Description : One of the biggest changes to the marketing mix in e-place strategies is- a. online purchasing b. retail purchasing c. wholesale purchasing d. cash purchasing
Last Answer : a. online purchasing
Description : The________is a blueprint that links the firms e- business strategy with technologty driven marketing strategies. a) E-marketing plan b) Business model c) Situation analysis d) Strategic plan
Last Answer : a) E-marketing plan
Description : Types of major online marketing domains includes a. business to consumer b. business to business c consumer to business d. all of above
Last Answer : b. business to business
Description : Which of the following marketing techniques are most likely to pay you? a. Pay per click advertising b. Using social media marketing strategies c. posting press release d. article marketing
Last Answer : d. article marketing
Description : Example of online Public Relation is a) Blogs b) Website c) Opening Membership Account d) None of the above.
Last Answer : a) Blogs
Description : Forms of direct marketing includes- a. direct mail marketing b. catalog marketing c. personal selling d. all the above
Last Answer : d. all the above
Description : What is Digital Marketing? Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, ... with the following components: o SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Last Answer : SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Description : What is the ingredient of product mix? a. Advertising b. Public relation c. Personal selling d. All of the above
Last Answer : d. All of the above
Description : The use of email to transmit a promotional message to another potential customer is called as a) Blog marketing b) Viral marketing c) Logo d) None of these
Last Answer : b) Viral marketing
Description : What does SEO stand for? a. Site engine Optimization b. Search Engine Optimization c. Site Efficiency Optimization d. none of the above
Last Answer : b. Search Engine Optimization
Description : Which of the following would be the most appropriate example of a search engine/portal? a. Amazon.com b. Yahoo c. AOL d. eBay
Last Answer : b. Yahoo
Description : During which step of the marketing segmentation, targeting, and positioning process does the firm “ develop a marketing mix for each segment?” a. market segmentation b. market targeting c. market positioning d. the firm does not go through the “development” during any of the above steps.
Last Answer : b. market targeting
Description : When a company strives to appeal to multiple well defined market segments with a strategy tailored to each segment, it is applying a. undifferentiated marketing b. differentiated marketing c. concentrated marketing d. the majority fallacy
Last Answer : b. differentiated marketing
Description : Frameworks for selecting target markets is/are follow as a) Demographic information b) Product market c) Marketing model drivers d) All are included
Last Answer : d) All are included
Description : Company marketing mix that target market segments very broadly is called a. mass marketing b. segmented marketing c niche marketing d. micromarketing
Last Answer : a. mass marketing
Description : Different strategies have been used in the women’s movement to a. Spread awareness b. Seek justice c. Fight discrimination d. All of the above
Description : Normative media theory explains how a media system should operate to realize____ (a) Economic goals (b) Political strategies (c) Ideal social values (d) Legal frameworks
Last Answer : (c) Ideal social values
Description : Global marketing involves developing marketing strategies as if the world is one market. Which one of the following marketing mix variables is MOST difficult to standardise for global marketing? A)Brand name B)Package C)Media allocation D)Labels E)Product characteristics
Last Answer : C)Media allocation
Description : Global marketing involves developing marketing strategies as if the world is one market. Which one fo the following marketing mix variables is MOST difficult to standardise for global marketing ? 1. Brand name 2. Package 3. Media allocation 4. Labels 5. Product characteristics
Last Answer : Media allocation
Description : The marketing control process consists of A)establishing goals, market scanning, and market share analysis. B)establishing standards, evaluating performance, and reducing the differences ... objectives, implementing strategies, and reducing the differences between desired and actual performance.
Last Answer : B)establishing standards, evaluating performance, and reducing the differences between desired and actual performance.
Description : In which section of the marketing plan would you find detailed information about the marketing environment, market trends, customers and competitors? A)marketing analysis B)marketing strategies C)product/market background D)situation analysis
Last Answer : A)marketing analysis
Description : Considering non personal communication channels, social networking sites, email and company websites are considered as a) Broadcast media b) Display media c) Online media d) Print media
Last Answer : c) Online media
Description : ................... is an example of business to business services offered by Google which gains advertising revenue through hosted videos; a. Google AdWords pay per clickssponsored link ... c. You Tube brand Channel d. Google search application providing online website services for website owners.
Last Answer : c. You Tube brand Channel
Description : The strategy of applying different price vleves for different customers or situation is known as ______. a) Dynamic pricing b) Online bidding c) Direct marketing d) Agent e-business model
Last Answer : a) Dynamic pricing
Description : Step to begin E-marketing include a) Building effecting website b) Designing Compelling messages c) Online advertising d) All are corrects.
Last Answer : d) All are corrects.
