Gathering information about customers or market is known as _____________ 1. Customer inspection 2. Checking market area 3. Need of a bank 4. Market Research 5. None of these

Gathering information about customers or market is
known as _____________
1. Customer inspection
2. Checking market area
3. Need of a bank
4. Market Research
5. None of these
by

1 Answer

Answer :

Market Research
by

Related questions

The functions of distribution channel do not include __ 1. Gathering and providing market information 2. Marketing research 3. Assisting the consumer in understanding and using the goods 4. Promoting the sales of goods 5. none of these

Description : The functions of distribution channel do not include __ 1. Gathering and providing market information 2. Marketing research 3. Assisting the consumer in understanding and using the goods 4. Promoting the sales of goods 5. none of these

Last Answer : Marketing research

Market Research is needed for ? 1. Checking the market area 2. Checking the right product to be sold 3. Making proper marketing decisions 4. Deciding right time to sell 5. All of these

Description : Market Research is needed for ? 1. Checking the market area 2. Checking the right product to be sold 3. Making proper marketing decisions 4. Deciding right time to sell 5. All of these

Last Answer : All of these

Market Research is needed for 1. checking the market area 2. checking the right product to be sold 3. making proper marketing decisions 4. deciding right time to sell 5. all of these

Description : Market Research is needed for 1. checking the market area 2. checking the right product to be sold 3. making proper marketing decisions 4. deciding right time to sell 5. all of these

Last Answer : making proper marketing decisions

The systematic gathering and analyzing of data on a particular marketing problem is 1. Promotional research 2. marketing information 3. marketing research 4. strategic information5. None of these

Description : The systematic gathering and analyzing of data on a particular marketing problem is 1. Promotional research 2. marketing information 3. marketing research 4. strategic information 5. None of these

Last Answer : marketing information

A 'Call' centre means ______________ 1. A place where Salesmen meet everyday 2. A Training Centre 3. A bank office setup where customer queries are answered 4. Customers meeting place 5. All the above

Description : A 'Call' centre means ______________ 1. A place where Salesmen meet everyday 2. A Training Centre 3. A bank office setup where customer queries are answered 4. Customers meeting place 5. All the above

Last Answer : A bank office setup where customer queries are answered

Monopsony is a market situation in which there exists 1. many customers one supplier 2. many customers many suppliers 3. few customers few suppliers 4. one customer many suppliers 5. None of these

Description : Monopsony is a market situation in which there exists 1. many customers one supplier 2. many customers many suppliers 3. few customers few suppliers 4. one customer many suppliers 5. None of these

Last Answer : one customer many suppliers

CRM means ? 1. Customer Retention Manager 2. Customer Relationship Management 3. Customers Relatives Meet 4. Channel Rout Market 5. Channel Representative Manager

Description : CRM means ? 1. Customer Retention Manager 2. Customer Relationship Management 3. Customers Relatives Meet 4. Channel Rout Market 5. Channel Representative Manager

Last Answer : Customer Relationship Management

Market research is needed for _____________ 1. choosing the right sales persons2. Choosing the right products 3. Making proper marketing decisions 4. Deciding the sales incentives 5. None of these

Description : Market research is needed for _____________ 1. choosing the right sales persons 2. Choosing the right products 3. Making proper marketing decisions 4. Deciding the sales incentives 5. None of these

Last Answer : Making proper marketing decisions

Bank marketing is aimed at providing services to satisfy customer's ____________ needs. 1. Physical 2. Financial 3. Primary 4. Market 5. None of these

Description : Bank marketing is aimed at providing services to satisfy customer's ____________ needs. 1. Physical 2. Financial 3. Primary 4. Market 5. None of these

Last Answer : Financial

The most effective method of locating a loose commutator bar in a D.C. motor is by _____________. A. visual inspection B. jiggling each by hand C. sounding each bar with a light weight hammer D. checking with a calibrated torque wrench

Description : The most effective method of locating a loose commutator bar in a D.C. motor is by _____________. A. visual inspection B. jiggling each by hand C. sounding each bar with a light weight hammer D. checking with a calibrated torque wrench

Last Answer : Answer: C

Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into product and selling converts product into cash d) Marketing makes profits through customer satisfaction, selling makes profits through sales volume 1. only a 2. a, b and d 3. b and d 4. all a, b, c and d 5. None of these

Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these

Last Answer : all a, b, c and d

Why banks having less focus on customer although they use direct marketing ? 1. Due to lack of appreciation of need for marketing in banking 2. Banks do not need customers much 3. Direct marketing never gives importance to customers 4. Banks need money than customers 5. None of these

