Description : A Brand Name is ? 1. A Symbol or a design for the purpose of identification 2. Its legal version is trademark 3. It is given legal protection 4. All the above 5. None of the above
Last Answer : All the above
Description : A(n) ___________ is a name, term, sign, symbol or design, or a combination of these that identifies the maker or seller of a product or service 1. product feature 2. sponsorship 3. brand 4. logo 5. none of these
Last Answer : brand
Description : Trademark is the registered ………………… depicting the identity of a product, work or company. -Technology
Last Answer : Trademark is the registered word or text/logo depicting the identity of a product, work or company.
Description : When ______________ branding is used, all of a firm's products are branded with the same name or atleast part of the name 1. individual 2. trademark 3. family 4. selective 5. extension
Last Answer : family
Description : Which factory manufactures a product and the customer's name is written on the product as a trademark ? There is a saying to use ' own brand ' . Putting the name of the customer instead of putting the ... his own trademark. What is the implication of this process known as the use of "own brand" ?
Last Answer : There is no restriction on any company or factory which manufactures products for the customer to write the name of the customer as "Commercial Brand" or "Trademark" instead of the name of the ... proprietors of these have the right to transact and it is not permissible to infringe upon them.
Description : Colgate, Samsung etc are 1. Public Limited companies 2. Monopoly items 3. Legal terms 4. Brand Names 5. None of these
Last Answer : Brand Names
Description : Symbol of Maharaja of Air India is a)Copyright b)Patent c)Trademark d)All of the above
Last Answer : d)All of the above
Description : Developing and spreading persuasive communications about an offer or a product is known as _________ 1. Promotion 2. Information 3. Channel usage 4. Distribution 5. None of these
Last Answer : Promotion
Description : _________ are items offered free or at minimal cost as a bonus for purchasing a product 1. Rebates 2. Premiums 3. Samples 4. Merchandise allowances 5. Coupons
Last Answer : Premiums
Description : _________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements. 1. Innovative Marketing 2. Consumer-oriented marketing 3. Value marketing 4. Sense-of-mission marketing 5. none of these
Last Answer : Value marketing
Description : The label on a soft drink reads "cool and refreshing". For what reason are these words used ? 1. To provide information 2. To encourage multiple purchases 3. To promote the product 4. To satisfy legal requirements 5. none of these
Last Answer : To promote the product
Description : Labelling means ___________ 1. Identifying the product or brand 2. To provide information about the product 3. Promoting the product through 'attractive graphics' 4. All of the above 5. None of the above
Last Answer : All of the above
Description : A brand manager in a multiproduct firm would be considered responsible for 1. the performance of a specific brand 2. all brands within a product line 3. branding the products of the firm 4. all brands made by the firm 5. none of these
Last Answer : the performance of a specific brand
Description : The four levels of brands are the tangible product, the basic brand, the potential brand and the ______________ brand 1. targeted 2. augmented 3. aggregated 4. positioned 5. none of these
Last Answer : augmented
Description : When a firm uses one of its existing brand names as part of a brand name for an improved or new product, the branding is called ____________ 1. individual branding 2. overall family branding 3. line family branding 4. brand-extension branding 5. none of these
Last Answer : brand-extension branding
Description : One distinguishing factor between a brand name and a brand mark is that a brand name 1. creates customer loyalty 2. consists of words 3. identifies only one item in the product mix 4. implies an organization's name 5. none of these
Last Answer : consists of words
Description : A method, in which brand equity measured by comparing differences between the retail price of the 'brand' and the retail price of an unbranded product in the same category is called ______________ 1. brand ... premium method 3. both 1 and 2 4. neither 1 nor 2 5. price increment method
Last Answer : price premium method
Description : Firms that use _______________ are less likely to damage theri reputation if a new product fails 1. individual branding 2. overall family branding 3. line family branding 4. brand extension branding 5. none of these
Last Answer : individual branding
Description : A product item can be best described as a 1. component of a marketing mix 2. particular type of brand 3. specific characteristics of a company's product 4. specific version of a product 5. unit of the marketing mix
Last Answer : specific version of a product
Description : A brand name is one of the elements of the 1. core product 2. actual product 3. augmented product 4. all the above 5. none of thes
Last Answer : actual product
Description : Global marketing involves developing marketing strategies as if the world is one market. Which one fo the following marketing mix variables is MOST difficult to standardise for global marketing ? 1. Brand name 2. Package 3. Media allocation 4. Labels 5. Product characteristics
Last Answer : Media allocation
Description : What high-end brand of women's footwear has a trademark red sole?
Last Answer : Louboutin is the high-end shoe with a red sole. The designer Christian Louboutin started this red sole trademark in France in 1991.
Description : Why does so much product placement not have an obvious brand name displayed (details)?
Last Answer : Maybe they were trying to be classy. Or perhaps they weren’t actually trying to place-products.
