Description : Aggressive pricing is typical during the __________ stage of the product life cycle. A)decline B)growth C)introduction D)plateau E)stabilisation
Last Answer : B)growth
Description : Price strategies become more mixed during the __________ stage of the product life cycle : 1. growth 2. maturity 3. decline 4. introduction 5. none of these
Last Answer : growth
Description : Mobile phones in India are in the ______ stage of product life cycle 1. Introduction 2. Growth 3. Maturity 4. Decline 5. None of these
Last Answer : Growth
Description : The _______________ stage of the product life cycle, generates most sales revenue for the firm. 1. introduction 2. growth 3. maturity 4. decline 5. none of these
Last Answer : maturity
Description : The rate of sales growth declines in the _______________ stage of the product life cycle. 1. introduction 2. growth 3. maturity 4. decline 5. none of these
Description : What are the four stages of product life cycle ? 1. Introduction, Growth, Maturity and Decline 2. Starting, Sales, Service and End 3. Introduction, Sales, Service and End 4. Starting, Growth, Sales and Decline 5. None of these
Last Answer : Introduction, Growth, Maturity and Decline
Description : 16) Price strategies become more mixed during the __________ stage of the product life cycle: A)growth B)maturity C)decline D)introduction
Last Answer : B)maturity
Description : The brand choice is heavily influenced by reference group in which stage of Product life cycle? A. Introduction B. Growth C. Maturity D. Decline
Last Answer : C. Maturity
Description : Standard Cable cuts back advertising expenditures to minimum levels and reduces the number of channel members for its industrial cable product. These actions are indicative of a product in the __________ stage of its life cycle? A)introduction B)growth C)maturity D)decline
Last Answer : D)decline
Description : The marketers of Bic razor blades are using a strategy that includes large advertising expenditures and more price flexibility within the various types of blades offered. Based on this example, razor ... the __________ stage of the product life cycle. A)decline B)growth C)introduction D)maturity
Last Answer : D)maturity
Description : When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistent with its product being in the __________ stage of product life cycle. A)introduction B)growth C)maturity D)decline
Last Answer : C)maturity
Description : The _____ stage of the product life cycle, generates most sales revenue for the firm. A)introduction B)growth C)maturity D)decline
Description : The rate of sales growth declines in the _____ stage of the product life cycle. A)introduction B)growth C)maturity D)decline
Description : An ad that stresses "Demand the real Lucas Wine Cooler; accept no substitutes!" is best geared for which stage of the product life cycle? A)Introduction B)Growth C)Maturity D)Decline
Last Answer : B)Growth
Description : 16) If L'Oreal management feels that the firm's new cosmetic line is in too few retail outlets and begins to seek additional speciality and department stores to carry the line, it is probably is in which stage of the product's life cycle? A)Introduction B)Growth C)Maturity D)Decline
Description : Sales usually start to decline __________ of the product life cycle. A)at the beginning of the termination stage B)at the end of the growth stage C)at the beginning of the decline stage D)during the maturity stage
Last Answer : D)during the maturity stage
Description : During the growth stage of the product life cycle, the marketer should 1. fortify the product position 2. move to exclusive distribution 3. raise the price 4. increase promotion as a percentage of sales 5. none of these
Last Answer : fortify the product position
Description : In “Product Life Cycle†in _______ stage market becomes saturated a.Mature stage b.Growth stage c.Decline stage d.Introduction stage
Last Answer : a.Mature stage
Description : In “Product Life Cycle†a stage in which buyers move on to other products and salesdrop is known as_____. a.Growth stage b.Introduction stage c.Mature stage d.Decline stage
Last Answer : d.Decline stage
Description : n which stage or phase of Product Life Cycle, Sales Volume is at Peak Point a) Growth b) Saturation c) Maturity d) Decline
Last Answer : b) Saturation
Description : Which of the following is a stage of Product Life Cycle? a.Introduction stage b.Growth stage c.Mature stage d.All of the above
Last Answer : d.All of the above
Description : In “Product Life Cycle†a stage represents a new and previously unknown product forbuyers known as_____. a.Mature stage b.Introduction stage c.Decline stage d.None of the above
Last Answer : b.Introduction stage
Description : Managing a product in the growth stage of its life cycle might include 1. Lowering prices after developmental costs have been recovered 2. Raising promotion expenditures as a percentage of total sales ... exposure 4. Reducing the number of product models in the product line 5. None of these
Last Answer : Lowering prices after developmental costs have been recovered
Description : Customers in growth stage of life cycle of products are classified as * innovators early adopters middle majority customers laggards
Last Answer : early adopters
Description : The customers in growth stage of life cycle of products are classified as A. innovators B. early adopters C. middle majority customers D. laggards
Last Answer : B. early adopters
Description : Customers in growth stage of life cycle of products are classified as A.innovators B.early adopters C.middle majority customers D.laggards Answer B
Last Answer : B.early adopters
Description : In “Product Life Cycle†a stage represents rapid growth of product sale known as_____. a.Saturation stage b.Mature stage c.Growth stage d.Introduction stage
Last Answer : c.Growth stage
Description : A marketer uses pioneer advertising to : 1. promote established brands 2. compare brand names 3. promote a product in the introductory stage of the life cycle 4. introduce a competitive version of the product 5. none of these
Last Answer : promote a product in the introductory stage of the life cycle
Description : What does Stars symbolize in BCG matrix? a. Introduction b. Growth c. Maturity d. Decline
Description : What does Dog symbolize in BCG matrix? a. Introduction b. Growth c. Maturity d. Decline
Last Answer : Decline
Description : Temporarily pricing below the list price in order to increase short 'run sales is known as _______ ? 1. Promotional pricing 2. Segmentation pricing 3. Bundle pricing 4. Product line pricing 5. None of these
Last Answer : Promotional pricing
Description : A phase out approach can be best described as : 1. allowing the product to decline without a change in the marketing strategy 2. exploiting any strengths left in the product 3. ... 4. intensifying marketing efforts in core markets 5. stopping production to get rid of material surplus
Last Answer : allowing the product to decline without a change in the marketing strategy
Description : During the growth stage of the product life cycle, the marketer should A)fortify the product position. B)move to exclusive distribution. C)raise the price. D)increase promotion as a percentage of sales.
