Which of these statements BEST describes international marketing ? 1. Developing and performing marketing activities across national boundaries 2. the exporting of goods and services 3. the creation of value and the exchange of value between countries 4. having firms with operations or subsidiaries located in many countries 5. none of these

Which of these statements BEST describes
international marketing ?
1. Developing and performing marketing activities
across national boundaries
2. the exporting of goods and services
3. the creation of value and the exchange of value
between countries
4. having firms with operations or subsidiaries
located in many countries
5. none of these
by

1 Answer

Answer :

Developing and performing marketing activities
across national boundaries
by

Related questions

Which of these statements BEST describes international marketing? A)developing and performing marketing activities across national boundaries. B)the exporting of goods and services. C)the creation of value and the exchange of value between countries. D)having firms with operations or subsidiaries located in many countries.

Description : Which of these statements BEST describes international marketing? A)developing and performing marketing activities across national boundaries. B)the exporting of goods and services. C)the creation ... between countries. D)having firms with operations or subsidiaries located in many countries.

Last Answer : A)developing and performing marketing activities across national boundaries.

Global marketing is 1. the development of marketing strategies for the entire world or major regions of the world 2. performing marketing activities across national boundaries 3. the creation and the exchange of value between countries 4. having firms with operations or subsidiaries located in many countries 5. none of these

Description : Global marketing is 1. the development of marketing strategies for the entire world or major regions of the world 2. performing marketing activities across national boundaries 3. the creation and ... 4. having firms with operations or subsidiaries located in many countries 5. none of these

Last Answer : the development of marketing strategies for the entire world or major regions of the world

Global marketing is A)the development of marketing strategies for the entire world or major regions of the world. B)performing marketing activities across national boundaries. C)the creation of value and the exchange of value between countries. D)having firms with operations or subsidiaries located in many countries.

Description : Global marketing is A)the development of marketing strategies for the entire world or major regions of the world. B)performing marketing activities across national boundaries. C)the creation ... of value between countries. D)having firms with operations or subsidiaries located in many countries.

Last Answer : A)the development of marketing strategies for the entire world or major regions of the world.

Henderson Synthetics' management believes that several of the firm's products could have sizeable markets in other countries. In an attempt to maintain a low level of commitment with minimum effort and cost, Henderson would engage in in international marketing through A)contracting. B)exporting. C)joint ventures. D)licensing. E)subsidiaries.

Description : Henderson Synthetics' management believes that several of the firm's products could have sizeable markets in other countries. In an attempt to maintain a low level of commitment with minimum effort and ... through A)contracting. B)exporting. C)joint ventures. D)licensing. E)subsidiaries.

Last Answer : B)exporting.

Levi Strauss markets its blue jeans in many countries, developing its marketing strategy as if the world is a single entity. This approach to selling a standardised product in many national markets represents which level of international marketing? A)Exporting B)Accidental exporting C)International exporting D)Global marketing

Description : Levi Strauss markets its blue jeans in many countries, developing its marketing strategy as if the world is a single entity. This approach to selling a standardised product in many ... of international marketing? A)Exporting B)Accidental exporting C)International exporting D)Global marketing

Last Answer : D)Global marketing

Buying and selling of products and services from firms in other countries is called A. importing and exporting B. regional alliances C. national alliances D. international alliances

Description : Buying and selling of products and services from firms in other countries is called A. importing and exporting B. regional alliances C. national alliances D. international alliances

Last Answer : importing and exporting

Wholesaling is best defined as 1. all transactions in which products are bought for resale, for making other products, or for general business operations 2. all transactions made at retail outlets only 3. all transactions in which purchases are for production of other goods only 4. all marketing activities necessary to expedite exchanges to ultimate consumers 5. none of these

Description : Wholesaling is best defined as 1. all transactions in which products are bought for resale, for making other products, or for general business operations 2. all transactions made at retail ... 4. all marketing activities necessary to expedite exchanges to ultimate consumers 5. none of these

Last Answer : all transactions in which products are bought for resale, for making other products, or for general business operations

Which of the following statements about technological forces in international marketing is TRUE? A)Television advertising can be used universally throughout the world. B)Much of the technology used in industrialised regions of the world may be ill-suited for developing countries. C)Because all countries have up-to-date postal services, direct mail advertising is always a viable option. D)Technology is generally not a problem in international marketing.

