSE Depends on the Firm in question Depends on the Media Spending
Description : As an option, a construction company can set up a Transactional Website when aiming to develop new International Markets TRUE FALSE Depends on the Construction Company Depends on the set objectives
Description : Commercial Exchange in B2B Markets explores the potential and importance of the electronic markets in terms of growth and dispersion of use of Internet Technologies Depends on the type of Organisation ... commercial exchange Is True for B2B Markets Doesn't holds True for B2B Markets
Last Answer : Is True for B2B Markets
Description : One of the key indicators for any organisation to leverage the Internet deals with its adaptability to change Is a True Statement Is a FALSE statement Depends on the business context Depends upon the prevailing competition
Last Answer : Is a True Statement
Description : In modern times _________ is defined as the 5th P of marketing ? 1. Policy 2. Period 3. Perception 4. Packaging 5. None of these
Last Answer : Packaging
Description : The legal term for brand is _________ 1. Trademark 2. Name 3. Identity of Product 4. Symbol of Product 5. None of these
Last Answer : Trademark
Description : Developing and spreading persuasive communications about an offer or a product is known as _________ 1. Promotion 2. Information 3. Channel usage 4. Distribution 5. None of these
Last Answer : Promotion
Description : _________ are items offered free or at minimal cost as a bonus for purchasing a product 1. Rebates 2. Premiums 3. Samples 4. Merchandise allowances 5. Coupons
Last Answer : Premiums
Description : _________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements. 1. Innovative Marketing 2. Consumer-oriented marketing 3. Value marketing 4. Sense-of-mission marketing 5. none of these
Last Answer : Value marketing
Description : The target group for credit cards is _________ 1. All card Holders 2. All existing borrowers 3. Individuals, with taxable income 4. All of these 5. None of these
Last Answer : All of these
Description : Pages that are linked from other search engine is known as _________. A. crawled pages B. indexed pages C. unindexed pages D. root pages
Last Answer : B. indexed pages
Description : ._________ name of the Hosting Company that is used for all external consumerfacing sites? A.Verizon B.HP C.Rackspace D.none of these Answer: C
Last Answer : C.Rackspace
Description : customer is _________, If customer’s expectations and products performance matches A.satisfied B.dissatisfied C.delighted D.none of the
Last Answer : A.satisfied
Description : A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to 1. stronger consumer demand for information provided through advertising 2. a decline in ... decline in the organization's image 4. increased costs of promotion 5. none of thes
Last Answer : a decline in the brand's image
Description : A product's _____ is the place it occupies in the minds of consumers relative to competing brands : 1. segment 2. position 3. attribute 4. image 5. perceptual map
Last Answer : image
Description : What is meant by "Marketing Creative"? A. The employees in the marketing department B. The methods used to distribute marketing material C. The branding image of the company D. The content for marketing and its creative aspect
Last Answer : D. The content for marketing and its creative aspect
Description : How does creating a social network marketing plan differ from a traditional marketing plan? A. The brand image should be completely different for social marketing B. The staff requirements and skill sets for ... method of delivery, a marketing plan either way will be similar D. None of the abov
Last Answer : B. The staff requirements and skill sets for social marketing are different
Description : Can Social Media Marketing tarnish a firm's Brand Image TRUE FALSE
Description : Major portion of web page contributes _________________ image text video audio
Description : . How does creating a social network marketing plan differ from a traditional marketing plan? * The brand image should be completely different for social marketing The staff requirements and skill sets ... the method of delivery, a marketing plan either way will be similar None of the above
Last Answer : The staff requirements and skill sets for social marketing are different
Description : The way the consumers feel or perceive towards an actual product or potential market offering is called A.sales concept B. product idea C. product image D. customer management
Last Answer : C. product image