Description : Which one of the following is NOT a form of direct marketing ? 1. catalog retailing 2. telemarketing 3. personal selling 4. direct mail 5. none of these
Last Answer : personal selling
Description : Which one of the following is NOT a form of direct marketing? A)catalogue retailing. B)telemarketing. C)personal selling. D)direct mail.
Last Answer : C)personal selling.
Description : The best definition of e-marketing is- a. any type of marketing b. any type of direct mail or telephone contact for marketing c. any type of marketing that relies on technology for interactivityd. any type of marketing that relies on face to face contact
Last Answer : c. any type of marketing that relies on technology for interactivity
Description : Of the following media, which one is used LEAST frequently by business to business marketers? A)Direct mail B)Trade publications C)Personal selling D)Television E)Trade journals
Last Answer : D)Television
Description : A firm mails brochures and coupons to potential consumers who can then purchase products by mail or by phone. This illustrates which of the following methods of selling retail products? A)Direct-response marketing B)Party plan C)Catalogue marketing D)Speciality retailing E)Direct selling
Last Answer : A)Direct-response marketing
Description : E-marketing strategies includes a) Search Engine Market b) Online Public Relation c) Email- marketing d) All of the above.
Last Answer : d) All of the above.
Description : Types of major online marketing domains includes a. business to consumer b. business to business c consumer to business d. all of above
Last Answer : b. business to business
Description : The personal presentation by the firm’s sales force for the purpose of making salesand building customer relationships is called: A. Personal selling. B. Public relations. C. Direct marketing. D. Sales promotion.
Last Answer : A. Personal selling.
Description : _________________ is direct communications with carefully targeted individual consumers to obtain an immediate response. A. Personal selling B. Public relations C. Direct marketing D. Sales promotion
Last Answer : C. Direct marketing
Description : The _______________________ is the specific mix of advertising, personal selling,sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing ... mix B. Integrated dealer mix C. Marketing communications mix D. Marketing control mix
Last Answer : C. Marketing communications mix
Description : What is the ingredient of product mix? a. Advertising b. Public relation c. Personal selling d. All of the above
Last Answer : d. All of the above
Description : Meaning of E-marketing refers to a) The increase in sales of mobile phones induces marketers in seeing mobile communication as the future scenario for marketing activities. b) Buying and selling on the spot. c) This is a marketing system occurring between two parties d) None of the Above.
Last Answer : a) The increase in sales of mobile phones induces marketers in seeing mobile communication as the future scenario for marketing activities.
Description : What is the best way to make money ‘while you sleep”? a. by dreaming up good marketing ideas b. by selling stuff on e-bay c. having products on your website d. having a spouse who works the night shift.
Last Answer : c. having products on your website
Description : The device which create significant opportunities for marketer to use and increase their awareness and build connection between them and customers is known as a) E-mail marketing b) Viral marketing c) Mobile marketing d) E-business
Last Answer : c) Mobile marketing
Description : The strategy of applying different price vleves for different customers or situation is known as ______. a) Dynamic pricing b) Online bidding c) Direct marketing d) Agent e-business model
Last Answer : a) Dynamic pricing
Description : What is an arrangement made between marketing site that direct users from one site to the other? a) Spam b) Viral marketing c) Affiliate programs d) None of the above
Last Answer : c) Affiliate programs
Description : Personal selling includes– (A) Selling (B) Services to the customers (C) Developing goodwill of the firm (D) All of the above
Last Answer : Answer: All of the above
Description : Marketing effort includes ____________ 1. Level of the budgeted expenses 2. Trading 3. Financing 4. Selling 5. All of these
Last Answer : Level of the budgeted expenses
Description : When a company distributes its products through a channel structure that includes one or more resellers, this is known as ________. A. indirect marketing B. direct marketing C. multi-level marketing D. integrated marketing
Last Answer : B. direct marketing
Description : A ______________is a program that can infect other programs by modifying them,the modification includes a copy of the virus program which can go on to infect other programs a)Worm b)Virus c)Zombie d) Trpdoors
Last Answer : b)Virus
Description : Personal selling can be defined as which of the following ? 1. People communication 2. Inter-connective communication 3. Local communication 4. Interpersonal communication 5. Direct communication
Last Answer : Interpersonal communication
Description : Sales promotion is best defined as a(n) 1. activity and / or material used as a direct inducement to resellers, salespersons, or consumers 2. advertising and publicity campaign 3. cyclical activity ... effects on sales 4. activity and/or material used in personal selling 5. none of these
Last Answer : activity and / or material used as a direct inducement to resellers, salespersons, or consumers
Description : Sales promotion is best defined as a(n) A)activity and/or material used as a direct inducement to resellers, salespersons, or consumers. B)advertising and publicity campaign. C)cyclical activity aimed at producing short -run effects on sales. D)activity and/or material used in personal selling.