Description : Why banks having less focus on customer although they use direct marketing ? 1. Due to lack of appreciation of need for marketing in banking 2. Banks do not need customers much 3. Direct marketing never gives importance to customers 4. Banks need money than customers 5. None of these

Last Answer : Due to lack of appreciation of need for marketing in banking

Bart's Appliance Centre owner Ron Bart has access to a great deal of information generated both inside and outside the firm but much of this information is presently going to waste. Apparently Bart needs to develop a: A)marketing research focus B)marketing knowledge bank C)marketing information system D)data-gathering system

Description : Bart's Appliance Centre owner Ron Bart has access to a great deal of information generated both inside and outside the firm but much of this information is presently going to waste ... A)marketing research focus B)marketing knowledge bank C)marketing information system D)data-gathering system

Last Answer : C)marketing information system

Market information means are_______ A. Knowledge of B.Knowledge of customer’s tastes  C.Knowledge of industries  D.Knowledge of industries

Description : Market information means are_______ A. Knowledge of peers B.Knowledge of customer’s tastes  C.Knowledge of industries  D.Knowledge of industries

Last Answer : B.Knowledge of customer’s tastes

Market information means ? 1. Knowledge of shops and bazaars 2. Knowledge of shipping malls 3. Knowledge of customer profile and product mix 4. Knowledge of various languages 5. None of these

Description : Market information means ? 1. Knowledge of shops and bazaars 2. Knowledge of shipping malls 3. Knowledge of customer profile and product mix 4. Knowledge of various languages 5. None of these

Last Answer : Knowledge of customer profile and product mix

Market information means 1. Knowledge of shops and bazaars 2. Knowledge of shopping malls 3. knowledge of customer profile and product mix 4. knowledge of various languages 5. none of these

Description : Market information means 1. Knowledge of shops and bazaars 2. Knowledge of shopping malls 3. knowledge of customer profile and product mix 4. knowledge of various languages 5. none of these

Last Answer : knowledge of customer profile and product mix

Cross Selling means ? 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. all of these

Description : Cross Selling means ? 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. all of these

Last Answer : all of these

Process or methodology used to learn more about customers' needs and behaviors is ? 1. Selling process 2. Customer relationship management 3. Believing in customer 4. Customer facing 5. None of these

Description : Process or methodology used to learn more about customers' needs and behaviors is ? 1. Selling process 2. Customer relationship management 3. Believing in customer 4. Customer facing 5. None of these

Last Answer : Customer relationship management

Cross selling means 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. none of these

Description : Cross selling means 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. none of these

Last Answer : none of these

Which of the following statements is NOT true about the concept of a customer ? 1. A customer and consumer are always the same thing - the terms are 2. completely interchangeable 3. customers can be described as clients 4. a customer doesn't necessarily consume the product that they have purchased 5. customers are satisfied clients

Description : Which of the following statements is NOT true about the concept of a customer ? 1. A customer and consumer are always the same thing - the terms are 2. completely interchangeable 3. ... customer doesn't necessarily consume the product that they have purchased 5. customers are satisfied clients

Last Answer : customers are satisfied clients

In what ways can you beat your customer's expectations? a. By making your product more appealing b. By providing unique services to your customer c. By providing great deals in terms of discounts to your customer d. By getting appropriate and relevant reviews from your customers on your website

Description : In what ways can you beat your customer's expectations? a. By making your product more appealing b. By providing unique services to your customer c. By providing great deals in terms of discounts to your customer d. By getting appropriate and relevant reviews from your customers on your website

Last Answer : b. By providing unique services to your customer

If customer's expectations and products performance matches, the customer is A. satisfied B. dissatisfied C. delighted D. none of above

Description : If customer's expectations and products performance matches, the customer is A. satisfied B. dissatisfied C. delighted D. none of above

Last Answer : A. satisfied

customer is _________, If customer’s expectations and products performance matches A.satisfied B.dissatisfied C.delighted D.none of the

Description : customer is _________, If customer’s expectations and products performance matches A.satisfied B.dissatisfied C.delighted D.none of the

Last Answer : A.satisfied

A Target market is 1. entire country 2. entire city 3. entire globe 4. that which consists of customers who need the identified product 5. all of these

Description : A Target market is 1. entire country 2. entire city 3. entire globe 4. that which consists of customers who need the identified product 5. all of these

Last Answer : that which consists of customers who need the identified product

A Target Market is 1. entire country 2. entire city 3. entire globe 4. that which consists of customers who need the identified product 5. all of these

Description : A Target Market is 1. entire country 2. entire city 3. entire globe 4. that which consists of customers who need the identified product 5. all of these

