One distinguishing factor between a brand name and a
brand mark is that a brand name
1. creates customer loyalty
2. consists of words
3. identifies only one item in the product mix
4. implies an organization's name
5. none of these
brand mark is that a brand name
1. creates customer loyalty
2. consists of words
3. identifies only one item in the product mix
4. implies an organization's name
5. none of these