Description : E-marketing using online mass customisation is best describes as- a. customer co-relationships b. customer co-production c. customer co-ceating d. both (ii) & (iii)
Last Answer : d. both (ii) & (iii)
Description : A ______________is a program that can infect other programs by modifying them,the modification includes a copy of the virus program which can go on to infect other programs a)Worm b)Virus c)Zombie d) Trpdoors
Last Answer : b)Virus
Description : Cryptography includes the __________to securely and consistently prevent or delay unauthorized access to sensitive information and enable verifiability of every component in a communication: a) Protocols b) Algorithms c) Strategies d) All of the Above e) None of These
Last Answer : d) All of the Above
Description : Cryptography includes the __________to securely and consistently prevent or delay unauthorized access to sensitive information and enable verifiability of every component in a communication: a) Protocols b) Algorithms c) Strategies d) All of the Above
Description : Asking the patient questions to determine if the person understands the health teaching provided would be included during which step of the nursing process? a) Evaluation Evaluation includes observing ... ) Implementation Implementation is the step during which the teaching plan is put into action.
Last Answer : a) Evaluation Evaluation includes observing the person, asking questions, and comparing the patient’s behavioral responses with the expected outcomes.
Description : VIRUS stands for a) Very Intelligent Result Until Source b) Very Interchanged Resource Under Search c) Vital Information Resources Under Seize d) Viral Important Record User Searched
Last Answer : c) Vital Information Resources Under Seize
Description : ________is the subset of e-commerce focused on transaction. a) E-business b) E-marketing c) Digital technology d) Environment, strategy, performance(ESP)
Last Answer : d) Environment, strategy, performance(ESP)
Description : Which of the following elements are not parts of e-marketing? a) Marketing over IPb) Interactive marketing c) Mobile marketing d) Print media marketing
Last Answer : d) Print media marketing
Description : Which is a function of E-commerce a) Marketing b) Advertising c) Warehousing d) All of the above
Last Answer : d) All of the above
Description : The device which create significant opportunities for marketer to use and increase their awareness and build connection between them and customers is known as a) E-mail marketing b) Viral marketing c) Mobile marketing d) E-business
Last Answer : c) Mobile marketing
Description : Which of the following do not corresponds to 4Ps of e- marketing a) Cost b) Customer Value c) Controlling d) Communication
Last Answer : c) Controlling
Description : Which of the following is not included in 3Ps of e-marketing a) Promotion b) People c) Processd) Physical evidence or environment
Last Answer : a) Promotion
Description : Which of the following is not included in 4Ps of e-marketing a) Product b) Price c) Process d) Place
Last Answer : c) Process
Description : Benefit of E-marketing is a) Extremely low risk b) Reduction in cost c) Faster response d) All of the above
Description : Meaning of E-marketing refers to a) The increase in sales of mobile phones induces marketers in seeing mobile communication as the future scenario for marketing activities. b) Buying and selling on the spot. c) This is a marketing system occurring between two parties d) None of the Above.
Last Answer : a) The increase in sales of mobile phones induces marketers in seeing mobile communication as the future scenario for marketing activities.
Description : The evolution of customer relationship marketing has progressed from a. Mass, target, customer, to one-to-one marketing b. One-to-one, mass, target, to customer marketing c. Customer, mass, ... d. Mass, target, one-to-one, to customer marketing e. Customer relationship marketing has always existed
Last Answer : a. Mass, target, customer, to one-to-one marketing
Description : Which of the elements are not e-marketing? a. marketing over IP b. interactive marketing c mobile marketing d. printing media marketing
Last Answer : b. interactive marketing
Description : Which of the following type of business relationships can be facilitated via e- marketing a. B2B b. B2C c C2C d. all the above
Last Answer : a. B2B
Description : Kind of e-marketing domain which is initiated by business to target consumers is classified as a. business to consumer domain b. business to business domain c consumer to business domain d. consumer to consumer domain
Last Answer : b. business to business domain
Description : Which is not a function of E-commerce a. marketing b. advertising c. warehousingd. none of the above
Last Answer : c. warehousing
Description : What does the following definition refer to? "Achieving marketing objectives through the use of any electronic communications technology" a. e-business b. e-commerce c. e-marketing d. internet marketing
Last Answer : c. e-marketing
Description : What is the best way to make money ‘while you sleep”? a. by dreaming up good marketing ideas b. by selling stuff on e-bay c. having products on your website d. having a spouse who works the night shift.
Last Answer : c. having products on your website
Description : Which of the elements are not e-marketing? a. marketing over IP b. interactive marketing c. mobile marketing d. printing media marketing
Last Answer : d. printing media marketing
Description : .Which of the following type of business relationships can be facilitated via e-marketing- a. B2B b. B2C c. C2C d. all the above
Description : The best definition of e-marketing is- a. any type of marketing b. any type of direct mail or telephone contact for marketing c. any type of marketing that relies on technology for interactivityd. any type of marketing that relies on face to face contact
Last Answer : c. any type of marketing that relies on technology for interactivity