There are a number of elements in the Digital Marketing Institute email marketing process. Choose TWO of the following: Mark one answer: Data Bounce rates Interface Response rates

There are a number of elements in the Digital Marketing Institute email marketing
process. Choose TWO of the following:
Mark one answer:
 Data
 Bounce rates
 Interface
 Response rates
by

1 Answer

Answer :

Data
by

Related questions

1-Which digital marketing tactic commonly makes use of the 'takeover' ad format in order to develop customer reach and awareness, and provide for enhanced branding and influence? Choose the appropriate digital marketing tactic from the Digital Marketing Institute Framework using the numbered options given: Exhibit: Mark one answer: 4 2 3 1

Description : 1-Which digital marketing tactic commonly makes use of the 'takeover' ad format in order to develop customer reach and awareness, and provide for enhanced branding and influence? Choose the appropriate digital marketing ... using the numbered options given: Exhibit: Mark one answer: 4 2 3 1

Last Answer : 2

Which one of the following describes the three main elements of data management in email marketing? Mark one answer: Subscriber Capture, Maintenance, Segmentation Subscriber Contact, Maintenance, Differentiation Maintenance, Segmentation, Subscription Service Management, Segmentation, SubscriberCapture

Description : Which one of the following describes the three main elements of data management in email marketing? Mark one answer: Subscriber Capture, Maintenance, Segmentation ... Maintenance, Differentiation Maintenance, Segmentation, Subscription Service Management, Segmentation, SubscriberCapture

Last Answer : Subscriber Capture, Maintenance, Segmentation

2-What is the structured, systematic process that involves delivering electronic marketing messages directly to targeted subscribers known as? Choose one of the following: Exhibit: Mark one answer: Online marketing Mobile marketing Email marketing Subscriber marketing

Description : 2-What is the structured, systematic process that involves delivering electronic marketing messages directly to targeted subscribers known as? Choose one of the following: Exhibit: Mark one answer: Online marketing Mobile marketing Email marketing Subscriber marketing

Last Answer : Email marketing

10-An end-user's email inbox is a personal space. With this in mind, what would it be important to consider with your email marketing messages? Choose one of the following: Exhibit: Mark one answer: Etiquette Preferences Language Grammar

Description : 10-An end-user's email inbox is a personal space. With this in mind, what would it be important to consider with your email marketing messages? Choose one of the following: Exhibit: Mark one answer: Etiquette Preferences Language Grammar

Last Answer : Etiquette

You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic

Description : You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic

Last Answer : Demographic

Which of the following metric is used for tracking the status of email marketing? a. Conversion Rate b. Open Rate c. Bounce Rate d. All of the above

Description : Which of the following metric is used for tracking the status of email marketing? a. Conversion Rate b. Open Rate c. Bounce Rate d. All of the above

Last Answer : d. All of the above

You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate directly with only those subscribers you are interested in. It allows you to integrate your online marketing campaign with your email marketing campaign. It allows you to cross-sell to a range of different target groups. It allows you to personalize your message based on specific target audience characteristics

Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics

Last Answer : It allows you to personalize your message based on specific target audience characteristics

8-Unsolicited email is also known as _____. Choose one of the following to complete the sentence: Exhibit: Mark one answer: Junk Bulk Trash Spam

Description : 8-Unsolicited email is also known as _____. Choose one of the following to complete the sentence: Exhibit: Mark one answer: Junk Bulk Trash Spam

Last Answer : Spam

Measuring effectiveness of Internet Marketing can include  Conversion Rate  Bounce Rate  Both A & B  None of the Above

Description : Measuring effectiveness of Internet Marketing can include  Conversion Rate  Bounce Rate  Both A & B  None of the Above

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What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase spam rates. C. Decrease deliverability rates D. Increase open rates and click rates

Description : What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase spam rates. C. Decrease deliverability rates D. Increase open rates and click rates

Last Answer : D. Increase open rates and click rates

What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase open rates and click rates. C. Increase spam rates. D. Decrease deliverability rates

Description : What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase open rates and click rates. C. Increase spam rates. D. Decrease deliverability rates

Last Answer : B. Increase open rates and click rates

Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking.  location-based targeting  wide coverage  mass distribution  interest group setting

