Why banks having less focus on customer although they use direct marketing ? 1. Due to lack of appreciation of need for marketing in banking 2. Banks do not need customers much 3. Direct marketing never gives importance to customers 4. Banks need money than customers 5. None of these

Why banks having less focus on customer although
they use direct marketing ?
1. Due to lack of appreciation of need for marketing
in banking
2. Banks do not need customers much
3. Direct marketing never gives importance to
customers
4. Banks need money than customers
5. None of these
by

1 Answer

Answer :

Due to lack of appreciation of need for marketing
in banking
by

Related questions

Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement ? 1. Bank marketing is a service Marketing 2. The focus of the bank marketing is customer 3. The Bank marketing is doubly oriented 4. Banking products are intangible 5. None of these

Description : Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement ? 1. Bank marketing is a service Marketing 2. The focus of the bank marketing ... . The Bank marketing is doubly oriented 4. Banking products are intangible 5. None of these

Last Answer : The Bank marketing is doubly oriented

Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into product and selling converts product into cash d) Marketing makes profits through customer satisfaction, selling makes profits through sales volume 1. only a 2. a, b and d 3. b and d 4. all a, b, c and d 5. None of these

Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these

Last Answer : all a, b, c and d

To survive in the growing competition banks need to implement ______________ 1. Free schemes 2. Service orientation 3. Marketing Orientation 4. Core banking 5. None of these

Description : To survive in the growing competition banks need to implement ______________ 1. Free schemes 2. Service orientation 3. Marketing Orientation 4. Core banking 5. None of these

Last Answer : Marketing Orientation

Which of the following are crucial tenets of measurement-focused marketing? A. Focus on the right metrics. B. Value your best customers. C. Attribute value across the journey. D. All of the above

Description : Which of the following are crucial tenets of measurement-focused marketing? A. Focus on the right metrics. B. Value your best customers. C. Attribute value across the journey. D. All of the above

Last Answer : D. All of the above

Which are the two central pillars of business success for Conversion Optimization to succeed? A. Customer Focus and Continuous Improvement B. Continuous Improvement and Marketing C. Marketing and Customer Focus D. User Experience and Sales

Description : Which are the two central pillars of business success for Conversion Optimization to succeed? A. Customer Focus and Continuous Improvement B. Continuous Improvement and Marketing C. Marketing and Customer Focus D. User Experience and Sales

Last Answer : A. Customer Focus and Continuous Improvement

Identify the direct marketing tool from the following 1. Core banking 2. Kiosks 3. Direct mailing 4. Websites 5. All of these

Description : Identify the direct marketing tool from the following 1. Core banking 2. Kiosks 3. Direct mailing 4. Websites 5. All of these

Last Answer : All of these

Marketing in Banks is required for ? 1. Getting new customers 2. Retaining existing customers 3. Lending 4. D) Accepting of deposits 5. All of these

Description : Marketing in Banks is required for ? 1. Getting new customers 2. Retaining existing customers 3. Lending 4. D) Accepting of deposits 5. All of these

Last Answer : All of these

Customers who purchase encyclopedias from door-todoor salespeople are acquiring products through 1. the most efficient channel of distribution 2. the most common type of marketing channels 3. a direct-marketing channel 4. a business-to-business channel of distribution 5. none of thes

Description : Customers who purchase encyclopedias from door-todoor salespeople are acquiring products through 1. the most efficient channel of distribution 2. the most common type of marketing channels 3. a direct-marketing channel 4. a business-to-business channel of distribution 5. none of thes

Last Answer : a direct-marketing channe

In the email campaign, __________ delivers the advertisements into the group of targeted customers. a. Spoofing b. Indirect email marketing c. Direct email marketing d. Spamming

Description : In the email campaign, __________ delivers the advertisements into the group of targeted customers. a. Spoofing b. Indirect email marketing c. Direct email marketing d. Spamming

