Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile phone ... mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.
Last Answer : D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement
Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile ... The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement
Description : What is "social media optimization"? A. Creating content which easily creates publicity via social networks B. Writing clear content C. Creating short content which is easily indexed D. Hiring people to create content for social networks
Last Answer : A. Creating content which easily creates publicity via social networks
Description : What is "social media optimization"? * Creating content which easily creates publicity via social networks Writing clear content Creating short content which is easily indexed Hiring people to create content for social networks
Last Answer : Creating content which easily creates publicity via social networks
Description : What do you mean by "social media optimization"? A. Writing clear content B. Creating short content which is easily indexed C. Hiring people to create content for social networks D. indexing content which easily presents publicity via social networks
Last Answer : D. indexing content which easily presents publicity via social networks
Description : The final stage in the development of an advertising campaign is 1. creating the advertising platform 2. developing the media plan 3. creating the advertising message 4. evaluating the effectiveness of advertising 5. none of these
Last Answer : evaluating the effectiveness of advertising
Description : In the communication process, the media and message are considered as A. communication tools B. communication channels C. communication functions D. communication parties
Last Answer : A. communication tools
Description : media and message are considered as_____________ in communication process A.tools B.channels C.functions D.parties
Last Answer : A.tools
Description : Which of the following is not a type of Mobile marketing activity? 1. SMS Marketing 2. Mobile Commerce 3. Print Advertisement 4. In-App Marketing
Last Answer : Print Advertisement
Description : How many maximum character are allowed in sms marketing? A. 150 character B. 160 character C. 170 character D. 180 character
Last Answer : B. 160 character
Description : Which of the following marketing based on very small, specific geographical locations (like neighborhoods or even specific streets)? A. Hyperlocal marketing B. SMS marketing C. QR codes D. All of the above
Last Answer : A. Hyperlocal marketing
Description : Which of the following would be leveraging both social network and traditional marketing? Handing out print advertisements with a coupon for a store A print advertisement in a magazine which ... an advertisement on a message board Hosting a video ad on YouTube not otherwise seen elsewhere
Last Answer : A print advertisement in a magazine which drives people to a website where there is a free trial offe
Description : A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called: Search Marketing Internet Advertising Permission-based E-Mail marketing Social Web Marketing
Last Answer : Permission-based E-Mail marketing
Description : Anyone here good at marketing, brand managing, social media etc.?
Last Answer : Possibly. Would you care to elaborate?
Description : What are some innovative ways to conduct marketing social media?
Last Answer : like this?
Description : Can you help me find examples of social media being used to promote film festivals and/or award shows?
Last Answer : Search under Cause Marketing or try a California company, Kompolt. They use social media quite a bit and there are examples on their Web site.
Description : Modern style of marketing include ___________ 1. E-Commerce 2. E-mail solicitation 3. Social media marketing 4. All of these 5. None of these
Last Answer : All of these
Description : What is Digital Marketing? Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, ... with the following components: o SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Last Answer : SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Description : Fees paid by advertisers to online company that refer qualified potential customers or provide consumer information where the consumer opts in to being contacted by a marketer. This is referred to as: 1. Lead generation 2. Search 3. Rich media 4. Social media marketing
Last Answer : Lead generation
Description : Current changes in behaviors clearly show that ______ is taking over more and more of consumer online searches. 1. Social media 2. Mobile 3. Internet 4. Blog
Last Answer : Mobile
Description : ___________ is the set of practices that enables organizations to communicate and engage interactively with their audiences through any mobile device or network. 1. Mobile marketing 2. Social web marketing 3. Internet marketing 4. Social media marketing
Last Answer : Mobile marketing
Description : The rise of ___________ has led marketing to evolve away from a hierarchical one-sided mass communication model towards more participatory technologies (e.g. social channels and online communities). 1. Website 2. Social media 3. Web platform 4. Mobile App
Last Answer : Social media
Description : Role of Social Media Executive is….. 1. Content Marketing 2. Admin 3. Strategy 4. Analysis
Last Answer : Admin
Description : Internet Marketing is known as also by 1. Mobile Marketing 2. Online Marketing 3. Social Media Marketing 4. Traditional Marketing
Last Answer : online Marketing
Description : One of the key components of SMM is 1. Search Engine Optimization 2. Search Engine Media 3. Social Media Optimization 4. Social Engine Media
Last Answer : Search Engine Optimization
Description : Which is a type of digital Marketing? 1. Internet Marketing 2. Mobile Marketing 3. Social Media Marketing 4. All of the Above
Last Answer : All of the Above
Description : Which of the following is not a type of digital Marketing Activity? 1. Social Media Marketing 2. Digital Display Marketing 3. Email Marketing 4. Print Advert
Last Answer : Print Advert
Description : Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A ... more focused on creating and distributing valuable as well as relevant content to its users/audiences.
