Which of the followign is not a benefit of direct
marketing ?
1. customer relationship building
2. immediate response
3. convenience
4. assists client prospecting
5. greater product access and selection

1 Answer

Answer :

assists client prospecting

Related questions

Description : Before contacting acceptable prospects, a salesperson for an industrial cleaning equipment, company analyzes, information about the prospects' product needs, feelings about brands, and personal characteristics. ... 2. preparing 3. approaching the customer 4. sales training 5. sales planning

Last Answer : preparing

Description : The first step in the selling process is 1. preapproach 2. approaching the customer 3. making the presentation 4. overcoming objections 5. prospecting

Last Answer : prospecting

Description : Which of the following is a part of Marketing Management ? 1. Identification of Business Opportunities 2. Understanding the Customer needs 3. Producing according to customer needs 4. Delivering as per Customer convenience 5. All the above

Last Answer : All the above

Description : The people and organizations who assists the flow of products and information to marketing channels are called _____________ 1. Merchants 2. Dealers 3. Both 1 and 2 4. Facilitating agents 5. none of these

Last Answer : Facilitating agents

Description : All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these

Last Answer : Sales Promotion

Description : Why banks having less focus on customer although they use direct marketing ? 1. Due to lack of appreciation of need for marketing in banking 2. Banks do not need customers much 3. Direct marketing never gives importance to customers 4. Banks need money than customers 5. None of these

Last Answer : Due to lack of appreciation of need for marketing in banking

Description : In which type of email campaige, advertisment are sent to target group of customer? A. Direct email marketing B. Indirect email marketing C. Spamming D. spoofing

Last Answer : A. Direct email marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer ... is known as: *  Direct Marketing  Electronic marketing  Interactive Marketing  Indirect Marketing

Last Answer :  Interactive Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing

Description : Before contacting acceptable prospects, a salesperson for an industrial cleaning equipment company analyzes information about the prospects' product needs, feelings about brands, and personal characteristics. This ... . B)preparing. C)approaching the customer. D)sales training. E)sales planning.

Last Answer : B)preparing.

Description : The necessary interaction between services provider and customer that allows a service to be delivered is called 1. customer contact 2. service exchange 3. marketing 4. relationship marketing 5. service contact

Last Answer : customer contact

Description : Arrange the following Steps of selling process in a proper order in order to help the sales man ? o I. Approach o II. Presentation and demonstration o III. Prospecting and qualifying o IV. Closing sales and follow-up o V. ... 3. I, II, V, III, IV 4. II, I, III, V, IV 5. None of these

Last Answer : I, II, III, IV, V

Description : _________________ is direct communications with carefully targeted individual consumers to obtain an immediate response. A. Personal selling B. Public relations C. Direct marketing D. Sales promotion

Last Answer : C. Direct marketing

Description : The acronym CRM stands for… 1. Consumer Relationship Marketing 2. Customer Relationship Management 3. Customer Relations and Marketing 4. continuous Relationship Management

Last Answer : Customer Relationship Management .

Description : A group of individuals who have an interest in or concern about an organization, a product, or a social cause is a(n) : 1. direct consumer 2. client consumer 3. target public 4. general public 5. indirect consumer

Last Answer : target public

Description : __________ is the value of the benefit that is given up by selecting one alternative rather than another 1. Benefit loss 2. Opportunity cost 3. Privileged cost 4. Selection cost 5. Exchange loss

Last Answer : Opportunity cost

Description : Selling lays emphasis on the _________________ whereas marketing on _______________ 1. Product, Customer wants 2. Production, Customer Wants 3. Production, Product 4. Product, Cost 5. None of these

Last Answer : Product, Customer wants

Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these

Last Answer : all a, b, c and d

Description : In product modification, the FIRST issue to consider is whether : 1. the cost of the modification is too high 2. the product is modifiable 3. the quality is modifiable 4. the modification will provide the customer greater satisfaction 5. none of thes

Last Answer : the product is modifiable

Description : Advertising appropriations are largest for which type of product 1. industrial products 2. convenience goods 3. high-priced products 4. specialty goods 5. infrequently purchased goods

Last Answer : convenience goods

Description : An example of a convenience consumer product is 1. stereo equipment 2. petrol 3. a motorcycle 4. a bicycle 5. athletic shoes

Last Answer : petrol

Description : Approximately how many businesses are used content marketing?  10 to 20%  25 to 30%  80 to 90%  100% 1. the customer review of a product on an E-Commerce website. a)Awareness about the brand b)Awareness about the product c)Experience the product d)Both a&c Answer: b

Last Answer :  80 to 90%

Description : The real value of marketing research to the organization can best be understood by 1. its immediate impact on profits 2. the amount of time spent 3. how much it costs 4. improvements in the ability to make decisions 5. the increase in sales volume or market share

Last Answer : improvements in the ability to make decisions

Description : Price -Rite Carpets is located out -of- town, in a large, low -cost single storey building with no window displays and takes a minimilist approach to store ambiance and customer service. The Price - ... an example of a: A)discount shed. B)warehouse club. C)speciality store. D)convenience store.

