The type of website that is designed to build customer goodwill and to supplement other sales channels rather than sell the company's products directly is known as a -------- website a. customer service b. click-and mortar c. marketing d. corporate

The type of website that is designed to build customer goodwill and to supplement other sales
channels rather than sell the company's products directly is known as a -------- website
a. customer service
b. click-and mortar
c. marketing
d. corporate
by

1 Answer

Answer :

b. click-and mortar
by

Related questions

Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as a. corporate website b. marketing websitec branding website d. viral website

Description : Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as a. corporate website b. marketing websitec branding website d. viral website

Last Answer : a. corporate website

Website build to engage customers from different places to move them closer for marketing outcome is classified as a. corporate website b. marketing website c branding website d. viral website

Description : Website build to engage customers from different places to move them closer for marketing outcome is classified as a. corporate website b. marketing website c branding website d. viral website

Last Answer : d. viral website

Website build to engage customers from different places to move them closer for marketing outcome is classified as ______________ a. corporate websiteb. marketing website c. branding website d. viral website

Description : Website build to engage customers from different places to move them closer for marketing outcome is classified as ______________ a. corporate websiteb. marketing website c. branding website d. viral website

Last Answer : b. marketing website

Which of the following would not fit the description of a related-party transaction? a. An unusually large sale of merchandise to the company's best and largest customer. b. Sales of merchandise between a parent company and its subsidiary. c. Exchanges of equipment between two companies owned by the same person. d. Loans to corporate officers at market rates of interest with a regular repayment schedule.

Description : Which of the following would not fit the description of a related-party transaction? a. An unusually large sale of merchandise to the company's best and largest customer. b. Sales of merchandise ... person. d. Loans to corporate officers at market rates of interest with a regular repayment schedule.

Last Answer : An unusually large sale of merchandise to the company's best and largest customer.

Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms? A. business marketing channels B. customer marketing channels C. service marketing channels D. direct marketing channels

Description : Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms? A. business marketing channels B. customer marketing channels C. service marketing channels D. direct marketing channels

Last Answer : D. direct marketing channels

Website built to engage customers from different places to move them closer for marketing outcome is classified as- a. corporate website b. marketing website c branding website d. viral website

Description : Website built to engage customers from different places to move them closer for marketing outcome is classified as- a. corporate website b. marketing website c branding website d. viral website

Last Answer : d. viral website

Website built to engage customers from different places to move them closer for marketing outcome is classified as- a. corporate website b. marketing website c. branding website d. viral website

Description : Website built to engage customers from different places to move them closer for marketing outcome is classified as- a. corporate website b. marketing website c. branding website d. viral website

Last Answer : b. marketing website

If the VF Corporation will be spending £2 million on marketing activities next year and expects to sell 30 million pairs of jeans, the 30 million pairs represents the company's: A)sales potential B)market potential C)sales forecast D)market sales

Description : If the VF Corporation will be spending £2 million on marketing activities next year and expects to sell 30 million pairs of jeans, the 30 million pairs represents the company's: A)sales potential B)market potential C)sales forecast D)market sales

Last Answer : D)market sales

Last-click attribution is defined as: A. The last date on which a new customer clicked to your website B. The channel that received the most amount of clicks in the sales cycle C. The last point in the sales cycle before the customer purchase D. The channel that sent the user to your website immediately before the sale

Description : Last-click attribution is defined as: A. The last date on which a new customer clicked to your website B. The channel that received the most amount of clicks in the sales cycle C. The ... before the customer purchase D. The channel that sent the user to your website immediately before the sale

Last Answer : C. The last point in the sales cycle before the customer purchase

Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company’s products and services C. Selecting target markets D. Developing marketing strategies to move the company forward E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

Description : Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company's products and services C. Selecting target markets D. Developing ... , keeping, and growing customers through creating, delivering, and communicating superior customer value

Last Answer : E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

If a company wants to build a good “corporate image,” it will probably use whichof the following marketing communications mix tools? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : If a company wants to build a good “corporate image,” it will probably use whichof the following marketing communications mix tools? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : B. Public relations

While a poor physical distribution system would affect all elements of a company's marketing mix, the problems associated with a poor system A)can usually be solved by investing more money in the system. B)are usually caused by increased distribution costs. C)can have a negative impact on customer service and satisfaction. D)are usually attributed to problems with order processing.

