Description : In Banking Services, Market can be segmented on the basis of 1. Density 2. Customers 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Last Answer : Both 1 & 2
Description : Social Media Marketing allows a company to address a range of stakeholders including Customers Employees Neither A Nor B Both A & B
Last Answer : Both A & B
Description : Treating of the market as a homogenous group and offering the same services to all customers is a ______ 1. Mass marketing 2. Segment marketing 3. Local marketing 4. Group marketing 5. None of these
Last Answer : Mass marketing
Description : Bank marketing is aimed at providing services to satisfy customer's ____________ needs. 1. Physical 2. Financial 3. Primary 4. Market 5. None of these
Last Answer : Financial
Description : Why banks having less focus on customer although they use direct marketing ? 1. Due to lack of appreciation of need for marketing in banking 2. Banks do not need customers much 3. Direct marketing never gives importance to customers 4. Banks need money than customers 5. None of these
Last Answer : Due to lack of appreciation of need for marketing in banking
Description : Which of the following are advantage(s) of digital marketing over traditional marketing? Digital marketing is not Performance oriented Targeting of audience on the basis of user's interest is not possible in digital marketing Both A & B Neither of A & B
Last Answer : Neither of A & B
Description : Which among the following generally does not come under Corporate Banking ? 1. Structured Finance 2. Government Banking 3. FI, Capital Markets & Custodial Services 4. Debit Cards 5. None of these
Last Answer : Debit Cards
Description : If the market share of a company is increasing 1. It is a sign of progress 2. The company must take the action to arrest the trend 3. both 1 & 2 4. neither 1 nor 2 5. None of these
Last Answer : It is a sign of progress
Description : A channel strategy that limits availability of products to a few carefully selected outlets in a given market area is called ______________ 1. Selective channel 2. Intensive channel 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Last Answer : Selective channel
Description : If the market share of a company is increasing 1. It is a sign of progress 2. The company must take the action to arrest the trend 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Description : Which one of the following products is LEAST likely to be segmented according to stages in the family life cycle 1. single person housing 2. ford cars 3. holidays to Greece 4. Diet Coke 5. Hotpoint refrigerators
Last Answer : Diet Coke
Description : The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins ... decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.
Last Answer : B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up.
Description : A situation whereby market is expanded by developing new products to satisfy new consumer needs is called _____________________ 1. Market development 2. Diversification 3. Both 1 and 2 4. Neither 1 nor 2 5. None of these
Last Answer : Diversification
Description : A Target market is 1. entire country 2. entire city 3. entire globe 4. that which consists of customers who need the identified product 5. all of these
Last Answer : that which consists of customers who need the identified product
Description : Monopsony is a market situation in which there exists 1. many customers one supplier 2. many customers many suppliers 3. few customers few suppliers 4. one customer many suppliers 5. None of these
Last Answer : one customer many suppliers
Description : Gathering information about customers or market is known as _____________ 1. Customer inspection 2. Checking market area 3. Need of a bank 4. Market Research 5. None of these
Last Answer : Market Research
Description : A Target Market is 1. entire country 2. entire city 3. entire globe 4. that which consists of customers who need the identified product 5. all of these
Description : Market __________ is the process of identifying groups of customers with basically similar wants, needs, preferences of buying behaviors. 1. Development 2. Positioning 3. Segmentation 4. Targeting 5. None of these
Last Answer : Segmentation
Description : The marketing conept is a philosophy that states that an organization should try to satisfy customers needs and at the same time : 1. Increase market share 2. Increase sales 3. Achive the organization's goals 4. Always produce high quality products 5. None of these
Last Answer : Achive the organization's goals
Description : CRM means ? 1. Customer Retention Manager 2. Customer Relationship Management 3. Customers Relatives Meet 4. Channel Rout Market 5. Channel Representative Manager
Last Answer : Customer Relationship Management
Description : If RCA Records saw all compact disc customers as pretty much alike and thus offered only one marketing mix, it would be using the _________ approach: A)heterogeneous B)undifferentiated C)segmented D)differentiated E)concentrated
Last Answer : B)undifferentiated
Description : In what ways can you beat your customer's expectations? a. By making your product more appealing b. By providing unique services to your customer c. By providing great deals in terms of discounts to your customer d. By getting appropriate and relevant reviews from your customers on your website
Last Answer : b. By providing unique services to your customer
Description : How can you exceed your customer's expectations? A. By changing the appearance of the product regularly B. By providing something unique in the way you offer the service, either in the ... By providing huge discounts on your products or services D. By placing reviews prominently on your website
Last Answer : B. By providing something unique in the way you offer the service, either in the nature of the service or the energy with which you offer it
Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. * Google Search ... Business Application Suite YouTube Brand Channel Google AdWords pay per click sponsored link advertising
Last Answer : Google Search application providing online website search services for website owners
Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. A. Google Search application providing ... Google AdWords pay per click sponsored link advertising E. None of the above. Ans: A
Last Answer : A. Google Search application providing online website search services for
Description : is an example of business-to-business services offered by Google application running as part of a customer's website. A.Google Search application providing online website search B.Google Apps ... Application C.YouTube Brand Channel D.Google AdWords click sponsored link advertising Answer: A
Last Answer : A.Google Search application providing online website search
Description : Market information means are_______ A. Knowledge of peers B.Knowledge of customer’s tastes C.Knowledge of industries D.Knowledge of industries
Last Answer : B.Knowledge of customer’s tastes
Description : Does US Bank provide online banking services for its customers?