Description : Which of the following statements about technological forces in international marketing is TRUE? A)Television advertising can be used universally throughout the world. B)Much of the technology used in ... always a viable option. D)Technology is generally not a problem in international marketing.

Last Answer : B)Much of the technology used in industrialised regions of the world may be ill-suited for developing countries.

Marketing efforts are specifically aimed a : 1. Distributing "someting of value" to buyers and sellers 2. Facilitating satisfying exchange relationships 3. Developing new products for target markets 4. Understanding buyer behaviour to meet buyer needs 5. None of these

Description : Marketing efforts are specifically aimed a : 1. Distributing "someting of value" to buyers and sellers 2. Facilitating satisfying exchange relationships 3. Developing new products for target markets 4. Understanding buyer behaviour to meet buyer needs 5. None of these

Last Answer : Facilitating satisfying exchange relationships

A global - as opposed to international - strategy involves: a) a wide variety of business strategies across countries. b) a single strategy for a subsidiary of a multinational firm. c) a single strategy for the entire global network of subsidiaries and partners. d) a wide variety of subsidiary strategies within the global network of subsidiaries

Description : A global - as opposed to international - strategy involves: a) a wide variety of business strategies across countries. b) a single strategy for a subsidiary of a multinational firm. c) ... and partners. d) a wide variety of subsidiary strategies within the global network of subsidiaries

Last Answer : a single strategy for the entire global network of subsidiaries and partners.

When a firm's products are marketed outside its home market and home production is VU Cafeteria used to supply these markets, the firm is engaging in A)international marketing. B)global marketing. C)exporting. D)domestic marketing. E)unplanned exporting.

Description : When a firm's products are marketed outside its home market and home production is VU Cafeteria used to supply these markets, the firm is engaging in A)international marketing. B)global marketing. C)exporting. D)domestic marketing. E)unplanned exporting.

Last Answer : C)exporting.

A marketing manager for a small computer manufacturer is analyzing the potential effects of political, legal, social, and economic forces on the firm's operations. The marketing manager is examining the _____________ that influence(s) the firm's strategy 1. operating situation 2. marketing environment 3. trends 4. economic conditions 5. none of these

Description : A marketing manager for a small computer manufacturer is analyzing the potential effects of political, legal, social, and economic forces on the firm's operations. The marketing manager is examining the ... situation 2. marketing environment 3. trends 4. economic conditions 5. none of these

Last Answer : marketing environment

Lewis PLC is breaking down and classifying costs to determine which are associated with specific marketing activities. Lewis is performing a A)marketing cost analysis. B)sales analysis. C)marketing audit. D)cost audit. E)variable cost analysis.

Description : Lewis PLC is breaking down and classifying costs to determine which are associated with specific marketing activities. Lewis is performing a A)marketing cost analysis. B)sales analysis. C)marketing audit. D)cost audit. E)variable cost analysis.

Last Answer : A)marketing cost analysis.

Marketing channel refers to _________________ 1. A physical channel for movement of goods in them from the seller to the buyer 2. A set of firms who handle the physical movement of goods from one point to another 3. Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer 4. A set of independent organizations involved in the process of making a product or service available for use or consumption 5. none of these

Description : Marketing channel refers to _________________ 1. A physical channel for movement of goods in them from the seller to the buyer 2. A set of firms who handle the physical movement of goods from one ... the process of making a product or service available for use or consumption 5. none of these

Last Answer : Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer

Which sister organization of the World Bank provides long term loans at zero interest to the poor and developing countries ? 1. Asian Development Bank 2. IMF 3. International Development Association 4. International Finance Corporation 5. None of these

Description : Which sister organization of the World Bank provides long term loans at zero interest to the poor and developing countries ? 1. Asian Development Bank 2. IMF 3. International Development Association 4. International Finance Corporation 5. None of these

