The marketing mixes of organizations that market services include product, price, promotion, place and : 1. packaging 2. premiums 3. people 4. purchasing 5. none of these

The marketing mixes of organizations that market
services include product, price, promotion, place and :
1. packaging
2. premiums
3. people
4. purchasing
5. none of these
by

1 Answer

Answer :

people
by

Related questions

he marketing mixes of organisations that market services include product, price, promotion, place and: A)Packaging B)Premiums C)People D)Purchasing

Description : he marketing mixes of organisations that market services include product, price, promotion, place and: A)Packaging B)Premiums C)People D)Purchasing

Last Answer : C)People

Extended P's of service marketing mixes:  People, Product, Process  Price, Physical Evidence, Promotion  Physical Evidence, Place, People  Product, Process, Physical Environment

Description : Extended P's of service marketing mixes:  People, Product, Process  Price, Physical Evidence, Promotion  Physical Evidence, Place, People  Product, Process, Physical Environment

Last Answer : People, Product, Process

Extended P's of service marketing mixes:  People, Product, Process  Price, Physical Evidence, Promotion  Physical Evidence, Place, People  Product, Process, Physical Environmen

Description : Extended P's of service marketing mixes:  People, Product, Process  Price, Physical Evidence, Promotion  Physical Evidence, Place, People  Product, Process, Physical Environmen

Last Answer : People, Product, Process

In addition to product, price, promotion and place, the extended marketing mix for services includes all of the following EXCEPT: A)people B)packaging C)physical evidence D)process

Description : In addition to product, price, promotion and place, the extended marketing mix for services includes all of the following EXCEPT: A)people B)packaging C)physical evidence D)process

Last Answer : B)packaging

_________ are items offered free or at minimal cost as a bonus for purchasing a product 1. Rebates 2. Premiums 3. Samples 4. Merchandise allowances 5. Coupons

Description : _________ are items offered free or at minimal cost as a bonus for purchasing a product 1. Rebates 2. Premiums 3. Samples 4. Merchandise allowances 5. Coupons

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The marketing mix consists of; - A. Product, physical evidence, place, process B. Process, price, place, packaging C. People, process, place, promotion D. Product, place, promotion, place

Description : The marketing mix consists of; - A. Product, physical evidence, place, process B. Process, price, place, packaging C. People, process, place, promotion D. Product, place, promotion, place

Last Answer : D. Product, place, promotion, place

Extended Ps of service marketing mix:  A. People, Product, Place  B.Price Physical Evidence, Promotion  C.Physical Evidence, Process, People  D.Product, Process, Physical Environment

Description : Extended Ps of service marketing mix:  A. People, Product, Place  B.Price Physical Evidence, Promotion  C.Physical Evidence, Process, People  D.Product, Process, Physical Environment

Last Answer : C.Physical Evidence, Process, People

The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person

Description : The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person

Last Answer : A. Price, Product, Place, and Promotion

The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person

Description : The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person

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When DuPont develops new carpets that are highly stain resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables? A)Price B)Promotion C)Distribution D)Product E)Packaging

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Last Answer : B)Promotion

A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to 1. stronger consumer demand for information provided through advertising 2. a decline in the brand's image 3. a decline in the organization's image 4. increased costs of promotion 5. none of thes

Description : A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to 1. stronger consumer demand for information provided through advertising 2. a decline in ... decline in the organization's image 4. increased costs of promotion 5. none of thes

Last Answer : a decline in the brand's image

__________ includes practices such as overstating the product's features or performance, luring the cutomer to the store for a bargain that is out of stock, or running rigged contests. 1. Deceptive promotion 2. Deceptive packaging 3. Deceptive pricing 4. Deceptive cost structure 5. none of these

Description : __________ includes practices such as overstating the product's features or performance, luring the cutomer to the store for a bargain that is out of stock, or running rigged contests. 1. Deceptive ... 2. Deceptive packaging 3. Deceptive pricing 4. Deceptive cost structure 5. none of these

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Packaging is a _____ decision A. Product B. Price C. Promotion D. Place

Description : Packaging is a _____ decision A. Product B. Price C. Promotion D. Place

Last Answer : A. Product

A company wanting to maintain market share during the maturity stage requires moderate and some times large 1. advertising expenditures 2. distribution expenditures 3. production expenditures 4. price increases 5. packaging modifications

Description : A company wanting to maintain market share during the maturity stage requires moderate and some times large 1. advertising expenditures 2. distribution expenditures 3. production expenditures 4. price increases 5. packaging modifications

Last Answer : advertising expenditures

The two components of a marketing strategy are 1. Marketing objectives and promotion 2. Marketing mix and marketing objectives 3. Target market and marketing mix 4. Target markets and promotions 5. None of these

