Description : Mobile phones in India are in the ______ stage of product life cycle 1. Introduction 2. Growth 3. Maturity 4. Decline 5. None of these
Last Answer : Growth
Description : Price strategies become more mixed during the __________ stage of the product life cycle : 1. growth 2. maturity 3. decline 4. introduction 5. none of these
Last Answer : growth
Description : The _______________ stage of the product life cycle, generates most sales revenue for the firm. 1. introduction 2. growth 3. maturity 4. decline 5. none of these
Last Answer : maturity
Description : The rate of sales growth declines in the _______________ stage of the product life cycle. 1. introduction 2. growth 3. maturity 4. decline 5. none of these
Description : Standard Cable cuts back advertising expenditures to minimum levels and reduces the number of channel members for its industrial cable product. These actions are indicative of a product in the __________ stage of its life cycle? A)introduction B)growth C)maturity D)decline
Last Answer : D)decline
Description : 16) Price strategies become more mixed during the __________ stage of the product life cycle: A)growth B)maturity C)decline D)introduction
Last Answer : B)maturity
Description : The marketers of Bic razor blades are using a strategy that includes large advertising expenditures and more price flexibility within the various types of blades offered. Based on this example, razor ... the __________ stage of the product life cycle. A)decline B)growth C)introduction D)maturity
Last Answer : D)maturity
Description : When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistent with its product being in the __________ stage of product life cycle. A)introduction B)growth C)maturity D)decline
Last Answer : C)maturity
Description : The _____ stage of the product life cycle, generates most sales revenue for the firm. A)introduction B)growth C)maturity D)decline
Description : The rate of sales growth declines in the _____ stage of the product life cycle. A)introduction B)growth C)maturity D)decline
Description : An ad that stresses "Demand the real Lucas Wine Cooler; accept no substitutes!" is best geared for which stage of the product life cycle? A)Introduction B)Growth C)Maturity D)Decline
Last Answer : B)Growth
Description : 16) If L'Oreal management feels that the firm's new cosmetic line is in too few retail outlets and begins to seek additional speciality and department stores to carry the line, it is probably is in which stage of the product's life cycle? A)Introduction B)Growth C)Maturity D)Decline
Description : What are the four stages of product life cycle ? 1. Introduction, Growth, Maturity and Decline 2. Starting, Sales, Service and End 3. Introduction, Sales, Service and End 4. Starting, Growth, Sales and Decline 5. None of these
Last Answer : Introduction, Growth, Maturity and Decline
Description : Which type of product might require a more direct marketing channel to avoid delays and too much handling? A. products in their decline stage B. products in their maturity stage C. perishable products D. high-priced products
Last Answer : A. products in their decline stage
Description : n which stage or phase of Product Life Cycle, Sales Volume is at Peak Point a) Growth b) Saturation c) Maturity d) Decline
Last Answer : b) Saturation
Description : Sales usually start to decline __________ of the product life cycle. A)at the beginning of the termination stage B)at the end of the growth stage C)at the beginning of the decline stage D)during the maturity stage
Last Answer : D)during the maturity stage
Description : Aggressive pricing is typical during the ________ stage of the product life cycle. 1. decline 2. growth 3. introduction 4. plateau 5. stabilization
Description : Aggressive pricing is typical during the __________ stage of the product life cycle. A)decline B)growth C)introduction D)plateau E)stabilisation
Last Answer : B)growth
Description : What does Stars symbolize in BCG matrix? a. Introduction b. Growth c. Maturity d. Decline
Description : In “Product Life Cycle†in _______ stage market becomes saturated a.Mature stage b.Growth stage c.Decline stage d.Introduction stage
Last Answer : a.Mature stage
Description : In “Product Life Cycle†a stage in which buyers move on to other products and salesdrop is known as_____. a.Growth stage b.Introduction stage c.Mature stage d.Decline stage
Last Answer : d.Decline stage
Description : The stage when poor performers start winding up their business A. Pioneering B. Rapid growth C. Maturity D. Decline
Last Answer : Answer : D
Description : The stage of start up of an industry . A. Pioneering B. Rapid growth C. Maturity D. Decline
Last Answer : Answer: A
Description : Which of the following is a stage of Product Life Cycle? a.Introduction stage b.Growth stage c.Mature stage d.All of the above
Last Answer : d.All of the above
Description : In “Product Life Cycle†a stage represents a new and previously unknown product forbuyers known as_____. a.Mature stage b.Introduction stage c.Decline stage d.None of the above
Last Answer : b.Introduction stage
Description : In “Product Life Cycle†a stage represents rapid growth of product sale known as_____. a.Saturation stage b.Mature stage c.Growth stage d.Introduction stage
Last Answer : c.Growth stage
Description : Which one of the following is MOST likely to be a product for which both the purchasing decision and the brand decision are strongly influenced by reference groups? A)Canned peaches B)Instant coffee C)Jeans D)Bed linen E)Soap
Last Answer : C)Jeans
Description : What does Dog symbolize in BCG matrix? a. Introduction b. Growth c. Maturity d. Decline
Last Answer : Decline
Description : The factors such as the buyer's age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer's decisions refers to ... Personal characteristics B. Psychological characteristics C. Behavioral characteristics D. Demographical characteristics
Last Answer : D. Demographical characteristics
Description : A promissory note or bill of exchange which is not expressed to be payable on demand, at sight or on presentment is at maturity A. On the 30th day after the day on which it is expressed to be ... expressed to be payable D. On the 4th day after the day on which it is expressed to be payable.