Last Answer : International Development Association

Which sister organization of the World Bank helps private activity in developing countries by financing projects with long-term capital in the form of equity and loans ? 1. Asian Development Bank 2. IMF 3. International Development Association 4. International Finance Corporation 5. None of these

Description : Which sister organization of the World Bank helps private activity in developing countries by financing projects with long-term capital in the form of equity and loans ? 1. Asian ... . IMF 3. International Development Association 4. International Finance Corporation 5. None of these

Last Answer : International Finance Corporation

A partnership between a domestic firm and a foreign firm is known as 1. a joint venture 2. an international partnership 3. a multinational enterprise 4. licensing 5. exporting

Description : A partnership between a domestic firm and a foreign firm is known as 1. a joint venture 2. an international partnership 3. a multinational enterprise 4. licensing 5. exporting

Last Answer : a joint venture

A marketing audit's primary purpose is to A)check on the firm's current marketing position for financial and legal reasons. B)identify weaknesses in ongoing marketing operations and plan the necessary improvements to correct these weaknesses. C)focus on a few of the most important marketing activities and plan the methods to improve them. D)aid evaluation and reallocate the firm's marketing efforts and marketing opportunities.

Description : A marketing audit's primary purpose is to A)check on the firm's current marketing position for financial and legal reasons. B)identify weaknesses in ongoing marketing operations and plan the ... improve them. D)aid evaluation and reallocate the firm's marketing efforts and marketing opportunities.

Last Answer : B)identify weaknesses in ongoing marketing operations and plan the necessary improvements to correct these weaknesses.

Which of Which of the following activ ng activities is not a direct responsi esponsibility of operati operations management? a. Planning Planning & controlling controlling the operations operations b. Designing the operation’s products, services & Designing the operation’s products, services & processes c. Developing an Developing an operations operations strategy strategy for the operation operation d. Determining the exact mix of products & services that customers will want

Description : Which of Which of the following activ ng activities is not a direct responsi esponsibility of operati operations management? a. Planning Planning & controlling controlling the operations operations b ... operation operation d. Determining the exact mix of products & services that customers will want

Last Answer : d. Determining the exact mix of products & services that customers will want

The necessary interaction between services provider and customer that allows a service to be delivered is called 1. customer contact 2. service exchange 3. marketing 4. relationship marketing 5. service contact

Description : The necessary interaction between services provider and customer that allows a service to be delivered is called 1. customer contact 2. service exchange 3. marketing 4. relationship marketing 5. service contact

Last Answer : customer contact

Which of the following statements would least likely appear in an auditor's engagement letter? a. Our engagement is subject to the risk that material errors, fraud, and defalcations, if they exist, will not be detected. b. During the course of our audit we may observe opportunities for economy in, or improved controls over, your operations. c. After performing our preliminary analytical procedures we will discuss with you the other procedures we consider necessary to complete the engagement. d. Fees for our services are based on our regular per diem rates, plus travel and other out-of-pocket expenses

Description : Which of the following statements would least likely appear in an auditor's engagement letter? a. Our engagement is subject to the risk that material errors, fraud, and defalcations, if they exist, ... services are based on our regular per diem rates, plus travel and other out-of-pocket expenses

Last Answer : After performing our preliminary analytical procedures we will discuss with you the other procedures we consider necessary to complete the engagement.

Most specifically, marketing strategy : 1. Is concerned with key dicissions requried to reach an objective 2. Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix 3. expands geographic boundaries of markets to serve larger geographic areas 4. Involves determining the direction and objectives of marketing management 5. None of these

Description : Most specifically, marketing strategy : 1. Is concerned with key dicissions requried to reach an objective 2. Encompasses selecting and analysing a target market and creating and maintaining an ... 4. Involves determining the direction and objectives of marketing management 5. None of these

Last Answer : Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix

If Apple Computers measured and evaluated the quality of its goods, services, and processes as compared with those of the best -performing companies in the computer industry, it would be employing A)uniform commitment to quality marketing. B)external marketing. C)quality marketing. D)benchmarking.

