Description : The main objective of branding is which of the following? * To have potential customers recognize your logo and marketing materials To earn trust from your customers Promotional materials that match and coordinate Having a unique tag line
Last Answer : To earn trust from your customer
Description : The main objective of branding is which of the following? A. To have potential customers recognize your logo and marketing materials B. To earn trust from your customers C. Promotional materials that match and coordinate D. Having a unique tag line Ans: B
Last Answer : B. To earn trust from your customers
Description : Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as a. corporate website b. marketing websitec branding website d. viral website
Last Answer : a. corporate website
Description : who has the best promotional products, logo design, website design, and other marketing services?
Last Answer : Deluxe has been an industry leader in providing everything from business checks and forms, to promotional products, logo design, website design, and other marketing services, as well as Payroll Services and more. Deluxe has everything a business needs.htt ps://cutt .ly/0Q9bDlU
Description : which main objective of branding is? A.customers recognize your logo and marketing materials B.earn trust from your customers C.Promotional materials that match D.a unique tag line Answer: B
Last Answer : B.earn trust from your customers
Description : The device which create significant opportunities for marketer to use and increase their awareness and build connection between them and customers is known as a) E-mail marketing b) Viral marketing c) Mobile marketing d) E-business
Last Answer : c) Mobile marketing
Description : What is an arrangement made between marketing site that direct users from one site to the other? a) Spam b) Viral marketing c) Affiliate programs d) None of the above
Last Answer : c) Affiliate programs
Description : Website built to engage customers from different places to move them closer for marketing outcome is classified as- a. corporate website b. marketing website c branding website d. viral website
Last Answer : d. viral website
Description : Website build to engage customers from different places to move them closer for marketing outcome is classified as a. corporate website b. marketing website c branding website d. viral website
Description : Website build to engage customers from different places to move them closer for marketing outcome is classified as ______________ a. corporate websiteb. marketing website c. branding website d. viral website
Last Answer : b. marketing website
Description : Website built to engage customers from different places to move them closer for marketing outcome is classified as- a. corporate website b. marketing website c. branding website d. viral website
Description : Spam B. Viral marketing C. Affiliate programs D. None of the above
Last Answer : B. Viral marketing
Description : __________ techniques can be used to learn more about current and potential customers. a. Strategic partnerships b. Customer loyalty c. Data mining d. Efficient customer response (ECR)
Last Answer : b. Customer loyalty
Description : Which of the following do not corresponds to 4Ps of e- marketing a) Cost b) Customer Value c) Controlling d) Communication
Last Answer : c) Controlling
Description : The evolution of customer relationship marketing has progressed from a. Mass, target, customer, to one-to-one marketing b. One-to-one, mass, target, to customer marketing c. Customer, mass, ... d. Mass, target, one-to-one, to customer marketing e. Customer relationship marketing has always existed
Last Answer : a. Mass, target, customer, to one-to-one marketing
Description : The type of website that is designed to build customer goodwill and to supplement other sales channels rather than sell the company's products directly is known as a -------- website a. customer service b. click-and mortar c. marketing d. corporate
Last Answer : b. click-and mortar
Description : E-marketing using online mass customisation is best describes as- a. customer co-relationships b. customer co-production c. customer co-ceating d. both (ii) & (iii)
Last Answer : d. both (ii) & (iii)
Description : One of five features of promotional mix is- a) Promotion b) Sales promotion c) Place d) Product
Last Answer : b) Sales promotion
Description : E-marketing strategies includes a) Search Engine Market b) Online Public Relation c) Email- marketing d) All of the above.
Last Answer : d) All of the above.
Description : Under ……………marketing every customer is treated as unique. A. Word of mouth B. viral C. guerilla D. one-on-one
Last Answer : D. one-on-one
Description : Which of the following is a type of digital marketing activity? A. Email marketing. B. Social web marketing. C. Viral marketing. D. All of the above
Last Answer : D. All of the above
Description : Which of the following is a type of digital marketing activity? * Email marketing. Social web marketing. Viral marketing. All of the above
Last Answer : All of the above
Description : Which of the following are types of digital marketing activities? A. Viral marketing B. Email marketing C. Social web marketing D. All of the above
Description : Communication satellite are used to a) Transmit communication signal only b)Receive Communication signal only c)Receive and redirect communication signal d)Provides information of natural resources only
Last Answer : c)Receive and redirect communication signal
Description : The most prominent way to reinforce company brand identity on the website is known as a) Designing b) Logo c) Domain views d) None of these
Last Answer : b) Logo
Description : VIRUS stands for a) Very Intelligent Result Until Source b) Very Interchanged Resource Under Search c) Vital Information Resources Under Seize d) Viral Important Record User Searched
Last Answer : c) Vital Information Resources Under Seize
Description : what are 2 data-backed push messaging best practices? A. Do not use promotional language B. Send push notification during week (avoid weekends) C. Schedule push message for afternoon D. None of the above
Last Answer : B. Send push notification during week (avoid weekends)
Description : The long -run ultimate effectiveness of promotion is determined by the degree to which: A)the target market is informed about the product. B)consumers agree with the promotional message. C)the total market is educated about the product's uses. D)it moves buyers closer to adopting a product.