Last Answer : c. Yet another name of social media marketing.
Description : Which of the following is the correct depiction of Digital Marketing? a. E-mail Marketing b. Social Media Marketing c. Web Marketing d. All of the above
Last Answer : d. All of the above
Description : Is Social Media Marketing is a type of Digital Marketing? Yes No
Last Answer : Yes
Description : Businesses leverage digital channels such as _____ to connect with current and prospective customers. search engines, social media, email, and other websites product Both A and B All of the above
Last Answer : search engines, social media, email, and other websites
Description : What is the best way to promote a business with social media? Choose the Right Platforms Encourage Engagement Provide Value & Don’t Over-Promote All of the above
Last Answer : All of the above
Description : What are some examples of digital marketing? Social Media Marketing Search Engine Marketing Search Engine Optimisation All of the above
Description : Which of these marketing efforts would NOT be an effective use of campaign trackers? A. Display advertising campaigns B. Email marketing campaigns C. Social media campaigns D. Television advertising campaigns
Last Answer : D. Television advertising campaigns
Description : Publishing ads through Facebook would fall under which media type? A. Owned media, because of your Facebook Page B. Social media channel C. Paid media D. Depends on the campaign parameters you add to your landing page link
Last Answer : C. Paid media
Description : What is another term for "social media"? A. Advertising Socialization B. Consumer Generated Media C. Media Optimization D. Consumer Media Advertising
Last Answer : B. Consumer Generated Media
Description : Why is it important to post to a blog regularly? A. It reduces the cost per blog post B. It gives the social media marketing specialist something to do C. It allows more chances for the company to put down the competition D. Keep readers engaged and also gives search engines content to index
Last Answer : D. Keep readers engaged and also gives search engines content to index
Description : Which of the following is functions of social media for business? A. Are you participating in the conversation and sharing? B. Are you listening and monitoring what is being said about you? C. Both A and B D. None of the above
Last Answer : C. Both A and B
Description : Which of the following is an important aspect of creating blogs and posting content? A. Using a witty user name B. Posting at least once a month to the blog C. Social Media Optimization D. All of the above
Last Answer : D. All of the above
Description : Which social network is considered the most popular for social media marketing? A. Twitter B. Facebook C. Linkdin D. Whats App
Last Answer : B. Facebook
Description : If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective - and what isn't? A. Measure the real ... topics and types of content are the most effective at engaging your influencers. D. All of the above
Description : Which group is the MOST likely to resist becoming part of a dedicated Content Marketing group? A. Email Marketing B. Public Relations C. Social Media Marketing D. Video Marketing
Last Answer : B. Public Relations
Description : Which of the following is NOT a best practice for developing focused, value-added relationships with your influencers? A. Pay established social media voices to promote your content for you. ... initiatives, events, and product launches. D. Monitor your influencers for real-time opportunities.
Last Answer : A. Pay established social media voices to promote your content for you
Description : Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C ... the unique characteristics of each social platform you consider working with. D. All of the above
Description : Content marketing is NOT? A. A strategic marketing approach. B. Just another name for social media marketing. C. Focused on creating and distributing valuable, relevant, and consistent content. D. Able to attract and retain a clearly defined audience
Last Answer : B. Just another name for social media marketing
Description : In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite? A. It is a cheap marketing tool. ... than other marketing channels. C. People like emails. D. Email can be integrated into social media.
Last Answer : B. It generates more ROI than other marketing channels
Description : What are the key considerations for people in sales while they use social media for selling (Social Selling)? A. Check if their clients are on social media and then connect with them ... D. Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their posts
Last Answer : C. Build their professional brand and then position themselves as subject matter experts in their field to build credibility
Description : Which amongst the following is a tool to track Social Media Marketing Performance Hootsuite SproutSocial GOOGLE Analytics All of the above
Last Answer : All of the above
Description : Which of the following is NOT an advantage of Social Media Marketing Brand Awareness Customer Satisfaction Cost Ineffectiveness Gaining Market Insights
Last Answer : Cost Ineffectiveness
Description : Can Social Media Marketing tarnish a firm's Brand Image TRUE FALSE
Last Answer : TRUE