The marketing concept is a way of thinking or a
management philosophy that affects _____
1. Only marketing activities
2. Most efforts of the organization
3. Mainly the efforts of sales personnel
4. Mainly customer relations
5. Only business organizations

1 Answer

Answer :

Most efforts of the organization

Related questions

Description : The marketing concept is a way of thinking or a management philosophy that affects: A)only marketing activities B)most efforts of the organisation C)mainly the efforts of sales personnel VU Cafeteria D)mainly customer relations E)only business organisations

Last Answer : B)most efforts of the organisation

Description : The marketing conept is a philosophy that states that an organization should try to satisfy customers needs and at the same time : 1. Increase market share 2. Increase sales 3. Achive the organization's goals 4. Always produce high quality products 5. None of these

Last Answer : Achive the organization's goals

Description : Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in ... 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations

Last Answer : promotional efforts that promote value and utility

Description : Marketing activities conducted by individuals and organizations to achieve some goal other than ordinary business goals such as profit is : 1. non business marketing 2. organization marketing 3. individual marketing 4. enterprise marketing 5. none of these

Last Answer : individual marketing

Description : Which of the following is not correct with regard to marketing ? 1. Marketing is a Management Function 2. Marketing is a Philosophy 3. Marketing is not related to Business Activity alone 4. Marketing means selling 5. Objective of Marketing is to achieve customer satisfaction

Last Answer : Marketing means selling

Description : A philosophy and style of management that gives everyone in an organization responsibility for delivering quality to the customer is 1. Total Quality Management 2. Investment Management 3. Institutional Management 4. Forward Management 5. None of these

Last Answer : Total Quality Management

Description : The type of product that results from applying human and mechanical efforts to people or objects is : 1. a service 2. a good 3. an idea 4. a concept 5. a philosophy

Last Answer : a service

Description : A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to 1. stronger consumer demand for information provided through advertising 2. a decline in ... decline in the organization's image 4. increased costs of promotion 5. none of thes

Last Answer : a decline in the brand's image

Description : The acronym CRM stands for… 1. Consumer Relationship Marketing 2. Customer Relationship Management 3. Customer Relations and Marketing 4. continuous Relationship Management

Last Answer : Customer Relationship Management .

Description : The way the consumers feel or perceive towards an actual product or potential market offering is called A.sales concept B. product idea C. product image D. customer management

Last Answer : C. product image

Description : Which way of consumers feel or perceive towards an actual product or potential market offering A.sales concept B.product images C.product idea D.customer management Answer: B

Last Answer : B.product images

Description : Which of the following is least likely to be directly involved in actually making sales ? 1. order taker 2. current-customer salesperson 3. order getter 4. fixed order taker 5. support personnel

Last Answer : support personnel

Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (inter-organizational marketing). *  True  False

Last Answer :  True

Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (interorganizational marketing). A. True B. False Ans: A

Last Answer : A. True

Description : Under which philosophy of marketing, efforts are made to bring down the cost of production to the minimum? a. Production Concept b. Product Concept c. Marketing concept d. Selling Concept

Last Answer : a. Production Concept

Description : ___________ is a broad set of communication activities used to create and maintain favorable relations between the organization and public 1. advertising 2. selling 3. a press strategy 4. public relations 5. publicity

Last Answer : public relations

Description : t an organization, its products, or both, that is transmitted through a mass medium at no charge. 1. advertising 2. publicity 3. public relations 4. sales promotion 5. personal selling

Last Answer : publicity

Description : An organizational structure designed to overcome the problems of individual sales organizations is called 1. Hybrid sales organization 2. Double sales organization 3. Triple sales organization 4. All of the above 5. None of these

Last Answer : Hybrid sales organization

Description : In establishing sales promotion objectives, a marketer should always 1. concentrate on activities that increase consumer demand 2. focus on consumers 3. be defensive in the method used 4. align objectives with the organization's overall objectives 5. none of these

Last Answer : align objectives with the organization's overall objectives

Description : When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives, they are in which of the following new ... testing 2. Commercialization 3. Business analysis 4. Marketing strategy development 5. none of these

Last Answer : Business analysis

Description : Which are the two central pillars of business success for Conversion Optimization to succeed? A. Customer Focus and Continuous Improvement B. Continuous Improvement and Marketing C. Marketing and Customer Focus D. User Experience and Sales

Last Answer : A. Customer Focus and Continuous Improvement

Description : …… is a tool to estimate the cost or necessary efforts for projects, work packages or activities in project management. 1. Cost budgeting 2. cost control 3. Cost analysis 4. Resource Planning

Last Answer : Cost budgeting

Description : Which of the following is a part of Marketing Management ? 1. Identification of Business Opportunities 2. Understanding the Customer needs 3. Producing according to customer needs 4. Delivering as per Customer convenience 5. All the above

Last Answer : All the above

Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these

Last Answer : all a, b, c and d

Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Sales man reaction to the idea of product 3. to put the real product into a few selected markets 4. to assess the total product performance 5. none of these

Last Answer : Customer reaction to the idea of product

Description : All of the following are major steps in developing new products except 1. test marketing 2. evaluation of competitors efforts 3. screening 4. business analysis 5. idea generation

Last Answer : evaluation of competitors efforts

Description : A retail establishment that is open twenty-four hours a day 1. will have higher sales than other retailers 2. provides time utility 3. is adhering to the marketing concept 4. is production-oriented 5. none of these

Last Answer : provides time utility

Description : The marketing concept is a philosophy that states that an organisation should try to satisfy customers' needs and at the same time: A)increase market share. B)increase sales. C)achieve the organisation's goals. D)always produce high E)quality products.