Last Answer : D)it moves buyers closer to adopting a product.
Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics
Last Answer : It allows you to personalize your message based on specific target audience characteristics
Description : Good nice-looking logo for my website/blog..?
Last Answer : well, it depends what software you have to work with and what skills you have. it also depends what you can do on this site, is it totally coded by you? or are you using something that wont allow ... its free, a program kind of like photoshop, eat up some gimp tutorials on youtube and have at it.
Description : In which type of email campaige, advertisment are sent to target group of customer? A. Direct email marketing B. Indirect email marketing C. Spamming D. spoofing
Last Answer : A. Direct email marketing
Description : The amount of product that would be purchased by specific customer groups within a specified time period at a specific intensity of industry marketing activities is called: A)maximum sales potential B)trend analysis C)forecasted sales D)market potential
Last Answer : D)market potential
Description : The way in which the message travels to the receiver is called: A. Encoding B. Decoding C. Channel D. Source
Last Answer : C. Channel
Description : The audience for whom the message is specifically designed are called A. The target audience B. The actual audience C. The available audience D. None of these
Last Answer : A. The target audience
Description : Sales advertising targeted at customer are called- a) Consumer sales promotion b) Trade sales promotion c) a & b d) None of the above
Last Answer : a) Consumer sales promotion
Description : Capstone’s definition of reach in the marketing module is defined by the potential number of customers who would see the message. Based on this definition what segment has “fair” reach with direct mailing? a. High End b. Traditional c. Low End d. Performance e. Size
Last Answer : a. High End
Description : In the advanced marketing module the term reach refers to a. the potential number of customers who would see the advertisement message. b. the potential number of customers that can be reached by ... promotions will be targeted. e. the fact that all segment respond similarly to each media type.
Last Answer : a. the potential number of customers who would see the advertisement message
Description : Who has given the famous statement- Medium is the message? a) Wilbur Schramm b) Weaver c) Marshal McLuhan d) R.K. Narayanan
Last Answer : c) Marshal McLuhan
Description : A thing that persuade what a customer demands is a) Product b) Price c) Place d) Promotion
Last Answer : a) Product
Description : What are plastic cards the size of a credit card that contains an embedded chief on which digital information can be stored? a) Customer relationship management system cards b) E-government identity cards c) FEDI cards d) Smart cards
Last Answer : d) Smart cards
Description : There are............types of Customer Relationship management (CRM) a) Four b) Three c) Seven d) Five
Last Answer : a) Four
Description : Customer Relationship Management (CRM) model is an organised approach of developing, managing and maintaining a profitable relationship with customers. a) True b) False c) Cannot say d) None of these
Last Answer : a) True
Description : What are plastic cards the size of a credit card that contains an embedded chip on which digital information can be stored? a. Customer relationship management systems cards b. E-government identity cards c. FEDI cards d. Smart cards
Last Answer : d. Smart cards
Description : An invitation from the primary to a secondary to transmit a message. A. Retransmission B. Selection C. Reuse D. Polling
Last Answer : D. Polling
Description : When making a blind transmission you should: a. Transmit the message twice b. Transmit each word twice c. Repeat the message on 121.5 MHz d. Wait for visual signals
Last Answer : a. Transmit the message twice
Description : In a packet switching network, if the message size is 48 bytes and each packet contains a header of 3 bytes. If 24 packets are required to transmit the message, the packet size is ................ (1) 2 bytes (2) 1 byte (3) 4 bytes (4) 5 bytes
Last Answer : (4) 5 bytes
Description : According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called A. sales promotion B. offline promotion C. direct channeling D. direct marketing
Last Answer : D. direct marketing