The level of commitment that consumers feel towards a given brand is called ______________ 1. Brand equity 2. Brand name 3. Brand loyalty 4. Brand utility 5. None of these

The level of commitment that consumers feel towards
a given brand is called ______________
1. Brand equity
2. Brand name
3. Brand loyalty
4. Brand utility
5. None of these
by

1 Answer

Answer :

Brand loyalty
by

Related questions

A method, in which brand equity measured by comparing differences between the retail price of the 'brand' and the retail price of an unbranded product in the same category is called ______________ 1. brand goodwill method 2. price premium method 3. both 1 and 2 4. neither 1 nor 2 5. price increment method

Description : A method, in which brand equity measured by comparing differences between the retail price of the 'brand' and the retail price of an unbranded product in the same category is called ______________ 1. brand ... premium method 3. both 1 and 2 4. neither 1 nor 2 5. price increment method

Last Answer : price premium method

A presentation means ______________ 1. Display of products 2. Explaining the utility of products 3. A gift 4. Display of communication skills 5. All of these

Description : A presentation means ______________ 1. Display of products 2. Explaining the utility of products 3. A gift 4. Display of communication skills 5. All of these

Last Answer : Explaining the utility of products

The way the consumers feel or perceive towards an actual product or potential market offering is called A.sales concept B. product idea C. product image D. customer management

Description : The way the consumers feel or perceive towards an actual product or potential market offering is called A.sales concept B. product idea C. product image D. customer management

Last Answer : C. product image

One distinguishing factor between a brand name and a brand mark is that a brand name 1. creates customer loyalty 2. consists of words 3. identifies only one item in the product mix 4. implies an organization's name 5. none of these

Description : One distinguishing factor between a brand name and a brand mark is that a brand name 1. creates customer loyalty 2. consists of words 3. identifies only one item in the product mix 4. implies an organization's name 5. none of these

Last Answer : consists of words

Which way of consumers feel or perceive towards an actual product or potential market offering A.sales concept B.product images C.product idea D.customer management Answer: B

Description : Which way of consumers feel or perceive towards an actual product or potential market offering A.sales concept B.product images C.product idea D.customer management Answer: B

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Which one of the follwing is TRUE about Content Marketing  Builds Brand Management and Loyalty  Keeps Costs Down  Is Not that Tricky  Supports other Marketing Tactics

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What is the goal of Advertising ? 1. sales increase 2. establish brand equity 3. enter the target market 4. all of the above 5. none of these

Description : What is the goal of Advertising ? 1. sales increase 2. establish brand equity 3. enter the target market 4. all of the above 5. none of these

Last Answer : all of the above

The four levels of brands are the tangible product, the basic brand, the potential brand and the ______________ brand 1. targeted 2. augmented 3. aggregated 4. positioned 5. none of these

Description : The four levels of brands are the tangible product, the basic brand, the potential brand and the ______________ brand 1. targeted 2. augmented 3. aggregated 4. positioned 5. none of these

Last Answer : augmented

Products and ser ts and services fa vices fall into two broad cl o two broad classes b asses based on the t ased on the types of co ypes of consumers that us rs that use them. Which is one Which is one of these broad of these broad classes? classes? a. industrial products b. brand equity brand equity c. co-branding d. brand extension

Description : Products and ser ts and services fa vices fall into two broad cl o two broad classes b asses based on the t ased on the types of co ypes of consumers that us rs that use them. Which is ... broad classes? classes? a. industrial products b. brand equity brand equity c. co-branding d. brand extension

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Marketers can enhance the consumer's ability to access knowledge structures by 1. Using loud music 2. Using colorful ads 3. Employing verbal framing 4. Repeating brand information 5. None of these

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Last Answer : Employing verbal framing

Which among the following is / are true about 'Brand Rejuvenation' ? 1. It adds value to an existing brand 2. It refocus the attention of consumer 3. It helps overcome the consumer's boredom 4. All of the above 5. None of the above

Description : Which among the following is / are true about 'Brand Rejuvenation' ? 1. It adds value to an existing brand 2. It refocus the attention of consumer 3. It helps overcome the consumer's boredom 4. All of the above 5. None of the above

Last Answer : All of the above

Which of the following is most likely to stimulate customer loyalty ? 1. corruption 2. sweepstakes 3. frequent-user incentives 4. samples 5. premiums

Description : Which of the following is most likely to stimulate customer loyalty ? 1. corruption 2. sweepstakes 3. frequent-user incentives 4. samples 5. premiums

Last Answer : frequent-user incentives

A channel strategy that limits availability of products to a few carefully selected outlets in a given market area is called ______________ 1. Selective channel 2. Intensive channel 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these

