In testing a new product, concept testing is
1. Customer reaction to the idea of product
2. Salesman reaction to the idea of product
3. To put the real product into a few selected markets
4. To assess the total product performance
5. None of these
1. Customer reaction to the idea of product
2. Salesman reaction to the idea of product
3. To put the real product into a few selected markets
4. To assess the total product performance
5. None of these