Description : How can a company use the same material for both traditional and social network marketing? A. Posting a luring comment on Twitter to the company site B. Selling ad space on the company website ... on their site and sites such as YouTube D. Creating a magazine print ad with the company website
Last Answer : C. Utilizing a television ad campaign online as well on their site and sites such as YouTube
Description : Which of the following is not a correct match ? Print media- traditional marketing Pay per click- Internet advertising model Generating leads- landing pages Real time results- television advertising
Last Answer : Real time results- television advertising
Description : Which of the following would be leveraging both social network and traditional marketing? Handing out print advertisements with a coupon for a store A print advertisement in a magazine which ... an advertisement on a message board Hosting a video ad on YouTube not otherwise seen elsewhere
Last Answer : A print advertisement in a magazine which drives people to a website where there is a free trial offe
Description : Which is not example of traditional Marketing? 1. Print Ads 2. Newspaper 3. Mobile 4. Radio
Last Answer : Mobile
Description : A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following ? 1. Product advertising 2. Pioneer advertising 3. Defensive advertising 4. Societal marketing 5. Publicity
Last Answer : Product advertising
Description : Which of these marketing efforts would NOT be an effective use of campaign trackers? A. Display advertising campaigns B. Email marketing campaigns C. Social media campaigns D. Television advertising campaigns
Last Answer : D. Television advertising campaigns
Description : Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C ... the unique characteristics of each social platform you consider working with. D. All of the above
Last Answer : D. All of the above
Description : Which of the following is not a type of digital marketing? A. Social marketing. B.Print advertising C.Internet marketing. D.e-marketing.
Last Answer : B.Print advertising
Description : A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called: Search Marketing Internet Advertising Permission-based E-Mail marketing Social Web Marketing
Last Answer : Permission-based E-Mail marketing
Description : Which of the following is not a traditional forms of digital marketing? Telivision Radio Banners All of the above
Last Answer : All of the above
Description : Which of the following is not a traditional forms of digital marketing? A. radio B. TV C. billboard D. All of the above
Description : Which of the following is not a traditional forms of digital marketing? * radio TV billboard All of the above
Last Answer : All of the above
Description : Which of these not a traditional forms of digital marketing? A. TV B. Radio C. Billboard D. All of the above
Description : Which of the following statements about technological forces in international marketing is TRUE? A)Television advertising can be used universally throughout the world. B)Much of the technology used in ... always a viable option. D)Technology is generally not a problem in international marketing.
Last Answer : B)Much of the technology used in industrialised regions of the world may be ill-suited for developing countries.
Description : Marketing managers at General Motors are determining what proportion of the budget would be spent on magazine, television, and radio advertisements based on the cost and effectiveness of each. The schedule created by ... . B)a media plan. C)an arbitrary allocation plan. D)an objective -task plan.
Last Answer : B)a media plan
Description : The marketing budget detail sales screen allows companies to allocate their promotion budget to different media channels. These media channels are: a. Print Media, Outside Sales, Direct Mail, Trade Shows, and E ... Print Media, and Television. e. E-Mail, Web Media, Print Media, and Inside Sales.
Last Answer : b. Print Media, Direct Mail, Trade Shows, E-Mail, and Web Media.
Description : the example of business-to-business services offered by Google which gains advertising revenue. * Google AdWords pay per click sponsored Google Apps Application Suite YouTube Brand Channel Google Search application providing online website
Last Answer : YouTube Brand Channel
Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. * Google Search ... Business Application Suite YouTube Brand Channel Google AdWords pay per click sponsored link advertising
Last Answer : Google Search application providing online website search services for website owners
Description : ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos. * Google AdWords pay per click sponsored link advertising ... YouTube Brand Channel Google Search application providing online website services for website owners
Last Answer : YouTube Brand Channe
Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. A. Google Search application providing ... Google AdWords pay per click sponsored link advertising E. None of the above. Ans: A
Last Answer : A. Google Search application providing online website search services for
Description : ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos. A. Google AdWords pay per click sponsored link advertising B. Google Apps ... providing online website services for website owners E. None of the above. Ans: C
Last Answer : C. YouTube Brand Channel
Description : is an example of business-to-business services offered by Google application running as part of a customer's website. A.Google Search application providing online website search B.Google Apps ... Application C.YouTube Brand Channel D.Google AdWords click sponsored link advertising Answer: A
Last Answer : A.Google Search application providing online website search
Description : the example of business-to-business services offered by Google which gains advertising revenue. A.Google AdWords pay per click sponsored B.Google Apps Application Suite C.YouTube Brand Channel D.Google Search application providing online website Answer: C
Last Answer : C.YouTube Brand Channe
Description : Moral advertising is also known as 1. Outdoor advertising 2. Direct mail advertising 3. Both 1 &2 4. Tele advertising 5. None of these
Last Answer : Outdoor advertising
Description : Which among the following advertising media has the maximum reach ? 1. TV 2. Radio 3. Outdoor 4. Magazines 5. None of these
Last Answer : Radio
Description : Which among the following is an example of Secondary Media ? 1. Television 2. Radio 3. Hoardings 4. News Papers 5. None of these
Last Answer : Hoardings
Description : Which among the following is an exmaple of Secondary Media ? 1. Television 2. Radio 3. Hoardings 4. News Papers 5. None of these
Description : Be honest, how much does marketing and advertising affect your purchasing behavior?
