_________ are items offered free or at minimal cost as a bonus for purchasing a product 1. Rebates 2. Premiums 3. Samples 4. Merchandise allowances 5. Coupons

_________ are items offered free or at minimal
cost as a bonus for purchasing a product
1. Rebates
2. Premiums
3. Samples
4. Merchandise allowances
5. Coupons
by

1 Answer

Answer :

Premiums
by

Related questions

___________ are items offered free or at minimal cost as a bonus for purchasing a product. A)Rebates B)Premiums C)Samples D)Merchandise allowances E)Coupons

Description : ___________ are items offered free or at minimal cost as a bonus for purchasing a product. A)Rebates B)Premiums C)Samples D)Merchandise allowances E)Coupons

Last Answer : B)Premiums

The marketing mixes of organizations that market services include product, price, promotion, place and : 1. packaging 2. premiums 3. people 4. purchasing 5. none of these

Description : The marketing mixes of organizations that market services include product, price, promotion, place and : 1. packaging 2. premiums 3. people 4. purchasing 5. none of these

Last Answer : people

Which of the following is most likely to stimulate customer loyalty ? 1. corruption 2. sweepstakes 3. frequent-user incentives 4. samples 5. premiums

Description : Which of the following is most likely to stimulate customer loyalty ? 1. corruption 2. sweepstakes 3. frequent-user incentives 4. samples 5. premiums

Last Answer : frequent-user incentives

Realizing that her firm's sales promotion budget was small last year and was cut by 30 percent for the coming year, Stacey Baron almost immediately rules out __________ as playing a role in her sales promotion plan. A)samples B)coupons C)point -of-purchase materials D)money refunds E)premiums

Description : Realizing that her firm's sales promotion budget was small last year and was cut by 30 percent for the coming year, Stacey Baron almost immediately rules out __________ as playing a role in her sales promotion plan. A)samples B)coupons C)point-of-purchase materials D)money refunds E)premiums

Last Answer : A)samples

Which of the following is most likely to stimulate customer loyalty? A)Coupons B)Sweepstakes C)Frequent -user incentives D)Samples E)Premiums

Description : Which of the following is most likely to stimulate customer loyalty? A)Coupons B)Sweepstakes C)Frequent -user incentives D)Samples E)Premiums

Last Answer : C)Frequent -user incentives

Competitions, free samples, and rebates are examples of A)advertising. B)sales promotion techniques. C)publicity. D)personal selling techniques. E)advertising.

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Last Answer : B)sales promotion techniques.

A specialty product 1. requires minimal effort to purchase 2. is purchased frequently 3. requires purchase planning, and the buyer will not accept substitutes 4. is generally less expensive than other items in the same product class 5. prompts the purchaser to make comparisons among alternatives

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Last Answer : requires purchase planning, and the buyer will not accept substitutes

Product line is a _____________ 1. specific model of product 2. group of closely related items 3. all products offered by a company 4. both 1 and 2 5. None of these

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Last Answer : group of closely related items

he marketing mixes of organisations that market services include product, price, promotion, place and: A)Packaging B)Premiums C)People D)Purchasing

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Last Answer : C)People

Which of the following accounts has a normal debit balance? a. Merchandise Inventory b. Sales Returns and Allowances c. Cost of goods sold d. Sales

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Last Answer : d. Sales

he journal entry to record a return of merchandise purchased on account under a perpetual inventory system would include a. Accounts Payable Sales Returns and Allowances b. Purchase Returns and Allowances Accounts Payable c. Accounts Payable Inventory d. Merchandise Inventory Cost of Goods Sold

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Last Answer : d. Merchandise Inventory Cost of Goods Sold

In a perpetual inventory system, a return of defective merchandise by a cash customer is recorded by crediting a. Accounts Payable and Cash. b. Merchandise Inventory and Cost of Goods Sold c. Purchases Returns and Allowances and Merchandise Inventory. d. .Cash and Cost of Goods Sold.

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Last Answer : d. .Cash and Cost of Goods Sold.

Payment made by an employer to employee monthly, other than salary is called …………. A) Bonus B) Allowances C) Benefits D) None of these

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Last Answer : B) Allowances

When a retailer adds unrelated products and product lines to the existing product mix, this is termed 1. range expansion 2. mix scrambling 3. merchandise extension 4. scrambled merchandising 5. none of these

Description : When a retailer adds unrelated products and product lines to the existing product mix, this is termed 1. range expansion 2. mix scrambling 3. merchandise extension 4. scrambled merchandising 5. none of these

Last Answer : scrambled merchandising

The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed : 1. product positioning 2. niche retailing 3. retail positioning 4. merchandise policy 5. none of these

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Last Answer : retail positioning

When a seller grants credit for returned goods, the account that is credited is a. Sales. b. Sales Returns and Allowances. c. Merchandise Inventory. d. Accounts Receivable.