Description : If Apple Computers measured and evaluated the quality of its goods, services, and processes as compared with those of the best -performing companies in the computer industry, it would be employing A)uniform commitment to quality marketing. B)external marketing. C)quality marketing. D)benchmarking.

Last Answer : D)benchmarking.

Which of the following link building tactics do search engines tacitly endorse?  A. Viral Content Creation & Promotion  B.Reciprocal Link Exchange Programs  C.Buying Links From Link Brokers & Networks  D.Renting Pages From Trustworthy Domains And Placing Links On Them

Description : Which of the following link building tactics do search engines tacitly endorse?  A. Viral Content Creation & Promotion  B.Reciprocal Link Exchange Programs  C.Buying Links From Link Brokers & Networks  D.Renting Pages From Trustworthy Domains And Placing Links On Them

Last Answer : A. Viral Content Creation & Promotion

Which of the following is incorrect about digital marketing? a. Digital marketing can only be done offline b. Digital marketing cannot be done offline. c. Digital marketing requires electronic devices for promoting goods and services. d. In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing

Description : Which of the following is incorrect about digital marketing? a. Digital marketing can only be done offline b. Digital marketing cannot be done offline. c. Digital marketing requires electronic ... , digital marketing can be understood as online marketing, web marketing, and e-mail marketing

Last Answer : b. Digital marketing cannot be done offline.

Which of the following statements is a wrong statement under Value Chains ? A. Technology development is a support activity B. Marketing & Sales is a support activity C. Operations are primary activities that transforms Inputs into Final Product or Service D. Procurement is a support activity which deals with Vendors

Description : Which of the following statements is a wrong statement under Value Chains ? A. Technology development is a support activity B. Marketing & Sales is a support activity C. Operations are ... Inputs into Final Product or Service D. Procurement is a support activity which deals with Vendors

Last Answer : Marketing & Sales is a support activity

Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in advertising ANS:- 4 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations

Description : Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in ... 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations

Last Answer : promotional efforts that promote value and utility

Wholesaling is best defined as A)all transactions in which products are bought for resale, for making other products, or for general business operations. B)all transactions made at retail outlets only. C)all transactions in which purchases are for production of other goods only. D)all marketing activities necessary to expedite exchanges to ultimate consumers.

Description : Wholesaling is best defined as A)all transactions in which products are bought for resale, for making other products, or for general business operations. B)all transactions made at retail ... of other goods only. D)all marketing activities necessary to expedite exchanges to ultimate consumers.

Last Answer : A)all transactions in which products are bought for resale, for making other products, or for general business operations

The primary purpose of a broker is to1. take title to a producer's goods before selling them to retailers or consumers 2. sell directly to the final consumer 3. supply products in the food industry by developing permanent, trusting relationships with buyers 4. sell delivery to producers 5. bring buyers and sellers together

Description : The primary purpose of a broker is to 1. take title to a producer's goods before selling them to retailers or consumers 2. sell directly to the final consumer 3. supply products in ... , trusting relationships with buyers 4. sell delivery to producers 5. bring buyers and sellers together

Last Answer : bring buyers and sellers together

Which approach to international marketing involves least risk and minimum effort? A)licensing B)exporting C)franchising D)joint venturing

Description : Which approach to international marketing involves least risk and minimum effort? A)licensing B)exporting C)franchising D)joint venturing

Last Answer : B)exporting

Cuisinart Corporation owns the Spalding name but does not produce a single golf club or tennis ball. This arrangement could indicate what type of organisational structure for international marketing? A)exporting B)trading C)joint venture D)strategic alliance E)licensing

Description : Cuisinart Corporation owns the Spalding name but does not produce a single golf club or tennis ball. This arrangement could indicate what type of organisational structure for international marketing? A)exporting B)trading C)joint venture D)strategic alliance E)licensing

Last Answer : E)licensing

The lowest level of commitment to international marketing, and also the most flexible approach, is A)a joint venture. B)direct ownership. C)exporting. D)licensing. E)a trading company.

Description : The lowest level of commitment to international marketing, and also the most flexible approach, is A)a joint venture. B)direct ownership. C)exporting. D)licensing. E)a trading company.