Last Answer : Yes, US Bank offers internet banking for its customers. It's free!
Description : Administered prices are prices fixed by the government normally on the basis of ____________ 1. cost 2. margin of profit 3. cost plus a stipulated margin of profit 4. market forces 5. none of these
Last Answer : cost plus a stipulated margin of profit
Description : Niche Marketing refer to 1. A strategy that specializes in limited or unique product category 2. A strategy that specializes Niche products 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Last Answer : A strategy that specializes in limited or unique product category
Description : Niche Marketing refers to 1. a strategy that specializes in limited or unique product category 2. a strategy that specializes niche products 3. both 1 & 2 4. neither 1 nor 2 5. none of these
Last Answer : a strategy that specializes in limited or unique product category
Description : The main aspect of 'casual research' is ____________ 1. necessary condition 2. sufficient condition 3. both 1 & 2 4. neither 1 nor 2 5. none of these
Last Answer : both 1 & 2
Description : Which amongst the following is included as part of the Internet Marketing Strategy Goal Setting Situation Review Both A & B Neither of A & B
Description : Digital marketing aims to Identify customer needs Targeting niche audience Both A & B Neither of A & B
Description : The marketing mixes of organizations that market services include product, price, promotion, place and : 1. packaging 2. premiums 3. people 4. purchasing 5. none of these
Last Answer : people
Description : Company marketing mix that target market segments very broadly is called a. mass marketing b. segmented marketing c niche marketing d. micromarketing
Last Answer : a. mass marketing
Description : Identify the direct marketing tool from the following 1. Core banking 2. Kiosks 3. Direct mailing 4. Websites 5. All of these
Last Answer : All of these
Description : To survive in the growing competition banks need to implement ______________ 1. Free schemes 2. Service orientation 3. Marketing Orientation 4. Core banking 5. None of these
Last Answer : Marketing Orientation
Description : Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement ? 1. Bank marketing is a service Marketing 2. The focus of the bank marketing ... . The Bank marketing is doubly oriented 4. Banking products are intangible 5. None of these
Last Answer : The Bank marketing is doubly oriented
Description : Which one of the following can be considered a highcontact service ? 1. Postal service 2. Car repair 3. Health care 4. Banking 5. Dry cleaning
Last Answer : Health care
Description : Businesses leverage digital channels such as _____ to connect with current and prospective customers. search engines, social media, email, and other websites product Both A and B All of the above
Last Answer : search engines, social media, email, and other websites
Description : Which of the following is false? A. Knowing your customer's intent helps you create content for the moments that matter. B. You must be ready to compare the value of Content Marketing with other marketing initiatives. C. Both A and B are true D. Both A and B are false
Last Answer : C. Both A and B are true
Description : Businesses leverage digital channels such as _____ to connect with current and prospective customers. search engines, social media, email, and other websites product Both A and B All of the above
Description : Shoplifting' is known as _____________ 1. theft of retail merchandise during store house 2. burglary of a house 3. Both 1 and 2 4. Neither 1 nor 2 5. None of these
Last Answer : theft of retail merchandise during store house
Description : which among the following is the most commonly used sales promotional technique in India ? 1. Price Deals 2. Refunds and Refits 3. Both 1 and 2 4. Neither 1 nor 2 5. None of these
Last Answer : Neither 1 nor 2
Description : A method, in which brand equity measured by comparing differences between the retail price of the 'brand' and the retail price of an unbranded product in the same category is called ______________ 1. brand ... premium method 3. both 1 and 2 4. neither 1 nor 2 5. price increment method
Last Answer : price premium method
Description : Marketing is _____________________ 1. consumer oriented 2. competitors oriented 3. both 1 and 2 4. neither 1 nor 2 5. none of these
Last Answer : both 1 and 2
Description : media planning includes 1. assessing lost 2. selecting the right medium 3. both 1 and 2 4. neither 1 nor 2 5. scheduling the advertizement timings
Description : 'Early adopters' are the people 1. who are opinion leaders 2. who are willing to try new ideas 3. both 1 and 2 4. neither 1 nor 2 5. none of these
Description : In India advertising for ___________ is not allowed on T.V. 1. liquor 2. Cigarette 3. Both 1 and 2 4. Only 1 5. Neither 1 nor 2
Last Answer : Both 1 and 2