When a company distributes its products through a channel structure that includes one or more resellers, this is known as ________. A. indirect marketing B. direct marketing C. multi-level marketing D. integrated marketing

When a company distributes its products through a channel structure that includes one or  more resellers, this is known as ________.  
A. indirect marketing
B. direct marketing  
C. multi-level marketing  
D. integrated marketing
by

1 Answer

Answer :

B. direct marketing
by

Related questions

Tying agreements occur when a A)producer distributes the same product through two or more different channel structures. B)manufacturer forbids an intermediary to carry products of competing manufacturers. C)supplier furnishes a product to a channel member stipulating that the channel member must purchase other products as well. D)producer refuses to deal to channel members that seem unethical or illegitimate.

Description : Tying agreements occur when a A)producer distributes the same product through two or more different channel structures. B)manufacturer forbids an intermediary to carry products of competing manufacturers. C ... well. D)producer refuses to deal to channel members that seem unethical or illegitimate.

Last Answer : C)supplier furnishes a product to a channel member stipulating that the channel member must purchase other products as well.

Customers who purchase encyclopaedias from door -to -door salespeople are acquiring products through A)the most efficient channel of distribution. B)the most common type of marketing channel. C)a direct -marketing channel. D)a business -to -business channel of distribution.

Description : Customers who purchase encyclopaedias from door -to -door salespeople are acquiring products through A)the most efficient channel of distribution. B)the most common type of marketing channel. C)a direct -marketing channel. D)a business -to -business channel of distribution.

Last Answer : C)a direct -marketing channel.

Sales promotion is best defined as a(n) A)activity and/or material used as a direct inducement to resellers, salespersons, or consumers. B)advertising and publicity campaign. C)cyclical activity aimed at producing short -run effects on sales. D)activity and/or material used in personal selling.

Description : Sales promotion is best defined as a(n) A)activity and/or material used as a direct inducement to resellers, salespersons, or consumers. B)advertising and publicity campaign. C)cyclical activity aimed at producing short -run effects on sales. D)activity and/or material used in personal selling.

Last Answer : A)activity and/or material used as a direct inducement to resellers, salespersons, or consumers.

Gwen works for a cosmetics manufacturer and is responsible for ensuring that resellers have adequate quantities of products when and where they need them. She is also devoting much of her time towards helping retailers promote these products. Gwen is a: A)a technical salesperson B)an advisory salesperson C)a field order taker D)an order getter E)a trade salesperson

Description : Gwen works for a cosmetics manufacturer and is responsible for ensuring that resellers have adequate quantities of products when and where they need them. She is also devoting much of her time towards ... B)an advisory salesperson C)a field order taker D)an order getter E)a trade salesperson

Last Answer : E)a trade salesperson

Marketing channel that involves no intermediaries to make their products available to final buyers is classified as A. direct channel B. indirect channel C. flexible channel D. static channel

Description : Marketing channel that involves no intermediaries to make their products available to final buyers is classified as A. direct channel B. indirect channel C. flexible channel D. static channel

Last Answer : A. direct channel

The channel that includes both a manufacturers' agent and an industrial distributor may be appropriate under which of the following circumstances? A)When the firm wants specialised personnel to follow up the work of the sales force B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force C)When only one or two channels of distribution are available for products D)When the sales force is large and the marketer is thinking of cutting it down E)When customers are highly concentrated in one geographic area

Description : The channel that includes both a manufacturers' agent and an industrial distributor may be appropriate under which of the following circumstances? A)When the firm wants specialised personnel to follow ... is thinking of cutting it down E)When customers are highly concentrated in one geographic area

Last Answer : B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force

The lowest level of commitment to international marketing, and also the most flexible approach, is A)a joint venture. B)direct ownership. C)exporting. D)licensing. E)a trading company.

Description : The lowest level of commitment to international marketing, and also the most flexible approach, is A)a joint venture. B)direct ownership. C)exporting. D)licensing. E)a trading company.

Last Answer : C)exporting.

