Description : The rise of ___________ has led marketing to evolve away from a hierarchical one-sided mass communication model towards more participatory technologies (e.g. social channels and online communities). 1. Website 2. Social media 3. Web platform 4. Mobile App
Last Answer : Social media
Description : ___________ is the set of practices that enables organizations to communicate and engage interactively with their audiences through any mobile device or network. 1. Mobile marketing 2. Social web marketing 3. Internet marketing 4. Social media marketing
Last Answer : Mobile marketing
Description : Which of the following is the correct depiction of Digital Marketing? a. E-mail Marketing b. Social Media Marketing c. Web Marketing d. All of the above
Last Answer : d. All of the above
Description : Modern method of marketing include 1. publicity on the net 2. advertisement on the net 3. soliciting business through e-mails 4. tele marketing 5. all of these
Last Answer : all of these
Description : Online PR Techniques can include Link Building Viral Marketing Communicating with the Media Journalists All of The Above
Last Answer : All of The Above
Description : Many e-commerce failures can be attributed to Poor control of Media spending TRUE FALSE Depends on the Firm in question Depends on the Media Spending
Last Answer : TRUE
Description : M-Commerce is a new term in latest marketing technique. It is _______________ 1. Misuse of Mobile phones & E-commerce 2. Mobile phones in marketing 3. Marketing by Commerce Students 4. Mega Commercial activities 5. None of these
Last Answer : Misuse of Mobile phones & E-commerce
Description : You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic
Last Answer : Demographic
Description : Digital marketing is associated with advertising which is displayed through digital mediums such as ___. A. search engines B. websites C. social media D. mobile apps E. All of the above
Last Answer : E. All of the above
Description : A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called: Search Marketing Internet Advertising Permission-based E-Mail marketing Social Web Marketing
Last Answer : Permission-based E-Mail marketing
Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (inter-organizational marketing). * True False
Last Answer : True
Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (interorganizational marketing). A. True B. False Ans: A
Last Answer : A. True
Description : Approximately how many businesses are used content marketing? 10 to 20% 25 to 30% 80 to 90% 100% 1. the customer review of a product on an E-Commerce website. a)Awareness about the brand b)Awareness about the product c)Experience the product d)Both a&c Answer: b
Last Answer : 80 to 90%
Description : Anyone here good at marketing, brand managing, social media etc.?
Last Answer : Possibly. Would you care to elaborate?
Description : What are some innovative ways to conduct marketing social media?
Last Answer : like this?
Description : What is Digital Marketing? Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, ... with the following components: o SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Last Answer : SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Description : Fees paid by advertisers to online company that refer qualified potential customers or provide consumer information where the consumer opts in to being contacted by a marketer. This is referred to as: 1. Lead generation 2. Search 3. Rich media 4. Social media marketing
Last Answer : Lead generation
Description : Role of Social Media Executive is….. 1. Content Marketing 2. Admin 3. Strategy 4. Analysis
Last Answer : Admin
Description : Internet Marketing is known as also by 1. Mobile Marketing 2. Online Marketing 3. Social Media Marketing 4. Traditional Marketing
Last Answer : online Marketing
Description : Which is a type of digital Marketing? 1. Internet Marketing 2. Mobile Marketing 3. Social Media Marketing 4. All of the Above
Last Answer : All of the Above
Description : Which of the following is not a type of digital Marketing Activity? 1. Social Media Marketing 2. Digital Display Marketing 3. Email Marketing 4. Print Advert
Last Answer : Print Advert
Description : Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A ... more focused on creating and distributing valuable as well as relevant content to its users/audiences.
Last Answer : c. Yet another name of social media marketing.