Description : Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking.  location-based targeting  wide coverage  mass distribution  interest group setting

Last Answer :  location-based targeting

As end users engage with their email client they often apply their own 'relevance filter' to incoming messages. Which one of the following can be considered as the first filter for end users with incoming messages? Mark one answer: Subject line field From field To field Attachment

Description : As end users engage with their email client they often apply their own 'relevance filter' to incoming messages. Which one of the following can be considered as the first filter for end users with incoming messages? Mark one answer: Subject line field From field To field Attachment

Last Answer : From field

Which of the following is not a type of digital Marketing Activity? 1. Social Media Marketing 2. Digital Display Marketing 3. Email Marketing 4. Print Advert

Description : Which of the following is not a type of digital Marketing Activity? 1. Social Media Marketing 2. Digital Display Marketing 3. Email Marketing 4. Print Advert

Last Answer : Print Advert

Which of the following is not a type of digital marketing activity?Email marketing  Social Marketing  Video Marketing  All of the above

Description : Which of the following is not a type of digital marketing activity? Email marketing  Social Marketing  Video Marketing  All of the above

Last Answer : All of the above

Which of the following is a type of digital marketing activity? A. Email marketing. B. Social web marketing. C. Viral marketing. D. All of the above

Description : Which of the following is a type of digital marketing activity? A. Email marketing. B. Social web marketing. C. Viral marketing. D. All of the above

Last Answer : D. All of the above

Which of the following is a type of digital marketing activity? *  Email marketing.  Social web marketing.  Viral marketing.  All of the above

Description : Which of the following is a type of digital marketing activity? *  Email marketing.  Social web marketing.  Viral marketing.  All of the above

Last Answer :  All of the above

Which of the following are types of digital marketing activities?  A. Viral marketing  B. Email marketing  C. Social web marketing  D. All of the above

Description : Which of the following are types of digital marketing activities?  A. Viral marketing  B. Email marketing  C. Social web marketing  D. All of the above

Last Answer : D. All of the above

Digital marketing is often referred to as:  A. Email B. Ofline Marketing C. Network Marketing D. Online Marketing

Description : Digital marketing is often referred to as:  A. Email B. Ofline Marketing  C. Network Marketing  D. Online Marketing

Last Answer : D. Online Marketing

Which of the following is a type of digital marketing activity? A. Email marketing. B. Social web marketing. C. Viral marketing. D. All of the above

Description : Which of the following is a type of digital marketing activity? A. Email marketing. B. Social web marketing. C. Viral marketing. D. All of the above

Last Answer : D. All of the above

Which of the following is not a type of digital marketing activity?  Email marketing  Social Marketing  Video Marketing  All of the above

Description : Which of the following is not a type of digital marketing activity?  Email marketing  Social Marketing  Video Marketing  All of the above

Last Answer : All of the above

You can _________ the number of bounce rate by adding more images at the bottom. A. increase B. reduce C. does not depends on image D. Can not say

Description : You can _________ the number of bounce rate by adding more images at the bottom. A. increase B. reduce C. does not depends on image D. Can not say

Last Answer : B. reduce

Which is the first step in Initial digital Marketing Plan? 1. Set goals 2. Define the brand 3. Create Buyer personas 4. Choose right digital Marketing Channel

Description : Which is the first step in Initial digital Marketing Plan? 1. Set goals 2. Define the brand 3. Create Buyer personas 4. Choose right digital Marketing Channel

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In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite? A. It is a cheap marketing tool. B. It generates more ROI than other marketing channels. C. People like emails. D. Email can be integrated into social media.

Description : In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite? A. It is a cheap marketing tool. ... than other marketing channels. C. People like emails. D. Email can be integrated into social media.

