Description : What is Digital Marketing? Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, ... with the following components: o SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Last Answer : SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Description : Objective of marketing is ______________ 1. Target market 2. Fulfil needs 3. Integrated Marketing 4. Profit by customer satisfaction 5. All of the above
Last Answer : All of the above
Description : ___________ is the set of practices that enables organizations to communicate and engage interactively with their audiences through any mobile device or network. 1. Mobile marketing 2. Social web marketing 3. Internet marketing 4. Social media marketing
Last Answer : Mobile marketing
Description : Which is a type of digital Marketing? 1. Internet Marketing 2. Mobile Marketing 3. Social Media Marketing 4. All of the Above
Last Answer : All of the Above
Description : The rise of ___________ has led marketing to evolve away from a hierarchical one-sided mass communication model towards more participatory technologies (e.g. social channels and online communities). 1. Website 2. Social media 3. Web platform 4. Mobile App
Last Answer : Social media
Description : Current changes in behaviors clearly show that ______ is taking over more and more of consumer online searches. 1. Social media 2. Mobile 3. Internet 4. Blog
Last Answer : Mobile
Description : Digital marketing is associated with advertising which is displayed through digital mediums such as ___. A. search engines B. websites C. social media D. mobile apps E. All of the above
Last Answer : E. All of the above
Description : How can a company use the same material for both traditional and social network marketing? A. Posting a luring comment on Twitter to the company site B. Selling ad space on the company website ... on their site and sites such as YouTube D. Creating a magazine print ad with the company website
Last Answer : C. Utilizing a television ad campaign online as well on their site and sites such as YouTube
Description : Why is it important to post to a blog regularly? A. It reduces the cost per blog post B. It gives the social media marketing specialist something to do C. It allows more chances for the company to put down the competition D. Keep readers engaged and also gives search engines content to index
Last Answer : D. Keep readers engaged and also gives search engines content to index
Description : Why is it important to post to a blog regularly? It reduces the cost per blog post Keep readers engaged and also gives search engines content to index It gives the social media marketing specialist something to do It allows more chances for the company to put down the competition
Last Answer : Keep readers engaged and also gives search engines content to index
Description : Which is not example of traditional Marketing? 1. Print Ads 2. Newspaper 3. Mobile 4. Radio
Description : Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking. location-based targeting wide coverage mass distribution interest group setting
Last Answer : location-based targeting
Description : Which of the following is not a correct match ? Print media- traditional marketing Pay per click- Internet advertising model Generating leads- landing pages Real time results- television advertising
Last Answer : Real time results- television advertising
Description : Fees paid by advertisers to online company that refer qualified potential customers or provide consumer information where the consumer opts in to being contacted by a marketer. This is referred to as: 1. Lead generation 2. Search 3. Rich media 4. Social media marketing
Last Answer : Lead generation
Description : How does creating a social network marketing plan differ from a traditional marketing plan? A. The brand image should be completely different for social marketing B. The staff requirements and skill sets for ... method of delivery, a marketing plan either way will be similar D. None of the abov
Last Answer : B. The staff requirements and skill sets for social marketing are different
Description : Which of the following would be leveraging both social network and traditional marketing? Handing out print advertisements with a coupon for a store A print advertisement in a magazine which ... an advertisement on a message board Hosting a video ad on YouTube not otherwise seen elsewhere
Last Answer : A print advertisement in a magazine which drives people to a website where there is a free trial offe
Description : . How does creating a social network marketing plan differ from a traditional marketing plan? * The brand image should be completely different for social marketing The staff requirements and skill sets ... the method of delivery, a marketing plan either way will be similar None of the above
Last Answer : The staff requirements and skill sets for social marketing are different
Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile phone ... mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.
Last Answer : D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement
Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile ... The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement
Description : Anyone here good at marketing, brand managing, social media etc.?
Last Answer : Possibly. Would you care to elaborate?
Description : What are some innovative ways to conduct marketing social media?
Last Answer : like this?
