Description : Traditional Marketing style involves_______________ Tele marketing Digital Marketing Indirect marketing Direct marketing
Last Answer : Direct marketing
Description : Which one of the following is NOT a form of direct marketing ? 1. catalog retailing 2. telemarketing 3. personal selling 4. direct mail 5. none of these
Last Answer : personal selling
Description : ‘Call’ in marketing language means_____ A. Calling on a customer B.Telemarketing C.Calling on a salesperson D.None of the above
Last Answer : D.None of the above
Description : This type of Marketing involves any marketing activity conducting online. 1. Traditional Marketing 2. Web marketing 3. Cause Marketing 4. Transactional Marketing
Last Answer : Web marketing .
Description : Which of the following is not a traditional forms of digital marketing? Telivision Radio Banners All of the above
Last Answer : All of the above
Description : Which of the following is not a traditional forms of digital marketing? A. radio B. TV C. billboard D. All of the above
Last Answer : D. All of the above
Description : Which of the following are advantage(s) of digital marketing over traditional marketing? Digital marketing is not Performance oriented Targeting of audience on the basis of user's interest is not possible in digital marketing Both A & B Neither of A & B
Last Answer : Neither of A & B
Description : Which of the following is not a traditional forms of digital marketing? * radio TV billboard All of the above
Last Answer : All of the above
Description : Which of these not a traditional forms of digital marketing? A. TV B. Radio C. Billboard D. All of the above
Description : What is Digital Marketing? Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, ... with the following components: o SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Last Answer : SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Description : Digital marketing is any form of marketing products or services that involves ___. electronic devices pen money book
Last Answer : electronic devices
Description : . What is not true about digital marketing? A. Digital marketing is any form of marketing products or services that involves electronic devices. B. Digital marketing can be done online C ... D. Digital marketing is often referred to as online marketing, internet marketing or web marketing.
Last Answer : C. Digital marketing cannot be done online
Description : What is not true about digital marketing? * Digital marketing is any form of marketing products or services that involves electronic devices Digital marketing can be done online Digital ... Digital marketing is often referred to as online marketing, internet marketing or web marketing
Last Answer : Digital marketing cannot be done online
Description : What is not true about digital marketing? A. Digital marketing is any form of marketing products or services that involves electronic devices. B. Digital marketing can be done online C. ... D. Digital marketing is often referred to as online marketing, internet marketing or web marketing.
Last Answer : electronic devices
Description : Alison asks ten of her friends over to her home to learn about exciting new cosmetic products. A salesperson from Angel Products makes a presentation and takes the women's orders. This is an ... party plan. B)telemarketing. C)a warehouse club. D)direct marketing. E)direct -response marketing.
Last Answer : A)a party plan.
Description : Which one of the following is NOT a form of direct marketing? A)catalogue retailing. B)telemarketing. C)personal selling. D)direct mail.
Last Answer : C)personal selling.
Description : Digital Marketing is ____________ 1. A way of direct marketing 2. A strategy of the DSAs 3. A way of indirect marketing 4. All of these 5. None of these
Last Answer : A way of direct marketing
Description : A retail establishment that is open twenty-four hours a day 1. will have higher sales than other retailers 2. provides time utility 3. is adhering to the marketing concept 4. is production-oriented 5. none of these
Last Answer : provides time utility
Description : Wholesaling is best defined as 1. all transactions in which products are bought for resale, for making other products, or for general business operations 2. all transactions made at retail ... 4. all marketing activities necessary to expedite exchanges to ultimate consumers 5. none of these
Last Answer : all transactions in which products are bought for resale, for making other products, or for general business operations
Description : Find the true statement 1. Marketing is a waste of the employee's time 2. Marketing is not required in India due to its vast population 3. Marketing involves additional work 4. Marketing involves team work 5. Marketing is not required today due to IT advancement
Last Answer : Marketing involves team work
Description : Global marketing involves developing marketing strategies as if the world is one market. Which one fo the following marketing mix variables is MOST difficult to standardise for global marketing ? 1. Brand name 2. Package 3. Media allocation 4. Labels 5. Product characteristics
Last Answer : Media allocation
Description : Most specifically, marketing strategy : 1. Is concerned with key dicissions requried to reach an objective 2. Encompasses selecting and analysing a target market and creating and maintaining an ... 4. Involves determining the direction and objectives of marketing management 5. None of these
Last Answer : Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix
Description : Traditional publicity vs. Content Marketing: What works best?
Last Answer : answer:They work best in combination today. Traditional publicity is like free advertising. It is priceless and still gets a lot of eyeballs. But the Web is super fast at spreading the word.