Description : A channel strategy that limits availability of products to a few carefully selected outlets in a given market area is called ______________ 1. Selective channel 2. Intensive channel 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these

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Which of the following iis not a benefit of content marketing? A. Increased sale B. Better customers who have more loyalty C. less engagement D. Cost saving

Description : Which of the following iis not a benefit of content marketing? A. Increased sale B. Better customers who have more loyalty C. less engagement D. Cost saving

Last Answer : C. less engagement

Advertising creates consumers demand for products that they would otherwise not feel a need to buy. This statement is 1. Partially true 2. Absolutely true 3. Partially biased 4. Any one of the above 5. None of these

Description : Advertising creates consumers demand for products that they would otherwise not feel a need to buy. This statement is 1. Partially true 2. Absolutely true 3. Partially biased 4. Any one of the above 5. None of these

Last Answer : Partially true

Advertising creates consumers demand for products that they would otherwise not feel need to buy. This statement is 1. Partially true 2. Absolutely true 3. Partially biased 4. All of these 5. None of the above

Description : Advertising creates consumers demand for products that they would otherwise not feel need to buy. This statement is 1. Partially true 2. Absolutely true 3. Partially biased 4. All of these 5. None of the above

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A situation where two companies hold shares in each other is called ? 1. equity holding 2. swapping 3. reciprocal holding 4. cross holding 5. None of these

Description : A situation where two companies hold shares in each other is called ? 1. equity holding 2. swapping 3. reciprocal holding 4. cross holding 5. None of these

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Which sister organization of the World Bank helps private activity in developing countries by financing projects with long-term capital in the form of equity and loans ? 1. Asian Development Bank 2. IMF 3. International Development Association 4. International Finance Corporation 5. None of these

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Last Answer : International Finance Corporation

A merger is also called as ______________ 1. an amalgamation 2. a consortium 3. a joint venture 4. an acquisition 5. None of these

Description : A merger is also called as ______________ 1. an amalgamation 2. a consortium 3. a joint venture 4. an acquisition 5. None of these

Last Answer : an amalgamation

What is a feeling of loyalty towards a country?

Description : What is a feeling of loyalty towards a country?

Last Answer : It is patriotism.

SWOT Stands for ______________ 1. Strength, Weakness, Opportunities and Threats 2. Selling, Willing, Opening and Treating 3. Sales, Winning, Opportunity and Team 4. Sales, Weakness, Opportunity and Team 5. None of these

Description : SWOT Stands for ______________ 1. Strength, Weakness, Opportunities and Threats 2. Selling, Willing, Opening and Treating 3. Sales, Winning, Opportunity and Team 4. Sales, Weakness, Opportunity and Team 5. None of these

Last Answer : Strength, Weakness, Opportunities and Threats

To survive in the growing competition banks need to implement ______________ 1. Free schemes 2. Service orientation 3. Marketing Orientation 4. Core banking 5. None of these

Description : To survive in the growing competition banks need to implement ______________ 1. Free schemes 2. Service orientation 3. Marketing Orientation 4. Core banking 5. None of these

Last Answer : Marketing Orientation

Objective of marketing is ______________ 1. Target market 2. Fulfil needs 3. Integrated Marketing4. Profit by customer satisfaction 5. All of the above

Description : Objective of marketing is ______________ 1. Target market 2. Fulfil needs 3. Integrated Marketing 4. Profit by customer satisfaction 5. All of the above

Last Answer : All of the above

In a selling process in today's world ______________ 1. only standard products are sold 2. no customization required 3. the seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters

Description : In a selling process in today's world ______________ 1. only standard products are sold 2. no customization required 3. the seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters

Last Answer : the seller should aim at customer satisfaction

When ______________ branding is used, all of a firm's products are branded with the same name or atleast part of the name 1. individual 2. trademark 3. family 4. selective 5. extension

Description : When ______________ branding is used, all of a firm's products are branded with the same name or atleast part of the name 1. individual 2. trademark 3. family 4. selective 5. extension

Last Answer : family

A 'Call' centre means ______________ 1. A place where Salesmen meet everyday 2. A Training Centre 3. A bank office setup where customer queries are answered 4. Customers meeting place 5. All the above

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Last Answer : A bank office setup where customer queries are answered

Internal Marketing means ______________ 1. Selling to oneself 2. Selling to the employees 3. Selling of samples 4. Selling to foreign markets 5. None of these

Description : Internal Marketing means ______________ 1. Selling to oneself 2. Selling to the employees 3. Selling of samples 4. Selling to foreign markets 5. None of these

Last Answer : Selling to the employees

A retail establishment that is open twenty-four hours a day 1. will have higher sales than other retailers 2. provides time utility 3. is adhering to the marketing concept 4. is production-oriented 5. none of these

Description : A retail establishment that is open twenty-four hours a day 1. will have higher sales than other retailers 2. provides time utility 3. is adhering to the marketing concept 4. is production-oriented 5. none of these

Last Answer : provides time utility

Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in advertising ANS:- 4 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations

Description : Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in ... 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations

Last Answer : promotional efforts that promote value and utility

Do people have too much brand loyalty?