Last Answer : c. Direct email marketing

Which of the followign is not a benefit of direct marketing ? 1. customer relationship building 2. immediate response 3. convenience 4. assists client prospecting 5. greater product access and selection

Description : Which of the followign is not a benefit of direct marketing ? 1. customer relationship building 2. immediate response 3. convenience 4. assists client prospecting 5. greater product access and selection

Last Answer : assists client prospecting

In which type of email campaige, advertisment are sent to target group of customer? A. Direct email marketing B. Indirect email marketing C. Spamming D. spoofing

Description : In which type of email campaige, advertisment are sent to target group of customer? A. Direct email marketing B. Indirect email marketing C. Spamming D. spoofing

Last Answer : A. Direct email marketing

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: *  Direct Marketing  Electronic marketing  Interactive Marketing  Indirect Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer ... is known as: *  Direct Marketing  Electronic marketing  Interactive Marketing  Indirect Marketing

Last Answer :  Interactive Marketing

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing

In Banking Services, Market can be segmented on the basis of 1. Density 2. Customers 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these

Description : In Banking Services, Market can be segmented on the basis of 1. Density 2. Customers 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these

Last Answer : Both 1 & 2

In Banking Services Market can be segmented on the basis of ? 1. Density 2. Customers 3. Both 1 & 2 4. Neither 1 & 2 5. None of these

Description : In Banking Services Market can be segmented on the basis of ? 1. Density 2. Customers 3. Both 1 & 2 4. Neither 1 & 2 5. None of these

Last Answer : Both 1 & 2

Tracy, a waitress at the Riverfront Grill, is angry that a customer complained that his soup was cold due to slow service. Riverfront owner Max Griffin informs her that she must simply focus on service quality as defined by: A)health and safety guidelines. B)restaurant guidelines. C)the customer's perceptions. D)temperature guidelines.

Description : Tracy, a waitress at the Riverfront Grill, is angry that a customer complained that his soup was cold due to slow service. Riverfront owner Max Griffin informs her that she must simply ... health and safety guidelines. B)restaurant guidelines. C)the customer's perceptions. D)temperature guidelines.

Last Answer : C)the customer's perceptions.

Gathering information about customers or market is known as _____________ 1. Customer inspection 2. Checking market area 3. Need of a bank 4. Market Research 5. None of these

Description : Gathering information about customers or market is known as _____________ 1. Customer inspection 2. Checking market area 3. Need of a bank 4. Market Research 5. None of these

Last Answer : Market Research

What is the purpose of KYC in banking? A. It is used for customer identification B. It is used for increasing the CRR of banks C. It is used against money laundering D. It is used by the central bank to control liquidity E. Both (A) and (C)

Description : What is the purpose of KYC in banking? A. It is used for customer identification B. It is used for increasing the CRR of banks C. It is used against money laundering D. It is used by the central bank to control liquidity E. Both (A) and (C)

Last Answer : E. Both (A) and (C) Explanation: Know your customer (KYC) is the process of a business verifying the identity of its clients. Know your customer policies are becoming much more important globally to prevent identity theft, financial fraud, money laundering and terrorist financing.

Interactive Marketing relies on having a means of open communication with Customers  TRUE  FALSE  Depends on the Marketing Objectives  Depends on the type of Customers

Description : Interactive Marketing relies on having a means of open communication with Customers  TRUE  FALSE  Depends on the Marketing Objectives  Depends on the type of Customers

Last Answer :  TRUE

The main objective of branding is which of the following? *  To have potential customers recognize your logo and marketing material To earn trust from your customers  Promotional materials that match and coordinate  Having a unique tag lines

Description : The main objective of branding is which of the following? *  To have potential customers recognize your logo and marketing materials  To earn trust from your customers  Promotional materials that match and coordinate  Having a unique tag line

Last Answer :  To earn trust from your customer

The main objective of branding is which of the following? A. To have potential customers recognize your logo and marketing materials B. To earn trust from your customers C. Promotional materials that match and coordinate D. Having a unique tag line Ans: B

