Description : Price strategies become more mixed during the __________ stage of the product life cycle : 1. growth 2. maturity 3. decline 4. introduction 5. none of these
Last Answer : growth
Description : The _______________ stage of the product life cycle, generates most sales revenue for the firm. 1. introduction 2. growth 3. maturity 4. decline 5. none of these
Last Answer : maturity
Description : The rate of sales growth declines in the _______________ stage of the product life cycle. 1. introduction 2. growth 3. maturity 4. decline 5. none of these
Description : What are the four stages of product life cycle ? 1. Introduction, Growth, Maturity and Decline 2. Starting, Sales, Service and End 3. Introduction, Sales, Service and End 4. Starting, Growth, Sales and Decline 5. None of these
Last Answer : Introduction, Growth, Maturity and Decline
Description : The brand choice is heavily influenced by reference group in which stage of Product life cycle? A. Introduction B. Growth C. Maturity D. Decline
Last Answer : C. Maturity
Description : Standard Cable cuts back advertising expenditures to minimum levels and reduces the number of channel members for its industrial cable product. These actions are indicative of a product in the __________ stage of its life cycle? A)introduction B)growth C)maturity D)decline
Last Answer : D)decline
Description : 16) Price strategies become more mixed during the __________ stage of the product life cycle: A)growth B)maturity C)decline D)introduction
Last Answer : B)maturity
Description : The marketers of Bic razor blades are using a strategy that includes large advertising expenditures and more price flexibility within the various types of blades offered. Based on this example, razor ... the __________ stage of the product life cycle. A)decline B)growth C)introduction D)maturity
Last Answer : D)maturity
Description : When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistent with its product being in the __________ stage of product life cycle. A)introduction B)growth C)maturity D)decline
Last Answer : C)maturity
Description : The _____ stage of the product life cycle, generates most sales revenue for the firm. A)introduction B)growth C)maturity D)decline
Description : The rate of sales growth declines in the _____ stage of the product life cycle. A)introduction B)growth C)maturity D)decline
Description : An ad that stresses "Demand the real Lucas Wine Cooler; accept no substitutes!" is best geared for which stage of the product life cycle? A)Introduction B)Growth C)Maturity D)Decline
Last Answer : B)Growth
Description : Aggressive pricing is typical during the ________ stage of the product life cycle. 1. decline 2. growth 3. introduction 4. plateau 5. stabilization
Description : 16) If L'Oreal management feels that the firm's new cosmetic line is in too few retail outlets and begins to seek additional speciality and department stores to carry the line, it is probably is in which stage of the product's life cycle? A)Introduction B)Growth C)Maturity D)Decline
Description : n which stage or phase of Product Life Cycle, Sales Volume is at Peak Point a) Growth b) Saturation c) Maturity d) Decline
Last Answer : b) Saturation
Description : Sales usually start to decline __________ of the product life cycle. A)at the beginning of the termination stage B)at the end of the growth stage C)at the beginning of the decline stage D)during the maturity stage
Last Answer : D)during the maturity stage
Description : Aggressive pricing is typical during the __________ stage of the product life cycle. A)decline B)growth C)introduction D)plateau E)stabilisation
Last Answer : B)growth
Description : What does Stars symbolize in BCG matrix? a. Introduction b. Growth c. Maturity d. Decline
Last Answer : Growth
Description : In “Product Life Cycle†in _______ stage market becomes saturated a.Mature stage b.Growth stage c.Decline stage d.Introduction stage
Last Answer : a.Mature stage
Description : In “Product Life Cycle†a stage in which buyers move on to other products and salesdrop is known as_____. a.Growth stage b.Introduction stage c.Mature stage d.Decline stage
Last Answer : d.Decline stage
Description : The stage when poor performers start winding up their business A. Pioneering B. Rapid growth C. Maturity D. Decline
Last Answer : Answer : D
Description : The stage of start up of an industry . A. Pioneering B. Rapid growth C. Maturity D. Decline
Last Answer : Answer: A
Description : Which of the following is a stage of Product Life Cycle? a.Introduction stage b.Growth stage c.Mature stage d.All of the above
Last Answer : d.All of the above
Description : In “Product Life Cycle†a stage represents a new and previously unknown product forbuyers known as_____. a.Mature stage b.Introduction stage c.Decline stage d.None of the above
Last Answer : b.Introduction stage
Description : During the growth stage of the product life cycle, the marketer should 1. fortify the product position 2. move to exclusive distribution 3. raise the price 4. increase promotion as a percentage of sales 5. none of these
Last Answer : fortify the product position
Description : Managing a product in the growth stage of its life cycle might include 1. Lowering prices after developmental costs have been recovered 2. Raising promotion expenditures as a percentage of total sales ... exposure 4. Reducing the number of product models in the product line 5. None of these
Last Answer : Lowering prices after developmental costs have been recovered
Description : Which type of product might require a more direct marketing channel to avoid delays and too much handling? A. products in their decline stage B. products in their maturity stage C. perishable products D. high-priced products
Last Answer : A. products in their decline stage
Description : During the maturity stage 1. Product modifications are unnecessary 2. there is less emphasis on changing a product's price 3. marketing strategies are rarely altered 4. some competitors are forced out 5. none of these
