Description : Which of the following is not included in 4Ps of e-marketing a) Product b) Price c) Process d) Place
Last Answer : c) Process
Description : “Place” in 4Ps mean same as a. Promotion b. People c. Distribution d. Demand
Last Answer : d. Demand
Description : The customer survey score is driven by a. market share. b. price. c. 4P’s. d. price and market share. e. perceptual map, MTBF and price.
Last Answer : c. 4P’s.
Description : The secondgeneration of Human rights corresponds to (a) Civil and Political Rights (b) Economic, Social and Cultural rights (c) Environmental Rights (d) Development Rights
Last Answer : (b) Economic, Social and Cultural rights
Description : The evolution of customer relationship marketing has progressed from a. Mass, target, customer, to one-to-one marketing b. One-to-one, mass, target, to customer marketing c. Customer, mass, ... d. Mass, target, one-to-one, to customer marketing e. Customer relationship marketing has always existed
Last Answer : a. Mass, target, customer, to one-to-one marketing
Description : E-marketing using online mass customisation is best describes as- a. customer co-relationships b. customer co-production c. customer co-ceating d. both (ii) & (iii)
Last Answer : d. both (ii) & (iii)
Description : The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person
Last Answer : A. Price, Product, Place, and Promotion
Description : The use of email to transmit a promotional message to another potential customer is called as a) Blog marketing b) Viral marketing c) Logo d) None of these
Last Answer : b) Viral marketing
Description : Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as a. corporate website b. marketing websitec branding website d. viral website
Last Answer : a. corporate website
Description : The type of website that is designed to build customer goodwill and to supplement other sales channels rather than sell the company's products directly is known as a -------- website a. customer service b. click-and mortar c. marketing d. corporate
Last Answer : b. click-and mortar
Description : Meaning of E-marketing refers to a) The increase in sales of mobile phones induces marketers in seeing mobile communication as the future scenario for marketing activities. b) Buying and selling on the spot. c) This is a marketing system occurring between two parties d) None of the Above.
Last Answer : a) The increase in sales of mobile phones induces marketers in seeing mobile communication as the future scenario for marketing activities.
Description : Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b
Last Answer : D. both a and b
Description : Benefit of E-marketing is a) Extremely low risk b) Reduction in cost c) Faster response d) All of the above
Last Answer : d) All of the above
Description : Which of the following are the benefits of E-marketing? i) Speed ii) Reach and Penetration iii) Ease and Efficiency iv) Low Cost v) Targeted audience A) i, ii, iii and iv only B) ii, iii, iv and v only C) i, iii, iv and v only D) All i, ii, iii, iv and v
Last Answer : D) All i, ii, iii, iv and v
Description : What are plastic cards the size of a credit card that contains an embedded chief on which digital information can be stored? a) Customer relationship management system cards b) E-government identity cards c) FEDI cards d) Smart cards
Last Answer : d) Smart cards
Description : What are plastic cards the size of a credit card that contains an embedded chip on which digital information can be stored? a. Customer relationship management systems cards b. E-government identity cards c. FEDI cards d. Smart cards
Last Answer : d. Smart cards
Description : Which one of the 4Ps is responsible for direct mail? A. Product B. Price C. Promotion D. Place
Last Answer : C. Promotion
Description : In service marketing, the most important link to the customer is 1. effective advertising 2. good word-of-mouth communication 3. well-trained contact employees 4. the tangible aspects of the service 5. exceptional service quality
Last Answer : well-trained contact employees
Description : In service marketing, the most important link to the customer is A)effective advertising. B)good word-of-mouth communication. C)well-trained contact employees. D)the tangible aspects of the service.
Last Answer : C)well-trained contact employees.