Description : While a poor physical distribution system would affect all elements of a company's marketing mix, the problems associated with a poor system A)can usually be solved by investing more money ... impact on customer service and satisfaction. D)are usually attributed to problems with order processing.

Last Answer : C)can have a negative impact on customer service and satisfaction.

Which of the following marketing techniques are most likely to pay you? a. Pay per click advertising b. Using social media marketing strategies c. posting press release d. article marketing

Description : Which of the following marketing techniques are most likely to pay you? a. Pay per click advertising b. Using social media marketing strategies c. posting press release d. article marketing

Last Answer : d. article marketing

Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as A. supply chain management B. marketing channels C. delivery channels D. value delivery network

Description : Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as A. supply chain management B. marketing channels C. delivery channels D. value delivery network

Last Answer : D. value delivery network

What is the best way to make money ‘while you sleep”? a. by dreaming up good marketing ideas b. by selling stuff on e-bay c. having products on your website d. having a spouse who works the night shift.

Description : What is the best way to make money ‘while you sleep”? a. by dreaming up good marketing ideas b. by selling stuff on e-bay c. having products on your website d. having a spouse who works the night shift.

Last Answer : c. having products on your website

The device which create significant opportunities for marketer to use and increase their awareness and build connection between them and customers is known as a) E-mail marketing b) Viral marketing c) Mobile marketing d) E-business

Description : The device which create significant opportunities for marketer to use and increase their awareness and build connection between them and customers is known as a) E-mail marketing b) Viral marketing c) Mobile marketing d) E-business

Last Answer : c) Mobile marketing

Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : B. Public relations

Sales advertising targeted at customer are called- a) Consumer sales promotion b) Trade sales promotion c) a & b d) None of the above

Description : Sales advertising targeted at customer are called- a) Consumer sales promotion b) Trade sales promotion c) a & b d) None of the above

Last Answer : a) Consumer sales promotion

It was recognized in the 1990s that physical assets are not the only thing that needs to be included in the valuation of a firm. In Europe, firms also included a supplement detailing the: A. Goodwill B. Intellectual capital C. Brand reputation D. Knowledge

Description : It was recognized in the 1990s that physical assets are not the only thing that needs to be included in the valuation of a firm. In Europe, firms also included a supplement detailing the: A. Goodwill B. Intellectual capital C. Brand reputation D. Knowledge

Last Answer : Intellectual capital

According to the private property defense of the classical model of corporate social responsibility, managers who use corporate funds for projects that are not directly devoted to maximizing profits are stealing from their owners. Which statement supports this view? A. Property rights are restricted when they conflict with the basic rules of society as embodied in law and custom. B. The connection between ownership and control that exists for personal property does not legally exist for corporate property. C. Investors buy their stocks with the hope of maximizing return on their investment. D. Stockholders in publicly traded corporations are better understood as investors rather than owners.

Description : According to the private property defense of the classical model of corporate social responsibility, managers who use corporate funds for projects that are not directly devoted to maximizing ... . Stockholders in publicly traded corporations are better understood as investors rather than owners.

Last Answer : C. Investors buy their stocks with the hope of maximizing return on their investment. D. Stockholders in publicly traded corporations are better understood as investors rather than owners.

The best way to promote a business with social media is a. to advertise your company, service and products b. to collect as many contacts as possible c. offer a lot of helpful and free information d. invite potential clients to visit your website.

Description : The best way to promote a business with social media is a. to advertise your company, service and products b. to collect as many contacts as possible c. offer a lot of helpful and free information d. invite potential clients to visit your website.