Last Answer : B. It generates more ROI than other marketing channels

Open rates are more influenced by _____. A. Industry B. Word choice C. Personalization D. The day email is sent

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Last Answer : C. Very Important

In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship. | Digital Marketing Mcqs A.Low Tech, High Touch, Personal B.Low Tech, High Touch Transactional C.High Tech/Low Touch, Automated D.High Tech/Low Touch, Personal Answer: A

Description : In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship. | Digital ... C.High Tech/Low Touch, Automated D.High Tech/Low Touch, Personal Answer: A

Last Answer : A.Low Tech, High Touch, Personal

Digital marketing revolves around these 5Ds:  digital devices, digital platforms, digital media, digital data, and digital technology.  dabit, digital platforms, digital media, digital data, and digital technology.  digital devices, digital platforms, digital media, digital data, and offline technology.  All of the above

Description : Digital marketing revolves around these 5Ds:  digital devices, digital platforms, digital media, digital data, and digital technology.  dabit, digital platforms, digital media, digital data, and ... digital platforms, digital media, digital data, and offline technology.  All of the above

Last Answer : digital devices, digital platforms, digital media, digital data, and digital technology.

Digital marketing revolves around these 5Ds:  digital devices, digital platforms, digital media, digital data, and digital technology.  dabit, digital platforms, digital media, digital data, and digital technology.  digital devices, digital platforms, digital media, digital data, and offline technology.  All of the above

Description : Digital marketing revolves around these 5Ds:  digital devices, digital platforms, digital media, digital data, and digital technology.  dabit, digital platforms, digital media, digital data, and ... digital platforms, digital media, digital data, and offline technology.  All of the above

Last Answer : digital devices, digital platforms, digital media, digital data, and digital technology.

Which of the following is involved in the digital marketing process? a. RSA b. Voice Broadcasting c. Podcasting d. All of the above

Description : Which of the following is involved in the digital marketing process? a. RSA b. Voice Broadcasting c. Podcasting d. All of the above

Last Answer : d. All of the above

__________classified by decoding, feedback, encoding and response are together in communication process. A.communication tools B.communication channels C.communication parties D.communication function Answer: D

Description : __________classified by decoding, feedback, encoding and response are together in communication process. A.communication tools B.communication channels C.communication parties D.communication function Answer: D

Last Answer : D.communication function

Which of the followign is not a benefit of direct marketing ? 1. customer relationship building 2. immediate response 3. convenience 4. assists client prospecting 5. greater product access and selection

Description : Which of the followign is not a benefit of direct marketing ? 1. customer relationship building 2. immediate response 3. convenience 4. assists client prospecting 5. greater product access and selection

Last Answer : assists client prospecting

What is the marketing objective of non-business organizations ? 1. To provide an idea or service to the public 2. To obtain a desired response from a target market or public 3. To obtain a return on social investment 4. To determine the target market and to create and maintain a satisfying marketing mix 5. none of these

Description : What is the marketing objective of non-business organizations ? 1. To provide an idea or service to the public 2. To obtain a desired response from a target market or public 3. To obtain ... To determine the target market and to create and maintain a satisfying marketing mix 5. none of these

Last Answer : To obtain a desired response from a target market or public

Which of the following can be attributed as an Interactive Marketing Outcome  Shaping Attitudes  Delivering Content  Soliciting Response  All of the above

Description : Which of the following can be attributed as an Interactive Marketing Outcome  Shaping Attitudes  Delivering Content  Soliciting Response  All of the above

Last Answer :  All of the above

To drive traffic back to your app, you should use . But if you want to increase interaction within the app, you should use: 1. Push notification and In-app messaging 2. In-app messaging and Push alerts 3. Email marketing and Mobile ads 4. App store optimization and Remarketing ads

Description : To drive traffic back to your app, you should use . But if you want to increase interaction within the app, you should use: 1. Push notification and In-app messaging 2. In-app messaging and Push alerts 3. Email marketing and Mobile ads 4. App store optimization and Remarketing ads

Last Answer : Push notification and In-app messaging

Which of the following refers to unsolicited electronic messages? 1. Opt-in email 2. Consent marketing 3. Spam 4. Opt-out email

Description : Which of the following refers to unsolicited electronic messages? 1. Opt-in email 2. Consent marketing 3. Spam 4. Opt-out email

Last Answer : Spam

In the email campaign, __________ delivers the advertisements into the group of targeted customers. a. Spoofing b. Indirect email marketing c. Direct email marketing d. Spamming

Description : In the email campaign, __________ delivers the advertisements into the group of targeted customers. a. Spoofing b. Indirect email marketing c. Direct email marketing d. Spamming

