Description : customer is _________, If customer’s expectations and products performance matches A.satisfied B.dissatisfied C.delighted D.none of the
Last Answer : A.satisfied
Description : If customer expectation and product performance are match A. delighted B.dissatisfied C.satisfied D.None of the above
Last Answer : C.satisfied
Description : Which of the following shows the satisfaction of the customer in digital marketing? A. When customer expectations are approximately matched with the product's performance. B. When customer expectations are good ... 's performance. C. When product's performance good. D. All of the above
Last Answer : A. When customer expectations are approximately matched with the product's performance.
Description : Which of the following statements is NOT true about the concept of a customer ? 1. A customer and consumer are always the same thing - the terms are 2. completely interchangeable 3. ... customer doesn't necessarily consume the product that they have purchased 5. customers are satisfied clients
Last Answer : customers are satisfied clients
Description : In what ways can you beat your customer's expectations? a. By making your product more appealing b. By providing unique services to your customer c. By providing great deals in terms of discounts to your customer d. By getting appropriate and relevant reviews from your customers on your website
Last Answer : b. By providing unique services to your customer
Description : Personal selling tries to achieve three general goals : finding prospects, convincing prospects to buy, and 1. monitoring new products being developed 2. being aware of competitors' sales activities 3. depending on one-sale customers 4. avoiding repeat sales 5. keeping customers satisfied
Last Answer : keeping customers satisfied
Description : How can you exceed your customer's expectations? A. By changing the appearance of the product regularly B. By providing something unique in the way you offer the service, either in the ... By providing huge discounts on your products or services D. By placing reviews prominently on your website
Last Answer : B. By providing something unique in the way you offer the service, either in the nature of the service or the energy with which you offer it
Description : Advertising which makes use of testimonials from famous or qualified people, or from satisfied customers, to endorse a product is called 1. Proof Advertisement 2. Direct Advertisement 3. Testimonial Advertisement 4. Back-door Advertisement 5. None of these
Last Answer : Testimonial Advertisement
Description : Cross Selling means ? 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. all of these
Last Answer : all of these
Description : Cross selling means 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. none of these
Last Answer : none of these
Description : Which of the following is the best definition of value ? 1. a technical measure of a company's selling price relative to its production costs 2. a measure of the mark-up charged by ... price available for customer meeting his expectations 5. the ratio of benefits to costs available to buyers
Last Answer : the ratio of benefits to costs available to buyers
Description : Marketing can be achieved through the ___. A. Knowledge of industries B. Knowledge of peers C. Customer Expectations D. All of the abov
Last Answer : C. Customer Expectations
Description : A waiter in a fine restaurant has the authority to give a complimentary dessert to a dissatisfied customer when the customer complains about the meal or service. This is an example of A)benchmarking. B)good training. C)empowerment. D)localised authority.
Last Answer : C)empowerment.
Description : Which customer group or market segment seeks advanced technology products that focus on small size? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers
Last Answer : e. Size customers
Description : Which customer group or market segment seeks high reliability, advanced technology products that emphasize high performance? a. Traditional customers b. Low End customers c. High End customers d. Performance customers
Last Answer : d. Performance customers
Description : Which customer group or market segment seeks proven products, are indifferent to technological sophistication, and are price motivated? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers
Last Answer : b. Low End customers
Description : Which customer group or market segment seeks proven products using current technology? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers
Last Answer : a. Traditional customers
Description : The cost of quality quality is a. An expression of expression of an organizatio organization's performance in performance in quality in quality in financial terms financial terms b. The ... inspection and inspection and testing of testing of the outputs from outputs from a transformation process.
Last Answer : b. The difference between customers’ expectations of a product or service and their perceptions of their experience of it.
Description : Monopsony is a market situation in which there exists 1. many customers one supplier 2. many customers many suppliers 3. few customers few suppliers 4. one customer many suppliers 5. None of these
Last Answer : one customer many suppliers
Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these
Last Answer : all a, b, c and d
Description : Why banks having less focus on customer although they use direct marketing ? 1. Due to lack of appreciation of need for marketing in banking 2. Banks do not need customers much 3. Direct marketing never gives importance to customers 4. Banks need money than customers 5. None of these
Last Answer : Due to lack of appreciation of need for marketing in banking
Description : Process or methodology used to learn more about customers' needs and behaviors is ? 1. Selling process 2. Customer relationship management 3. Believing in customer 4. Customer facing 5. None of these
Last Answer : Customer relationship management
Description : Gathering information about customers or market is known as _____________ 1. Customer inspection 2. Checking market area 3. Need of a bank 4. Market Research 5. None of these
Last Answer : Market Research
Description : CRM means ? 1. Customer Retention Manager 2. Customer Relationship Management 3. Customers Relatives Meet 4. Channel Rout Market 5. Channel Representative Manager
Last Answer : Customer Relationship Management
Description : A 'Call' centre means ______________ 1. A place where Salesmen meet everyday 2. A Training Centre 3. A bank office setup where customer queries are answered 4. Customers meeting place 5. All the above
Last Answer : A bank office setup where customer queries are answered
Description : Personal selling tries to achieve three general goals: finding prospects, convincing prospects to buy, and A)monitoring new products being developed. B)being aware of competitors' sales activities. C)depending on one -sale customers. D)avoiding repeat sales. E)keeping customers satisfied.