Description : The main objective of branding is which of the following? A. To have potential customers recognize your logo and marketing materials B. To earn trust from your customers C. Promotional materials that match and coordinate D. Having a unique tag line Ans: B

Last Answer : B. To earn trust from your customers

Which of the following iis not a benefit of content marketing? A. Increased sale B. Better customers who have more loyalty C. less engagement D. Cost saving

Description : Which of the following iis not a benefit of content marketing? A. Increased sale B. Better customers who have more loyalty C. less engagement D. Cost saving

Last Answer : C. less engagement

In International Banking terms,”Appreciation” of Rupee means ________ A. Excess of exports over imports B. Purchasing power of rupee has come down C. Availability of less foreign currency vis-a-vis rupee D. Excess of imports over exports E. Availability of more foreign currency vis-a-vis rupee

Description : In International Banking terms,”Appreciation” of Rupee means ________ A. Excess of exports over imports B. Purchasing power of rupee has come down C. Availability of less foreign currency vis-a-vis rupee D. Excess of imports over exports E. Availability of more foreign currency vis-a-vis rupee

Last Answer : C. Availability of less foreign currency vis-a-vis rupee Explanation: Currency Appreciation refers to increase in the value of domestic currency in terms of foreign currency. The domestic currency becomes more valuable and less of it is required to buy the foreign currency.

Which of the following statements is NOT true about the concept of a customer ? 1. A customer and consumer are always the same thing - the terms are 2. completely interchangeable 3. customers can be described as clients 4. a customer doesn't necessarily consume the product that they have purchased 5. customers are satisfied clients

Description : Which of the following statements is NOT true about the concept of a customer ? 1. A customer and consumer are always the same thing - the terms are 2. completely interchangeable 3. ... customer doesn't necessarily consume the product that they have purchased 5. customers are satisfied clients

Last Answer : customers are satisfied clients

10) First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need for such a service. This situation represents a failure in which A)Establishment of a customer information system B)Organisation structure C)Top management commitment D)Technological advance E)Scanning corporate capabilities

Description : 10) First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need ... B)Organisation structure C)Top management commitment D)Technological advance E)Scanning corporate capabilities

Last Answer : A)Establishment of a customer information system

Cross Selling means ? 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. all of these

Description : Cross Selling means ? 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. all of these

Last Answer : all of these

Monopsony is a market situation in which there exists 1. many customers one supplier 2. many customers many suppliers 3. few customers few suppliers 4. one customer many suppliers 5. None of these

Description : Monopsony is a market situation in which there exists 1. many customers one supplier 2. many customers many suppliers 3. few customers few suppliers 4. one customer many suppliers 5. None of these

Last Answer : one customer many suppliers

Process or methodology used to learn more about customers' needs and behaviors is ? 1. Selling process 2. Customer relationship management 3. Believing in customer 4. Customer facing 5. None of these

Description : Process or methodology used to learn more about customers' needs and behaviors is ? 1. Selling process 2. Customer relationship management 3. Believing in customer 4. Customer facing 5. None of these

Last Answer : Customer relationship management

Cross selling means 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. none of these

Description : Cross selling means 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. none of these

Last Answer : none of these

CRM means ? 1. Customer Retention Manager 2. Customer Relationship Management 3. Customers Relatives Meet 4. Channel Rout Market 5. Channel Representative Manager

Description : CRM means ? 1. Customer Retention Manager 2. Customer Relationship Management 3. Customers Relatives Meet 4. Channel Rout Market 5. Channel Representative Manager

Last Answer : Customer Relationship Management

A 'Call' centre means ______________ 1. A place where Salesmen meet everyday 2. A Training Centre 3. A bank office setup where customer queries are answered 4. Customers meeting place 5. All the above

Description : A 'Call' centre means ______________ 1. A place where Salesmen meet everyday 2. A Training Centre 3. A bank office setup where customer queries are answered 4. Customers meeting place 5. All the above