Description : Internet Marketing is known as also by 1. Mobile Marketing 2. Online Marketing 3. Social Media Marketing 4. Traditional Marketing
Last Answer : online Marketing
Description : Which is not example of traditional Marketing? 1. Print Ads 2. Newspaper 3. Mobile 4. Radio
Last Answer : Mobile
Description : What traditional marketing technique is YouTube closest to? A. Print advertising B. Radio advertising C. Mail Advertising D. Television advertising
Last Answer : D. Television advertising
Description : How can a company use the same material for both traditional and social network marketing? A. Posting a luring comment on Twitter to the company site B. Selling ad space on the company website ... on their site and sites such as YouTube D. Creating a magazine print ad with the company website
Last Answer : C. Utilizing a television ad campaign online as well on their site and sites such as YouTube
Description : How does creating a social network marketing plan differ from a traditional marketing plan? A. The brand image should be completely different for social marketing B. The staff requirements and skill sets for ... method of delivery, a marketing plan either way will be similar D. None of the abov
Last Answer : B. The staff requirements and skill sets for social marketing are different
Description : Which of the following would be leveraging both social network and traditional marketing? Handing out print advertisements with a coupon for a store A print advertisement in a magazine which ... an advertisement on a message board Hosting a video ad on YouTube not otherwise seen elsewhere
Last Answer : A print advertisement in a magazine which drives people to a website where there is a free trial offe
Description : Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking. location-based targeting wide coverage mass distribution interest group setting
Last Answer : location-based targeting
Description : . How does creating a social network marketing plan differ from a traditional marketing plan? * The brand image should be completely different for social marketing The staff requirements and skill sets ... the method of delivery, a marketing plan either way will be similar None of the above
Last Answer : The staff requirements and skill sets for social marketing are different
Description : 2-What is the structured, systematic process that involves delivering electronic marketing messages directly to targeted subscribers known as? Choose one of the following: Exhibit: Mark one answer: Online marketing Mobile marketing Email marketing Subscriber marketing
Last Answer : Email marketing
Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (inter-organizational marketing). * True False
Last Answer : True
Description : Marketing Process Involves A. Product B.Human Needs C.Demand Flow D.All of the above
Last Answer : D.All of the above
Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (interorganizational marketing). A. True B. False Ans: A
Last Answer : A. True
Description : Modern style of marketing include ___________ 1. E-Commerce 2. E-mail solicitation 3. Social media marketing 4. All of these 5. None of these
Last Answer : All of these
Description : You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic
Last Answer : Demographic
Description : A firm mails brochures and coupons to potential consumers who can then purchase products by mail or by phone. This illustrates which of the following methods of selling retail products? A)Direct-response marketing B)Party plan C)Catalogue marketing D)Speciality retailing E)Direct selling
Last Answer : A)Direct-response marketing
Description : LIC agent is an example of 1. Two level marketing 2. Three level marketing 3. Direct marketing 4. Indirect marketing 5. None of these
Last Answer : Direct marketing
Description : A set of tools used in marketing is _____________ 1. Direct marketing 2. Sales personal 3. Marketing mix 4. Market value 5. None of these
Last Answer : Marketing mix
Description : Identify the direct marketing tool from the following 1. Core banking 2. Kiosks 3. Direct mailing 4. Websites 5. All of these
Description : Why banks having less focus on customer although they use direct marketing ? 1. Due to lack of appreciation of need for marketing in banking 2. Banks do not need customers much 3. Direct marketing never gives importance to customers 4. Banks need money than customers 5. None of these
Last Answer : Due to lack of appreciation of need for marketing in banking
Description : Customers who purchase encyclopedias from door-todoor salespeople are acquiring products through 1. the most efficient channel of distribution 2. the most common type of marketing channels 3. a direct-marketing channel 4. a business-to-business channel of distribution 5. none of thes
Last Answer : a direct-marketing channe
Description : Which of the followign is not a benefit of direct marketing ? 1. customer relationship building 2. immediate response 3. convenience 4. assists client prospecting 5. greater product access and selection
Last Answer : assists client prospecting
Description : Direct marketing and automatic vending are examples of 1. off-premise retailing 2. portfolio retailing 3. non-store retailing 4. off-price retailing 5. direct retailing
Last Answer : non-store retailing
Description : A direct marketing channel is also called as _____ level channel. 1. Three 2. two 3. one 4. zero 5. none of these
Last Answer : zero
Description : In the email campaign, __________ delivers the advertisements into the group of targeted customers. a. Spoofing b. Indirect email marketing c. Direct email marketing d. Spamming
Last Answer : c. Direct email marketing