Description : In the email campaign, __________ delivers the advertisements into the group of targeted customers. a. Spoofing b. Indirect email marketing c. Direct email marketing d. Spamming
Last Answer : c. Direct email marketing
Description : This is a term for the number of times that user click on links in a message or on a website : it is much higher for legitimate marketing emails that for spam. A. personalization B. spamming C. CTR D. spoofing
Last Answer : C. CTR
Description : what technique is used by legitimate marketers to customize offerings for specific customers? A. personalization B. spamming C. spoofing D. None of the above
Last Answer : A. personalization
Description : A group of individuals who have an interest in or concern about an organization, a product, or a social cause is a(n) : 1. direct consumer 2. client consumer 3. target public 4. general public 5. indirect consumer
Last Answer : target public
Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing
Last Answer : C. Interactive Marketing
Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer ... is known as: * Direct Marketing Electronic marketing Interactive Marketing Indirect Marketing
Last Answer : Interactive Marketing
Description : Objective of marketing is ______________ 1. Target market 2. Fulfil needs 3. Integrated Marketing 4. Profit by customer satisfaction 5. All of the above
Last Answer : All of the above
Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action. True FALSE
Last Answer : True
Description : The two steps of developing a marketing strategy include selecting and analysing a target market and: A)selecting a group of persons towards which the firm should direct its marketing efforts. B) ... D)developing a marketing mix that precisely meets the needs of individuals in the target market.
Last Answer : D)developing a marketing mix that precisely meets the needs of individuals in the target market.
Description : LIC agent is an example of 1. Two level marketing 2. Three level marketing 3. Direct marketing 4. Indirect marketing 5. None of these
Last Answer : Direct marketing
Description : Digital Marketing is ____________ 1. A way of direct marketing 2. A strategy of the DSAs 3. A way of indirect marketing 4. All of these 5. None of these
Last Answer : A way of direct marketing
Description : Traditional Marketing style involves_______________ Tele marketing Digital Marketing Indirect marketing Direct marketing
Last Answer : Direct marketing
Description : You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic
Last Answer : Demographic
Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics
Last Answer : It allows you to personalize your message based on specific target audience characteristics
Description : An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a : 1. market segment 2. target market 3. customer group 4. market 5. none of these
Last Answer : market
Description : Why banks having less focus on customer although they use direct marketing ? 1. Due to lack of appreciation of need for marketing in banking 2. Banks do not need customers much 3. Direct marketing never gives importance to customers 4. Banks need money than customers 5. None of these
Last Answer : Due to lack of appreciation of need for marketing in banking
Description : Which of the followign is not a benefit of direct marketing ? 1. customer relationship building 2. immediate response 3. convenience 4. assists client prospecting 5. greater product access and selection
Last Answer : assists client prospecting
Description : The aiming of advertising or selling at a specific group of consumers who all have similar characteristics 1. Same-people Marketing 2. Individual Marketing 3. Services Marketing 4. Industrial Marketing 5. Target Marketing
Last Answer : Target Marketing
Description : When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a _____ 1. group 2. bi-variant population 3. sample 4. market target 5. none of these
Last Answer : sample
Description : Market Segmentation helps in _____________ 1. Identifying the target group 2. Focused marketing 3. A strategy of DSAs 4. All of these 5. None of these
Last Answer : All of these
Description : A 'Target Group' in Marketing means ______ 1. To whom the sales should be directed 2. A group of sellers 3. A group of buyers 4. A group of Producers 5. All the above
Last Answer : To whom the sales should be directed
Description : Can someone please explain spamming to me?