Description : A marketer uses pioneer advertising to : 1. promote established brands 2. compare brand names 3. promote a product in the introductory stage of the life cycle 4. introduce a competitive version of the product 5. none of these
Last Answer : promote a product in the introductory stage of the life cycle
Description : Approximately how many businesses are used content marketing? 10 to 20% 25 to 30% 80 to 90% 100% 1. the customer review of a product on an E-Commerce website. a)Awareness about the brand b)Awareness about the product c)Experience the product d)Both a&c Answer: b
Last Answer : 80 to 90%
Description : How do I trademark a product?
Last Answer : answer:Here is the government’s website that steps you through the registering of a trademark process. As to selling your product, you will have to contact the individual stores or the chains buyers and show them the product. They will order if they are interested.
Description : In modern times _________ is defined as the 5th P of marketing ? 1. Policy 2. Period 3. Perception 4. Packaging 5. None of these
Last Answer : Packaging
Description : The target group for credit cards is _________ 1. All card Holders 2. All existing borrowers 3. Individuals, with taxable income 4. All of these 5. None of these
Last Answer : All of these
Description : The Term 'Intellectual Property Rights' covers a)Copyrights b)Trademark c)Patent d) All of these
Last Answer : d) All of these
Description : A brand is BEST defined as a A)registered design or symbol that is displayed on the product. B)related group of words that describe the product. C)name, symbol, design, or combination of these that identifies a seller's products. D)copyrighted word(s) that give the manufacturer exclusive ownership
Last Answer : C)name, symbol, design, or combination of these that identifies a seller's products.
Description : What is an affinity audience? A. Users who are similar to your remarketing list B. Users who are in-market to buy a product C. Users who show a long term interest in a topic D. Users who are similar to your customer match lis
Last Answer : C. Users who show a long term interest in a topic
Description : Which one of the following services is NOT labour intensive ? 1. Education 2. Hair care 3. Insurance 4. Fitness centre 5. Legal counsel
Last Answer : Fitness centre
Description : Labeling is important for three reasons, including promotional and legal reasons. What is the third reason ? 1. Marketing 2. Branding 3. Strategic 4. Informational 5. none of these
Last Answer : Informational
Description : A marketing manager for a small computer manufacturer is analyzing the potential effects of political, legal, social, and economic forces on the firm's operations. The marketing manager is examining the ... situation 2. marketing environment 3. trends 4. economic conditions 5. none of these
Last Answer : marketing environment
Description : You can _________ the number of bounce rate by adding more images at the bottom. A. increase B. reduce C. does not depends on image D. Can not say
Last Answer : B. reduce
Description : Pages that are linked from other search engine is known as _________. A. crawled pages B. indexed pages C. unindexed pages D. root pages
Last Answer : B. indexed pages
Description : ._________ name of the Hosting Company that is used for all external consumerfacing sites? A.Verizon B.HP C.Rackspace D.none of these Answer: C
Last Answer : C.Rackspace
Description : customer is _________, If customer’s expectations and products performance matches A.satisfied B.dissatisfied C.delighted D.none of the
Last Answer : A.satisfied
Description : pricing strategy aimed at paying current or past due bills is 1. Survival pricing 2. Brand pricing 3. Status quo pricing 4. Due bill pricing 5. None of these
Last Answer : Survival pricing
Description : Marketers can enhance the consumer's ability to access knowledge structures by 1. Using loud music 2. Using colorful ads 3. Employing verbal framing 4. Repeating brand information 5. None of these
Last Answer : Employing verbal framing
Description : Which criteria should be adopted by a marketer for a brand extension decision ? 1. The fit 2. The Value perception 3. Competitive edge 4. All the above 5. None of these
Description : Sales targets are fixed on the basis of 1. Past experience 2. Time period 3. Brand positionally 4. All the above 5. None of these
Description : The level of commitment that consumers feel towards a given brand is called ______________ 1. Brand equity 2. Brand name 3. Brand loyalty 4. Brand utility 5. None of these
Last Answer : Brand loyalty
Description : Which among the following is / are true about 'Brand Rejuvenation' ? 1. It adds value to an existing brand 2. It refocus the attention of consumer 3. It helps overcome the consumer's boredom 4. All of the above 5. None of the above
Description : What is the goal of Advertising ? 1. sales increase 2. establish brand equity 3. enter the target market 4. all of the above 5. none of these
Last Answer : all of the above
Description : Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called : 1. custom products 2. speciality products 3. convenience products 4. shopping products 5. none of these
Last Answer : speciality products
Description : Sales targets are fixed on the basis of__________ 1. Past experience 2. Time period 3. Brand positionary 4. All the above 5. None of these
Description : _________ is one of the more expensive and complex areas of network computing. a) Multi-Factor Authentication b) Fault tolerance c) Identity protection d) All of the mentioned
Last Answer : Identity protection
Description : The _________ Open Source Identity Framework uses an i-Card metaphor. A. Hughes B. Higgins C. Hinges D. XACML
Last Answer : Higgins
Description : XMPP creates _________ identity. A. Device B. Email C. Message D. Data
Last Answer : A. Device