Description : When a seller grants credit for returned goods, the account that is credited is a. Sales. b. Sales Returns and Allowances. c. Merchandise Inventory. d. Accounts Receivable.

Last Answer : d. Accounts Receivable.

A Sales Returns and Allowances account is not debited if a customer a. returns defective merchandise. b. receives a credit for merchandise of inferior quality. c. utilizes a prompt payment incentive.

Description : A Sales Returns and Allowances account is not debited if a customer a. returns defective merchandise. b. receives a credit for merchandise of inferior quality. c. utilizes a prompt payment incentive.

Last Answer : c. utilizes a prompt payment incentive.

The Sales Returns and Allowances account does not provide information to management about a. possible inferior merchandise. b. the percentage of credit sales versus cash sales. c. inefficiencies in filling orders. d. errors in overbilling customers.

Description : The Sales Returns and Allowances account does not provide information to management about a. possible inferior merchandise. b. the percentage of credit sales versus cash sales. c. inefficiencies in filling orders. d. errors in overbilling customers.

Last Answer : b. the percentage of credit sales versus cash sales.

The journal entry to record a return of merchandise purchased on account under a perpetual inventory system would credit a. Accounts Payable. b. Purchase Returns and Allowances. c. Sales. d. Merchandise Inventory.

Description : The journal entry to record a return of merchandise purchased on account under a perpetual inventory system would credit a. Accounts Payable. b. Purchase Returns and Allowances. c. Sales. d. Merchandise Inventory.

Last Answer : d. Merchandise Inventory.

A temporary price reduction to resellers for purchasing specified quantities of a product is: A)premium money B)a merchandise allowance C)a buying allowance D)a buy -back allowance E)a money refund

Description : A temporary price reduction to resellers for purchasing specified quantities of a product is: A)premium money B)a merchandise allowance C)a buying allowance D)a buy -back allowance E)a money refund

Last Answer : A)premium money

Fraudulent usage, inability to attract potentially brand -loyal customers, and use by current customers but not new customers, are believed to be disadvantages of which of the following? A)Sweepstakes B)Money refunds C)Frequent -user incentives D)Coupons E)Premiums

Description : Fraudulent usage, inability to attract potentially brand -loyal customers, and use by current customers but not new customers, are believed to be disadvantages of which of the following? A)Sweepstakes B)Money refunds C)Frequent -user incentives D)Coupons E)Premiums

Last Answer : D)Coupons

A product mix is best described as 1. all products offered by a firm 2. product, distribution, promotion and price 3. all products of a particular type 4. a group of closely related products 5. none of these

Description : A product mix is best described as 1. all products offered by a firm 2. product, distribution, promotion and price 3. all products of a particular type 4. a group of closely related products 5. none of these

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Emotional and Rational buying motives can be differentiated on the bais of 1. Time in purchasing 2. Dominance 3. Nature of product 4. All the above 5. None of these

Description : Emotional and Rational buying motives can be differentiated on the bais of 1. Time in purchasing 2. Dominance 3. Nature of product 4. All the above 5. None of these

Last Answer : All the above

Emotional and Rational buying motives can be differentiated on the basis of 1. Time in purchasing 2. Dominance 3. nature of Product 4. All of the above 5. None of these

Description : Emotional and Rational buying motives can be differentiated on the basis of 1. Time in purchasing 2. Dominance 3. nature of Product 4. All of the above 5. None of these

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A specialty product A)requires minimal effort to purchase. B)is purchased frequently. C)requires purchase planning, and the buyer will not accept substitutes. D)is generally less expensive than other items in the same product class. E)prompts the purchaser to make comparisons among alternatives.

Description : A specialty product A)requires minimal effort to purchase. B)is purchased frequently. C)requires purchase planning, and the buyer will not accept substitutes. D)is generally less expensive than ... items in the same product class. E)prompts the purchaser to make comparisons among alternatives.

Last Answer : C)requires purchase planning, and the buyer will not accept substitutes.