Last Answer : A bank office setup where customer queries are answered

A prospect means 1. any customer who walks into the bank 2. an employee of the bank 3. a customer who is likely to be interested in bank's product or service 4. a depositor of the bank 5. a borrower of the bank

Description : A prospect means 1. any customer who walks into the bank 2. an employee of the bank 3. a customer who is likely to be interested in bank's product or service 4. a depositor of the bank 5. a borrower of the bank

Last Answer : a customer who is likely to be interested in bank's product or service

Kotak Mahindra Bank has enabled which of the following banks online shopping portal on its mobile banking app to provide seamless shopping experience for its customers? A) Flipkart B) Snapdeal C) Amazon India D) Ebay India E) Mytra

Description : Kotak Mahindra Bank has enabled which of the following banks online shopping portal on its mobile banking app to provide seamless shopping experience for its customers? A) Flipkart B) Snapdeal C) Amazon India D) Ebay India E) Mytra

Last Answer : A) Flipkart Explanation: Private sector lender Kotak Mahindra Bank has enabled online shopping portal Flipkart in its mobile banking application in order to ensure a seamless shopping experience for its ... mode. Through this integration the bank will try to solve that problem for our customers.

In what ways can you beat your customer's expectations? a. By making your product more appealing b. By providing unique services to your customer c. By providing great deals in terms of discounts to your customer d. By getting appropriate and relevant reviews from your customers on your website

Description : In what ways can you beat your customer's expectations? a. By making your product more appealing b. By providing unique services to your customer c. By providing great deals in terms of discounts to your customer d. By getting appropriate and relevant reviews from your customers on your website

Last Answer : b. By providing unique services to your customer

If customer's expectations and products performance matches, the customer is A. satisfied B. dissatisfied C. delighted D. none of above

Description : If customer's expectations and products performance matches, the customer is A. satisfied B. dissatisfied C. delighted D. none of above

Last Answer : A. satisfied

customer is _________, If customer’s expectations and products performance matches A.satisfied B.dissatisfied C.delighted D.none of the

Description : customer is _________, If customer’s expectations and products performance matches A.satisfied B.dissatisfied C.delighted D.none of the

Last Answer : A.satisfied

What has been the effect on banks by the increased role of capital markets in mobilizing funds ? 1. It increased the importance of banks 2. it decreased the importance of banks 3. it did not affect the importance of banks 4. it provided an opportunity for banks to earn more 5. none of them

Description : What has been the effect on banks by the increased role of capital markets in mobilizing funds ? 1. It increased the importance of banks 2. it decreased the importance of banks 3. it did not affect the importance of banks 4. it provided an opportunity for banks to earn more 5. none of them

Last Answer : it decreased the importance of banks

Advertising which makes use of testimonials from famous or qualified people, or from satisfied customers, to endorse a product is called 1. Proof Advertisement 2. Direct Advertisement 3. Testimonial Advertisement 4. Back-door Advertisement 5. None of these

Description : Advertising which makes use of testimonials from famous or qualified people, or from satisfied customers, to endorse a product is called 1. Proof Advertisement 2. Direct Advertisement 3. Testimonial Advertisement 4. Back-door Advertisement 5. None of these

Last Answer : Testimonial Advertisement

Which of the following is incorrect? a. If you know about your target audience's intent, you can easily focus on creating valuable content. b. You should compare the value of Content Marketing with that of other marketing strategies carried out by competitors. c. Both (a) and (b) are true d. Both (a) and (b) are false

Description : Which of the following is incorrect? a. If you know about your target audience's intent, you can easily focus on creating valuable content. b. You should compare the value of Content Marketing with that of other ... competitors. c. Both (a) and (b) are true d. Both (a) and (b) are false

Last Answer : c. Both (a) and (b) are true

Which customer group or market segment seeks advanced technology products that focus on small size? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Description : Which customer group or market segment seeks advanced technology products that focus on small size? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Last Answer : e. Size customers