Last Answer : c. Direct email marketing

Which of these marketing efforts would NOT be an effective use of campaign trackers? A. Display advertising campaigns B. Email marketing campaigns C. Social media campaigns D. Television advertising campaigns

Description : Which of these marketing efforts would NOT be an effective use of campaign trackers? A. Display advertising campaigns B. Email marketing campaigns C. Social media campaigns D. Television advertising campaigns

Last Answer : D. Television advertising campaigns

Which group is the MOST likely to resist becoming part of a dedicated Content Marketing group? A. Email Marketing B. Public Relations C. Social Media Marketing D. Video Marketing

Description : Which group is the MOST likely to resist becoming part of a dedicated Content Marketing group? A. Email Marketing B. Public Relations C. Social Media Marketing D. Video Marketing

Last Answer : B. Public Relations

In which type of email campaige, advertisment are sent to target group of customer? A. Direct email marketing B. Indirect email marketing C. Spamming D. spoofing

Description : In which type of email campaige, advertisment are sent to target group of customer? A. Direct email marketing B. Indirect email marketing C. Spamming D. spoofing

Last Answer : A. Direct email marketing

3. Which of the following is most important metric to track email marketing?A. CTR B. Open rate C. Click rate D. All of the above

Description : 3. Which of the following is most important metric to track email marketing? A. CTR B. Open rate C. Click rate D. All of the above

Last Answer : D. All of the above

Which of the following comes under email marketing? A. Email newsletters B. Lead Nurturing C. Digests D. All of the above

Description : Which of the following comes under email marketing? A. Email newsletters B. Lead Nurturing C. Digests D. All of the above

Last Answer : D. All of the above

Businesses leverage digital channels such as _____ search engines, social media, email, and other websites  product  Both A and B  All of the above to connect with current and prospective customers.

Description : Businesses leverage digital channels such as _____ to connect with current and prospective customers. search engines, social media, email, and other websites  product  Both A and B  All of the above

Last Answer : search engines, social media, email, and other websites

Businesses leverage digital channels such as _____ to connect with current and prospective customers.  search engines, social media, email, and other websites  product  Both A and B  All of the above

Description : Businesses leverage digital channels such as _____ to connect with current and prospective customers.  search engines, social media, email, and other websites  product  Both A and B  All of the above

Last Answer : search engines, social media, email, and other websites

Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. A.referencing needs of companies of different sizes B.the status of the business in the purchase decision process C.different feature stories appealing to different members D.different navigation options appealing to different members Answer: B

Description : Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. A.referencing needs of companies of different sizes B.the ... stories appealing to different members D.different navigation options appealing to different members Answer: B

Last Answer : B.the status of the business in the purchase decision proces

Product development process after analysis of business next step to be taken is A.test marketing B.penetration marketing C.one chanal marketing D.individual marketing Answer:A

Description : Product development process after analysis of business next step to be taken is A.test marketing B.penetration marketing C.one chanal marketing D.individual marketing Answer:A

Last Answer : A.test marketing

Which Of The Following Factors Can Impact The Open Rate Of Your Email Campaigns? A. The subject line of the email B. The number of pictures in your email C. The number of links contained in the email D. The chance for customers to opt-out Answer: A

Description : Which Of The Following Factors Can Impact The Open Rate Of Your Email Campaigns? A. The subject line of the email B. The number of pictures in your email C. The number of links contained in the email D. The chance for customers to opt-out Answer: A

Last Answer : A. The subject line of the email

The traditional marketing style involves 1. telemarketing 2. digital marketing 3. retail marketing 4. direct marketing 5. all of these

Description : The traditional marketing style involves 1. telemarketing 2. digital marketing 3. retail marketing 4. direct marketing 5. all of these

Last Answer : telemarketing

Digital Marketing is ____________ 1. A way of direct marketing 2. A strategy of the DSAs 3. A way of indirect marketing 4. All of these 5. None of these

Description : Digital Marketing is ____________ 1. A way of direct marketing 2. A strategy of the DSAs 3. A way of indirect marketing 4. All of these 5. None of these

Last Answer : A way of direct marketing