Last Answer : I would say that – tops – 2 or 3 times I have clicked on SPAM. Purely out of boredom and I immediately regretted it and closed the page. Silliness takes over sometimes… [equal] )
Description : The two approaches to identify a target market are the 1. total market and undifferentiated approaches 2. product differentiation and customer differentiation approaches 3. multisegment and concentration approaches 4. total market and market segmentation approaches 5. none of these
Last Answer : total market and market segmentation approaches
Description : Which group is the MOST likely to resist becoming part of a dedicated Content Marketing group? A. Email Marketing B. Public Relations C. Social Media Marketing D. Video Marketing
Last Answer : B. Public Relations
Description : Last-click attribution is defined as: A. The last date on which a new customer clicked to your website B. The channel that received the most amount of clicks in the sales cycle C. The ... before the customer purchase D. The channel that sent the user to your website immediately before the sale
Last Answer : C. The last point in the sales cycle before the customer purchase
Description : Open rates are more influenced by _____. A. Industry B. Word choice C. Personalization D. The day email is sent
Last Answer : C. Personalization
Description : What is the marketing objective of non-business organizations ? 1. To provide an idea or service to the public 2. To obtain a desired response from a target market or public 3. To obtain ... To determine the target market and to create and maintain a satisfying marketing mix 5. none of these
Last Answer : To obtain a desired response from a target market or public
Description : The two components of a marketing strategy are 1. Marketing objectives and promotion 2. Marketing mix and marketing objectives 3. Target market and marketing mix 4. Target markets and promotions 5. None of these
Last Answer : Target market and marketing mix
Description : Marketing efforts are specifically aimed a : 1. Distributing "someting of value" to buyers and sellers 2. Facilitating satisfying exchange relationships 3. Developing new products for target markets 4. Understanding buyer behaviour to meet buyer needs 5. None of these
Last Answer : Facilitating satisfying exchange relationships
Description : Most specifically, marketing strategy : 1. Is concerned with key dicissions requried to reach an objective 2. Encompasses selecting and analysing a target market and creating and maintaining an ... 4. Involves determining the direction and objectives of marketing management 5. None of these
Last Answer : Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix
Description : Which of the following is incorrect? a. If you know about your target audience's intent, you can easily focus on creating valuable content. b. You should compare the value of Content Marketing with that of other ... competitors. c. Both (a) and (b) are true d. Both (a) and (b) are false
Last Answer : c. Both (a) and (b) are true
Description : Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A ... more focused on creating and distributing valuable as well as relevant content to its users/audiences.
Last Answer : c. Yet another name of social media marketing.
Description : Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C ... the unique characteristics of each social platform you consider working with. D. All of the above
Last Answer : D. All of the above
Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... particular location. D. You can run different campaigns based on the location of the mobile use
Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location
Description : Which of the following is NOT the benefit of digital marketing ? Any business can contend with their competitor irrespective of the size using digital marketing If the target customers are not ... out from ads Digital marketing is cost effective for small businesses All of the above
Last Answer : All of the above
Description : What are the demographics on the basis of which you can target your audience in digital marketing? Age Gender Education All of the above
Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... location. D. You can run different campaigns based on the location of the mobile user.
Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location.
Description : Which of the following is not a type of digital Marketing Activity? 1. Social Media Marketing 2. Digital Display Marketing 3. Email Marketing 4. Print Advert
Last Answer : Print Advert
Description : Which of the following is not a type of digital marketing activity? Email marketing Social Marketing Video Marketing All of the above
Description : Which of the following is a type of digital marketing activity? A. Email marketing. B. Social web marketing. C. Viral marketing. D. All of the above
Description : Which of the following is a type of digital marketing activity? * Email marketing. Social web marketing. Viral marketing. All of the above
Description : Which of the following is not a type of digital marketing activity? Email marketing Social Marketing Video Marketing All of the above
Description : The target group for credit cards is _________ 1. All card Holders 2. All existing borrowers 3. Individuals, with taxable income 4. All of these 5. None of these
Description : Customers who purchase encyclopedias from door-todoor salespeople are acquiring products through 1. the most efficient channel of distribution 2. the most common type of marketing channels 3. a direct-marketing channel 4. a business-to-business channel of distribution 5. none of thes
Last Answer : a direct-marketing channe
Description : Marketing plan helps in 1. better lead generation 2. better systems 3. better results 4. improved balance sheet 5. better customer service
Last Answer : better results
Description : Which of the following is a part of Marketing Management ? 1. Identification of Business Opportunities 2. Understanding the Customer needs 3. Producing according to customer needs 4. Delivering as per Customer convenience 5. All the above
Last Answer : All the above
Description : Which of the following is not correct with regard to marketing ? 1. Marketing is a Management Function 2. Marketing is a Philosophy 3. Marketing is not related to Business Activity alone 4. Marketing means selling 5. Objective of Marketing is to achieve customer satisfaction
Last Answer : Marketing means selling
Description : Selling lays emphasis on the _________________ whereas marketing on _______________ 1. Product, Customer wants 2. Production, Customer Wants 3. Production, Product 4. Product, Cost 5. None of these
Last Answer : Product, Customer wants