Last Answer : Probably more than I think, less than they think. For higher ticket items like appliances and cars and electronics, I will be inclined to notice a product for which I have seen attractive advertising, but ... a lot of it to be very creative and interesting. Extra points for making me laugh out loud.
Description : What's the difference between marketing, PR, and advertising?
Last Answer : answer:Marketing is the broadest term. Advertising is a part of marketing. (It’s one of five parts, but I forgot the other four. Product design, selling, and research, and something else?) I don’t know where public relations fits into this arcane scheme.
Description : Major in sociology to a career in advertising/marketing. Is it possible?
Last Answer : You are fine! Apply for some internships and whatever, but sociology (and psychology) are great majors for future marketers. As a psych AND marketing major, let me tell you: largely the same classes. Just ... it is super easy. And hopefully show it is easy in a way they haven't thought of before.
Description : All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these
Last Answer : Sales Promotion
Description : The aiming of advertising or selling at a specific group of consumers who all have similar characteristics 1. Same-people Marketing 2. Individual Marketing 3. Services Marketing 4. Industrial Marketing 5. Target Marketing
Last Answer : Target Marketing
Description : An advertising campaign that tries to persuade people to avoid drinking and driving is an example of 1. service advertising 2. social marketing 3. campaign marketing 4. product advertising 5. none of these
Last Answer : social marketing
Description : In service marketing, the most important link to the customer is 1. effective advertising 2. good word-of-mouth communication 3. well-trained contact employees 4. the tangible aspects of the service 5. exceptional service quality
Last Answer : well-trained contact employees
Description : Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in ... 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations
Last Answer : promotional efforts that promote value and utility
Description : Mobile Marketing is a subset of Mobile Advertising TRUE FALSE
Last Answer : TRUE
Description : Which of the following marketing techniques are most likely to pay you? * Pay per click advertising Using social media marketing strategies Posting press releases Article marketing
Last Answer : Article marketing
Description : Digital marketing is associated with advertising which is displayed through digital mediums such as ___. A. search engines B. websites C. social media D. mobile apps E. All of the above
Last Answer : E. All of the above
Description : Which of the following marketing techniques are most likely to pay you? A. Pay per click advertising B. Using social media marketing strategies C. Posting press releases D. Article marketing Ans: D
Last Answer : D. Article marketing
Description : Which marketing techniques are most likely to pay you? A. Pay click advertising B.Using social media marketing C.Posting press D.article marketing Answer: D
Last Answer : D.article marketing
Description : Traditional publicity vs. Content Marketing: What works best?
Last Answer : answer:They work best in combination today. Traditional publicity is like free advertising. It is priceless and still gets a lot of eyeballs. But the Web is super fast at spreading the word.
Description : The traditional marketing style involves 1. telemarketing 2. digital marketing 3. retail marketing 4. direct marketing 5. all of these
Last Answer : telemarketing
Description : This type of Marketing involves any marketing activity conducting online. 1. Traditional Marketing 2. Web marketing 3. Cause Marketing 4. Transactional Marketing
Last Answer : Web marketing .
Description : Internet Marketing is known as also by 1. Mobile Marketing 2. Online Marketing 3. Social Media Marketing 4. Traditional Marketing
Last Answer : online Marketing
Description : How does creating a social network marketing plan differ from a traditional marketing plan? A. The brand image should be completely different for social marketing B. The staff requirements and skill sets for ... method of delivery, a marketing plan either way will be similar D. None of the abov
Last Answer : B. The staff requirements and skill sets for social marketing are different
Description : Traditional Marketing style involves_______________ Tele marketing Digital Marketing Indirect marketing Direct marketing
Last Answer : Direct marketing
Description : Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking. location-based targeting wide coverage mass distribution interest group setting
Last Answer : location-based targeting
Description : Which of the following are advantage(s) of digital marketing over traditional marketing? Digital marketing is not Performance oriented Targeting of audience on the basis of user's interest is not possible in digital marketing Both A & B Neither of A & B
Last Answer : Neither of A & B