Last Answer : that which consists of customers who need the identified product

What do you mean by Delphi Technique in Market Research ? 1. In this a questionnaire is prepared 2. Depth interviews are conducted 3. Information is elicited by means of discussions with various experts in the field 4. All the above 5. None of these

Description : What do you mean by Delphi Technique in Market Research ? 1. In this a questionnaire is prepared 2. Depth interviews are conducted 3. Information is elicited by means of discussions with various experts in the field 4. All the above 5. None of these

Last Answer : Information is elicited by means of discussions with various experts in the field

What do you mean by Delphi Technique in Market Research ? 1. In this a questionnaire is prepared 2. Depth interviews are conducted 3. Information is elicited by means of discussions with various experts in the field 4. All of the above 5. None of these

Description : What do you mean by Delphi Technique in Market Research ? 1. In this a questionnaire is prepared 2. Depth interviews are conducted 3. Information is elicited by means of discussions with various experts in the field 4. All of the above 5. None of these

Last Answer : Information is elicited by means of discussions with various experts in the field

10) First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need for such a service. This situation represents a failure in which A)Establishment of a customer information system B)Organisation structure C)Top management commitment D)Technological advance E)Scanning corporate capabilities

Description : 10) First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need ... B)Organisation structure C)Top management commitment D)Technological advance E)Scanning corporate capabilities

Last Answer : A)Establishment of a customer information system

A group of Blue collar customers of a bank will be placed in which of the following segments ? 1. Profession segments 2. Gender based segment 3. Income segment 4. Institutional Segment 5. None of these

Description : A group of Blue collar customers of a bank will be placed in which of the following segments ? 1. Profession segments 2. Gender based segment 3. Income segment 4. Institutional Segment 5. None of these

Last Answer : Profession segments

Without which of the following a bank cannot survive 1. Cash 2. Computers 3. Customers 4. Credit 5. Competitors

Description : Without which of the following a bank cannot survive 1. Cash 2. Computers 3. Customers 4. Credit 5. Competitors

Last Answer : Customer

A call means 1. calling on friends 2. calling on bank employees 3. calling on prospective customers 4. to make telephone calls 5. calling on relatives

Description : A call means 1. calling on friends 2. calling on bank employees 3. calling on prospective customers 4. to make telephone calls 5. calling on relatives

Last Answer : calling on prospective customers

In Banking Services, Market can be segmented on the basis of 1. Density 2. Customers 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these

Description : In Banking Services, Market can be segmented on the basis of 1. Density 2. Customers 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these

Last Answer : Both 1 & 2

Treating of the market as a homogenous group and offering the same services to all customers is a ______ 1. Mass marketing 2. Segment marketing 3. Local marketing 4. Group marketing 5. None of these

Description : Treating of the market as a homogenous group and offering the same services to all customers is a ______ 1. Mass marketing 2. Segment marketing 3. Local marketing 4. Group marketing 5. None of these

Last Answer : Mass marketing

Market __________ is the process of identifying groups of customers with basically similar wants, needs, preferences of buying behaviors. 1. Development 2. Positioning 3. Segmentation 4. Targeting 5. None of these

Description : Market __________ is the process of identifying groups of customers with basically similar wants, needs, preferences of buying behaviors. 1. Development 2. Positioning 3. Segmentation 4. Targeting 5. None of these

Last Answer : Segmentation

In Banking Services Market can be segmented on the basis of ? 1. Density 2. Customers 3. Both 1 & 2 4. Neither 1 & 2 5. None of these

Description : In Banking Services Market can be segmented on the basis of ? 1. Density 2. Customers 3. Both 1 & 2 4. Neither 1 & 2 5. None of these

Last Answer : Both 1 & 2

The marketing conept is a philosophy that states that an organization should try to satisfy customers needs and at the same time : 1. Increase market share2. Increase sales 3. Achive the organization's goals 4. Always produce high quality products 5. None of these

Description : The marketing conept is a philosophy that states that an organization should try to satisfy customers needs and at the same time : 1. Increase market share 2. Increase sales 3. Achive the organization's goals 4. Always produce high quality products 5. None of these

Last Answer : Achive the organization's goals

To make proper marketing decisions we need to be done ____________ 1. Market research 2. Financial product 3. Targeted marketing 4. Publicity 5. None of these

Description : To make proper marketing decisions we need to be done ____________ 1. Market research 2. Financial product 3. Targeted marketing 4. Publicity 5. None of these

Last Answer : Market research

Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement ? 1. Bank marketing is a service Marketing 2. The focus of the bank marketing is customer 3. The Bank marketing is doubly oriented 4. Banking products are intangible 5. None of these