Last Answer : c. offer a lot of helpful and free information

When the expenses of liquidation are to be borne by the purchasing company, then the purchasing company debits: A. Vendor company's account B. Bank account C. Goodwill account. D. Realisation A/c

Description : When the expenses of liquidation are to be borne by the purchasing company, then the purchasing company debits: A. Vendor company's account B. Bank account C. Goodwill account. D. Realisation A/c

Last Answer : C. Goodwill account.

The use of email to transmit a promotional message to another potential customer is called as a) Blog marketing b) Viral marketing c) Logo d) None of these

Description : The use of email to transmit a promotional message to another potential customer is called as a) Blog marketing b) Viral marketing c) Logo d) None of these

Last Answer : b) Viral marketing

Which of the following do not corresponds to 4Ps of e- marketing a) Cost b) Customer Value c) Controlling d) Communication

Description : Which of the following do not corresponds to 4Ps of e- marketing a) Cost b) Customer Value c) Controlling d) Communication

Last Answer : c) Controlling

The evolution of customer relationship marketing has progressed from a. Mass, target, customer, to one-to-one marketing b. One-to-one, mass, target, to customer marketing c. Customer, mass, target, to one-to-one marketing d. Mass, target, one-to-one, to customer marketing e. Customer relationship marketing has always existed

Description : The evolution of customer relationship marketing has progressed from a. Mass, target, customer, to one-to-one marketing b. One-to-one, mass, target, to customer marketing c. Customer, mass, ... d. Mass, target, one-to-one, to customer marketing e. Customer relationship marketing has always existed

Last Answer : a. Mass, target, customer, to one-to-one marketing

E-marketing using online mass customisation is best describes as- a. customer co-relationships b. customer co-production c. customer co-ceating d. both (ii) & (iii)

Description : E-marketing using online mass customisation is best describes as- a. customer co-relationships b. customer co-production c. customer co-ceating d. both (ii) & (iii)

Last Answer : d. both (ii) & (iii)

A marketing unit can be organised according to functions, products, regions, and A)sales. B)target markets. C)competitive units. D)types of customer.

Description : A marketing unit can be organised according to functions, products, regions, and A)sales. B)target markets. C)competitive units. D)types of customer.

Last Answer : D)types of customer.

Meaning of E-marketing refers to a) The increase in sales of mobile phones induces marketers in seeing mobile communication as the future scenario for marketing activities. b) Buying and selling on the spot. c) This is a marketing system occurring between two parties d) None of the Above.

Description : Meaning of E-marketing refers to a) The increase in sales of mobile phones induces marketers in seeing mobile communication as the future scenario for marketing activities. b) Buying and selling on the spot. c) This is a marketing system occurring between two parties d) None of the Above.

Last Answer : a) The increase in sales of mobile phones induces marketers in seeing mobile communication as the future scenario for marketing activities.

Which one of the following statements by a company chairman best reflects the marketing concept? A)We have organised our business to make certain that we satisfy customer needs. B)We believe that the marketing department must organise to sell what we produce. C)We try to produce only high quality, technically efficient products. D)We try to encourage company growth.

Description : Which one of the following statements by a company chairman best reflects the marketing concept? A)We have organised our business to make certain that we satisfy customer needs. B)We believe ... to produce only high quality, technically efficient products. D)We try to encourage company growth.

Last Answer : A)We have organised our business to make certain that we satisfy customer needs.

In what ways can site traffic help in assessing the market value? a. Overall site traffic can be followed, and a general idea of marketing's impact can be determined. b. There is no association between the site traffic and marketing c. Ads can send receivers to a specific landing page, which can be tracked d. Product sales from the company website can be attributed directly to the marketing campaign

Description : In what ways can site traffic help in assessing the market value? a. Overall site traffic can be followed, and a general idea of marketing's impact can be determined. b. There is no ... can be tracked d. Product sales from the company website can be attributed directly to the marketing campaign

Last Answer : c. Ads can send receivers to a specific landing page, which can be tracked