Last Answer : C)exporting.

The Chairman of Unilever states that the world is just one big market. He feels anyone not taking this stance is systematically passing up profitable business. His approach MOST closely resembles A)exporting. B)global marketing. C)export marketing. D)full-scale international marketing. E)export agenting

Description : The Chairman of Unilever states that the world is just one big market. He feels anyone not taking this stance is systematically passing up profitable business. His approach MOST closely ... B)global marketing. C)export marketing. D)full-scale international marketing. E)export agenting

Last Answer : B)global marketing.

What level of commitment in international marketing is most attractive when the political and economic stability of a foreign country is questionable? A)Joint ventures B)Direct ownership C)Exporting D)Limited exporting E)Licensing

Description : What level of commitment in international marketing is most attractive when the political and economic stability of a foreign country is questionable? A)Joint ventures B)Direct ownership C)Exporting D)Limited exporting E)Licensing

Last Answer : E)Licensing

What is the overall goal of relationship marketing ? 1. Encourage utilization of products over the lifespan of the consumer 2. Increase sales of new products 3. Improve profitability 4. Developing strategic partnerships with valued customers 5. All the above

Description : What is the overall goal of relationship marketing ? 1. Encourage utilization of products over the lifespan of the consumer 2. Increase sales of new products 3. Improve profitability 4. Developing strategic partnerships with valued customers 5. All the above

Last Answer : Developing strategic partnerships with valued customers

All of the following are major steps in developing new products except 1. test marketing 2. evaluation of competitors efforts 3. screening 4. business analysis 5. idea generation

Description : All of the following are major steps in developing new products except 1. test marketing 2. evaluation of competitors efforts 3. screening 4. business analysis 5. idea generation

Last Answer : evaluation of competitors efforts

Global marketing involves developing marketing strategies as if the world is one market. Which one fo the following marketing mix variables is MOST difficult to standardise for global marketing ? 1. Brand name 2. Package 3. Media allocation 4. Labels 5. Product characteristics

Description : Global marketing involves developing marketing strategies as if the world is one market. Which one fo the following marketing mix variables is MOST difficult to standardise for global marketing ? 1. Brand name 2. Package 3. Media allocation 4. Labels 5. Product characteristics

Last Answer : Media allocation

Can Social Media Marketing tarnish a firm's Brand Image  TRUE  FALSE

Description : Can Social Media Marketing tarnish a firm's Brand Image  TRUE  FALSE

Last Answer :  TRUE

High-contact services include which of the following examples ? 1. Photo developing 2. Cinemas 3. Car repairs 4. Garden Landscaping 5. Medical services

Description : High-contact services include which of the following examples ? 1. Photo developing 2. Cinemas 3. Car repairs 4. Garden Landscaping 5. Medical services

Last Answer : Medical services

Which of the following are crucial tenets of measurement-focused marketing? A. Focus on the right metrics. B. Value your best customers. C. Attribute value across the journey. D. All of the above

Description : Which of the following are crucial tenets of measurement-focused marketing? A. Focus on the right metrics. B. Value your best customers. C. Attribute value across the journey. D. All of the above

Last Answer : D. All of the above

The criteria for evaluating quantitative information vary. For example, in the case of an independent audit of financial statements by CPA firms, the criteria are usually the: a. Philippine Standards on Auditing b. Philippine Financial Reporting Standards c. National Internal Revenue Code d. Securities and Exchange Commission Regulations

Description : The criteria for evaluating quantitative information vary. For example, in the case of an independent audit of financial statements by CPA firms, the criteria are usually the: a. ... Financial Reporting Standards c. National Internal Revenue Code d. Securities and Exchange Commission Regulations

Last Answer : Philippine Financial Reporting Standards

Marketing efforts are specifically aimed at: A)distributing "something of value" to buyers and sellers. B)facilitating satisfying exchange relationships. C)developing new products for target markets. D)understanding buyer behaviour to meet buyer needs.

Description : Marketing efforts are specifically aimed at: A)distributing "something of value" to buyers and sellers. B)facilitating satisfying exchange relationships. C)developing new products for target markets. D)understanding buyer behaviour to meet buyer needs.