Description : Is Social Media Marketing is a type of Digital Marketing? Yes No
Last Answer : Yes
Description : What are some examples of digital marketing? Social Media Marketing Search Engine Marketing Search Engine Optimisation All of the above
Last Answer : All of the above
Description : Which of these marketing efforts would NOT be an effective use of campaign trackers? A. Display advertising campaigns B. Email marketing campaigns C. Social media campaigns D. Television advertising campaigns
Last Answer : D. Television advertising campaigns
Description : Why is it important to post to a blog regularly? A. It reduces the cost per blog post B. It gives the social media marketing specialist something to do C. It allows more chances for the company to put down the competition D. Keep readers engaged and also gives search engines content to index
Last Answer : D. Keep readers engaged and also gives search engines content to index
Description : Which social network is considered the most popular for social media marketing? A. Twitter B. Facebook C. Linkdin D. Whats App
Last Answer : B. Facebook
Description : Which group is the MOST likely to resist becoming part of a dedicated Content Marketing group? A. Email Marketing B. Public Relations C. Social Media Marketing D. Video Marketing
Last Answer : B. Public Relations
Description : Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C ... the unique characteristics of each social platform you consider working with. D. All of the above
Last Answer : D. All of the above
Description : Content marketing is NOT? A. A strategic marketing approach. B. Just another name for social media marketing. C. Focused on creating and distributing valuable, relevant, and consistent content. D. Able to attract and retain a clearly defined audience
Last Answer : B. Just another name for social media marketing
Description : In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite? A. It is a cheap marketing tool. ... than other marketing channels. C. People like emails. D. Email can be integrated into social media.
Last Answer : B. It generates more ROI than other marketing channels
Description : Which amongst the following is a tool to track Social Media Marketing Performance Hootsuite SproutSocial GOOGLE Analytics All of the above
Last Answer : All of the above
Description : Which of the following is NOT an advantage of Social Media Marketing Brand Awareness Customer Satisfaction Cost Ineffectiveness Gaining Market Insights
Last Answer : Cost Ineffectiveness
Description : Can Social Media Marketing tarnish a firm's Brand Image TRUE FALSE
Description : Why is it important to post to a blog regularly? It reduces the cost per blog post Keep readers engaged and also gives search engines content to index It gives the social media marketing specialist something to do It allows more chances for the company to put down the competition
Last Answer : Keep readers engaged and also gives search engines content to index
Description : Social Media Marketing allows a company to address a range of stakeholders including Customers Employees Neither A Nor B Both A & B
Last Answer : Both A & B
Description : Way to promote a business with social media is__________ * promotion of your company, services, and products SEO Digital media marketing potential clients to visit your website
Last Answer : SEO
Description : Which of the following marketing techniques are most likely to pay you? * Pay per click advertising Using social media marketing strategies Posting press releases Article marketing
Last Answer : Article marketing
Description : What are some examples of digital marketing? * Social Media Marketing Search Engine Marketing Search Engine Optimisation All of the above
Description : Which social network is considered the most popular for social media marketing? * Twitter Facebook Linkdin Whats App
Last Answer : Facebook
Description : Which of the following is not a social media marketing ad platform? A. Facebook B. Instagram C. Twitter D. None of the ab
Last Answer : D. None of the above
Description : Which social network is considered the most popular for social media marketing? A. Facebook B. Twitter C. Linkdin D. Whats App
Last Answer : A. Facebook
Description : Is Social Media Marketing is a type of Digital Marketing? A. Yes B. No
Last Answer : A. Yes
Description : What are some examples of digital marketing? A. Search Engine Optimisation B. Search Engine Marketing C. Social Media Marketing D. All of the above
Description : Which of the following marketing techniques are most likely to pay you? A. Pay per click advertising B. Using social media marketing strategies C. Posting press releases D. Article marketing Ans: D
Last Answer : D. Article marketing
Description : Which marketing techniques are most likely to pay you? A. Pay click advertising B.Using social media marketing C.Posting press D.article marketing Answer: D
Last Answer : D.article marketing
Last Answer : Yes
Description : Which of the following is not a type of Mobile marketing activity? 1. SMS Marketing 2. Mobile Commerce 3. Print Advertisement 4. In-App Marketing
Last Answer : Print Advertisement
Description : A variation of the electronic meeting that links together media from different locations is ___________ (a) E-commerce ; (b) The Delphi technique ; (c) Video conference ; (d) E-conference
Last Answer : ; (c) Video conference ;