Description : Which of the following do not corresponds to 4Ps of e- marketing a) Cost b) Customer Value c) Controlling d) Communication
Last Answer : c) Controlling
Description : The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person
Last Answer : A. Price, Product, Place, and Promotion
Description : “Place” in 4Ps mean same as a. Promotion b. People c. Distribution d. Demand
Last Answer : d. Demand
Description : Which one of the 4Ps is responsible for direct mail? A. Product B. Price C. Promotion D. Place
Last Answer : C. Promotion
Description : Frameworks for selecting target markets is/are follow as a) Demographic information b) Product market c) Marketing model drivers d) All are included
Last Answer : d) All are included
Description : Which of the following is not included in 3Ps of e-marketing a) Promotion b) People c) Processd) Physical evidence or environment
Last Answer : a) Promotion
Description : Social Media Marketing means a) Activity of driving website traffic b) Up-to-the-minute way to spread the news of company c) Building a conversation between clients and consumers d) Above all are included
Last Answer : d) Above all are included
Description : Charge dissimilar prices in diverse markets for some product is a) Marketing mix b) Psychographic factorsc) Price discrimination d) Price skimming
Last Answer : a) Marketing mix
Description : The technique of charging high price and high profits at the initial stage of marketing the product is called a) Skimming pricing b) Penetration pricing c) Mark-up pricing d) “What the traffic can bear” pricing
Last Answer : a) Skimming pricing
Description : The customer survey score is driven by a. market share. b. price. c. 4P’s. d. price and market share. e. perceptual map, MTBF and price.
Last Answer : c. 4P’s.
Description : One of the following is NOT included in 4 P's of Marketing.. 1. Product 2. Price 3. Place 4. Policy 5. None of these
Last Answer : Policy
Description : The strategy of applying different price vleves for different customers or situation is known as ______. a) Dynamic pricing b) Online bidding c) Direct marketing d) Agent e-business model
Last Answer : a) Dynamic pricing
Description : A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be ... -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising
Last Answer : E)Extensive television advertising
Description : A thing that persuade what a customer demands is a) Product b) Price c) Place d) Promotion
Last Answer : a) Product
Description : The strategy of offering a different product charging a different price and using different promotion and distribution process is called a) Market segmentation b) Market Penetration c) Market Developmentd) None of these
Last Answer : a) Market segmentation
Description : In terms of goods and services, the function of marketing is to __________ demand a. Plan b. create c. price d. promote
Last Answer : b. create
Description : One of the biggest changes to the marketing mix in e-place strategies is- a. online purchasing b. retail purchasing c. wholesale purchasing d. cash purchasing
Last Answer : a. online purchasing
Description : During which step of the marketing segmentation, targeting, and positioning process does the firm “ develop a marketing mix for each segment?” a. market segmentation b. market targeting c. market positioning d. the firm does not go through the “development” during any of the above steps.
Last Answer : b. market targeting
Description : Under Web Content Management System duties are divided into a) Content editors b) Content administrators c) Content publishers d) All are included
Description : The safeguarding brand include/s a) Discover b) Identity c) Monitor d) Above all are included
Last Answer : a) Discover
Description : Domain names are part of a) Universal Resource Locator b) Cascading Style Sheets c) Extensible Markup language d) Above all are included
Last Answer : a) Universal Resource Locator
Description : Major internet economy contributor is/are a) Google b) Apple c) Facebook d) Above all are included
Description : Which one of the following rights is included in the third generation of human rights? a) Right to Development b) Right to Peace c) Right to own natural resources and cultural heritage d) All of these
Last Answer : c) Right to own natural resources and cultural heritage
Description : In India the survey on unpaid work of women was included for the first time in (a) 1981 census (b) 1991 census (c) 2001 census (d) 2011 census
Last Answer : (b) 1991 census
Description : The difference between the Planning Commission and NITI Aayog is- a) North East India is given to priority b) All the Chief Ministers of the states are included c) Inclusion of Foreign members d) None of these
Last Answer : b) All the Chief Ministers of the states are included
Description : Which among the following is not included in the qualities a journalist? a) Irrational Thoughts b) High Quality Communication c) Obligation and promptness d) Professionalism
Last Answer : a) Irrational Thoughts
Description : Right to Privacy is included in which article of Indian constitutions? a. Article 21 b. Article 12 c. Article 15 d. Article 25