Description : The two components of a marketing strategy are 1. Marketing objectives and promotion 2. Marketing mix and marketing objectives 3. Target market and marketing mix 4. Target markets and promotions 5. None of these

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What is the marketing objective of non-business organizations ? 1. To provide an idea or service to the public 2. To obtain a desired response from a target market or public 3. To obtain a return on social investment 4. To determine the target market and to create and maintain a satisfying marketing mix 5. none of these

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The marketing conept is a philosophy that states that an organization should try to satisfy customers needs and at the same time : 1. Increase market share2. Increase sales 3. Achive the organization's goals 4. Always produce high quality products 5. None of these

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Last Answer : Achive the organization's goals

Way to promote a business with social media is__________ *  promotion of your company, services, and products  SEO  Digital media marketing  potential clients to visit your website

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___________ are items offered free or at minimal cost as a bonus for purchasing a product. A)Rebates B)Premiums C)Samples D)Merchandise allowances E)Coupons

Description : ___________ are items offered free or at minimal cost as a bonus for purchasing a product. A)Rebates B)Premiums C)Samples D)Merchandise allowances E)Coupons

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Of the following functions, which set is MOST likely to be passed on to wholesalers by producers ? 1. Transportation, Packaging and Financing 2. Product Development, Advertising and Financing 3. Warehousing, Transportation, and advertising 4. Financing, Transportation and Branding 5. Market Information, Transportation, Warehousing and Financing

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Last Answer : Market Information, Transportation, Warehousing and Financing

Managing a product in the growth stage of its life cycle might include 1. Lowering prices after developmental costs have been recovered 2. Raising promotion expenditures as a percentage of total sales as sales increase 3. Moving from intensive to selective product exposure 4. Reducing the number of product models in the product line 5. None of these

Description : Managing a product in the growth stage of its life cycle might include 1. Lowering prices after developmental costs have been recovered 2. Raising promotion expenditures as a percentage of total sales ... exposure 4. Reducing the number of product models in the product line 5. None of these

Last Answer : Lowering prices after developmental costs have been recovered

In establishing sales promotion objectives, a marketer should always 1. concentrate on activities that increase consumer demand 2. focus on consumers 3. be defensive in the method used 4. align objectives with the organization's overall objectives 5. none of these

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People tend to view promotion from many vintage points. Which alternative below is MOST accurate ? 1. promotion costs cause product costs to be higher 2. promotion activities make up the bulk of marketing 3. the role of promotion is to communicate and to facilitate exchanges 4. promotion should be directed toward numerious audiences 5. none of these

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Underwriting in terms of shares means 1. Agreeing to purchase shortfall of shares in a company in case of undersubscription 2. Selling shares at a discount 3. Purchasing property at less than market price 4. a and b 5. None of these

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All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these

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Marketing channel refers to _________________ 1. A physical channel for movement of goods in them from the seller to the buyer 2. A set of firms who handle the physical movement of goods from one point to another 3. Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer 4. A set of independent organizations involved in the process of making a product or service available for use or consumption 5. none of these

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Last Answer : Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer

Marketing is best defined as 1. matching a product with its market 2. promoting and selling products 3. facilitating satisfying exchange relationships 4. distributing products at the right price to stores 5. none of these

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Which one of the following statements is true? A. LinkedIn works best for B2B organizations B. Pinterest is great for driving traffic to your product catalog on your website C. Facebook is excellent for businesses that operate in the consumer market D. All of the above

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Which one of the following statements is true? A. LinkedIn works best for B2B organizations B. Pinterest is great for driving traffic to your product catalog on your website C. Facebook is excellent for businesses that operate in the consumer market D. All of the above

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During the growth stage of the product life cycle, the marketer should 1. fortify the product position 2. move to exclusive distribution 3. raise the price 4. increase promotion as a percentage of sales 5. none of these

Description : During the growth stage of the product life cycle, the marketer should 1. fortify the product position 2. move to exclusive distribution 3. raise the price 4. increase promotion as a percentage of sales 5. none of these

Last Answer : fortify the product position

A product mix is best described as 1. all products offered by a firm 2. product, distribution, promotion and price 3. all products of a particular type 4. a group of closely related products 5. none of these

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Which of the following is most likely to stimulate customer loyalty ? 1. corruption 2. sweepstakes 3. frequent-user incentives 4. samples 5. premiums

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Kelly is a marketing manager for a large consumer foods company. She is studying distribution, promotion, and price of the company's product. Kelly is studying the company's A)marketing strategy B)marketing mix C)market offering D)product offering E)marketing plan

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In modern times _________ is defined as the 5th P of marketing ? 1. Policy 2. Period 3. Perception 4. Packaging 5. None of these