Last Answer : B)facilitating satisfying exchange relationships.

List of goods being transported, made out by the carrier is called ? 1. Bill of Exchange 2. Waybill 3. Indemnity Bond 4. Lorry Bond 5. None of these

Description : List of goods being transported, made out by the carrier is called ? 1. Bill of Exchange 2. Waybill 3. Indemnity Bond 4. Lorry Bond 5. None of these

Last Answer : Waybill

'PROTECTION' means - (1) Restrictions imposed on import trade (2) Protection to home industries (3) No free exchange of goods and services between two countries (4) All of the above

Description : 'PROTECTION' means - (1) Restrictions imposed on import trade (2) Protection to home industries (3) No free exchange of goods and services between two countries (4) All of the above

Last Answer : (4) All of the above Explanation: Protectionism is the economic policy of restraining trade between states through methods such as tariffs on imported goods, restrictive quotas, and a ... protect businesses and workers within a country by restricting or regulating trade with foreign nations.

‘PROTECTION’ means (1) Restrictions imposed on import trade (2) Protection to home industries (3) No free exchange of goods and services between two countries (4) All of the above

Description : ‘PROTECTION’ means (1) Restrictions imposed on import trade (2) Protection to home industries (3) No free exchange of goods and services between two countries (4) All of the above

Last Answer : All of the above

The costs of marketing activities account typically for what proportion of consumer spending on goods and services? A)one half B)one third C)one fourth D)one fifth

Description : The costs of marketing activities account typically for what proportion of consumer spending on goods and services? A)one half B)one third C)one fourth D)one fifth

Last Answer : A)one half

From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler 1. extends credit to the retailer 2. provides storage facilities to the retailer 3. can perform physical distribution activities more efficiently than the retailer 4. takes ownership of goods for the retailer 5. none of these

Description : From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler 1. extends credit to the retailer 2. provides storage facilities to the retailer 3. can ... more efficiently than the retailer 4. takes ownership of goods for the retailer 5. none of these

Last Answer : can perform physical distribution activities more efficiently than the retailer

Terms of trade of developing countries are generally favourable because A. They export primary goods B. They import value added goods C. They export few goods D. Both (a) and (b)

Description : Terms of trade of developing countries are generally favourable because A. They export primary goods B. They import value added goods C. They export few goods D. Both (a) and (b)

Last Answer : Both (a) and (b)

1. Which rays are most penetrating? 2. The headquarters of Organization of Petroleum Exporting Country is located in which city? 3. In India, in which was the service tax first introduced? 4. Macmohan Line demarcates the boundary between which countries? 5. Who laid the foundation of Rashtrakuta Empire?

Description : 1. Which rays are most penetrating? 2. The headquarters of Organization of Petroleum Exporting Country is located in which city? 3. In India, in which was the service tax first introduced? 4. ... ? 20. In which of the following years was the first Railway line between Bombay and Thane laid?

Last Answer : Answer : 1. y-rays 2. Vienna 3. 1994 4. India and China 5. Dantidurga 6. Arthropoda 7. Chandigarh 8. Cellulose 9. Mahanadi 10. Sher Shah Suri 11. 1969 12. Sobha De 13. Plastid 14. Bailadila 15 ... Lodi 16. White Paper 17. Human body 18. Tax proceeds between the States 19. Mercury and Venus 20. 1853

Which of the following statements is incorrect? A. You should leverage the 5W (+1H) technique to plan and design a dashboard. B. Google Data Studio, Kilpfolio, and Tableau are some tools that help you create effective dashboards. C. You should provide usability-related (heuristics) recommendations without actual data in your dashboards. D. Designing an effective dashboard (or report) is similar to developing a website.

Description : Which of the following statements is incorrect? A. You should leverage the 5W (+1H) technique to plan and design a dashboard. B. Google Data Studio, Kilpfolio, and Tableau are some tools ... your dashboards. D. Designing an effective dashboard (or report) is similar to developing a website.

Last Answer : C. You should provide usability-related (heuristics) recommendations without actual data in your dashboards