A temporary price reduction to resellers for purchasing specified quantities of a product is: A)premium money B)a merchandise allowance C)a buying allowance D)a buy -back allowance E)a money refund

Description : A temporary price reduction to resellers for purchasing specified quantities of a product is: A)premium money B)a merchandise allowance C)a buying allowance D)a buy -back allowance E)a money refund

Last Answer : A)premium money

Sometimes resellers are offered a temporary price reduction for purchasing specified quantities of a product. Such offers are used to provide them with an incentive to handle a new product, to achieve a temporary price reduction, or to stimulate the purchase of an item in quantities that are considered larger than those usually purchased. What is this sales promotion? A)Push money B)Buy -back allowance C)Buying allowance D)Money -off offer

Description : Sometimes resellers are offered a temporary price reduction for purchasing specified quantities of a product. Such offers are used to provide them with an incentive to handle a new product, to achieve a ... sales promotion? A)Push money B)Buy -back allowance C)Buying allowance D)Money -off offer

Last Answer : C)Buying allowance

An activity and/or material that offers added value or incentive to resellers, salespersons, or consumers is: A)advertising. B)personal selling. C)publicity. D)sales promotion.

Description : An activity and/or material that offers added value or incentive to resellers, salespersons, or consumers is: A)advertising. B)personal selling. C)publicity. D)sales promotion.

Last Answer : D)sales promotion.

7) The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products? A)Chewing gum B)Tobacco C)Cars D)Hardware E)Cream crackers

Description : 7) The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products? A)Chewing gum B)Tobacco C)Cars D)Hardware E)Cream crackers

Last Answer : C)Cars

12) Decor Ltd, which makes, markets, and retails paint and home decorating products in a co -ordinated channel, is an example of (the) a: A)administered vertical marketing system. B)conventional marketing channel. C)channel network. D)use of power brokers in a channel framework. E)corporate vertical marketing system.

Description : 12) Decor Ltd, which makes, markets, and retails paint and home decorating products in a co-ordinated channel, is an example of (the) a: A)administered vertical marketing system. B) ... )channel network. D)use of power brokers in a channel framework. E)corporate vertical marketing system.

Last Answer : E)corporate vertical marketing system.

A channel of distribution is a group of individuals and organisations that A)directs the flow of products from producers to customers. B)links producers to other marketing intermediaries. C)takes title to products and resells them. D)manages transportation and warehousing functions.

Description : A channel of distribution is a group of individuals and organisations that A)directs the flow of products from producers to customers. B)links producers to other marketing intermediaries. C)takes title to products and resells them. D)manages transportation and warehousing functions.

Last Answer : A)directs the flow of products from producers to customers.

Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms? A. direct marketing channel B. indirect marketing channel C. horizontal channel D. synthetic channel

Description : Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms? A. direct marketing channel B. indirect marketing channel C. horizontal channel D. synthetic channel

Last Answer : B. indirect marketing channel

Avon, Amway, and Tupperware use which of the following forms of channel distribution? A. direct marketing channel B. indirect marketing channel C. forward channel D. fashion channel

Description : Avon, Amway, and Tupperware use which of the following forms of channel distribution? A. direct marketing channel B. indirect marketing channel C. forward channel D. fashion channel

Last Answer : A. direct marketing channel

Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms? A. direct marketing channel B. indirect marketing channel C. horizontal channel D. synthetic channel

Description : Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms? A. direct marketing channel B. indirect marketing channel C. horizontal channel D. synthetic channel

Last Answer : B. indirect marketing channel

Avon, Amway, and Tupperware use which of the following forms of channel distribution? A. direct marketing channel B. indirect marketing channel C. forward channel D. fashion channel

Description : Avon, Amway, and Tupperware use which of the following forms of channel distribution? A. direct marketing channel B. indirect marketing channel C. forward channel D. fashion channel

Last Answer : A. direct marketing channel

A firm mails brochures and coupons to potential consumers who can then purchase products by mail or by phone. This illustrates which of the following methods of selling retail products? A)Direct -response marketing B)Party plan C)Catalogue marketing D)Speciality retailing E)Direct selling

Description : A firm mails brochures and coupons to potential consumers who can then purchase products by mail or by phone. This illustrates which of the following methods of selling retail products? A)Direct-response marketing B)Party plan C)Catalogue marketing D)Speciality retailing E)Direct selling

Last Answer : A)Direct-response marketing

Alison asks ten of her friends over to her home to learn about exciting new cosmetic products. A salesperson from Angel Products makes a presentation and takes the women's orders. This is an example of A)a party plan. B)telemarketing. C)a warehouse club. D)direct marketing. E)direct -response marketing.

Description : Alison asks ten of her friends over to her home to learn about exciting new cosmetic products. A salesperson from Angel Products makes a presentation and takes the women's orders. This is an ... party plan. B)telemarketing. C)a warehouse club. D)direct marketing. E)direct -response marketing.

Last Answer : A)a party plan.

