Which of the following is not included in 4Ps of e-marketing
a) Product
b) Price
c) Process
d) Place

1 Answer

Answer :

c) Process

Related questions

Description : Which of the following do not corresponds to 4Ps of e- marketing a) Cost b) Customer Value c) Controlling d) Communication

Last Answer : c) Controlling

Description : The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person

Last Answer : A. Price, Product, Place, and Promotion

Description : The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person

Last Answer : A. Price, Product, Place, and Promotion

Description : “Place” in 4Ps mean same as a. Promotion b. People c. Distribution d. Demand

Last Answer : d. Demand

Description : Which one of the 4Ps is responsible for direct mail? A. Product B. Price C. Promotion D. Place

Last Answer : C. Promotion

Description : Frameworks for selecting target markets is/are follow as a) Demographic information b) Product market c) Marketing model drivers d) All are included

Last Answer : d) All are included

Description : Which of the following is not included in 3Ps of e-marketing a) Promotion b) People c) Processd) Physical evidence or environment

Last Answer : a) Promotion

Description : Social Media Marketing means a) Activity of driving website traffic b) Up-to-the-minute way to spread the news of company c) Building a conversation between clients and consumers d) Above all are included

Last Answer : d) Above all are included

Description : Charge dissimilar prices in diverse markets for some product is a) Marketing mix b) Psychographic factorsc) Price discrimination d) Price skimming

Last Answer : a) Marketing mix

Description : The technique of charging high price and high profits at the initial stage of marketing the product is called a) Skimming pricing b) Penetration pricing c) Mark-up pricing d) “What the traffic can bear” pricing

Last Answer : a) Skimming pricing

Description : The customer survey score is driven by a. market share. b. price. c. 4P’s. d. price and market share. e. perceptual map, MTBF and price.

Last Answer : c. 4P’s.

Description : One of the following is NOT included in 4 P's of Marketing.. 1. Product 2. Price 3. Place 4. Policy 5. None of these

Last Answer : Policy

Description : The strategy of applying different price vleves for different customers or situation is known as ______. a) Dynamic pricing b) Online bidding c) Direct marketing d) Agent e-business model

Last Answer : a) Dynamic pricing

Description : A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be ... -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

Last Answer : E)Extensive television advertising

Description : A thing that persuade what a customer demands is a) Product b) Price c) Place d) Promotion

Last Answer : a) Product

Description : The strategy of offering a different product charging a different price and using different promotion and distribution process is called a) Market segmentation b) Market Penetration c) Market Developmentd) None of these

Last Answer : a) Market segmentation

Description : In terms of goods and services, the function of marketing is to __________ demand a. Plan b. create c. price d. promote

Last Answer : b. create

Description : One of the biggest changes to the marketing mix in e-place strategies is- a. online purchasing b. retail purchasing c. wholesale purchasing d. cash purchasing

Last Answer : a. online purchasing

Description : During which step of the marketing segmentation, targeting, and positioning process does the firm “ develop a marketing mix for each segment?” a. market segmentation b. market targeting c. market positioning d. the firm does not go through the “development” during any of the above steps.

Last Answer : b. market targeting

Description : Under Web Content Management System duties are divided into a) Content editors b) Content administrators c) Content publishers d) All are included

Last Answer : d) All are included

Description : The safeguarding brand include/s a) Discover b) Identity c) Monitor d) Above all are included

Last Answer : a) Discover

Description : Domain names are part of a) Universal Resource Locator b) Cascading Style Sheets c) Extensible Markup language d) Above all are included

Last Answer : a) Universal Resource Locator

Description : Major internet economy contributor is/are a) Google b) Apple c) Facebook d) Above all are included

Last Answer : d) Above all are included

Description : Which one of the following rights is included in the third generation of human rights? a) Right to Development b) Right to Peace c) Right to own natural resources and cultural heritage d) All of these

Last Answer : c) Right to own natural resources and cultural heritage

Description : In India the survey on unpaid work of women was included for the first time in (a) 1981 census (b) 1991 census (c) 2001 census (d) 2011 census

Last Answer : (b) 1991 census

Description : The difference between the Planning Commission and NITI Aayog is- a) North East India is given to priority b) All the Chief Ministers of the states are included c) Inclusion of Foreign members d) None of these

Last Answer : b) All the Chief Ministers of the states are included

Description : Which among the following is not included in the qualities a journalist? a) Irrational Thoughts b) High Quality Communication c) Obligation and promptness d) Professionalism

Last Answer : a) Irrational Thoughts

Description : Right to Privacy is included in which article of Indian constitutions? a. Article 21 b. Article 12 c. Article 15 d. Article 25

