Which of the following statements is NOT true about
the concept of a customer ?
1. A customer and consumer are always the same
thing - the terms are
2. completely interchangeable
3. customers can be described as clients
4. a customer doesn't necessarily consume the
product that they have purchased
5. customers are satisfied clients

1 Answer

Answer :

customers are satisfied clients

Related questions

Description : If customer's expectations and products performance matches, the customer is A. satisfied B. dissatisfied C. delighted D. none of above

Last Answer : A. satisfied

Description : customer is _________, If customer’s expectations and products performance matches A.satisfied B.dissatisfied C.delighted D.none of the

Last Answer : A.satisfied

Description : Advertising which makes use of testimonials from famous or qualified people, or from satisfied customers, to endorse a product is called 1. Proof Advertisement 2. Direct Advertisement 3. Testimonial Advertisement 4. Back-door Advertisement 5. None of these

Last Answer : Testimonial Advertisement

Description : In what ways can you beat your customer's expectations? a. By making your product more appealing b. By providing unique services to your customer c. By providing great deals in terms of discounts to your customer d. By getting appropriate and relevant reviews from your customers on your website

Last Answer : b. By providing unique services to your customer

Description : If customer expectation and product performance are match  A. delighted  B.dissatisfied  C.satisfied  D.None of the above

Last Answer : C.satisfied

Description : The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as A. product concept B. production phase C. production screening D. raw-material screening

Last Answer : A. product concept

Description : Personal selling tries to achieve three general goals : finding prospects, convincing prospects to buy, and 1. monitoring new products being developed 2. being aware of competitors' sales activities 3. depending on one-sale customers 4. avoiding repeat sales 5. keeping customers satisfied

Last Answer : keeping customers satisfied

Description : Consumer behavior, Perception is a process through which 1. a consumer make ultimate purchasing 2. a consumer is satisfied 3. a consumer's mind receives, organizes and interprets physical stimuli 4. both 1 and 3 5. none of these

Last Answer : a consumer's mind receives, organizes and interprets physical stimuli

Description : A detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as *  concept  phase  screening  raw-material screening

Last Answer :  concept

Description : A detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as A.concept B.phase C.screening D.raw-material screening Answer: A

Last Answer : A.concept

Description : Cross Selling means ? 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. all of these

Last Answer : all of these

Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these

Last Answer : all a, b, c and d

Description : Cross selling means 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. none of these

Last Answer : none of these

Description : Who came up with the concept of "the customer is always right"?

Last Answer : answer:Businesses would rather give a person something free than to lose a customer. Just threaten to cancel your cable, phone or something else and see how much you'll get, usually two free months of service ... is to never let anyone leave unhappy, which is not always easy, but I'm good at that.

Description : An investor, while reading the financial statements of Star Corporation, learned that the statements are accompanied by an unqualified auditor's report. From this the investor may conclude that: a ... but not necessarily in the notes to financial statements are to be regarded as reasonably adequate

Last Answer : Any disputes over significant accounting issues have been settled to the auditor's satisfaction.

Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Salesman reaction to the idea of product 3. To put the real product into a few selected markets 4. To assess the total product performance 5. None of these

Last Answer : Customer reaction to the idea of product

Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Sales man reaction to the idea of product 3. to put the real product into a few selected markets 4. to assess the total product performance 5. none of these

Last Answer : Customer reaction to the idea of product

Description : Which of the following statements is incorrect about materiality? a. The concept of materiality recognizes that some matters are important for fair presentation of financial statements in conformity with ... s perception of the needs of a reasonable person who will rely on the financial statements

Last Answer : An auditor considers materiality for planning purposes in terms of the largest aggregate level of misstatements that could be material to any one of the financial statements

Description : The way the consumers feel or perceive towards an actual product or potential market offering is called A.sales concept B. product idea C. product image D. customer management

Last Answer : C. product image

Description : Which way of consumers feel or perceive towards an actual product or potential market offering A.sales concept B.product images C.product idea D.customer management Answer: B

Last Answer : B.product images

Description : Select the most accurate statement. Value is ----------- : A. Means value for money B. Is best described as the benefits the business chooses to give to customers through it's ... Is the benefits of a product / service as perceived by the customer D. Does not offer competitive advantage

Last Answer : Is the benefits of a product / service as perceived by the customer

Description : Which one of the following statements is true? A. LinkedIn works best for B2B organizations B. Pinterest is great for driving traffic to your product catalog on your website C. Facebook is excellent for businesses that operate in the consumer market D. All of the above

Last Answer : D. All of the above

Description : Which one of the following statements is true? A. LinkedIn works best for B2B organizations B. Pinterest is great for driving traffic to your product catalog on your website C. Facebook is excellent for businesses that operate in the consumer market D. All of the above

Last Answer : D. All of the above

Description : Why banks having less focus on customer although they use direct marketing ? 1. Due to lack of appreciation of need for marketing in banking 2. Banks do not need customers much 3. Direct marketing never gives importance to customers 4. Banks need money than customers 5. None of these

Last Answer : Due to lack of appreciation of need for marketing in banking

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer ... is known as: *  Direct Marketing  Electronic marketing  Interactive Marketing  Indirect Marketing

Last Answer :  Interactive Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing

Description : Monopsony is a market situation in which there exists 1. many customers one supplier 2. many customers many suppliers 3. few customers few suppliers 4. one customer many suppliers 5. None of these