Last Answer : A)activity and/or material used as a direct inducement to resellers, salespersons, or consumers.
Description : Non-store retailing falls into four major categories. Which of the following is NOT one of the four nonstore retailing categories? A. Buying service B. Internet sales C. Automatic vending D. Direct marketing E. Direct selling
Last Answer : B. Internet sales
Description : All of the following are types of direct marketing except A) direct-response marketing. B) direct selling. C) television home shopping. D) online retailing.
Last Answer : B) direct selling.
Description : The pricing method in which the selling price of the product is fixed by adding a margins to the cost price is called a) “All the traffic will Bear pricing” b) Skimming Price c) Penetration pricing d) Mark-Up pricing
Last Answer : d) Mark-Up pricing
Description : The technique of increasing sales of present or existing products in present or existing markets by selling more to present customers or gaining new customers is called a) Market Development b) Market Segmentation c) Market Penetration d) None of the above.
Last Answer : c) Market Penetration
Description : The meaning of Extranet is a) Global information system b) Sharing devices update c) Windows for selling d) A private network system to securely share part of business information with their clients.
Last Answer : d) A private network system to securely share part of business information with their clients.
Description : For a website selling books, which is not effective negative keyword? a. Free b. Phone c. Buy d. Red
Last Answer : c. Buy
Description : What is a model of a proposed product, service, or system? a. Prototyping b. Prototype c Selling prototype d. None of the above
Last Answer : d. None of the above
Description : Electronic-commerce consists of: a. Selling and Buying b. Exchanging Services c. Trade conduction d. All the three
Last Answer : b. Exchanging Services
Description : All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these
Last Answer : Sales Promotion
Description : Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b
Last Answer : D. both a and b
Description : Director of marketing Helen Simms tells her new marketing assistant that like most industrial firms, Juniper Joists relies heavily on personal selling to promote its products. When asked what is next in importance ... A)trade shows. B)print media. C)broadcast media. D)publicity. E)sales displays.
Last Answer : A)trade shows.
Description : As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms ... : A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.
Description : Considering non-personal communication channels, magazines, direct mail and newspapers are considered as * online media print media broadcast media display media
Last Answer : print media
Description : Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as A. online media B. print media C. broadcast media D. display media
Last Answer : B. print media
Description : Considering non-personal communication channels, magazines, direct mail and newspapers are considered as A.online media B.print media C.broadcast media D.display media Answer :B
Last Answer : B.print media
Description : Direct E-Mail Marketing?
Last Answer : form_title=Direct E-Mail Marketing form_header=Increase your company's business by e-mailing news, coupons and other offers to your customers. What is your budget for this marketing job?=_ How long do you wish to have this service?=_ What products do you sell?=_
Description : The marketing budget detail sales screen allows companies to allocate their promotion budget to different media channels. These media channels are: a. Print Media, Outside Sales, Direct Mail, Trade Shows, and E ... Print Media, and Television. e. E-Mail, Web Media, Print Media, and Inside Sales.
Last Answer : b. Print Media, Direct Mail, Trade Shows, E-Mail, and Web Media.
Description : Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Description : Which of the following statements about technological forces in international marketing is TRUE? A)Television advertising can be used universally throughout the world. B)Much of the technology used in ... always a viable option. D)Technology is generally not a problem in international marketing.
Last Answer : B)Much of the technology used in industrialised regions of the world may be ill-suited for developing countries.
Description : Unsolicited e-mail is called a) Junk mail b) Spam c) Extra mail d) None of the above
Last Answer : b) Spam
Description : Set of independent Electronic Stores can be generally labeled as a. Electronic Shopping Mail b. Electronic Wallet c Electronic Stores d. Generalized Stores
Last Answer : d. Generalized Stores
Description : Sending Questionnaire to a respondent with a request to complete and return by post is called – a) Mail survey b) Interview c) Observation d) Panel
Last Answer : a) Mail survey
Description : Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms? A. direct marketing channel B. indirect marketing channel C. horizontal channel D. synthetic channel
Last Answer : B. indirect marketing channel
Description : Avon, Amway, and Tupperware use which of the following forms of channel distribution? A. direct marketing channel B. indirect marketing channel C. forward channel D. fashion channel
Last Answer : A. direct marketing channel
Description : Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms? A. business marketing channels B. customer marketing channels C. service marketing channels D. direct marketing channels
Last Answer : D. direct marketing channels