If Good Invest was to perceive that consumers within a particular group were becoming more conservative in their investing, and thus developed more products with lower risk, it would be: A)responding to the marketing environmentB)changing its target market C)developing a sales orientation D)changing its organisation structure E)responding to changes in technology

Description : If Good Invest was to perceive that consumers within a particular group were becoming more conservative in their investing, and thus developed more products with lower risk, it would be ... developing a sales orientation D)changing its organisation structure E)responding to changes in technology

Last Answer : A)responding to the marketing environment

Henderson Synthetics' management believes that several of the firm's products could have sizeable markets in other countries. In an attempt to maintain a low level of commitment with minimum effort and cost, Henderson would engage in in international marketing through A)contracting. B)exporting. C)joint ventures. D)licensing. E)subsidiaries.

Description : Henderson Synthetics' management believes that several of the firm's products could have sizeable markets in other countries. In an attempt to maintain a low level of commitment with minimum effort and ... through A)contracting. B)exporting. C)joint ventures. D)licensing. E)subsidiaries.

Last Answer : B)exporting.

Pricing policies and methods A)help direct and structure the selection of a final price. B)are the last decisions made for a new product. C)are the same for all of a company's products. D)are the most important decisions made for a product.

Description : Pricing policies and methods A)help direct and structure the selection of a final price. B)are the last decisions made for a new product. C)are the same for all of a company's products. D)are the most important decisions made for a product.

Last Answer : A)help direct and structure the selection of a final price.

he marketing environment is BEST described as being: A)composed of controllable variables. B)composed of variables independent of one another. C)an indirect influence on marketing activity. D)dynamic and changing.

Description : he marketing environment is BEST described as being: A)composed of controllable variables. B)composed of variables independent of one another. C)an indirect influence on marketing activity. D)dynamic and changing.

Last Answer : D)dynamic and changing.

If you were a marketing manager, under which type of organisational structure would you most likely be working if your firm were a large business with centralised marketing operations? A)Organisation by type of customer B)Functional organisation C)Organisation by regions D)Organisation by products

Description : If you were a marketing manager, under which type of organisational structure would you most likely be working if your firm were a large business with centralised marketing operations? A)Organisation by type of customer B)Functional organisation C)Organisation by regions D)Organisation by products

Last Answer : B)Functional organisation

4) The channel that includes both a manufacturer's agent and an industrial distributor may be appropriate under which of the following circumstances? A)When a marketer wishes to enter a new geographic market but does not wish to expand the existing sales force B)When the sales force is large and the marketer is thinking of cutting it down C)When customers are highly concentrated in one geographic area

Description : 4) The channel that includes both a manufacturer's agent and an industrial distributor may be appropriate under which of the following circumstances? A)When a marketer wishes to enter a new ... marketer is thinking of cutting it down C)When customers are highly concentrated in one geographic area

Last Answer : A)When a marketer wishes to enter a new geographic market but does not wish to expand the existing sales force

What level of commitment in international marketing is most attractive when the political and economic stability of a foreign country is questionable? A)Joint ventures B)Direct ownership C)Exporting D)Limited exporting E)Licensing

Description : What level of commitment in international marketing is most attractive when the political and economic stability of a foreign country is questionable? A)Joint ventures B)Direct ownership C)Exporting D)Limited exporting E)Licensing

Last Answer : E)Licensing

A firm that wants to put more senior management personnel into the field to get closer to customers and to enable the company to respond more quickly and efficiently to competitors would probably organise its marketing unit on the basis of A)functions. B)regions. C)customer types. D)markets. E)products.

Description : A firm that wants to put more senior management personnel into the field to get closer to customers and to enable the company to respond more quickly and efficiently to competitors would probably organise its ... on the basis of A)functions. B)regions. C)customer types. D)markets. E)products.

Last Answer : B)regions.

Del Monte markets ketchup for household use to supermarkets through grocery wholesalers, and it markets ketchup for institutional use through industrial distributors and food brokers. Del Monte is using A)dual distribution. B)industrial distribution. C)strategic channel alliance. D)supply chain management. E)an unethical marketing channel.

Description : Del Monte markets ketchup for household use to supermarkets through grocery wholesalers, and it markets ketchup for institutional use through industrial distributors and food brokers. Del Monte is using ... . C)strategic channel alliance. D)supply chain management. E)an unethical marketing channel.

Last Answer : A)dual distribution.