Last Answer : one customer many suppliers

Description : Process or methodology used to learn more about customers' needs and behaviors is ? 1. Selling process 2. Customer relationship management 3. Believing in customer 4. Customer facing 5. None of these

Last Answer : Customer relationship management

Description : Gathering information about customers or market is known as _____________ 1. Customer inspection 2. Checking market area 3. Need of a bank 4. Market Research 5. None of these

Last Answer : Market Research

Description : CRM means ? 1. Customer Retention Manager 2. Customer Relationship Management 3. Customers Relatives Meet 4. Channel Rout Market 5. Channel Representative Manager

Last Answer : Customer Relationship Management

Description : A 'Call' centre means ______________ 1. A place where Salesmen meet everyday 2. A Training Centre 3. A bank office setup where customer queries are answered 4. Customers meeting place 5. All the above

Last Answer : A bank office setup where customer queries are answered

Description : What is the overall goal of relationship marketing ? 1. Encourage utilization of products over the lifespan of the consumer 2. Increase sales of new products 3. Improve profitability 4. Developing strategic partnerships with valued customers 5. All the above

Last Answer : Developing strategic partnerships with valued customers

Description : Fees paid by advertisers to online company that refer qualified potential customers or provide consumer information where the consumer opts in to being contacted by a marketer. This is referred to as: 1. Lead generation 2. Search 3. Rich media 4. Social media marketing

Last Answer : Lead generation

Description : A specialty product 1. requires minimal effort to purchase 2. is purchased frequently 3. requires purchase planning, and the buyer will not accept substitutes 4. is generally less expensive ... items in the same product class 5. prompts the purchaser to make comparisons among alternatives

Last Answer : requires purchase planning, and the buyer will not accept substitutes

Description : Which one of the following is an example of a customer in an organizational market ? 1. a homemaker who buys detergent 2. a consumer who hires a solicitor 3. a shop owner who buys pencils fo ruse in his shop 4. a plant manager who buys petrol for her personal car 5. none of these

Last Answer : a plant manager who buys petrol for her personal car

Description : Is Consumer Reports really completely unbiased?

Last Answer : Nothing is completely unbiased, but I trust consumer reports. And I like the bloopers on the last page.

Description : The marketing conept is a philosophy that states that an organization should try to satisfy customers needs and at the same time : 1. Increase market share 2. Increase sales 3. Achive the organization's goals 4. Always produce high quality products 5. None of these

Last Answer : Achive the organization's goals

Description : The marketing concept is a way of thinking or a management philosophy that affects _____ 1. Only marketing activities 2. Most efforts of the organization 3. Mainly the efforts of sales personnel 4. Mainly customer relations 5. Only business organizations

Last Answer : Most efforts of the organization

Description : The acronym CRM stands for… 1. Consumer Relationship Marketing 2. Customer Relationship Management 3. Customer Relations and Marketing 4. continuous Relationship Management

Last Answer : Customer Relationship Management .

Description : Which one of the following is NOT an industrial product ? 1. oil to be refined into fuel for homes 2. transistors used as components for portable radios 3. paper, pens and glue ... who prepares marketing plants for clients 5. computer software to help people complete personal tax forms

Last Answer : computer software to help people complete personal tax forms

Description : Commercial Exchange in B2B Markets explores the potential and importance of the electronic markets in terms of growth and dispersion of use of Internet Technologies  Depends on the type of Organisation  ... commercial exchange  Is True for B2B Markets  Doesn't holds True for B2B Markets

Last Answer :  Is True for B2B Markets

Description : A major problem with using style modification is that 1. customers have difficulty recognizing that a change has been made 2. such changes do not yield long lasting appeal 3. customers may perceive such modifications as less attractive 4. they are almost always very costly 5. none of these

Last Answer : customers may perceive such modifications as less attractive

Description : Traditionally, companies have defined their business in product terms or in technological terms. However misison statements should be all of the following EXCEPT : 1. Market Oriented 2. A statement of religion 3. motivating 4. based on distinctive competencies 5. none of these

Last Answer : A statement of religion

Description : Advertising appropriations are largest for which type of product 1. industrial products 2. convenience goods 3. high-priced products 4. specialty goods 5. infrequently purchased goods

Last Answer : convenience goods

Description : Items that are purchased routinely, do not become part of the final physical product, and are treated like expense items rather than capital goods are called 1. raw materials 2. major equipment 3. accessory equipment 4. component part 5. process materials

Last Answer : accessory equipment

Description : Which product is MOST likely be purchased through routine decision making ? 1. Car 2. Desk 3. Shirt 4. Soft Drink 5. Television Se

Last Answer : Soft Drink

Description : In terms of consumer demand and spending behaviour, marketers are most interested in 1. wealth 2. consumer credit 3. disposable income 4. pretax income 5. high incomes

Last Answer : disposable income

Description : A phase out approach can be best described as : 1. allowing the product to decline without a change in the marketing strategy 2. exploiting any strengths left in the product 3. ... 4. intensifying marketing efforts in core markets 5. stopping production to get rid of material surplus

Last Answer : allowing the product to decline without a change in the marketing strategy

Description : A product mix is best described as 1. all products offered by a firm 2. product, distribution, promotion and price 3. all products of a particular type 4. a group of closely related products 5. none of these

Last Answer : all products offered by a firm