Description : Modern style of marketing include ___________ 1. E-Commerce 2. E-mail solicitation 3. Social media marketing 4. All of these 5. None of these
Last Answer : All of these
Description : Role of Social Media Executive is….. 1. Content Marketing 2. Admin 3. Strategy 4. Analysis
Last Answer : Admin
Description : Which of the following is not a type of digital Marketing Activity? 1. Social Media Marketing 2. Digital Display Marketing 3. Email Marketing 4. Print Advert
Last Answer : Print Advert
Description : Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A ... more focused on creating and distributing valuable as well as relevant content to its users/audiences.
Last Answer : c. Yet another name of social media marketing.
Description : Which of the following is the correct depiction of Digital Marketing? a. E-mail Marketing b. Social Media Marketing c. Web Marketing d. All of the above
Last Answer : d. All of the above
Description : Is Social Media Marketing is a type of Digital Marketing? Yes No
Last Answer : Yes
Description : What are some examples of digital marketing? Social Media Marketing Search Engine Marketing Search Engine Optimisation All of the above
Description : Which of these marketing efforts would NOT be an effective use of campaign trackers? A. Display advertising campaigns B. Email marketing campaigns C. Social media campaigns D. Television advertising campaigns
Last Answer : D. Television advertising campaigns
Description : Which social network is considered the most popular for social media marketing? A. Twitter B. Facebook C. Linkdin D. Whats App
Last Answer : B. Facebook
Description : Which group is the MOST likely to resist becoming part of a dedicated Content Marketing group? A. Email Marketing B. Public Relations C. Social Media Marketing D. Video Marketing
Last Answer : B. Public Relations
Description : Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C ... the unique characteristics of each social platform you consider working with. D. All of the above
Last Answer : D. All of the above
Description : Content marketing is NOT? A. A strategic marketing approach. B. Just another name for social media marketing. C. Focused on creating and distributing valuable, relevant, and consistent content. D. Able to attract and retain a clearly defined audience
Last Answer : B. Just another name for social media marketing
Description : In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite? A. It is a cheap marketing tool. ... than other marketing channels. C. People like emails. D. Email can be integrated into social media.
Last Answer : B. It generates more ROI than other marketing channels
Description : Which amongst the following is a tool to track Social Media Marketing Performance Hootsuite SproutSocial GOOGLE Analytics All of the above
Last Answer : All of the above
Description : Which of the following is NOT an advantage of Social Media Marketing Brand Awareness Customer Satisfaction Cost Ineffectiveness Gaining Market Insights
Last Answer : Cost Ineffectiveness
Description : Can Social Media Marketing tarnish a firm's Brand Image TRUE FALSE
Last Answer : TRUE
Description : Social Media Marketing allows a company to address a range of stakeholders including Customers Employees Neither A Nor B Both A & B
Last Answer : Both A & B
Description : Way to promote a business with social media is__________ * promotion of your company, services, and products SEO Digital media marketing potential clients to visit your website
Last Answer : SEO
Description : Which of the following marketing techniques are most likely to pay you? * Pay per click advertising Using social media marketing strategies Posting press releases Article marketing
Last Answer : Article marketing
Description : What are some examples of digital marketing? * Social Media Marketing Search Engine Marketing Search Engine Optimisation All of the above
Description : Which social network is considered the most popular for social media marketing? * Twitter Facebook Linkdin Whats App
Last Answer : Facebook
Description : Which of the following is not a social media marketing ad platform? A. Facebook B. Instagram C. Twitter D. None of the ab
Last Answer : D. None of the above
Description : Which social network is considered the most popular for social media marketing? A. Facebook B. Twitter C. Linkdin D. Whats App
Last Answer : A. Facebook
Description : Is Social Media Marketing is a type of Digital Marketing? A. Yes B. No
Last Answer : A. Yes
Description : What are some examples of digital marketing? A. Search Engine Optimisation B. Search Engine Marketing C. Social Media Marketing D. All of the above
Description : Which of the following marketing techniques are most likely to pay you? A. Pay per click advertising B. Using social media marketing strategies C. Posting press releases D. Article marketing Ans: D
Last Answer : D. Article marketing
Description : Which marketing techniques are most likely to pay you? A. Pay click advertising B.Using social media marketing C.Posting press D.article marketing Answer: D
Last Answer : D.article marketing
Last Answer : Yes