Ralph Lauren sells Polo products through department stores as well as in its own specialty shops. The designer uses __________ as a channel strategy. A)channel extension B)intermediary exclusion C)broker utilisation D)dual distribution E)channel diversification

Description : Ralph Lauren sells Polo products through department stores as well as in its own specialty shops. The designer uses __________ as a channel strategy. A)channel extension B)intermediary exclusion C)broker utilisation D)dual distribution E)channel diversification

Last Answer : D)dual distribution

The primary difference between a full -cost approach and a direct -cost approach is that when the direct -cost approach is used, the cost analysis A)does not include nontraceable common costs. B)includes nontraceable common costs. C)does not include traceable common costs. D)includes traceable common costs.

Description : The primary difference between a full -cost approach and a direct -cost approach is that when the direct -cost approach is used, the cost analysis A)does not include nontraceable ... includes nontraceable common costs. C)does not include traceable common costs. D)includes traceable common costs.

Last Answer : A)does not include nontraceable common costs

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: *  Direct Marketing  Electronic marketing  Interactive Marketing  Indirect Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer ... is known as: *  Direct Marketing  Electronic marketing  Interactive Marketing  Indirect Marketing

Last Answer :  Interactive Marketing

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing

Organising a marketing unit by regions works well for a company that A)produces and markets diverse products. B)is small and has a centralised marketing operation. C)markets products nationally and internationally. D)has several groups of customers whose needs and problems are different.

Description : Organising a marketing unit by regions works well for a company that A)produces and markets diverse products. B)is small and has a centralised marketing operation. C)markets products nationally and internationally. D)has several groups of customers whose needs and problems are different.

Last Answer : C)markets products nationally and internationally.

In marketing a new line of nursery furniture for infants and small children, the Fisher Company will most likely use __________ distribution for the products. A)intensive B)exclusive C)horizontal D)priority E)selective

Description : In marketing a new line of nursery furniture for infants and small children, the Fisher Company will most likely use __________ distribution for the products. A)intensive B)exclusive C)horizontal D)priority E)selective

Last Answer : E)selective

Which one of the following statements by a company chairman best reflects the marketing concept? A)We have organised our business to make certain that we satisfy customer needs. B)We believe that the marketing department must organise to sell what we produce. C)We try to produce only high quality, technically efficient products. D)We try to encourage company growth.

Description : Which one of the following statements by a company chairman best reflects the marketing concept? A)We have organised our business to make certain that we satisfy customer needs. B)We believe ... to produce only high quality, technically efficient products. D)We try to encourage company growth.

Last Answer : A)We have organised our business to make certain that we satisfy customer needs.

In addition to product, price, promotion and place, the extended marketing mix for services includes all of the following EXCEPT: A)people B)packaging C)physical evidence D)process

Description : In addition to product, price, promotion and place, the extended marketing mix for services includes all of the following EXCEPT: A)people B)packaging C)physical evidence D)process

Last Answer : B)packaging

Cultural differences have implications for the development of a marketing mix. Culture includes A)a country's political system and national laws. B)the concepts, values, and tangible items that make up a particular society. C)a measure of a nation's economic standing. D)quotas on imports and stringent health and safety requirements. E)the stability of the government.

Description : Cultural differences have implications for the development of a marketing mix. Culture includes A)a country's political system and national laws. B)the concepts, values, and tangible items ... )quotas on imports and stringent health and safety requirements. E)the stability of the government.

Last Answer : B)the concepts, values, and tangible items that make up a particular society.

Customers who purchase encyclopedias from door-todoor salespeople are acquiring products through 1. the most efficient channel of distribution 2. the most common type of marketing channels 3. a direct-marketing channel 4. a business-to-business channel of distribution 5. none of thes

Description : Customers who purchase encyclopedias from door-todoor salespeople are acquiring products through 1. the most efficient channel of distribution 2. the most common type of marketing channels 3. a direct-marketing channel 4. a business-to-business channel of distribution 5. none of thes

Last Answer : a direct-marketing channe

The _______________________ is the specific mix of advertising, personal selling,sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives. A. Value mix B. Integrated dealer mix C. Marketing communications mix D. Marketing control mix

Description : The _______________________ is the specific mix of advertising, personal selling,sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing ... mix B. Integrated dealer mix C. Marketing communications mix D. Marketing control mix

Last Answer : C. Marketing communications mix

13) Esso retains outright ownership of all members of its distribution channel. Esso's channel would be best described as a ________ VMS. A)corporate B)contractual C)conventional D)administered E)vertical