Based on what he has heard regarding the profitability of such items, Fred Goldstein is considering adding a fresh shellfish case in his grocery store. Fred knows very little about this product or the concerns of shoppers who buy shellfish. He is looking for help in display set -up and merchandising ideas. He should contact which one of the following types of wholesalers? A)Limited -line B)Specialty -line C)General merchandise D)Rack jobber E)Limited -service merchant

Description : Based on what he has heard regarding the profitability of such items, Fred Goldstein is considering adding a fresh shellfish case in his grocery store. Fred knows very little about this product or ... )Limited -line B)Specialty -line C)General merchandise D)Rack jobber E)Limited -service merchant

Last Answer : B)Specialty -line C)General merchandise

Internal Marketing means ______________ 1. Selling to oneself 2. Selling to the employees 3. Selling of samples 4. Selling to foreign markets 5. None of these

Description : Internal Marketing means ______________ 1. Selling to oneself 2. Selling to the employees 3. Selling of samples 4. Selling to foreign markets 5. None of these

Last Answer : Selling to the employees

Sometimes resellers are offered a temporary price reduction for purchasing specified quantities of a product. Such offers are used to provide them with an incentive to handle a new product, to achieve a temporary price reduction, or to stimulate the purchase of an item in quantities that are considered larger than those usually purchased. What is this sales promotion? A)Push money B)Buy -back allowance C)Buying allowance D)Money -off offer

Description : Sometimes resellers are offered a temporary price reduction for purchasing specified quantities of a product. Such offers are used to provide them with an incentive to handle a new product, to achieve a ... sales promotion? A)Push money B)Buy -back allowance C)Buying allowance D)Money -off offer

Last Answer : C)Buying allowance

Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products. 1. shopping 2. convenience 3. industrial 4. specialty 5. unsought

Description : Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products. 1. shopping 2. convenience 3. industrial 4. specialty 5. unsought

Last Answer : convenience

Shoplifting' is known as _____________ 1. theft of retail merchandise during store house 2. burglary of a house 3. Both 1 and 2 4. Neither 1 nor 2 5. None of these

Description : Shoplifting' is known as _____________ 1. theft of retail merchandise during store house 2. burglary of a house 3. Both 1 and 2 4. Neither 1 nor 2 5. None of these

Last Answer : theft of retail merchandise during store house

A ___________ is a gift to a retailer who purchases a specified quantity of merchandise. 1. dealer loader 2. premium 3. dealer listing 4. merchandise allowance 5. count and recount

Description : A ___________ is a gift to a retailer who purchases a specified quantity of merchandise. 1. dealer loader 2. premium 3. dealer listing 4. merchandise allowance 5. count and recount

Last Answer : dealer loader

The number of samples depend on the number of tests performed. A. TRUE B. FALSE C. Can be true or false D. Can not say

Description : The number of samples depend on the number of tests performed. A. TRUE B. FALSE C. Can be true or false D. Can not say

Last Answer : A. TRUE

Company A sells $500 of merchandise on account to Company B with credit terms of 2/10, n/30. If Company B remits a check taking advantage of the discount offered, what is the amount of Company B's check? a. $350 b. $490 c. $450 d. $400

Description : Company A sells $500 of merchandise on account to Company B with credit terms of 2/10, n/30. If Company B remits a check taking advantage of the discount offered, what is the amount of Company B's check? a. $350 b. $490 c. $450 d. $400

Last Answer : b. $490

Company X sells $400 of merchandise on account to Company Y with credit terms of 2/10, n/30. If Company Y remits a check taking advantage of the discount offered, what is the amount of Company Y's check? a. $280 b. $392 c. $360 d. $320

Description : Company X sells $400 of merchandise on account to Company Y with credit terms of 2/10, n/30. If Company Y remits a check taking advantage of the discount offered, what is the amount of Company Y's check? a. $280 b. $392 c. $360 d. $320

Last Answer : b. $392

Just watching a show called Extreme Cheapskates. How would one get free samples without having to print off coupons?

Description : Just watching a show called Extreme Cheapskates. How would one get free samples without having to print off coupons?

Last Answer : Oh yeah, I did that for a little while but I found it was too much effort for too small of samples, not worth it for me.

Where can I find Maxwell coffee coupons and free samples online?

Description : Where can I find Maxwell coffee coupons and free samples online?

Last Answer : I don't believe that there are coupons for Maxwell coffee available online, however you could try contacting the company, expressing your love of their product, and asking for any money saving coupons.