Description : Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement ? 1. Bank marketing is a service Marketing 2. The focus of the bank marketing ... . The Bank marketing is doubly oriented 4. Banking products are intangible 5. None of these

Last Answer : The Bank marketing is doubly oriented

Which among the following does not come under the organizational objectives of the bank in India ? 1. To Earn Profit 2. To play a developmental role in Rural India 3. To Provide employment to maximum people 4. To Improve Customer Relationships 5. All of above are organizational objectives of the bank in India

Description : Which among the following does not come under the organizational objectives of the bank in India ? 1. To Earn Profit 2. To play a developmental role in Rural India 3. To Provide employment ... . To Improve Customer Relationships 5. All of above are organizational objectives of the bank in India

Last Answer : To Provide employment to maximum people

A prospect means 1. any customer who walks into the bank 2. an employee of the bank 3. a customer who is likely to be interested in bank's product or service 4. a depositor of the bank 5. a borrower of the bank

Description : A prospect means 1. any customer who walks into the bank 2. an employee of the bank 3. a customer who is likely to be interested in bank's product or service 4. a depositor of the bank 5. a borrower of the bank

Last Answer : a customer who is likely to be interested in bank's product or service

Objective of marketing is ______________ 1. Target market 2. Fulfil needs 3. Integrated Marketing4. Profit by customer satisfaction 5. All of the above

Description : Objective of marketing is ______________ 1. Target market 2. Fulfil needs 3. Integrated Marketing 4. Profit by customer satisfaction 5. All of the above

Last Answer : All of the above

An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a : 1. market segment 2. target market 3. customer group 4. market 5. none of these

Description : An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a : 1. market segment 2. target market 3. customer group 4. market 5. none of these

Last Answer : market

The two approaches to identify a target market are the 1. total market and undifferentiated approaches 2. product differentiation and customer differentiation approaches 3. multisegment and concentration approaches 4. total market and market segmentation approaches 5. none of these

Description : The two approaches to identify a target market are the 1. total market and undifferentiated approaches 2. product differentiation and customer differentiation approaches 3. multisegment and concentration approaches 4. total market and market segmentation approaches 5. none of these

Last Answer : total market and market segmentation approaches

Which one of the following is an example of a customer in an organizational market ? 1. a homemaker who buys detergent 2. a consumer who hires a solicitor 3. a shop owner who buys pencils fo ruse in his shop 4. a plant manager who buys petrol for her personal car 5. none of these

Description : Which one of the following is an example of a customer in an organizational market ? 1. a homemaker who buys detergent 2. a consumer who hires a solicitor 3. a shop owner who buys pencils fo ruse in his shop 4. a plant manager who buys petrol for her personal car 5. none of these

Last Answer : a plant manager who buys petrol for her personal car

A set of tools used in marketing is _____________ 1. Direct marketing 2. Sales personal 3. Marketing mix 4. Market value 5. None of these

Description : A set of tools used in marketing is _____________ 1. Direct marketing 2. Sales personal 3. Marketing mix 4. Market value 5. None of these

Last Answer : Marketing mix

Market Segmentation helps in _____________ 1. Identifying the target group 2. Focused marketing 3. A strategy of DSAs 4. All of these 5. None of these

Description : Market Segmentation helps in _____________ 1. Identifying the target group 2. Focused marketing 3. A strategy of DSAs 4. All of these 5. None of these

Last Answer : All of these

What is an affinity audience? A. Users who are similar to your remarketing list B. Users who are in-market to buy a product C. Users who show a long term interest in a topic D. Users who are similar to your customer match lis

Description : What is an affinity audience? A. Users who are similar to your remarketing list B. Users who are in-market to buy a product C. Users who show a long term interest in a topic D. Users who are similar to your customer match lis

Last Answer : C. Users who show a long term interest in a topic

Which of the following is NOT an advantage of Social Media Marketing  Brand Awareness  Customer Satisfaction  Cost Ineffectiveness  Gaining Market Insights

Description : Which of the following is NOT an advantage of Social Media Marketing  Brand Awareness  Customer Satisfaction  Cost Ineffectiveness  Gaining Market Insights

Last Answer :  Cost Ineffectiveness

The way the consumers feel or perceive towards an actual product or potential market offering is called A.sales concept B. product idea C. product image D. customer management

Description : The way the consumers feel or perceive towards an actual product or potential market offering is called A.sales concept B. product idea C. product image D. customer management

Last Answer : C. product image

Which way of consumers feel or perceive towards an actual product or potential market offering A.sales concept B.product images C.product idea D.customer management Answer: B

Description : Which way of consumers feel or perceive towards an actual product or potential market offering A.sales concept B.product images C.product idea D.customer management Answer: B

Last Answer : B.product images