Description : 13) Esso retains outright ownership of all members of its distribution channel. Esso's channel would be best described as a ________ VMS. A)corporate B)contractual C)conventional D)administered E)vertical

Last Answer : A)corporate

The market for heavy industrial equipment is concentrated in the West Midlands, so an equipment manufacturer has decided to employ a direct sales force in that region. Which factor most influenced this distribution channel selection? A)Buyer behaviour B)Product attributes C)Organisational objectives D)Environmental forces E)Market characteristics

Description : The market for heavy industrial equipment is concentrated in the West Midlands, so an equipment manufacturer has decided to employ a direct sales force in that region. Which factor ... A)Buyer behaviour B)Product attributes C)Organisational objectives D)Environmental forces E)Market characteristics

Last Answer : E)Market characteristics

LIC agent is an example of 1. Two level marketing 2. Three level marketing 3. Direct marketing 4. Indirect marketing 5. None of these

Description : LIC agent is an example of 1. Two level marketing 2. Three level marketing 3. Direct marketing 4. Indirect marketing 5. None of these

Last Answer : Direct marketing

When Benetton, the sportswear designer and manufacturer, decided to open its own specialty shops to sell its merchandise, the firm was engaging in A)channel repetition . B)vertical channel integration. C)a conventional marketing channel. D)horizontal channel integration. E)channel expansion.

Description : When Benetton, the sportswear designer and manufacturer, decided to open its own specialty shops to sell its merchandise, the firm was engaging in A)channel repetition B)vertical channel integration. C)a conventional marketing channel. D)horizontal channel integration. E)channel expansion.

Last Answer : B)vertical channel integration.

Sales promotion is best defined as a(n) 1. activity and / or material used as a direct inducement to resellers, salespersons, or consumers 2. advertising and publicity campaign 3. cyclical activity aimed at producing short-run effects on sales 4. activity and/or material used in personal selling 5. none of these

Description : Sales promotion is best defined as a(n) 1. activity and / or material used as a direct inducement to resellers, salespersons, or consumers 2. advertising and publicity campaign 3. cyclical activity ... effects on sales 4. activity and/or material used in personal selling 5. none of these

Last Answer : activity and / or material used as a direct inducement to resellers, salespersons, or consumers

The most widely used business to business marketing channel is; A)producer, distributor, customer. B)producer, manufacturers' agent, customer. C)producer, manufacturers' agent, distributor, customer. D)producer, customer.

Description : The most widely used business to business marketing channel is; A)producer, distributor, customer. B)producer, manufacturers' agent, customer. C)producer, manufacturers' agent, distributor, customer. D)producer, customer.

Last Answer : D)producer, customer.

If a pull policy is to be used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next marketing institution down the marketing channel. C)promotes the product to retail stores only. D)promotes the product to wholesalers only.

Description : If a pull policy is to be used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next marketing institution down the marketing channel. C)promotes the product to retail stores only. D)promotes the product to wholesalers only.

Last Answer : A)promotes directly to consumers.

If the push policy is used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next institution in the marketing channel. C)promotes the product to wholesalers only. D)promotes the product to retailers only

Description : If the push policy is used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next institution in the marketing channel. C)promotes the product to wholesalers only. D)promotes the product to retailers only

Last Answer : B)promotes only to the next institution in the marketing channel.

Wholesalers perform functions or services for which of the following organisations? A)Only those above them in the marketing channel B)Those above and below them in the marketing channel C)Only those below them in the marketing channel D)Producers only

Description : Wholesalers perform functions or services for which of the following organisations? A)Only those above them in the marketing channel B)Those above and below them in the marketing channel C)Only those below them in the marketing channel D)Producers only

Last Answer : B)Those above and below them in the marketing channel

Select the TRUE statement. A)Wholesaling activities must be performed during distribution of all goods, whether or not a wholesaling institution is involved. B)Only wholesaling establishments can perform wholesaling activities. C)Wholesaling is an inefficient process that should be eliminated from the marketing channel. D)The biggest problem with the wholesaling process is that inefficient wholesalers are not eliminated.

Description : Select the TRUE statement. A)Wholesaling activities must be performed during distribution of all goods, whether or not a wholesaling institution is involved. B)Only wholesaling establishments ... )The biggest problem with the wholesaling process is that inefficient wholesalers are not eliminated.

Last Answer : A)Wholesaling activities must be performed during distribution of all goods, whether or not a wholesaling institution is involved.