Last Answer : a. Article 21

Description : The pricing method in which the selling price of the product is fixed by adding a margins to the cost price is called a) “All the traffic will Bear pricing” b) Skimming Price c) Penetration pricing d) Mark-Up pricing

Last Answer : d) Mark-Up pricing

Description : Extended P's of service marketing mixes:  People, Product, Process  Price, Physical Evidence, Promotion  Physical Evidence, Place, People  Product, Process, Physical Environment

Last Answer : People, Product, Process

Description : Extended Ps of service marketing mix:  A. People, Product, Place  B.Price Physical Evidence, Promotion  C.Physical Evidence, Process, People  D.Product, Process, Physical Environment

Last Answer : C.Physical Evidence, Process, People

Description : Extended P's of service marketing mixes:  People, Product, Process  Price, Physical Evidence, Promotion  Physical Evidence, Place, People  Product, Process, Physical Environmen

Last Answer : People, Product, Process

Description : The marketing mix consists of; - A. Product, physical evidence, place, process B. Process, price, place, packaging C. People, process, place, promotion D. Product, place, promotion, place

Last Answer : D. Product, place, promotion, place

Description : In addition to product, price, promotion and place, the extended marketing mix for services includes all of the following EXCEPT: A)people B)packaging C)physical evidence D)process

Last Answer : B)packaging

Description : The________is a blueprint that links the firms e- business strategy with technologty driven marketing strategies. a) E-marketing plan b) Business model c) Situation analysis d) Strategic plan

Last Answer : a) E-marketing plan

Description : ________is the subset of e-commerce focused on transaction. a) E-business b) E-marketing c) Digital technology d) Environment, strategy, performance(ESP)

Last Answer : d) Environment, strategy, performance(ESP)

Description : Which of the following elements are not parts of e-marketing? a) Marketing over IPb) Interactive marketing c) Mobile marketing d) Print media marketing

Last Answer : d) Print media marketing

Description : Which is a function of E-commerce a) Marketing b) Advertising c) Warehousing d) All of the above

Last Answer : d) All of the above

Description : The device which create significant opportunities for marketer to use and increase their awareness and build connection between them and customers is known as a) E-mail marketing b) Viral marketing c) Mobile marketing d) E-business

Last Answer : c) Mobile marketing

Description : Step to begin E-marketing include a) Building effecting website b) Designing Compelling messages c) Online advertising d) All are corrects.

Last Answer : d) All are corrects.

Description : Benefit of E-marketing is a) Extremely low risk b) Reduction in cost c) Faster response d) All of the above

Last Answer : d) All of the above

Description : E-marketing strategies includes a) Search Engine Market b) Online Public Relation c) Email- marketing d) All of the above.

Last Answer : d) All of the above.

Description : Meaning of E-marketing refers to a) The increase in sales of mobile phones induces marketers in seeing mobile communication as the future scenario for marketing activities. b) Buying and selling on the spot. c) This is a marketing system occurring between two parties d) None of the Above.

Last Answer : a) The increase in sales of mobile phones induces marketers in seeing mobile communication as the future scenario for marketing activities.

Description : The evolution of customer relationship marketing has progressed from a. Mass, target, customer, to one-to-one marketing b. One-to-one, mass, target, to customer marketing c. Customer, mass, ... d. Mass, target, one-to-one, to customer marketing e. Customer relationship marketing has always existed

Last Answer : a. Mass, target, customer, to one-to-one marketing

Description : Which of the elements are not e-marketing? a. marketing over IP b. interactive marketing c mobile marketing d. printing media marketing

Last Answer : b. interactive marketing

Description : Which of the following type of business relationships can be facilitated via e- marketing a. B2B b. B2C c C2C d. all the above

Last Answer : a. B2B

Description : Kind of e-marketing domain which is initiated by business to target consumers is classified as a. business to consumer domain b. business to business domain c consumer to business domain d. consumer to consumer domain

Last Answer : b. business to business domain

Description : Which is not a function of E-commerce a. marketing b. advertising c. warehousingd. none of the above

Last Answer : c. warehousing

Description : What does the following definition refer to? "Achieving marketing objectives through the use of any electronic communications technology" a. e-business b. e-commerce c. e-marketing d. internet marketing

Last Answer : c. e-marketing

Description : What is the best way to make money ‘while you sleep”? a. by dreaming up good marketing ideas b. by selling stuff on e-bay c. having products on your website d. having a spouse who works the night shift.

Last Answer : c. having products on your website