How is site traffic useful in evaluating marketing? A. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined B. There is no correlation site traffic and marketing C. Ads can send receivers to a specific landing page, which can be tracked D. Product sales from the company website can be attributed directly to the marketing campaign

Description : How is site traffic useful in evaluating marketing? A. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined B. There is no correlation ... be tracked D. Product sales from the company website can be attributed directly to the marketing campaign

Last Answer : C. Ads can send receivers to a specific landing page, which can be tracked

How is site traffic useful in evaluating marketing?  Overall site traffic can be followed and a general idea of marketing and its impact on It can be determined  There is no correlation site traffic and marketing  Ads can send receivers to a specific landing page, which can be tracked  Product sales from the company website can be attributed directly to the marketing campaign

Description : How is site traffic useful in evaluating marketing?  Overall site traffic can be followed and a general idea of marketing and its impact on It can be determined  There is no ... be tracked  Product sales from the company website can be attributed directly to the marketing campaign

Last Answer :  Ads can send receivers to a specific landing page, which can be tracked

When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives, they are in which of the following new process development stages ? 1. Concept development and testing 2. Commercialization 3. Business analysis 4. Marketing strategy development 5. none of these

Description : When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives, they are in which of the following new ... testing 2. Commercialization 3. Business analysis 4. Marketing strategy development 5. none of these

Last Answer : Business analysis

Another name for a company’s marketing communications mix is: A. The advertising program. B. The sales force. C. The image mix. D. The promotion mix.

Description : Another name for a company’s marketing communications mix is: A. The advertising program. B. The sales force. C. The image mix. D. The promotion mix.

Last Answer : D. The promotion mix.

...............................is a type of online advertising where you only pay when somebody clicks on company ads. a) Pay per click b) Use per visit c) Give per login d) Payment per access

Description : ...............................is a type of online advertising where you only pay when somebody clicks on company ads. a) Pay per click b) Use per visit c) Give per login d) Payment per access

Last Answer : a) Pay per click

The technique of increasing sales of present or existing products in present or existing markets by selling more to present customers or gaining new customers is called a) Market Development b) Market Segmentation c) Market Penetration d) None of the above.

Description : The technique of increasing sales of present or existing products in present or existing markets by selling more to present customers or gaining new customers is called a) Market Development b) Market Segmentation c) Market Penetration d) None of the above.

Last Answer : c) Market Penetration

Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement ? 1. Bank marketing is a service Marketing 2. The focus of the bank marketing is customer 3. The Bank marketing is doubly oriented 4. Banking products are intangible 5. None of these

Description : Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement ? 1. Bank marketing is a service Marketing 2. The focus of the bank marketing ... . The Bank marketing is doubly oriented 4. Banking products are intangible 5. None of these

Last Answer : The Bank marketing is doubly oriented

If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use? A)Advertising B)Publicity C)Personal selling D)Sales promotion

Description : If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use? A)Advertising B)Publicity C)Personal selling D)Sales promotion

Last Answer : C)Personal selling

Which option is not mentioned in a firm’s balance sheet? A) Cash held at the bank B) Revenue from sales of the company’s products C) Total issued capital D) Value of stocks of raw materials held

Description : Which option is not mentioned in a firm’s balance sheet? A) Cash held at the bank B) Revenue from sales of the company’s products C) Total issued capital D) Value of stocks of raw materials held

Last Answer : Answer: B

Headlines that appear directly opposite to each other are known as: a) Bumping Heads b) Straight Heads c) Vertical Heads d) None of these

Description : Headlines that appear directly opposite to each other are known as: a) Bumping Heads b) Straight Heads c) Vertical Heads d) None of these

Last Answer : a) Bumping Heads

Headlines that appear directly opposite to each other are known as..... a) Bumping Heads b) Straight Heads c) Vertical Heads d) None of these

Description : Headlines that appear directly opposite to each other are known as..... a) Bumping Heads b) Straight Heads c) Vertical Heads d) None of these

Last Answer : a) Bumping Heads

Which term represents a count of the number of people who visit one site, click on an ad, and are taken to the site of the advertiser? a) Affiliate programs b) Click-through c) Spam d) All of the above

Description : Which term represents a count of the number of people who visit one site, click on an ad, and are taken to the site of the advertiser? a) Affiliate programs b) Click-through c) Spam d) All of the above

Last Answer : b) Click-through

The maximum cost-per-click (CPC) bid is the a. Most an advertiser is wiling to pay for each click on an ad. b. Amount an advertiser must pay to outbid competitors. c. Amount an advertiser is required to pay to achieve top ad position. d. Actual amount an advertiser pays for each click on an ad.

