What do you mean by Delphi Technique in Market
Research ?
1. In this a questionnaire is prepared
2. Depth interviews are conducted
3. Information is elicited by means of discussions
with various experts in the field
4. All of the above
5. None of these

1 Answer

Answer :

Information is elicited by means of discussions
with various experts in the field

Related questions

Description : What do you mean by Delphi Technique in Market Research ? 1. In this a questionnaire is prepared 2. Depth interviews are conducted 3. Information is elicited by means of discussions with various experts in the field 4. All the above 5. None of these

Last Answer : Information is elicited by means of discussions with various experts in the field

Description : Marketing research data is gathered by 1. Observation 2. In-depth interviews 3. Control experiment 4. All of the above 5. None of these

Last Answer : All of the above

Description : Which among the following is the main advantage of depth interviews ? 1. Accurate information 2. Hidden information 3. Time saving 4. High cost 5. None of these

Last Answer : Hidden information

Description : Generally, in a research conference the peoples call for Options: A) Conducting classical discussions B) Giving guidance C) Harassing the new researchers D) Showing personal powers by the experts

Last Answer : B) Giving guidance 

Description : Intercept interviews involves A. Asking questions and recording observations B. Seeking an appointment from respondents and paying some incentive for being interviewed. C. Stopping people at a ... people and requesting an interview E. Sending online questionnaire and asking respondents to fill

Last Answer : C. Stopping people at a shopping mall and requesting an interview.

Description : Leesport plans to get together a small group of department store buyers to talk about their buying patterns and interests. Leesport is planning: A)an experiment B)a mall intercept survey C)personal interviews D)a questionnaire E)a focus group

Last Answer : E)a focus group

Description : On the basis of the nature, of variable the types of survey method are Options: A) Stratified survey and survey researches B) Sample and population related researches C) Surveys through Questionnaire and interviews D) All the above

Last Answer : A) Stratified survey and survey researches 

Description : Market information means ? 1. Knowledge of shops and bazaars 2. Knowledge of shipping malls 3. Knowledge of customer profile and product mix 4. Knowledge of various languages 5. None of these

Last Answer : Knowledge of customer profile and product mix

Description : Market information means 1. Knowledge of shops and bazaars 2. Knowledge of shopping malls 3. knowledge of customer profile and product mix 4. knowledge of various languages 5. none of these

Last Answer : knowledge of customer profile and product mix

Description : The sales forecasting method that consists of making a product available to buyers in one or more locations and measuring purchases is A)a market test. B)the regression analysis. C)trend analysis. D)a survey. E)the Delphi technique.

Last Answer : A)a market test.

Description : What is the most accurate method of obtaining project information that can reduce the amount  of risk? 1. Observations on the current project  2. Determining the risk by using brainstorming ... from previous projects that were similar in nature  4. Sensitivity analysis  5. Delphi technique.

Last Answer : 3. The use of historical data from previous projects that were similar in nature

Description : Motivation Means ? 1. Inspiring employees to perform better 2. Better communication skills 3. Sales coaching 4. Market research 5. None of these

Last Answer : Inspiring employees to perform better

Description : Motivation means 1. Inspiring employees to perform better 2. Better communication skills 3. Sales Coaching 4. Market Research 5. None of these

Last Answer : Inspiring employees to perform better

Description : The following does not represent a market situation 1. A bank run dispensary in its staff quarters 2. A fund rising Charity Show for the members of an NGO 3. A meditation Camp of a religious ... conducted for its members 4. A stall distributing Tirumala prasadam in a mandir 5. None of these

Last Answer : A stall distributing Tirumala prasadam in a mandir

Description : The following does not represent a market situation. 1. A bank 2. A fund rising Charity Show for the members of an NGO 3. A mediation Camp conducted by a club for it's members 4. A stall distributing prasad of a mandir 5. All of the above

Last Answer : A stall distributing prasad of a mandir

Description : 'Rat Race' in Marketing / Business terminology means 1. A race conducted for rats 2. accepted proposal 3. Competition for success in a business 4. Meeting an obligation when it is due 5. None of these

Last Answer : Competition for success in a business

Description : What are the key considerations for people in sales while they use social media for selling (Social Selling)? A. Check if their clients are on social media and then connect with them ... D. Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their posts

Last Answer : C. Build their professional brand and then position themselves as subject matter experts in their field to build credibility

Description : What are the key considerations for people in sales while they use social media for selling (Social Selling)? A. Check if their clients are on social media and then connect with them ... D. Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their posts

Last Answer : C. Build their professional brand and then position themselves as subject matter experts in their field to build credibility

Description : If a market researcher for Pot Noodles studies consumer motives by having subjects complete bubble cartoons, the researcher is probably employing which motivation research method? A)Depth interview B)Group interview C)Projective technique D)Patronage motivation technique E)Attitude scale

Last Answer : C)Projective technique

Description : Social networks are organized primarily around __________. A. brands B. people C. discussions D. interests

Last Answer : B. people

Description : 10. Social networks are organized primarily around __________. *  brands  people  discussions  interests

Last Answer :  people

Description : Social networks are organized primarily around ___.  A. Discussions  B. Brands  C. People

Last Answer : C. People

Description : Gathering information about customers or market is known as _____________ 1. Customer inspection 2. Checking market area 3. Need of a bank 4. Market Research 5. None of these

Last Answer : Market Research

Description : The functions of distribution channel do not include __ 1. Gathering and providing market information 2. Marketing research 3. Assisting the consumer in understanding and using the goods 4. Promoting the sales of goods 5. none of these

Last Answer : Marketing research

Description : When a business has a relatively small number of customers, a useful method of forecasting is: A)time series analysis B)the delphi technique C)trend analysis D)a customer forecasting survey

Last Answer : D)a customer forecasting survey

Description : __________________ is a problem -solving technique designed to produce numerous ideas in a short period A. Synectics. B. Delphi technique. C. Brain storming. D. Nominal group technique.