Description : Sales advertising targeted at customer are called- a) Consumer sales promotion b) Trade sales promotion c) a & b d) None of the above
Last Answer : a) Consumer sales promotion
Description : A thing that persuade what a customer demands is a) Product b) Price c) Place d) Promotion
Last Answer : a) Product
Description : There are............types of Customer Relationship management (CRM) a) Four b) Three c) Seven d) Five
Last Answer : a) Four
Description : Customer Relationship Management (CRM) model is an organised approach of developing, managing and maintaining a profitable relationship with customers. a) True b) False c) Cannot say d) None of these
Last Answer : a) True
Description : __________ techniques can be used to learn more about current and potential customers. a. Strategic partnerships b. Customer loyalty c. Data mining d. Efficient customer response (ECR)
Last Answer : b. Customer loyalty
Description : When preparing a website, designers should ensure that the site makes effective use of the text, pictures and video. This design feature is known as _________. a. communication b.connection c . c o n t e n t d . c o n t e x t
Last Answer : c . c o n t e n t
Description : The strategy of applying different price vleves for different customers or situation is known as ______. a) Dynamic pricing b) Online bidding c) Direct marketing d) Agent e-business model
Last Answer : a) Dynamic pricing
Description : The________is a blueprint that links the firms e- business strategy with technologty driven marketing strategies. a) E-marketing plan b) Business model c) Situation analysis d) Strategic plan
Last Answer : a) E-marketing plan
Description : ________is the subset of e-commerce focused on transaction. a) E-business b) E-marketing c) Digital technology d) Environment, strategy, performance(ESP)
Last Answer : d) Environment, strategy, performance(ESP)
Description : Which of the following elements are not parts of e-marketing? a) Marketing over IPb) Interactive marketing c) Mobile marketing d) Print media marketing
Last Answer : d) Print media marketing
Description : Which is a function of E-commerce a) Marketing b) Advertising c) Warehousing d) All of the above
Description : The device which create significant opportunities for marketer to use and increase their awareness and build connection between them and customers is known as a) E-mail marketing b) Viral marketing c) Mobile marketing d) E-business
Last Answer : c) Mobile marketing
Description : Which of the following is not included in 3Ps of e-marketing a) Promotion b) People c) Processd) Physical evidence or environment
Last Answer : a) Promotion
Description : Step to begin E-marketing include a) Building effecting website b) Designing Compelling messages c) Online advertising d) All are corrects.
Last Answer : d) All are corrects.
Description : E-marketing strategies includes a) Search Engine Market b) Online Public Relation c) Email- marketing d) All of the above.
Last Answer : d) All of the above.
Description : Which of the elements are not e-marketing? a. marketing over IP b. interactive marketing c mobile marketing d. printing media marketing
Last Answer : b. interactive marketing
Description : Which of the following type of business relationships can be facilitated via e- marketing a. B2B b. B2C c C2C d. all the above
Last Answer : a. B2B
Description : Kind of e-marketing domain which is initiated by business to target consumers is classified as a. business to consumer domain b. business to business domain c consumer to business domain d. consumer to consumer domain
Last Answer : b. business to business domain
Description : Which is not a function of E-commerce a. marketing b. advertising c. warehousingd. none of the above
Last Answer : c. warehousing
Description : What does the following definition refer to? "Achieving marketing objectives through the use of any electronic communications technology" a. e-business b. e-commerce c. e-marketing d. internet marketing
Last Answer : c. e-marketing
Description : What is the best way to make money ‘while you sleep”? a. by dreaming up good marketing ideas b. by selling stuff on e-bay c. having products on your website d. having a spouse who works the night shift.
Last Answer : c. having products on your website
Description : Which of the elements are not e-marketing? a. marketing over IP b. interactive marketing c. mobile marketing d. printing media marketing
Last Answer : d. printing media marketing
Description : .Which of the following type of business relationships can be facilitated via e-marketing- a. B2B b. B2C c. C2C d. all the above
Last Answer : d. all the above
Description : The best definition of e-marketing is- a. any type of marketing b. any type of direct mail or telephone contact for marketing c. any type of marketing that relies on technology for interactivityd. any type of marketing that relies on face to face contact
Last Answer : c. any type of marketing that relies on technology for interactivity
Description : One of the biggest changes to the marketing mix in e-place strategies is- a. online purchasing b. retail purchasing c. wholesale purchasing d. cash purchasing
Last Answer : a. online purchasing
Description : Considering non personal communication channels, social networking sites, email and company websites are considered as a) Broadcast media b) Display media c) Online media d) Print media
Last Answer : c) Online media
Description : Which one is a communication channel threat? a) Sniffer programs b) Cyber vandalism c) Integrity threats d) All of the above
Description : Portal is a system of a) A gateway to information or news about a range of services b) Communication Medium c) Medium of exchange d) Online payment medium
Last Answer : a) A gateway to information or news about a range of services
Description : Intranet means a) A network within a single company b) Between different groups c) Communication between customers and sellers d) Cannot say
Last Answer : a) A network within a single company