Last Answer : D. On the 4th day after the day on which it is expressed to be payable.
Description : Volume variance arises when A. There is rise in overhead rate per hour B. There is decline in overhead rate per hour C. There is decrease or increase in actual output compared to the budgeted output D. None of the above
Last Answer : C. There is decrease or increase in actual output compared to the budgeted output
Description : Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working ... A. Socio-cultural environment B. Competitive environment C. Economic environment D. Legal environment
Last Answer : A. Socio-cultural environment
Description : A marketer uses pioneer advertising to : 1. promote established brands 2. compare brand names 3. promote a product in the introductory stage of the life cycle 4. introduce a competitive version of the product 5. none of these
Last Answer : promote a product in the introductory stage of the life cycle
Description : A marketer uses pioneer advertising to: A)promote established brands. B)compare brand names. C)promote a product in the introductory stage of the life cycle. D)introduce a competitive version of the product.
Last Answer : C)promote a product in the introductory stage of the life cycle.
Description : The most active stage in the sigmoid curve of bacteria in which maximum growth is attained a. Lag phase b. Stationary phase c. Decline phase d. Log phase
Last Answer : Ans: D
Description : During the growth stage of the product life cycle, the marketer should 1. fortify the product position 2. move to exclusive distribution 3. raise the price 4. increase promotion as a percentage of sales 5. none of these
Last Answer : fortify the product position
Description : Managing a product in the growth stage of its life cycle might include 1. Lowering prices after developmental costs have been recovered 2. Raising promotion expenditures as a percentage of total sales ... exposure 4. Reducing the number of product models in the product line 5. None of these
Last Answer : Lowering prices after developmental costs have been recovered
Description : During the growth stage of the product life cycle, the marketer should A)fortify the product position. B)move to exclusive distribution. C)raise the price. D)increase promotion as a percentage of sales.
Last Answer : A)fortify the product position.
Description : Managing a product in the growth stage of its life cycle might include A)lowering prices after developmental costs have been recovered. B)raising promotion expenditures as a percentage of total ... intensive to selective product exposure. D)reducing the number of product models in the product line
Last Answer : A)lowering prices after developmental costs have been recovered.
Description : During the maturity stage 1. Product modifications are unnecessary 2. there is less emphasis on changing a product's price 3. marketing strategies are rarely altered 4. some competitors are forced out 5. none of these
Last Answer : some competitors are forced out
Description : During the maturity stage A)product modifications are unnecessary. B)there is less emphasis on changing a product's price. C)marketing strategies are rarely altered. D)some competitors are forced out.
Last Answer : D)some competitors are forced out.
Description : Decline in the population of indian native fishes due to introduction of Clarias gariepinus in river Yamuna can be categoriesd as (a) co-extinction (b) habitat fragmentation (c) over-exploitation (d) alien species invasion.
Last Answer : (d) alien species invasion.
Description : By emotional maturity is meant a Options: A) Low degree of sensitivity coupled with a high level of intellectual growth B) Extreme patience or sympathy towards problems involving other people C) Lack of ... other people D) Lack of control or inhibition of the emotions appropriate to one's age-group
Last Answer : D) Lack of control or inhibition of the emotions appropriate to one's age-group
Description : When National Income is calculated with reference to a base year, it is called: A. Nominal National Income B. Net National Income C. Real National Income D. Gross National Income
Last Answer : C. Real National Income
Description : The definition of ________ prices is: In considering an observed price, consumers often compare it to an internal memory reference price or an external frame of reference (such as a posted regular retail price ) ... B. Reference C. Promotional D. Everyday low price E. None of the above
Last Answer : B. Reference
Description : A stipulation in contract of sale with reference to goods which are the subject there of may be A. A condition B. A warranty C. Both (a) and (b) D. None of above
Last Answer : C. Both (a) and (b)
Description : Management accounting is related with (i) The problem of choice making (ii) Recording of transactions (iii) Cause and effect relationships A. (i) and (ii) B. (ii) and (iii) C. (i) and (iii) D. All are false
Last Answer : C. (i) and (iii)
Description : In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers. A. Group B. Mass C. General D. Segmented E. Differentiated
Last Answer : B. Mass
Description : Marketing chewable vitamins for children and a different version for adults is an example of A. Geographic segmentation B. Psychographic segmentation C. Regional segmentation D. Age and life-cycle segmentation
Last Answer : D. Age and life-cycle segmentation
Description : The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable for other time periods ... segmentation B. benefit segmentation C. occasion segmentation D. age and life-cycle segmentation
Last Answer : C. occasion segmentation