Description : Do people have too much brand loyalty?

Last Answer : I do remember the whole New Coike debacle. In that case it wasn’t that Coke introduced a new product that created a problem, but they stopped selling Classic Coke. What a mistake.

Do you maintain brand loyalty to any particular brand name? If so, which?

Description : Do you maintain brand loyalty to any particular brand name? If so, which?

Last Answer : For affordable beer, I go with Budweiser. no lite, straight up Bud.

Which of the following is not an inherent risk that is common to all clients in certain industries? a. Accounts receivable collection in the consumer loan industry. b. Potential inventory obsolescence in the fashion clothes industry. c. Brand loyalty in the cosmetics industry. d. Reserve for loss in the casualty insurance industry

Description : Which of the following is not an inherent risk that is common to all clients in certain industries? a. Accounts receivable collection in the consumer loan industry. b. Potential inventory ... Brand loyalty in the cosmetics industry. d. Reserve for loss in the casualty insurance industry

Last Answer : Brand loyalty in the cosmetics industry.

What trend can be explicitly observed in the industry in which your company is operating? a. More and more products are sold directly to the private end consumer. b. Products become more and more expensive. c. Products become smaller and smaller. d. Customers show less and less brand loyalty. e. All of the above.

Description : What trend can be explicitly observed in the industry in which your company is operating? a. More and more products are sold directly to the private end consumer. b. Products become more and more expensive. ... and smaller. d. Customers show less and less brand loyalty. e. All of the above.

Last Answer : c. Products become smaller and smaller

. A common English word is used in accounting to refer to the value of an entity over and above the value of its assets. This value derives from factors such as consumer loyalty to the brand. What?

Description : . A common English word is used in accounting to refer to the value of an entity over and above the value of its assets. This value derives from factors such as consumer loyalty to the brand. What?

Last Answer : Goodwill.

The ________ is a tool for identifying ways to create more customer value. A. Value chain B. Customer survey C. Brand loyalty index D. Promotion channel E. Supplier database

Description : The ________ is a tool for identifying ways to create more customer value. A. Value chain B. Customer survey C. Brand loyalty index D. Promotion channel E. Supplier database

Last Answer : A. Value chain

One distinguishing factor between a brand name and a brand mark is that a brand name A)creates customer loyalty. B)consists of words. C)identifies only one item in the product mix. D)implies an organization's name.

Description : One distinguishing factor between a brand name and a brand mark is that a brand name A)creates customer loyalty. B)consists of words. C)identifies only one item in the product mix. D)implies an organization's name.

Last Answer : B)consists of words.

Which of the following is NOT a desirable feature for a brand name? A)it can facilitate the introduction of new products B)it can become used as the generic name for all products in the category C)it can make it possible for the firm to engage in non price competition D)it can help develop brand loyalty amongst buyers

Description : Which of the following is NOT a desirable feature for a brand name? A)it can facilitate the introduction of new products B)it can become used as the generic name for all products in the ... for the firm to engage in non price competition D)it can help develop brand loyalty amongst buyers

Last Answer : B)it can become used as the generic name for all products in the category

Brand Loyalty

Description : Brand Loyalty

Last Answer : What comes out of a good product brand is brand loyalty. Brand loyalty, in marketing terms, it is believed to be the ultimate prize of a successful brand marketing. It consists of the ... brand companies enjoy a higher share of income than those which market generic or non-branded products.

A consumer's buying decisions are affected in part by the people around him or her. These people and the forces they exert on a buyer are called 1. motivational influences 2. social factors 3. roles 4. personality influences 5. cultural influences

Description : A consumer's buying decisions are affected in part by the people around him or her. These people and the forces they exert on a buyer are called 1. motivational influences 2. social factors 3. roles 4. personality influences 5. cultural influences

Last Answer : social factors

The concept that consumers will favor those products which offer maximum quality performance and features and asks for continuous product improvement is 1. Marketing concept 2. Product concept 3. Production concept 4. All the above 5. None of these

Description : The concept that consumers will favor those products which offer maximum quality performance and features and asks for continuous product improvement is 1. Marketing concept 2. Product concept 3. Production concept 4. All the above 5. None of these