Last Answer : C. Brain storming.

Description : A variation of the electronic meeting that links together media from different locations is ___________ (a) E-commerce ; (b) The Delphi technique ; (c) Video conference ; (d) E-conference

Last Answer : ; (c) Video conference ;

Description : Market information means are_______ A. Knowledge of peers B.Knowledge of customer’s tastes  C.Knowledge of industries  D.Knowledge of industries

Last Answer : B.Knowledge of customer’s tastes

Description : When the new developed product concept is tested, the next immediate step is to A. develop market strategy B. develop a testing technique C. develop intermediaries D. develop logistic network

Last Answer : A. develop market strategy

Description : When the new developed product concept is tested, the next immediate step is to A.market strategy B.a testing technique C.intermediaries E.logistic network Answer : A

Last Answer : A.market strategy

Description : Which of following is not hearsay evidence? a) Statement of police that on basis of inquiry conducted by him that accused was not  at home on night of incident b) Report of newspaper c) Report prepared on basis of information provided by officer

Last Answer : c) Report prepared on basis of information provided by officer

Description : Recognition and recall tests are post -test methods to evaluate advertising effectiveness based on A)mail surveys. B)memory. C)inquiries. D)customer preferences. E)in -depth interviews.

Last Answer : B)memory

Description : Alex has been asked to calculate the sales potential for a new line of electronic games his company has acquired. He has developed a general economic forecast for the next two years, used this to estimate ... The approach he is using appears to be: A)build up B)delphi C)break down D)regression

Last Answer : C)break down

Description : What will you do to make your research value oriented? Options: A) You pay the cost of its writing to a ghost writer B) You will charge the market rate for the work, you have conducted so far C) You will ensure honesty and faith in the research work D) You will make a Plagiarism

Last Answer : C) You will ensure honesty and faith in the research work 

Description : Which one of the following is a research tool? (A) Graph (B) Illustration (C) Questionnaire (D) Diagram

Last Answer : (C) Questionnaire

Description : Harmonising of various activities means ? 1. Co-opeartion 2. Span of Control 3. Co-ordination 4. Direction 5. None of these

Last Answer : Co-opeartion

Description : If marketing is done effectively which of the following is not required ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these

Last Answer : Publicity

Description : Market Research is needed for ? 1. Checking the market area 2. Checking the right product to be sold 3. Making proper marketing decisions 4. Deciding right time to sell 5. All of these

Last Answer : All of these

Description : To make proper marketing decisions we need to be done ____________ 1. Market research 2. Financial product 3. Targeted marketing 4. Publicity 5. None of these

Last Answer : Market research

Description : If marketing is done effectively which of the following is not requried ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these

Last Answer : Publicity

Description : Market Research is needed for 1. checking the market area 2. checking the right product to be sold 3. making proper marketing decisions 4. deciding right time to sell 5. all of these

Last Answer : making proper marketing decisions

Description : If marketing research shows that an aggregate of people do not desire a particular product, the people in the aggregate : 1. are a market for the product 2. do not have the ability to purchase the ... product 4. are not market for the product 5. are a market but will not purchase the product

Last Answer : are not market for the product

Description : The real value of marketing research to the organization can best be understood by 1. its immediate impact on profits 2. the amount of time spent 3. how much it costs 4. improvements in the ability to make decisions 5. the increase in sales volume or market share

Last Answer : improvements in the ability to make decisions

Description : When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a _____ 1. group 2. bi-variant population 3. sample 4. market target 5. none of these

Last Answer : sample

Description : Market research is needed for _____________ 1. choosing the right sales persons 2. Choosing the right products 3. Making proper marketing decisions 4. Deciding the sales incentives 5. None of these

Last Answer : Making proper marketing decisions

Description : Conferences are meant for (A) Multiple target groups (B) Group discussions (C) Show-casing new Research (D) All the above 

Last Answer : (D) All the above

Description : Marketing activities conducted by individuals and organizations to achieve some goal other than ordinary business goals such as profit is : 1. non business marketing 2. organization marketing 3. individual marketing 4. enterprise marketing 5. none of these

Last Answer : individual marketing

Description : Can't get rid of acne problem at all , details inside ? Bron problem for almost two years. The skin has become black due to the brown spots. I have taken various treatments at different times to solve this problem ... I waited for the answer. Note: I am 16 years old, thank you in advance ,,,,,,,,,

Last Answer : : You can use Assure facewash for your problem . And the price of facewash is not known. However, it seems to be between 250 to 300 rupees.

Description : I heard of an invading, vanquishing army sweeping across the land, liquid-quick; conquering everything, quelling resistance. With it came darkness, dimming the light. Humans hid in their houses, while ... vanished, advancing northward, the land was green and growing, refreshed. What is it? -Riddles

Last Answer : A rainstorm.

Description : The life cycle can be said to consist of a series of phases. The  classical model is referred to as the waterfall model. Which phase  may be defined as The concept is explored and refined, ... client's requirements are elicited? (a) Requirements (b) Specification (c) Design d) Implementation

Last Answer : (a) Requirements