Proctor and Gamble periodically sends out coupons and free samples of products. This illustrates P & G's use of which one of the following elements of the promotion mix? A)Advertising B)Personal selling C)Sales promotion D)Publicity

Description : Proctor and Gamble periodically sends out coupons and free samples of products. This illustrates P & G's use of which one of the following elements of the promotion mix? A)Advertising B)Personal selling C)Sales promotion D)Publicity

Last Answer : C)Sales promotion

Gross profit is calculated by subtracting ________ from _________, a. operating expenses, net income b. sales discounts from sales revenue c. cost of goods sold, net sales revenue d. merchandise inventory, cost of goods sold

Description : Gross profit is calculated by subtracting ________ from _________, a. operating expenses, net income b. sales discounts from sales revenue c. cost of goods sold, net sales revenue d. merchandise inventory, cost of goods sold

Last Answer : c. cost of goods sold, net sales revenue

A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product 1. category 2. dimension 3. extension 4. line 5. mix

Description : A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product 1. category 2. dimension 3. extension 4. line 5. mix

Last Answer : line

Items that are purchased routinely, do not become part of the final physical product, and are treated like expense items rather than capital goods are called 1. raw materials 2. major equipment 3. accessory equipment 4. component part 5. process materials

Description : Items that are purchased routinely, do not become part of the final physical product, and are treated like expense items rather than capital goods are called 1. raw materials 2. major equipment 3. accessory equipment 4. component part 5. process materials

Last Answer : accessory equipment

The legal term for brand is _________ 1. Trademark 2. Name 3. Identity of Product 4. Symbol of Product 5. None of these

Description : The legal term for brand is _________ 1. Trademark 2. Name 3. Identity of Product 4. Symbol of Product 5. None of these

Last Answer : Trademark

Developing and spreading persuasive communications about an offer or a product is known as _________ 1. Promotion 2. Information 3. Channel usage 4. Distribution 5. None of these

Description : Developing and spreading persuasive communications about an offer or a product is known as _________ 1. Promotion 2. Information 3. Channel usage 4. Distribution 5. None of these

Last Answer : Promotion

_________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements. 1. Innovative Marketing 2. Consumer-oriented marketing 3. Value marketing 4. Sense-of-mission marketing 5. none of these

Description : _________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements. 1. Innovative Marketing 2. Consumer-oriented marketing 3. Value marketing 4. Sense-of-mission marketing 5. none of these

Last Answer : Value marketing

Name the features offered by LinkedIn for paid business accounts. a. Facilitate posting pictures b. Facilitate to connect directly and send messages to people c. Ability to post in Groups and create a Group d. Ability to block users

Description : Name the features offered by LinkedIn for paid business accounts. a. Facilitate posting pictures b. Facilitate to connect directly and send messages to people c. Ability to post in Groups and create a Group d. Ability to block users

Last Answer : b. Facilitate to connect directly and send messages to peopl

the example of business-to-business services offered by Google which gains advertising revenue. *  Google AdWords pay per click sponsored  Google Apps Application Suite  YouTube Brand Channel  Google Search application providing online website

Description : the example of business-to-business services offered by Google which gains advertising revenue. *  Google AdWords pay per click sponsored  Google Apps Application Suite  YouTube Brand Channel  Google Search application providing online website

Last Answer :  YouTube Brand Channel

______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer’s website. *  Google Search application providing online website search services for website owners  Google Apps Business Application Suite  YouTube Brand Channel  Google AdWords pay per click sponsored link advertising

Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. *  Google Search ... Business Application Suite  YouTube Brand Channel  Google AdWords pay per click sponsored link advertising

Last Answer :  Google Search application providing online website search services for website owners

______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos. *  Google AdWords pay per click sponsored link advertising  Google Apps Business Application Suite  YouTube Brand Channel  Google Search application providing online website services for website owners

Description : ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos. *  Google AdWords pay per click sponsored link advertising  ...  YouTube Brand Channel  Google Search application providing online website services for website owners

Last Answer :  YouTube Brand Channe

______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer’s website. A. Google Search application providing online website search services for website owners B. Google Apps Business Application Suite C. YouTube Brand Channel D. Google AdWords pay per click sponsored link advertising E. None of the above. Ans: A

Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. A. Google Search application providing ... Google AdWords pay per click sponsored link advertising E. None of the above. Ans: A

Last Answer : A. Google Search application providing online website search services for

______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos. A. Google AdWords pay per click sponsored link advertising B. Google Apps Business Application Suite C. YouTube Brand Channel D. Google Search application providing online website services for website owners E. None of the above. Ans: C

Description : ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos. A. Google AdWords pay per click sponsored link advertising B. Google Apps ... providing online website services for website owners E. None of the above. Ans: C

Last Answer : C. YouTube Brand Channel

is an example of business-to-business services offered by Google application running as part of a customer’s website. A.Google Search application providing online website search B.Google Apps Business Application C.YouTube Brand Channel D.Google AdWords click sponsored link advertising Answer: A

Description : is an example of business-to-business services offered by Google application running as part of a customer's website. A.Google Search application providing online website search B.Google Apps ... Application C.YouTube Brand Channel D.Google AdWords click sponsored link advertising Answer: A

Last Answer : A.Google Search application providing online website search