Last Answer : E)keeping customers satisfied.
Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Salesman reaction to the idea of product 3. To put the real product into a few selected markets 4. To assess the total product performance 5. None of these
Last Answer : Customer reaction to the idea of product
Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Sales man reaction to the idea of product 3. to put the real product into a few selected markets 4. to assess the total product performance 5. none of these
Description : If customer expectation and product performance are match ______. shows the satisfaction of the customer shows the dissatisfaction of the customer does not meet customer requirement All of the above
Last Answer : shows the satisfaction of the customer
Description : What non-financial measure of marketing is important to track? CEO performance Number of new hires in marketing Number of impressions New customer acquisition
Last Answer : Number of impressions
Last Answer : shows the satisfaction of the customer
Description : Customers who purchase encyclopedias from door-todoor salespeople are acquiring products through 1. the most efficient channel of distribution 2. the most common type of marketing channels 3. a direct-marketing channel 4. a business-to-business channel of distribution 5. none of thes
Last Answer : a direct-marketing channe
Description : What is the overall goal of relationship marketing ? 1. Encourage utilization of products over the lifespan of the consumer 2. Increase sales of new products 3. Improve profitability 4. Developing strategic partnerships with valued customers 5. All the above
Last Answer : Developing strategic partnerships with valued customers
Description : A channel of distribution is a group of individuals and organizations that 1. directs the flow of products from producers to customers 2. links producers to other marketing intermediaries 3. ... to products and resells them 4. manages transportation and warehousing functions 5. none of these
Last Answer : directs the flow of products from producers to customers
Description : An attribute of a product that is desired by customers in a target marekt and which competing products cannot match is termed ________________ 1. a strength 2. a differential advantage 3. a selling point 4. a benefit 5. none of these
Last Answer : a differential advantage
Description : The marketing conept is a philosophy that states that an organization should try to satisfy customers needs and at the same time : 1. Increase market share 2. Increase sales 3. Achive the organization's goals 4. Always produce high quality products 5. None of these
Last Answer : Achive the organization's goals
Description : Cross - Selling means ? 1. Selling with a cross face 2. Selling to Red Cross members 3. Selling to Blue cross members 4. Selling across countries 5. Selling other products to existing customers
Last Answer : Selling other products to existing customers
Description : How does a blog directly impact sales of a company? A. It is typically used as the way to disperse company coupons B. It can be used to talk negatively about the competition C. It tells customers what products to buy D. Typically a blog does not directly create sales
Last Answer : A. It is typically used as the way to disperse company coupons
Description : Customers in growth stage of life cycle of products are classified as * innovators early adopters middle majority customers laggards
Last Answer : early adopters
Description : The customers in growth stage of life cycle of products are classified as A. innovators B. early adopters C. middle majority customers D. laggards
Last Answer : B. early adopters
Description : Customers in growth stage of life cycle of products are classified as A.innovators B.early adopters C.middle majority customers D.laggards Answer B
Last Answer : B.early adopters
Description : Consumer behavior, Perception is a process through which 1. a consumer make ultimate purchasing 2. a consumer is satisfied 3. a consumer's mind receives, organizes and interprets physical stimuli 4. both 1 and 3 5. none of these
Last Answer : a consumer's mind receives, organizes and interprets physical stimuli
Description : Which customer group or market segment seeks cutting edge technology in both size and performance? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers
Last Answer : c. High End customers
Description : In a selling process in today's world 1. Only standard products are sold 2. No customization required 3. The seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters
Last Answer : the seller should aim at customer satisfaction
Description : Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement ? 1. Bank marketing is a service Marketing 2. The focus of the bank marketing ... . The Bank marketing is doubly oriented 4. Banking products are intangible 5. None of these
Last Answer : The Bank marketing is doubly oriented
Description : In a selling process in today's world ______________ 1. only standard products are sold 2. no customization required 3. the seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters
Description : An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a : 1. market segment 2. target market 3. customer group 4. market 5. none of these
Last Answer : market
Description : Consumers' service expectations are influenced by advertising, word-of-moutn communication, and 1. recommendations from friends 2. past experiences with the service 3. news stories about the service 4. the tangibles of the service 5. credence qualities
Last Answer : past experiences with the service
Description : The concept that consumers will favor those products which offer maximum quality performance and features and asks for continuous product improvement is 1. Marketing concept 2. Product concept 3. Production concept 4. All the above 5. None of these
Last Answer : Marketing concept
Description : Dropping an unprofitable product immediately is the best strategy when 1. All advertising and promotional efforts have been exhausted 2. Losses are too great to prolong the product's life 3. The ... improved 4. There is low compatibility with the firm's business strategies 5. None of these
Last Answer : Losses are too great to prolong the product's life