An aggregate of people who, as individuals, have needs
for products in a product class and have the ability,
willingness and authority to purchase such products is
called a :
1. market segment
2. target market
3. customer group
4. market
5. none of these
for products in a product class and have the ability,
willingness and authority to purchase such products is
called a :
1. market segment
2. target market
3. customer group
4. market
5. none of these