Which of the following explains the best use for website testing and experimentation? A. It gives customers a voice to decide what goes on your website B. It enables the company CEO to justify his decisions for what goes on the website C. It allows the web oversight committee to influence the background color D. It enables multiple versions of the website to exist simultaneously

Description : Which of the following explains the best use for website testing and experimentation? A. It gives customers a voice to decide what goes on your website B. It enables the company CEO ... to influence the background color D. It enables multiple versions of the website to exist simultaneously

Last Answer : A. It gives customers a voice to decide what goes on your website

Which of the following is NOT the benefit of digital marketing ?  Any business can contend with their competitor irrespective of the size using digital marketing  If the target customers are not interested in your ads they can opt out from ads  Digital marketing is cost effective for small businesses  All of the above

Description : Which of the following is NOT the benefit of digital marketing ?  Any business can contend with their competitor irrespective of the size using digital marketing  If the target customers are not ... out from ads  Digital marketing is cost effective for small businesses  All of the above

Last Answer :  All of the above

The XKL company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies? A)The customer is always right B)Making money is our business C)Sell, sell, sell D)Keep prices low E)Focus on today

Description : The XKL company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies? A)The customer is always right B)Making money is our business C)Sell, sell, sell D)Keep prices low E)Focus on today

Last Answer : A)The customer is always right

Treating of the market as a homogenous group and offering the same services to all customers is a ______ 1. Mass marketing 2. Segment marketing 3. Local marketing 4. Group marketing 5. None of these

Description : Treating of the market as a homogenous group and offering the same services to all customers is a ______ 1. Mass marketing 2. Segment marketing 3. Local marketing 4. Group marketing 5. None of these

Last Answer : Mass marketing

Bank marketing is aimed at providing services to satisfy customer's ____________ needs. 1. Physical 2. Financial 3. Primary 4. Market 5. None of these

Description : Bank marketing is aimed at providing services to satisfy customer's ____________ needs. 1. Physical 2. Financial 3. Primary 4. Market 5. None of these

Last Answer : Financial

What is the overall goal of relationship marketing ? 1. Encourage utilization of products over the lifespan of the consumer 2. Increase sales of new products 3. Improve profitability 4. Developing strategic partnerships with valued customers 5. All the above

Description : What is the overall goal of relationship marketing ? 1. Encourage utilization of products over the lifespan of the consumer 2. Increase sales of new products 3. Improve profitability 4. Developing strategic partnerships with valued customers 5. All the above

Last Answer : Developing strategic partnerships with valued customers

A channel of distribution is a group of individuals and organizations that 1. directs the flow of products from producers to customers 2. links producers to other marketing intermediaries 3. takes title to products and resells them 4. manages transportation and warehousing functions 5. none of these

Description : A channel of distribution is a group of individuals and organizations that 1. directs the flow of products from producers to customers 2. links producers to other marketing intermediaries 3. ... to products and resells them 4. manages transportation and warehousing functions 5. none of these

Last Answer : directs the flow of products from producers to customers

Marketing implies "Meeting needs of __________ 1. of the cutomer only 2. of the needs of seller and buyer 3. of the needs of the customers profitability 4. all the above 5. none

Description : Marketing implies "Meeting needs of __________ 1. of the cutomer only 2. of the needs of seller and buyer 3. of the needs of the customers profitability 4. all the above 5. none

Last Answer : of the needs of the customers profitability

The marketing conept is a philosophy that states that an organization should try to satisfy customers needs and at the same time : 1. Increase market share2. Increase sales 3. Achive the organization's goals 4. Always produce high quality products 5. None of these

Description : The marketing conept is a philosophy that states that an organization should try to satisfy customers needs and at the same time : 1. Increase market share 2. Increase sales 3. Achive the organization's goals 4. Always produce high quality products 5. None of these

Last Answer : Achive the organization's goals