Last Answer : a. Article 21
Description : The pricing method in which the selling price of the product is fixed by adding a margins to the cost price is called a) “All the traffic will Bear pricing” b) Skimming Price c) Penetration pricing d) Mark-Up pricing
Last Answer : d) Mark-Up pricing
Description : Extended P's of service marketing mixes: People, Product, Process Price, Physical Evidence, Promotion Physical Evidence, Place, People Product, Process, Physical Environment
Last Answer : People, Product, Process
Description : Extended Ps of service marketing mix: A. People, Product, Place B.Price Physical Evidence, Promotion C.Physical Evidence, Process, People D.Product, Process, Physical Environment
Last Answer : C.Physical Evidence, Process, People
Description : Extended P's of service marketing mixes: People, Product, Process Price, Physical Evidence, Promotion Physical Evidence, Place, People Product, Process, Physical Environmen
Description : The marketing mix consists of; - A. Product, physical evidence, place, process B. Process, price, place, packaging C. People, process, place, promotion D. Product, place, promotion, place
Last Answer : D. Product, place, promotion, place
Description : In addition to product, price, promotion and place, the extended marketing mix for services includes all of the following EXCEPT: A)people B)packaging C)physical evidence D)process
Last Answer : B)packaging
Description : The________is a blueprint that links the firms e- business strategy with technologty driven marketing strategies. a) E-marketing plan b) Business model c) Situation analysis d) Strategic plan
Last Answer : a) E-marketing plan
Description : ________is the subset of e-commerce focused on transaction. a) E-business b) E-marketing c) Digital technology d) Environment, strategy, performance(ESP)
Last Answer : d) Environment, strategy, performance(ESP)
Description : Which of the following elements are not parts of e-marketing? a) Marketing over IPb) Interactive marketing c) Mobile marketing d) Print media marketing
Last Answer : d) Print media marketing
Description : Which is a function of E-commerce a) Marketing b) Advertising c) Warehousing d) All of the above
Last Answer : d) All of the above
Description : The device which create significant opportunities for marketer to use and increase their awareness and build connection between them and customers is known as a) E-mail marketing b) Viral marketing c) Mobile marketing d) E-business
Last Answer : c) Mobile marketing
Description : Step to begin E-marketing include a) Building effecting website b) Designing Compelling messages c) Online advertising d) All are corrects.
Last Answer : d) All are corrects.
Description : Benefit of E-marketing is a) Extremely low risk b) Reduction in cost c) Faster response d) All of the above
Description : E-marketing strategies includes a) Search Engine Market b) Online Public Relation c) Email- marketing d) All of the above.
Last Answer : d) All of the above.
Description : Meaning of E-marketing refers to a) The increase in sales of mobile phones induces marketers in seeing mobile communication as the future scenario for marketing activities. b) Buying and selling on the spot. c) This is a marketing system occurring between two parties d) None of the Above.
Last Answer : a) The increase in sales of mobile phones induces marketers in seeing mobile communication as the future scenario for marketing activities.
Description : The evolution of customer relationship marketing has progressed from a. Mass, target, customer, to one-to-one marketing b. One-to-one, mass, target, to customer marketing c. Customer, mass, ... d. Mass, target, one-to-one, to customer marketing e. Customer relationship marketing has always existed
Last Answer : a. Mass, target, customer, to one-to-one marketing
Description : Which of the elements are not e-marketing? a. marketing over IP b. interactive marketing c mobile marketing d. printing media marketing
Last Answer : b. interactive marketing
Description : Which of the following type of business relationships can be facilitated via e- marketing a. B2B b. B2C c C2C d. all the above
Last Answer : a. B2B
Description : Kind of e-marketing domain which is initiated by business to target consumers is classified as a. business to consumer domain b. business to business domain c consumer to business domain d. consumer to consumer domain
Last Answer : b. business to business domain
Description : Which is not a function of E-commerce a. marketing b. advertising c. warehousingd. none of the above
Last Answer : c. warehousing
Description : What does the following definition refer to? "Achieving marketing objectives through the use of any electronic communications technology" a. e-business b. e-commerce c. e-marketing d. internet marketing
Last Answer : c. e-marketing
Description : What is the best way to make money ‘while you sleep”? a. by dreaming up good marketing ideas b. by selling stuff on e-bay c. having products on your website d. having a spouse who works the night shift.
Last Answer : c. having products on your website