Description : In modern times _________ is defined as the 5th P of marketing ? 1. Policy 2. Period 3. Perception 4. Packaging 5. None of these

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In modern times ____________ is defined as the 5th P of Marketing 1. Policy 2. Period 3. Perception 4. Packaging 5. None of these

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The functions of distribution channel do not include __ 1. Gathering and providing market information 2. Marketing research 3. Assisting the consumer in understanding and using the goods 4. Promoting the sales of goods 5. none of these

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Sometimes resellers are offered a temporary price reduction for purchasing specified quantities of a product. Such offers are used to provide them with an incentive to handle a new product, to achieve a temporary price reduction, or to stimulate the purchase of an item in quantities that are considered larger than those usually purchased. What is this sales promotion? A)Push money B)Buy -back allowance C)Buying allowance D)Money -off offer

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Last Answer : C)Buying allowance

The markets are grouped into different types based on the geographical area, location of market place, product, nature of transaction and volume of transaction. In the above statemet the following is not correct 1. nature of transaction 2. geographical area 3. location of marketing place 4. volume of transaction 5. all of the above

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Last Answer : location of marketing place

Realizing that her firm's sales promotion budget was small last year and was cut by 30 percent for the coming year, Stacey Baron almost immediately rules out __________ as playing a role in her sales promotion plan. A)samples B)coupons C)point -of-purchase materials D)money refunds E)premiums

Description : Realizing that her firm's sales promotion budget was small last year and was cut by 30 percent for the coming year, Stacey Baron almost immediately rules out __________ as playing a role in her sales promotion plan. A)samples B)coupons C)point-of-purchase materials D)money refunds E)premiums

Last Answer : A)samples

One of the following is NOT included in 4 P's of Marketing.. 1. Product 2. Price 3. Place 4. Policy 5. None of these

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Last Answer : Policy

Treating of the market as a homogenous group and offering the same services to all customers is a ______ 1. Mass marketing 2. Segment marketing 3. Local marketing 4. Group marketing 5. None of these

Description : Treating of the market as a homogenous group and offering the same services to all customers is a ______ 1. Mass marketing 2. Segment marketing 3. Local marketing 4. Group marketing 5. None of these

Last Answer : Mass marketing

Bank marketing is aimed at providing services to satisfy customer's ____________ needs. 1. Physical 2. Financial 3. Primary 4. Market 5. None of these

Description : Bank marketing is aimed at providing services to satisfy customer's ____________ needs. 1. Physical 2. Financial 3. Primary 4. Market 5. None of these

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The people and organizations who assists the flow of products and information to marketing channels are called _____________ 1. Merchants 2. Dealers 3. Both 1 and 2 4. Facilitating agents 5. none of these

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20) If Burger King was to offer Whoppers at 99 pence to increase sales, it is altering the ______ element of the marketing mix. A)promotion B)price C)product D)place E)people

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Last Answer : B)price

Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in advertising ANS:- 4 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations

Description : Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in ... 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations

Last Answer : promotional efforts that promote value and utility

A channel of distribution is a group of individuals and organizations that 1. directs the flow of products from producers to customers 2. links producers to other marketing intermediaries 3. takes title to products and resells them 4. manages transportation and warehousing functions 5. none of these

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Last Answer : directs the flow of products from producers to customers

Marketing activities conducted by individuals and organizations to achieve some goal other than ordinary business goals such as profit is :1. non business marketing 2. organization marketing 3. individual marketing 4. enterprise marketing 5. none of these

Description : Marketing activities conducted by individuals and organizations to achieve some goal other than ordinary business goals such as profit is : 1. non business marketing 2. organization marketing 3. individual marketing 4. enterprise marketing 5. none of these

Last Answer : individual marketing

The marketing concept is a way of thinking or a management philosophy that affects _____ 1. Only marketing activities 2. Most efforts of the organization 3. Mainly the efforts of sales personnel 4. Mainly customer relations 5. Only business organizations

Description : The marketing concept is a way of thinking or a management philosophy that affects _____ 1. Only marketing activities 2. Most efforts of the organization 3. Mainly the efforts of sales personnel 4. Mainly customer relations 5. Only business organizations

Last Answer : Most efforts of the organization

Location analysis techniques typical typically employed employed by service organizations include a. factor rating method b. center of gravity method center of gravity method c. purchasing purchasing power analysis analysis of area d. traffic traffic counts e. all of the above

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Marketing is concerned with 4 things. What are they? a. Price, Reliability, Age, and Product b. Place, Age, Promotion, and Product c. Price, Place, Promotion, and Product d. Product, Place, Promotion, and Reliability e. Innovation, Product, Place, and Promotion

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Last Answer : c. Price, Place, Promotion, and Product