Last Answer : C)achieve the organisation's goals.

Description : Which of the following is not a goal of of Content Marketing? A. Engagement B. Sales C. Customer novice D. Up-selling

Last Answer : C. Customer novice

Description : The real value of marketing research to the organization can best be understood by 1. its immediate impact on profits 2. the amount of time spent 3. how much it costs 4. improvements in the ability to make decisions 5. the increase in sales volume or market share

Last Answer : improvements in the ability to make decisions

Description : All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these

Last Answer : Sales Promotion

Description : What is the marketing objective of non-business organizations ? 1. To provide an idea or service to the public 2. To obtain a desired response from a target market or public 3. To obtain ... To determine the target market and to create and maintain a satisfying marketing mix 5. none of these

Last Answer : To obtain a desired response from a target market or public

Description : One distinguishing factor between a brand name and a brand mark is that a brand name 1. creates customer loyalty 2. consists of words 3. identifies only one item in the product mix 4. implies an organization's name 5. none of these

Last Answer : consists of words

Description : It is less expensive for a firm to keep an existing customer than to find a new one. This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel ... product. 1. core 2. actual 3. augmented 4. all the above 5. none of the above

Last Answer : augmented

Description : The personal presentation by the firm’s sales force for the purpose of making salesand building customer relationships is called: A. Personal selling. B. Public relations. C. Direct marketing. D. Sales promotion.

Last Answer : A. Personal selling.

Description : Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b

Last Answer : D. both a and b

Description : Lewis PLC is breaking down and classifying costs to determine which are associated with specific marketing activities. Lewis is performing a A)marketing cost analysis. B)sales analysis. C)marketing audit. D)cost audit. E)variable cost analysis.

Last Answer : A)marketing cost analysis.

Description : How could improving customer service through customer service management lead to more sales?

Last Answer : - removed -

Description : A firm that wants to put more senior management personnel into the field to get closer to customers and to enable the company to respond more quickly and efficiently to competitors would probably organise its ... on the basis of A)functions. B)regions. C)customer types. D)markets. E)products.

Last Answer : B)regions.

Description : The type of product that results from applying human and mechanical efforts to people or objects is: A)a service B)a good C)an idea D)a concept E)a philosophy

Last Answer : A)a service

Description : An organizational system in which responsibility and authority are delegated to lower levels of sales management is called 1. decentralized organization 2. centralized organization 3. both 1 & 2 4. regional organization 5. none of these

Last Answer : decentralized organization

Description : A firm with limited resources can compete with much larger organization by : 1. concentrating its efforts on a single segment 2. using a multi-segment targeting strategy 3. ... segmentation variable 4. using multivaluable segmentation 5. concentrating its efforts on the total population

Last Answer : concentrating its efforts on a single segment

Description : The primary advantage of automatic vending as a form of retailing is that : 1. it provides continuous service to customers 2. it eliminates the need for sales personnel 3. vending machines require little maintenance 4. it offers low cost, personal method of selling 5. none of these

Last Answer : it eliminates the need for sales personnel

Description : Most organizational purchase decisions are made by 1. one person 2. a team of purchasing agents 3. a firm's buying centre 4. inventory control personnel 5. the sales force

Last Answer : a firm's buying centre

Description : A physical, concrete product you can touch is 1. a service 2. a good 3. an idea 4. a concept 5. a philosophy

Last Answer : a good

Description : When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a _____ 1. group 2. bi-variant population 3. sample 4. market target 5. none of these

Last Answer : sample

Description : Wholesaling is best defined as 1. all transactions in which products are bought for resale, for making other products, or for general business operations 2. all transactions made at retail ... 4. all marketing activities necessary to expedite exchanges to ultimate consumers 5. none of these

Last Answer : all transactions in which products are bought for resale, for making other products, or for general business operations

Description : In the context of strategic management, stakeholders can be defined as: a) An individual or group with a financial stake in the organization b) An external individual or group that is able to ... individual or group with an interest in the organization's activities and who seeks to influence them

Last Answer : An individual or group with an interest in the organization's activities and who seeks to influence them

Description : In the context of strategic management, stakeholders can be defined as: A. An individual or group with a financial stake in the organization B. An external individual or group that is able to ... individual or group with an interest in the organization's activities and who seeks to influence them

Last Answer : Internal groups or individuals that are able to influence strategic direction of the organization

Description : In the context of strategic management, stakeholders can be defined as: A. An individual or group with a financial stake in the organization B. An external individual or group that is able to ... individual or group with an interest in the organization's activities and who seeks to influence them

Last Answer : Internal groups or individuals that are able to influence strategic direction of the organization