Last Answer : A)fortify the product position.
Description : What are the major challenges facing the automotive vehicle manufacturers and product industry with the introduction of electric vehicles into the consumer market?
Last Answer : answer:It's creative destruction, as applied by Schumpeter. The automotive industry is huge. There are thousands of companies the average consumer knows nothing about, but that play a vital ... the overall effect would be positive. Innovation is good, particularly if it benefits the environment.
Description : Aggressive alte Aggressive alternatives for coping with demand requ rnatives for coping with demand requirements includ irements include: a)Anticipation inventory b)Creative pricing c)Employee hiring and layoffs d)Use of subcontractors
Last Answer : c)Employee hiring and layoffs
Description : The most active stage in the sigmoid curve of bacteria in which maximum growth is attained a. Lag phase b. Stationary phase c. Decline phase d. Log phase
Last Answer : Ans: D
Description : The stage when poor performers start winding up their business A. Pioneering B. Rapid growth C. Maturity D. Decline
Last Answer : Answer : D
Description : The stage of start up of an industry . A. Pioneering B. Rapid growth C. Maturity D. Decline
Last Answer : Answer: A
Description : Managing a product in the growth stage of its life cycle might include A)lowering prices after developmental costs have been recovered. B)raising promotion expenditures as a percentage of total ... intensive to selective product exposure. D)reducing the number of product models in the product line
Last Answer : A)lowering prices after developmental costs have been recovered.
Description : During the maturity stage 1. Product modifications are unnecessary 2. there is less emphasis on changing a product's price 3. marketing strategies are rarely altered 4. some competitors are forced out 5. none of these
Last Answer : some competitors are forced out
Description : During which stage of new product development does the firm consider profitability ? 1. Idea Generation 2. Testing 3. Business Analysis 4. Product Development 5. Compatibility research
Last Answer : Business Analysis
Description : Competitors prices and the marketing mix variables that competitors emphasise partly determine: A)the selection of a pricing policy. B)the timing of the introduction of new products. C)whether to use a pioneer or psychological pricing policy. D)how important price will be to customers.
Last Answer : D)how important price will be to customers.
Description : Decline in the population of indian native fishes due to introduction of Clarias gariepinus in river Yamuna can be categoriesd as (a) co-extinction (b) habitat fragmentation (c) over-exploitation (d) alien species invasion.
Last Answer : (d) alien species invasion.
Description : pricing strategy aimed at paying current or past due bills is 1. Survival pricing 2. Brand pricing 3. Status quo pricing 4. Due bill pricing 5. None of these
Last Answer : Survival pricing
Description : In market skimming pricing strategy 1. Initially price is lower and then it is increased 2. Initial price is high and is maintained high 3. Initial price is low and is maintained low 4. Initial price is higher and then it is reduced 5. None of these
Last Answer : Initial price is higher and then it is reduced
Description : By buying in large quantities and delivering to customers in smaller lots, a wholesaler may perform all of the following physical distributi9on activities except 1. inventory planning 2. transportation 3. materials handling 4. unit pricing 5. communication
Last Answer : unit pricing
Description : Sales forecasting involves 1. Sales planning 2. Sales pricing 3. Distribution Channels 4. Consumer tastes 5. all of these
Last Answer : Consumer tastes
Description : ____________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions. 1. Retailer 2. Manufacturer 3. Own label 4. Wholesaler 5. none of these
Last Answer : Manufacturer
Description : __________ includes practices such as overstating the product's features or performance, luring the cutomer to the store for a bargain that is out of stock, or running rigged contests. 1. Deceptive ... 2. Deceptive packaging 3. Deceptive pricing 4. Deceptive cost structure 5. none of these
Last Answer : Deceptive promotion
Description : The period in the business cycle in which there is extremely high unemployment, low wages, minimum total disposable income, and a lack of confidence in the economy by consumers is ? 1. recovery 2. prosperity 3. depression 4. recession 5. growth
Last Answer : depression