Last Answer : Marketing concept

Which among the following is / are user / users of the outcome of the Marketing Research ?A.Consumers B.BusinessFirms C. Government D. Producers 1. Only A 2. Only A & B 3. A, B & D 4. All the above 5. None of these

Description : Which among the following is / are user / users of the outcome of the Marketing Research ? A.Consumers B.BusinessFirms C. Government D. Producers 1. Only A 2. Only A & B 3. A, B & D 4. All the above 5. None of these

Last Answer : All the above

The aiming of advertising or selling at a specific group of consumers who all have similar characteristics 1. Same-people Marketing 2. Individual Marketing 3. Services Marketing 4. Industrial Marketing 5. Target Marketing

Description : The aiming of advertising or selling at a specific group of consumers who all have similar characteristics 1. Same-people Marketing 2. Individual Marketing 3. Services Marketing 4. Industrial Marketing 5. Target Marketing

Last Answer : Target Marketing

Which of the following characteristics is not associated with wholesalers ? 1. Assembly 2. Distribution to retailers 3. Selling to consumers 4. Grading 5. None of these

Description : Which of the following characteristics is not associated with wholesalers ? 1. Assembly 2. Distribution to retailers 3. Selling to consumers 4. Grading 5. None of these

Last Answer : Selling to consumers

The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed : 1. product positioning 2. niche retailing 3. retail positioning 4. merchandise policy 5. none of these

Description : The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed : 1. product positioning 2. niche retailing 3. retail positioning 4. merchandise policy 5. none of these

Last Answer : retail positioning

Nationally distributed consumer convenience products such as cigarettes are MOSt likely distributed through which of the following channels ? 1. Producers - Consumers 2. Producer - Agents - Wholesalers - Retailers - Consumers 3. Producer - Wholesalers - Consumers 4. Producer - Wholesalers - Retailers - Consumers 5. Producer - Industrial Distributor - Wholesalers - Retailers – Consumers

Description : Nationally distributed consumer convenience products such as cigarettes are MOSt likely distributed through which of the following channels ? 1. Producers - Consumers 2. Producer - Agents - ... Retailers - Consumers 5. Producer - Industrial Distributor - Wholesalers - Retailers - Consumers

Last Answer : Producer - Wholesalers - Retailers - Consumers

Consumers' service expectations are influenced by advertising, word-of-moutn communication, and 1. recommendations from friends 2. past experiences with the service 3. news stories about the service 4. the tangibles of the service 5. credence qualities

Description : Consumers' service expectations are influenced by advertising, word-of-moutn communication, and 1. recommendations from friends 2. past experiences with the service 3. news stories about the service 4. the tangibles of the service 5. credence qualities

Last Answer : past experiences with the service

Sales promotion is best defined as a(n) 1. activity and / or material used as a direct inducement to resellers, salespersons, or consumers 2. advertising and publicity campaign 3. cyclical activity aimed at producing short-run effects on sales 4. activity and/or material used in personal selling 5. none of these

Description : Sales promotion is best defined as a(n) 1. activity and / or material used as a direct inducement to resellers, salespersons, or consumers 2. advertising and publicity campaign 3. cyclical activity ... effects on sales 4. activity and/or material used in personal selling 5. none of these

Last Answer : activity and / or material used as a direct inducement to resellers, salespersons, or consumers

In establishing sales promotion objectives, a marketer should always 1. concentrate on activities that increase consumer demand 2. focus on consumers 3. be defensive in the method used 4. align objectives with the organization's overall objectives 5. none of these

Description : In establishing sales promotion objectives, a marketer should always 1. concentrate on activities that increase consumer demand 2. focus on consumers 3. be defensive in the method used 4. align objectives with the organization's overall objectives 5. none of these

Last Answer : align objectives with the organization's overall objectives

The retailer is usually in an excellent position to 1. make the most profits in the channel 2. be the channel leader 3. gain feedback from consumers 4. co-ordinate the production strategy 5. none of these

Description : The retailer is usually in an excellent position to 1. make the most profits in the channel 2. be the channel leader 3. gain feedback from consumers 4. co-ordinate the production strategy 5. none of these

Last Answer : gain feedback from consumers

The primary purpose of a broker is to1. take title to a producer's goods before selling them to retailers or consumers 2. sell directly to the final consumer 3. supply products in the food industry by developing permanent, trusting relationships with buyers 4. sell delivery to producers 5. bring buyers and sellers together

Description : The primary purpose of a broker is to 1. take title to a producer's goods before selling them to retailers or consumers 2. sell directly to the final consumer 3. supply products in ... , trusting relationships with buyers 4. sell delivery to producers 5. bring buyers and sellers together

Last Answer : bring buyers and sellers together