Global marketing involves developing marketing strategies as if the world is one market. Which one fo the following marketing mix variables is MOST difficult to standardise for global marketing ? 1. Brand name 2. Package 3. Media allocation 4. Labels 5. Product characteristics

Global marketing involves developing marketing
strategies as if the world is one market. Which one fo
the following marketing mix variables is MOST
difficult to standardise for global marketing ?
1. Brand name
2. Package
3. Media allocation
4. Labels
5. Product characteristics
by

1 Answer

Answer :

Media allocation
by

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