Last Answer : A)discount shed

Description : Product deletion: A)may be opposed by management B)is immediate termination of the product C)is welcomed by salespersons D)usually occurs only with convenience items

Last Answer : A)may be opposed by management

Description : 88. When the nurse ensures that the client has plan for continuous care after leaving the health care facility and assists from the transition from one environment to another, she is doing a

Last Answer : A. Discharge plan

Description : The step-in personal selling process which consists of first meeting between customer and sales person is called A. qualifying B. prospecting C. follow up D. approach

Last Answer : D. approach

Description : The step or stage of the personal selling process in which the salesperson attempts to make a favorable impression, gather information about the customer's needs and objectives, and build rapport ... called A)prospecting. B)preapproach. C)approach. D)making the presentation. E)overcoming objections.

Last Answer : C)approach.

Description : The first step in the selling process is A)preapproach. B)approaching the customer. C)making the presentation. D)overcoming objections. E)prospecting.

Last Answer : E)prospecting.

Description : The personal presentation by the firm’s sales force for the purpose of making salesand building customer relationships is called: A. Personal selling. B. Public relations. C. Direct marketing. D. Sales promotion.

Last Answer : A. Personal selling.

Description : The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. ... ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers

Last Answer : D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Description : The first step in planning a marketing research project is : 1. conducting a cost / benefit analysis 2. searching the environment 3. defining and locating problems 4. assessing organization resources 5. defining goals and objectives

Last Answer : defining and locating problems

Description : When the new developed product concept is tested, the next immediate step is to A. develop market strategy B. develop a testing technique C. develop intermediaries D. develop logistic network

Last Answer : A. develop market strategy

Description : When the new developed product concept is tested, the next immediate step is to A.market strategy B.a testing technique C.intermediaries E.logistic network Answer : A

Last Answer : A.market strategy

Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics

Last Answer : It allows you to personalize your message based on specific target audience characteristics

Description : Which of the following is not a benefit of content marketing?  Cost savings  Increase sales  Less engagement  None of the above

Last Answer : Less engagement

Description : Which of the following iis not a benefit of content marketing? A. Increased sale B. Better customers who have more loyalty C. less engagement D. Cost saving

Last Answer : C. less engagement

Description : Which of the following is NOT the benefit of digital marketing ?  Any business can contend with their competitor irrespective of the size using digital marketing  If the target customers are not ... out from ads  Digital marketing is cost effective for small businesses  All of the above

Last Answer :  All of the above

Description : Which of the following is not a benefit of content marketing?  Cost savings  Increase sales  Less engagement  None of the above

Last Answer : Less engagement

Description : Process or methodology used to learn more about customers' needs and behaviors is ? 1. Selling process 2. Customer relationship management 3. Believing in customer 4. Customer facing 5. None of these

Last Answer : Customer relationship management

Description : CRM means ? 1. Customer Retention Manager 2. Customer Relationship Management 3. Customers Relatives Meet 4. Channel Rout Market 5. Channel Representative Manager

Last Answer : Customer Relationship Management

Description : According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called A. sales promotion B. offline promotion C. direct channeling D. direct marketing

Last Answer : D. direct marketing

Description : Marketing plan helps in 1. better lead generation 2. better systems 3. better results 4. improved balance sheet 5. better customer service

Last Answer : better results

Description : Which of the following is not correct with regard to marketing ? 1. Marketing is a Management Function 2. Marketing is a Philosophy 3. Marketing is not related to Business Activity alone 4. Marketing means selling 5. Objective of Marketing is to achieve customer satisfaction

Last Answer : Marketing means selling

Description : Objective of marketing is ______________ 1. Target market 2. Fulfil needs 3. Integrated Marketing 4. Profit by customer satisfaction 5. All of the above

Last Answer : All of the above

Description : Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement ? 1. Bank marketing is a service Marketing 2. The focus of the bank marketing ... . The Bank marketing is doubly oriented 4. Banking products are intangible 5. None of these

Last Answer : The Bank marketing is doubly oriented