Description : The maximum cost-per-click (CPC) bid is the a. Most an advertiser is wiling to pay for each click on an ad. b. Amount an advertiser must pay to outbid competitors. c. Amount an advertiser is required to pay to achieve top ad position. d. Actual amount an advertiser pays for each click on an ad.

Last Answer : a. Most an advertiser is wiling to pay for each click on an ad.

Which of the following factors is not considered when determining your quality score? a. Cost-Per-Click (CPC) Bid b. Click through Rate (CTR) c. Ad Text and Keywords d. Landing Page Relevance

Description : Which of the following factors is not considered when determining your quality score? a. Cost-Per-Click (CPC) Bid b. Click through Rate (CTR) c. Ad Text and Keywords d. Landing Page Relevance

Last Answer : d. Landing Page Relevance

Which term represents a count of the number of people who visit one site, click on are taken to the advertiser? a. Affiliate programs b. Click-through c. Spam d. Conversion rate

Description : Which term represents a count of the number of people who visit one site, click on are taken to the advertiser? a. Affiliate programs b. Click-through c. Spam d. Conversion rate

Last Answer : d. Conversion rate

Which term represents a count of the number of people who visit one site, click on are taken to the advertiser? a. Affiliate programs b. Click-through c. Spam d. Conversion rate

Description : Which term represents a count of the number of people who visit one site, click on are taken to the advertiser? a. Affiliate programs b. Click-through c. Spam d. Conversion rate

Last Answer : d. Conversion rate

The marketing budget detail sales screen allows companies to allocate their promotion budget to different media channels. These media channels are: a. Print Media, Outside Sales, Direct Mail, Trade Shows, and E-Mail. b. Print Media, Direct Mail, Trade Shows, E-Mail, and Web Media. c. Inside Sales, Outside Sales, and Trade Shows. d. Direct Mail, E-Mail, Web Media, Print Media, and Television. e. E-Mail, Web Media, Print Media, and Inside Sales.

Description : The marketing budget detail sales screen allows companies to allocate their promotion budget to different media channels. These media channels are: a. Print Media, Outside Sales, Direct Mail, Trade Shows, and E ... Print Media, and Television. e. E-Mail, Web Media, Print Media, and Inside Sales.

Last Answer : b. Print Media, Direct Mail, Trade Shows, E-Mail, and Web Media.

Montgomery Transport, a freight carrier, serves as __________ in the marketing channels in which it participates. A)a drop shipper B)a rack jobber C)a sales office D)an agent E)a facilitating agency

Description : Montgomery Transport, a freight carrier, serves as __________ in the marketing channels in which it participates. A)a drop shipper B)a rack jobber C)a sales office D)an agent E)a facilitating agency

Last Answer : E)a facilitating agency

A company's desire to sell products and services can result in?

Description : A company's desire to sell products and services can result in?

Last Answer : new uses of social media.

Legal and General Insurance uses "the umbrella" to communicate protection to its customers. This illustrates the company's attempt to help customers understand the service by: A)emphasising tangible cues in promoting the service. B)personal selling of the service. C)utilising publicity techniques to enhance the service. D)distributing the service directly through television.

Description : Legal and General Insurance uses "the umbrella" to communicate protection to its customers. This illustrates the company's attempt to help customers understand the service by: A) ... utilising publicity techniques to enhance the service. D)distributing the service directly through television.

Last Answer : A)emphasising tangible cues in promoting the service.