Last Answer : some competitors are forced out
Description : Customers in growth stage of life cycle of products are classified as * innovators early adopters middle majority customers laggards
Last Answer : early adopters
Description : The customers in growth stage of life cycle of products are classified as A. innovators B. early adopters C. middle majority customers D. laggards
Last Answer : B. early adopters
Description : Customers in growth stage of life cycle of products are classified as A.innovators B.early adopters C.middle majority customers D.laggards Answer B
Last Answer : B.early adopters
Description : A company wanting to maintain market share during the maturity stage requires moderate and some times large 1. advertising expenditures 2. distribution expenditures 3. production expenditures 4. price increases 5. packaging modifications
Last Answer : advertising expenditures
Description : In “Product Life Cycle†a stage represents rapid growth of product sale known as_____. a.Saturation stage b.Mature stage c.Growth stage d.Introduction stage
Last Answer : c.Growth stage
Description : A marketer uses pioneer advertising to : 1. promote established brands 2. compare brand names 3. promote a product in the introductory stage of the life cycle 4. introduce a competitive version of the product 5. none of these
Last Answer : promote a product in the introductory stage of the life cycle
Description : What does Dog symbolize in BCG matrix? a. Introduction b. Growth c. Maturity d. Decline
Last Answer : Decline
Description : A phase out approach can be best described as : 1. allowing the product to decline without a change in the marketing strategy 2. exploiting any strengths left in the product 3. ... 4. intensifying marketing efforts in core markets 5. stopping production to get rid of material surplus
Last Answer : allowing the product to decline without a change in the marketing strategy
Description : What are the major challenges facing the automotive vehicle manufacturers and product industry with the introduction of electric vehicles into the consumer market?
Last Answer : answer:It's creative destruction, as applied by Schumpeter. The automotive industry is huge. There are thousands of companies the average consumer knows nothing about, but that play a vital ... the overall effect would be positive. Innovation is good, particularly if it benefits the environment.
Description : M-Commerce is a new term in latest marketing technique. It is _______________ 1. Misuse of Mobile phones & E-commerce 2. Mobile phones in marketing 3. Marketing by Commerce Students 4. Mega Commercial activities 5. None of these
Last Answer : Misuse of Mobile phones & E-commerce
Description : The most active stage in the sigmoid curve of bacteria in which maximum growth is attained a. Lag phase b. Stationary phase c. Decline phase d. Log phase
Last Answer : Ans: D
Description : During the growth stage of the product life cycle, the marketer should A)fortify the product position. B)move to exclusive distribution. C)raise the price. D)increase promotion as a percentage of sales.
Last Answer : A)fortify the product position.
Description : Managing a product in the growth stage of its life cycle might include A)lowering prices after developmental costs have been recovered. B)raising promotion expenditures as a percentage of total ... intensive to selective product exposure. D)reducing the number of product models in the product line
Last Answer : A)lowering prices after developmental costs have been recovered.
Description : Which among the following is a non-durable good ? 1. soap 2. maturity 3. color T.V 4. clothes 5. none of these
Last Answer : soap
Description : During the maturity stage A)product modifications are unnecessary. B)there is less emphasis on changing a product's price. C)marketing strategies are rarely altered. D)some competitors are forced out.
Last Answer : D)some competitors are forced out.
Description : Current changes in behaviors clearly show that ______ is taking over more and more of consumer online searches. 1. Social media 2. Mobile 3. Internet 4. Blog
Last Answer : Mobile
Description : Decline in the population of indian native fishes due to introduction of Clarias gariepinus in river Yamuna can be categoriesd as (a) co-extinction (b) habitat fragmentation (c) over-exploitation (d) alien species invasion.
Last Answer : (d) alien species invasion.
Description : The period in the business cycle in which there is extremely high unemployment, low wages, minimum total disposable income, and a lack of confidence in the economy by consumers is ? 1. recovery 2. prosperity 3. depression 4. recession 5. growth
Last Answer : depression
Description : A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to 1. stronger consumer demand for information provided through advertising 2. a decline in ... decline in the organization's image 4. increased costs of promotion 5. none of thes
Last Answer : a decline in the brand's image
Description : Why to opt for a hybrid mobile app? rich user experience, program specific and proven for mobile apps fast development cycle, cross platform and updates app like experience None of the above
Last Answer : fast development cycle, cross platform and updates
Description : Which one of these statements is correct? A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget. B. 98% of marketers affirm that offline ... 50% less than marketing professionals. D. Around 25% of the global population is now on the Internet.
Last Answer : B. 98% of marketers affirm that offline and online marketing are merging
Description : Which one of these statements is correct? A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget. B. 98% of marketers affirm that offline ... 50% less than marketing professionals. D. Around 25% of the global population is now on the Internet